Analysis of questionnaire

Analysis of questionnaire

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  Analysis of questionnaire Shivani Mohan
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  Question 1: Fromthis question I wanted to find out the genders of the people that had done the questionnaire so I can click on there questionnaires that they did and see if there was a link between the answers I received from females and the answers I received from males. This shows that there were a lot more females that answered my questionnaire than males. Question 1
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  Is this questionthe majority of the people that had answered my questionnaire were aged from 16-21 and were aged 16 +. This would help to see the main costumers that would buy magazines are aged 16 – 36. This suggests that I need to aim my magazine roughly at this age group because this is the age group where my main consumers will probably be because this age group buys the most magazines. Question 2
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  In this questionI analysed and wanted to find out who has the highest income in each persons house hold who answered my questionnaire. I made this question optional as it can be seen as a very personal question and some people may not want to answer this question. But I did this question to help it link to question 8. I found out from linking both these questions that the people had a very high income in the household were willing to pay a higher price for a magazine. Question 3
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  In this questionI wanted to find out what ethnic background the audience who answered my questionnaire were so I could know if to do a British based magazine or an Asian based magazine. From the results I got more or my audience were Asian so I have decided to do an ‘Indian classical’ music magazine as this what my main audience for my questionnaire was so I have decided it’s best to do an Indian classical music magazine Question 4
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  In this questionI asked what musical genre my audience listened to and from the results I found out that most popular was ‘pop’ and the least popular was ‘Classical’ and ‘Dance’. I thought that the reason why these were the least popular is because there isn’t enough information out there based on these types of music genres. So I have chosen to do classical music to make audiences more aware of this type of genre and so it can be more recognised and known to a wider range of audiences. Question 5
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  In this questionI wanted to find out what types of artists the audience listened to. I wanted to see how generations had changed and how had the music changed depending on age. What I found out was that the audience that were older listened to music artists that were quite such as: Jackson 5 and the modern generation listened to music artists such as Beyoncé. This gave me an insight to what sorts of artists my audience listened to and from the results I can see that it was varied. Question 6
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  In this questionI asked the audience what extra features would they expect to see on the cover of any magazine that they would purchase. From the results we see that most people would expect to see some sort of accessories as extra features on the front of a magazine along with other items. This has suggested to me that make my magazine sell more I need to include an extra feature that will make the audience want to buy it and will grab there attention when window shopping. Question 7
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  From this questionI wanted to know the price that customers would pay for my magazine. From the results I got from this questionnaire I can gather that the best price an audience will pay for a magazine is ranged from £1-£2. This has given me the idea that I need to range my magazine price between those figures as it’s the price most customers are willing to pay for a magazine. This means if I put it as a similar price will get more customers than having it at a higher price. Question 8
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  From this questionI wanted to find out what the audience reading any magazine expects to see on a double page spread. The results show that they expect text and images and not just the one. This has told me that for that my magazine double page spread including both texts and images is vital for my magazine double page spread. Question 9
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  From this question,I wanted to find out if audiences for any magazine felt that they knew a sufficient amount on the music industry. From the results it tells us that there only the odd few people who feel as if they don’t know enough information on the music industry and everyone else knows at least a bit of information and feel as if they know a lot about it. I asked this question to see if people bought magazines just on the basis of wanting to find out more on the music industry or just because the magazine looked appealing. Question 10