Analytics presentation

Social Media for Business:LinkedinKellie McCoy Mccoy.kellie@gmail.com@kelliemccoy

Today on Linkedin65 million members In over 200 countries 150 industriesAbout half of members are outside the U.SA new member joins LinkedIn approximately every second

What is Linkedin?Relationship Builder Not “relationship” like you normally think…it’s like a “cool kids” table Linkedin’s mission is to connect the world’s professionals to make them more productive and successfulAccess to Resources & Connections

ProfessionalExecutives from all Fortune 500 companies are LinkedIn members"The number one way you find a job is through referral and LinkedIn is the biggest referral network out there” said Charlene Li, founder ofthe research outfit Altimeter Group

10 Reasons to use Linkedin#1 – Increase Visibility: Add connections to increase the probability of being seen #2 – Improve your connectability: Show all your affiliations in your profile – your past companies, education institutions, and activities. #3 – Improve your Google Page Rank: Make your LinkedIn profile public, give it a custom url, and include your profile in your email signature. #4 – Enhance your search engine results: Promote your blog/website by including links to them in your LinkedIn profile.

10 Reasons to use Linkedin#5 – Perform blind, “reverse”, and company reference checks #6 – Increase the relevancy of your job search:”Use advanced search to find where people with experience like yours work. Search using keywords relevant to your field.

10 Reasons to use Linkedin#7 – Make your Interview go smoother #8 – Gauge the health of the company: Do an advanced search for a company (uncheck “current companies only”). You will find the rate of turnover and if people are abandoning ship. #9 – Gauge the health of the industry: Thinking of investing or working in a particular sector? Learn more by finding people who work for competitors or failed companies. #10 – Track Startups: Find out who is doing new start ups by searching for “stealth” or “new startup:”. Sort by degrees to see people closest to you first.

How’s it’s ChangedTo reach the unfamiliar, LinkedIn this year revamped its site. It unfurled a recruiting service for human-resource departmentsa survey application for market research firmsseveral advertising servicesIt launched a new search platformmobile servicecompany profiles a redesigned home pageSpanish and French versions of the siteJeremiah Owyang, analyst at Forrester Research, says...LinkedIn's new additions have made it easier for its members to collaborate not just with co-workers but people outside of their jobs.

Business case studies Low cost way to engage current customers & find new ones. Daniel Tunkeland – Chief Scientist at Endeca- 50% of 100 people accepted the connection Larry – Expats in Brussels – 2 months they had about 117 members in their Linkedin group, as of May double to 232. Est. 3 hours per month to manage this campaign ithreesixty – Fry’s buyer – 219 stores, $105k // sales reps

How does Linkedinwork?Manage the information that’s publicly available about you as professional Find and be introduced to potential clients, service providers, and subject experts who come recommended Be found for business opportunities and find potential partnersDiscover inside connections that can help you land jobs and close deals Post and distribute job listings to find the best talent for your company Best to use Linkedin from your computer, it’s not something to be checking in with to say “just got a mocha!” Improve Google Search results

Gain new insights from discussions with likeminded professionals in private group settings Create and collaborate on projects, gather data, share files and solve problems (ieslideshare) How does Linkedinwork?

Getting Started Create a profile that summarizes your professional expertise and accomplishments

Create a ProfileList all EmploymentUse Keywords!

Create a ProfileCustom headline, keywordsList (not link) to your other social media accountsList websites Custom URL Use Keywords!

more...Find groups that will help with connecting

Who do I Connect with?Employees Business Connections Previous Employers & Coworkers CustomersProspectsIndustry leadersCompetitors

How often do I CHANGE Linkedin? Don’t forget about LinkedinAnytime Employment Changes Anytime you can add something to your list of of expertise Observe keywords & google rankings, make adjustments as needed

How often do I CHECK Linkedin? Daily while you are trying to establish new connections/foundation After your first month at least check weekly If you are involved in Groups, try to post weekly to at least one of your groups If you have a business blog, add appropriate posts to the company profile

How do I USE Linkedin to PROMOTE?Broadcast Your News and UpdatesYou can provide your connections with the latest news and offerings from your company. Every time you post, your connections are alerted. Whether it is a new product or service offering, positive press, a recent award, LinkedIn helps you stay on the radar of a wide circle of friends, colleagues and acquaintances.

How do I USE Linkedin to PROMOTE?Establishing You and Your Business as ExpertsOne of the great tools on LinkedIn is the “Answers” tool. Anyone on LinkedIn has the ability to post a question, on any topic. As an expert in your field, you can demonstrate your expertise by answering the appropriate questions.For example, a company that offers website design services can make a point of answering web design questions. At the very least, it gives your company the opportunity to provide free expert advice and create goodwill. At best, it is a tool for attracting new clients.

There’s always a lot more to do! SlideshareGroupsBlogs

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