Analytics that count - Danny Gawlowski - Fresno NewsTrain 4.22-23.22
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Danny Gawlowski emphasizes the importance of actionable analytics in driving improvement by defining goals, identifying relevant metrics, and establishing a system for continuous evaluation. The document outlines a structured approach to achieve meaningful analytics through goal orientation, focused measurement, accessibility, and adaptability. It encourages collaborative review processes to enhance performance and share knowledge effectively within teams.
Analytics that count - Danny Gawlowski - Fresno NewsTrain 4.22-23.22
- 1. Analytics that count Measuring what matters to drive improvement Danny Gawlowski
- 2. Analytics are only as useful as the changes they inform Photo by Dmitriy Demidov on Unsplash
- 3. Avoid analysis paralysis Photo by NeONBRAND on unsplash
- 4. Analytics should inform action Photo by Jairph on Unsplash
- 5. Our goals today: ● Define what you want to achieve ● Identify the analytics that will help you get there ● Set up a system for continuous improvement
- 6. Me: Danny Gawlowski ● Assistant Managing Editor, The Seattle Times ● Oversee our Digital Audience teams ● Connect our newsroom and our subscription strategy
- 7. Our winding road toward meaningful analytics
- 8. Page views: before 2016
- 11. In pairs, discuss: ● When have you been caught in analysis paralysis? ● When have you followed metrics that felt meaningless and not in support of your goals?
- 12. Finding the most meaningful analytics
- 13. Ask: 1. Goal-oriented: What do you want to achieve? 2. Focused: What’s the best way to measure that? 3. Accessible: What’s an approximate way to measure that you have right now? 4. Actionable: Experiment, measure, adapt.
- 14. 1. What do you want to achieve? Goal-oriented Photo by Afif Kusuma on Unsplash
- 15. 2. What is the best way to measure that? Focused Photo by patricia serna on Unsplash
- 16. Mini-Publisher Teams MARCH 2018 - OCTOBER 2018
- 17. Mini-Publisher Teams MARCH 2018 - OCTOBER 2018
- 18. Mini-Publisher Teams MARCH 2018 - OCTOBER 2018
- 19. Mini-Publisher Teams MARCH 2018 - OCTOBER 2018
- 20. Mini-Publisher Teams MARCH 2018 - OCTOBER 2018
- 21. 3. What’s an approximate way to measure that you have now? Accessible
- 22. CHARTBEAT
- 23. CHARTBEAT
- 24. HEADLINE TESTING Click-through rate (CTR) increase: 47% Why many of WA’s top football seniors aren’t getting college scholarships
- 25. Photo by Alex Kondratiev on Unsplash 4. Experiment, measure, adapt Actionable
- 26. In small groups, answer: 1. Goal-oriented: What do you want to achieve? 2. Focused: What’s the best way to measure that? 3. Accessible: What’s an approximate way to measure that you have right now? 4. Actionable: Experiment, measure, adapt.
- 27. Gather the right people often
- 28. Review, experiment, review ● What is doing well? ○ What trends do you see? ○ What can you do more of? ○ What approaches should be repeated?
- 29. Review, experiment, review ● What is doing poorly? ○ What trends do you see? ○ What can you do less of? ○ What approaches should be changed?
- 30. Share knowledge
- 31. Share knowledge
- 32. In small groups, discuss: 1. What review process should I have for my goals? 2. Who are the right people to gather? 3. How often should we meet? 4. How can we spread the knowledge?
- 33. Danny Gawlowski [email protected] Slides and handout: bit.ly/fresnonewstrain Photo by Simone Secci on Unsplash How can I help?