Andrew goodwin

Andrew goodwin

• 1.
  Good win’s Andrew Theory s o mus ic video t Applied
• 2.
  How to analysea music video? Goodwin suggests that there are five important aspects to analysing a music video and these are: Thought beats – seeing the sound we hear Narrative and performance The star image Relationship between visuals and the song Technical aspects in the music video
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  Thought beats This iswhere the audience see the sound in their head and there are three steps involved here: First step This is where we look at the music itself by looking at the structure of the song, by looking at the verses etc. Second step Who’s voice is it? An artist has their own individual voice, which can define them as a singer. Another theorist has said that the singing voice is an expressive instrument that can make associations of it’s own. This is called Roland Barthes theory of the Grain of voice. Third step This is where the songs can be seen as a story. So therefore we as an audience are following the story as well as listening to the music.
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  Narrative and performance This suggests that the audience do not get the full narrative of a song and therefore end up making assumptions about what is being told to us. Goodwin says that music videos should ignore common narrative to ensure that the audience don’t get bored and loose interest after watching it once. Because the artist is the singer and the narrator it means that it looks more authentic. Also the lip syncing and other mimed actions are important in making the audience think that it is real.
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  Star Image This isan important part of music videos because it includes Meta narrative. This is where there is a big story that shows the star’s development over time and during the video.
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  Relationship between music and song There are three ways that a music video works to promote a song: Illustrate This is where the music video uses a set of images to illustrate the meaning of the lyrics and genre. Amplify This is where meanings and effects are constantly shown throughout the video in order to ‘drum’ the ideas into the audience’s mind. Disjuncture This is where the producers completely ignore the meaning of the song when making it.
• 7.
  Technical aspects This isthe basis of the music video as it holds it together through mise-en-scene, camera work, lighting etc. Lighting and colour is used to highlight certain moving points in a song and is mostly used for dramatic effect. The mise-en-scene of the music video needs to look real in order for the audience to be indulged. Also the editing needs to be done carefully so that the cutting is in time with the beats of the song.