AngelHack - Building a Dev Ecosystem that lasts
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This document discusses best practices for building sustainable developer ecosystems and communities through hackathons and other events. It provides examples of successful developer campaigns run by companies like App Dynamics and Shopify. It also outlines key principles for hackathons, including a focus on holistic development and diversity. Common challenges that can arise if hackathons are not properly supported are discussed, like a lack of resources to implement ideas. The document advocates for continued education and mentorship beyond the event to help ideas succeed. Metrics, partnerships, and evolving the hackathon model to have longer term impact are areas highlighted.
AngelHack - Building a Dev Ecosystem that lasts
- 1. Sustainable Growth Marketing: Building a Dev Ecosystem that lasts Sabeen Ali, AngelHack CEO
- 2. Community 220K In Person Events 520+ Cities 148 Countries 66 AngelHack Family
- 3. A few of our clients..
- 4. What you will learn? Stories from the field - 66+ countries of dev relations + hackathons Create a successful developer campaign Recognize the motivational factors developers have for engaging with your platform / brand How to start and scale a developer community Developer relations goals and challenges
- 6. Lady Problems 2,200 participants 207 solutions built 16 cities
- 7. App Dynamics After 3 annual hackathons, App Dynamics now has an Innovation Labs department within the company to bring hackathon ideas to life. The program is growing annually so it becomes a way to give a voice to MANY employees . ✦ Cross department collaboration - Company culture evolution - 80% hacked with someone they never met before ✦ 560 participants globally in 2020 ✦ Collect “Problems” all year long to work on at hackathon ✦ IP generation: aim of 10 annual patents, hackathon produced 5 in 2019, TBD on 2020 ✦ Education: 8 weeks of lead up workshops and events like Zero Code Prototyping
- 8. Case Study: Call for Code ✦ Hybrid virtual + in person lead up events that spark education and engagement in global competition along with huge aggregation of open data/tools. 2019 theme: Natural disaster preparedness that led to real ideas being built across globe. 2020 theme: Climate Change.
- 9. 9 Case Study: Shopify Dev Ecosystem 1 million apps for anything customers might need Independent products + innovative revenue sharing model Over $100 million in cumulative payouts to devs
- 10. Ambassadors: Community keys Knowledge of technology or entrepreneurial landscape Desire to build opportunities for local aspiring treps / devs Natural ecosystem- or community-builders Frustration about the state of their ecosystem and wanting to act Understanding of local long term aims / wants Passionate about mission or aligned vision
- 11. AngelHack 10 Principles ● Hacking means more than just writing great code. ● We care about tech, for good. ● We believe in free data and open platforms. ● We believe in holistic hackers. ● We thrive on diversity. ● We’re comfortable in a state of flux. ● We love having big ideas. ● We’re great at taking great risks. ● We run organized chaos. ● To us, it’s all about play.
- 12. Engage devs “dual persona”
- 13. Developer Aims Two categories : hygiene & motivation Hate Love Micromanaging, acts of Congress needed to build, cheap/outdated tools, “telepathy” achievement, recognition, responsibility, the work itself, personal growth, and advancement
- 14. Evolution Variety and learning Willing to be paid less for interesting work Things developers want more than $$$ Innovators have an “Addiction to problem solving” especially problems they care about Making something that matters and being recognized for hard work
- 15. Silicon Valley has a blind spot Billions of investor dollars have poured into ideas serving a tiny segment of humanity - while most of the world’s most basic needs in education, health, security, finances overlooked
- 16. Marketing Best Practices Audience Market Fit Go-to-Market Strategy Attendee Journey (aka the ‘funnel’) Retain and Entertain To the Event and Beyond Measure, Report, Scale!
- 17. Events Best Practices Proactive Deliverables Atmosphere Mentorship + Networking Dreams into Reality Post-hack Continuity
- 18. Partner Motivations Community Growth Branding & Awareness Recruiting Innovation
- 19. Hacks: What can go wrong? ● Lack of education / understanding of problems being solved ● Short term focus: impact fizzles ● No support structure to actually implement ideas: often innovative ideas uncovered have a short term cost / infrastructure investment ● “Innovation Theater” Pure PR Show can end up being discouraging rather than empowering ● Just like investors, Judges often suck at predicting what ideas will actually work out
- 20. Evolving Hacks: ● Pre hack masterclasses / expert panels / white papers / industry knowledge throughout hackathon ● Hacks need evolution/iteration to go beyond a PR show ● Create avenue for “prove the judges wrong” support. Offer a way for ideas that survive the hackathon to get support later ● HACKcelerator: AngelHack has 12 week post hackathon program developing prototypes → MVPs ● Change what “success” means for a participant
- 24. WrappUp (Dubai) Uses voice AI to summarize meetings into action items
- 25. 2020 Virtual Competitions ● Dubai ● New York ● Tokyo ● Delhi ● Paris ● Melbourne ● Nairobi ● San Francisco ● Buenos Aires ● London ● Toronto ● Tel Aviv ● Milan ● Seoul ● Seattle ● Hong Kong ● Helsinki ● Bangalore + more...