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Anna Chernysh: How we disrupt hiring through AI, Metaverse and other madness (UA)
Anna Chernysh: How we disrupt hiring through AI, Metaverse and other madness (UA) Kyiv Project Management Day 2025 Main Website - https://pmday.org/ YouTube - https://www.youtube.com/@StartupLviv FB - https://www.facebook.com/pmdayconference
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Anna Chernysh: How we disrupt hiring through AI, Metaverse and other madness (UA)
- 1. HOW WE DISRUPT HIRING THROUGHAI, METAVERSE AND OTHER MADNESS Anna Chernysh, co-founder & CEO at LEZO, ex-Head of Product at Projector
- 2. NUMBER OF SAAS PRODUCTS ANDSOLUTIONS Data by ascendixtech.com
- 3. SOLVING PROBLEMS ISN’T ENOUGH TO STANDOUT ANYMORE
- 4. LEZO BEFORE LEZOAFTER
- 6. Designer Graphic designer Motion designer Productdesigner UI/UX designer Illu st rator UX Researcher Marketing designer Game designer Technical designer VFX designer vs
- 7. Graphic designer Motion designer Productdesigner UI/UX designer Illustrator UX Researcher Marketing designer Game designer Technical designer VFX designer Graphic designer Motion designer Product designer UI/UX designer Illu st rator UX Researcher Marketing designer Game designer Technical designer VFX designer → User Experience (UX) Design, User Inte rf ace (UI) Design, Prototyping, Information Architecture, Interaction Design, Usability Te st ing, User Research, Responsive Design, Mobile App Design, Web Design, Visual Design, Typography, Color Theory, Design Sy st ems, Sketching, Design Thinking, User- Centered Design, Icon Human-Computer Interaction, Wireframing, Accessibility, Animation, User Flow Design, Figma, Sketch, Adobe XD, Prototyping Tools, User Persona Creation, A/B Te st ing, UI Animation, Microinteractions, UI Patterns, Design, Illu st ration, Mobile Design Guidelines, Material Design, Flat Design, Responsive Web Design, Storyboarding, UI Copywriting, Collaboration, Problem- Solving, Presentation Skills, Client C o m m u n i c a t i o n , S t a k e h o l d e r Management
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- 10. SKILLS OVER TITLES: AI MATCHING ASINNOVATION
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- 14. MORE COOL AI FEATURES Featuresimproved metrics but didn’t change the st ory.
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- 18. Users didn’t survive longenough to reach the aha-moment — ju st like our marketing budgets.
- 19. WHAT IF INSTEAD OF JOBBOARD WE CAN BUILD A JOB CITY!?
- 20. METAVERSE AS A NEWCONTEXT From job boards → to a job city.
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- 26. METAVERSE EVENTS — INSTEADOF ZOOM CALLS.INSTEAD OF BORING PDFS. Team meetings? Forget Zoom — we built shared spaces.” Gamified onboarding — in st ead of boring PDFs.
- 27. new value: 5TIMES LOWER CAC EMPLOYER BRANDBOOST X3 ENGAGEMENT RATES Team meetings? Forget Zoom — we built shared spaces.”
- 28. EMOTIONAL CONTACT HAPPENS WHEN YOUR PRODUCT BECOMESAN EXPERIENCE, NOT JUST A TOOL. Team meetings? Forget Zoom — we built shared spaces.”
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- 39. USERS FORGET FEATURES. They rememberhow your product made them feel. THEY REMEMBER HOW YOUR PRODUCT MADE THEM FEEL.
- 40. EMOTIONAL CONNECTION — ISYOUR MOAT. CREATE EXPERIENCE: THROUGH DESIGN, GAMIFICATION, COMMUNICATION, CONTEXT CHANGES PEOPLE REMEMBER FEELINGS, NOT FEATURES. They remember how your product made them feel.
- 41. WHO SHOULD CREATE THESE CRAZYMOMENTS IN PRODUCTS? Team meetings? Forget Zoom — we built shared spaces.”
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- 43. DISCOVER emotional needs andmotivators. map the emotional journey.
- 44. DEVELOP remove friction anticipate needs exceedexpectations
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- 48. сonnect with productmetrics
- 49. use new tech asa vehicle
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