Announcements from Google Marketing Live 2025

Announcements Overview
Google Marketing Live 2025
Search
● Ads in AI Overviews
● Ads in AI Mode
● AI Max in Search
● Smart Bidding Exploration
Measurement
● Incrementality improvements
● Attributed branded searches
● Meridian
● Cross-Channel Measurement
● Boost your ROI with Data Manager
● Data Manager API
PMax
● Channel Performance Reporting
● Search terms report
● New controls to optimize for prospecting
YouTube & Video
● Video ads across Google surfaces
● Creator Partnerships Hub
● Insights Finder
● Shoppable Masthead
● Shoppable CTV
● Peak Points
Demand Gen
● Maps inventory
● New Customer Acquisition Goal
● Checkout Links
Apps
● On-device conversion measurement using
event data for iOS campaigns
● Target ROAS bidding for iOS campaigns
● Measure app installs and conversions from
your web campaigns
● Web + App Integrations in Google Ads
● Web to App Connect Additional Inventory
Agentic
● Agentic capabilities: Your Google Ads
expert
● Agentic capabilities: Your Google Analytics
expert
● Agentic capabilities: Your cross-website
marketing advisor
Creative
● Effortlessly Reformat and Extend your Videos
● Asset Studio
● New Visual Shopping Experience in AI Mode
● Merchant Brand Profile in Merchant Center
● VIdeo Manager in Merchant Center
● Visual content generated for you
● Tailored growth opportunities generated for you
Measurement Cont.
● Google tag gateway for advertisers
● Confidential matching
● Commerce Media suite
GML Digital
● Accelerate with Google

Google AI Essentials 2.0
Get your next-gen AI assessment: Be ready for tomorrow, today.
Announced in GML Keynote Google Ads
AI Data Strength
Build a trusted decision engine with
first-party data and measurement
AI Content Strength
Supercharge your AI with strong
content & creative assets
AI Performance Strength
Adopt the Power Pack
Data
Measurement
Connect your first-party data, and
upgrade your tag in Data
Manager.
Use data sources including your
website and CRM to unlock new
signals.
Measure incrementality with
experiments across many campaign
types in Google Ads, with lower
budget requirements and improved
methodology.
Optimize the full value of your
budget with Meridian and
Budgeting Tool in Google
Analytics.
Demand Gen
Set up "lookalike audiences," and
adopt video enhancements.
Content & SEO
Creative
Create original, user-focused
content for paid media, and leverage
Creator Partnerships.
Generate high-quality creative
assets through Asset Studio and
explore image to video capabilities
with Veo and Imagen.
To succeed with SEO in the AI era,
craft helpful content, measure true
value, aid crawlers, and build quality
with AI.
YouTube Video Reach &
Video View Campaigns
Access format controls now
available in Video View Campaigns.
Maximize reach of your non
skippable ads with Video Reach
Campaigns Non Skips.
Use channel controls to customize
your media mix.
New
New
New
New
New
New
New
New
Search Ads
Activate AI Max for Search
campaigns to drive performance on
new, relevant queries, and expand
reach to AI surfaces with
personalized creatives and landing
pages in just one click.
New
New
Performance Max
Set up asset best practices, like
maximizing your asset variety, and
opt into final URL expansion.
Access search terms reporting
and channel performance
reporting and diagnostics.
New
Harness agentic capabilities to support, optimize, and advise
Get personalized help from our AI experts in Google Ads and Analytics, and for all your needs across the web.
Languages: en-US
Availability: en-US | more coming soon
Cross-Marketing
Objective

AI Max for Search
Announced in GML Keynote Google AI Essentials 2.0
Introducing our next
generation of AI-powered
campaign solutions, built for
this new era of Search and
multi-modal experiences.
Maps inventory
New Customer Acquisition Goal
The Power Pack is the engine
that will drive next-level
performance across Search
and YouTube, using
Performance Max, AI Max
for Search campaigns and
Demand Generation.
Channel Performance Reporting
Search terms report
Prospecting mode
Meet The Power Pack
Google’s next generation AI-Powered solutions

Future of
Search Ads
Ads in AI Overviews
Ads in AI Mode
AI Max for Search
Smart Bidding Exploration
Channel performance
reporting
Search terms report
New controls to optimize
for prospecting
Maps inventory
New Customer
Acquisition Goal

Key benefits
● Shorten the path from discovery to
decision: With Ads in AI Overviews, place your
business into responses that are growing user
satisfaction and engagement as consumers find
information in faster and easier ways. Reach
consumers early in their new journeys of
discovery on Search.
● Be the clear next step: Match your ad
against both the user's query and AI Overview
context to position your business as their
immediate next step.
● Connect in new moments of untapped
intent: AI Overviews decode complex user
needs and emerging questions, enabling your
ads to meet customers in these previously
inaccessible moments of high relevance.
Ads in AI Overviews
Get consumers from discovery to decisions faster, by integrating Ads into helpful
AI-powered responses
Announced in GML Keynote
Languages: en-US
Availability: en-US | more coming soon Online Sales Generate Leads
People have been finding ads within AI Overviews
helpful because they can quickly connect with
relevant businesses, products and services to take
the next step at the exact moment they need them
(Google internal data)
Using our AI powered targeting solutions
like broad match on Search or the keywordless
targeting technology of Performance Max or AI
Max in Search (beta) will be the best way to
leverage ads in AI Overviews.
Back to home
Search
Expansion to select English-language countries on mobile and
desktop coming later this year

● Be a part of the conversation:
Get your advertising seamlessly integrated into
AI-powered responses as your next best
customer explore new topics with AI Mode.
● Your business as their next best action:
Present your ads as a highly relevant and logical
next step as customers shop and search options
with AI Mode’s help.
● Connect in new moments:
Surface your ads in previously untapped
moments, as ads in AI Mode can predict intent
and turn informational queries into commercial
opportunities.
Ads in AI Mode
Be part of our most powerful AI search experience, as customers explore
their biggest questions with AI Mode
Languages: EN
Availability: Labs in US
Search
Key benefits
Online Sales Generate Leads
Using our AI powered targeting solutions
like broad match on Search or the keywordless
targeting technology of Performance Max or AI Max
in Search (beta) will be the best way to show ads in
AI Mode
Back to home

● Expand reach and drive
performance:
Expand your keywords to find untapped,
performant queries with broad match and
keywordless technology.
● Enhance creative relevance in
real-time:
Use AI to optimize creative content based
on your customers’ unique interests,
preferences and context.
● Get the control and transparency
you need: Steer campaigns with controls
that give you the precision you previously
used keywords for. And get new actionable
insights to optimize your campaigns.
Languages: All
Availability: Global Online Sales
AI Max for Search
In one click, supercharge the performance of Search ads with the
best of Google AI to get your campaigns ready for the evolving
Search experiences.
Advertisers that activate AI Max in Search campaigns will typically see 14% more
conversions or conversion value at a similar CPA/ROAS. For campaigns that are
still mostly using exact and phrase keywords, the typical uplift is even higher at
27%. (Source: Google internal data, 2025; based on campaigns with more than
70% of conversions or conversion value from exact or phrase match keywords for
non-Retail advertisers.)
27%
Generate Leads
Key benefits
AI Max for Search Campaigns beta is rolling out in Google Ads starting at the end of May. And it is expected to roll out to SA360 starting at the end of Q2. Please connect with yourSA360
team to express interest.
Back to home
For Search Campaigns

● Capture traffic from more
diverse sources:
more opportunistic AI-powered bidding
will tap into performance from a wider
range of unique search categories.
Smart Bidding Exploration makes the
most of your existing targeting
methods (broad match, DSA, etc)
● Scale conversion volume with
your existing targeting
the feature bids more expansively
against your current eligible targeting
(broad match, DSA) to capture more
total conversions than you would have
in the past
Smart Bidding Exploration
Powered by Google AI, Smart Bidding Exploration helps you capture
additional valuable conversions within your existing reach.
Languages: All
Availability: Global
IMPACT
Campaigns using Smart Bidding Exploration see on average a
+18% increase in unique search query categories with
conversions and a +19% increase in conversions.
(Google Internal Data, Global. Note: campaigns were operating with an
allowable 10% lower ROAS)
18%
For Search Campaigns
Key benefits
Read our
Help Center Article
for best practices
SA360 portfolio support expected via a closed SA360 beta (in-line with Google Ads open beta)
Back to home

In Performance Max
● Get visibility into your
Performance Max campaigns
and how its AI performs across
channels to drive results towards your
campaign goals
● Better understand
how your Performance Max ads
serve across channels and key
formats to optimize your campaign
● Diagnostics offer you insights
to find new ways to optimize
channel-level performance & improve
your campaign
Languages: Global
Availability: Open beta
Use channel performance reporting to help you understand how your Performance
Max campaign is performing across channels. You’ll be able to find:
● Campaign-level performance summary to see performance at a glance
● Visualization chart that shows how Performance Max performs across channels to
achieve your goals
● Channel distribution table that shows downloadable data including impressions,
interactions, cost, and conversion metrics
● Diagnostics to help you find ways to optimize channel-level performance &
improve your campaign performance
Key benefits
Back to home
Channel performance reporting
Find channel-level breakdown of performance in your PMax campaign

To Be Updated
● Increased visibility into your Search and
Shopping performance on Performance Max
● Find what queries your customers have
been searching for
● Make informed optimizations and
ensure your creatives & landing pages
resonate based on customer interests
Search terms report
Get the same level of Search reporting granularity that you get on
Search and Shopping campaigns
Languages: Global
Availability: Currently in beta
Announced in Road to GML
Key benefits
Back to home
In Performance Max

● New controls to customize your new
customer acquisition campaigns to reach
only new prospects who haven’t
interacted with your business yet.
Engage customers who aren’t yet aware of your brand with new campaign controls
that will allow you to easily reach new potential customers with a simple toggle.
Languages: All
Cross-Marketing
Objective
Key benefits
Back to home
Search & YouTube
● With one click, easily exclude people
who are searching for your brand(s), have
clicked on your YouTube content, visited
your website, or used your app.
New controls to optimize for prospecting
Expand on the new customer acquisition goal to exclude users who have recently searched
for or interacted with your brand with new campaign controls.

Languages: All
Availability: Coming Soon
Soon, Demand Gen advertisers will be able to reach users on Maps as they browse different
businesses and locations via. Promoted Pins.
Not included in GML Keynote
Tap
● Drive foot traffic
to Stores
and in-store sales
● Show up in Maps
on ad placements when
users are browsing
Key benefits
Back to home
In Demand Gen
Maps inventory
Show up on Maps inventory in Demand Gen campaigns

Soon, the new customer acquisition goal will be available within Demand Gen
campaigns. This is geared to help you optimize your campaigns to acquire
new customers.
Within the new customers acquisition goal, you can select specific modes based
on your acquisition objectives.
● NCA Value Mode (recommended):
Prioritize bidding for new customers, while
continuing to reach and engage your existing
customer base
Languages: All
● NCA Only Mode: Only bid for
new customers
Key benefits
Back to home
In Demand Gen
New Customer
Acquisition Goal
Optimize for the acquisition of net new customers

Future
of Video
& Apps
Video ads across
Google surfaces
Creator Partnerships Hub
Insights Finder
Shoppable Masthead
Shoppable CTV
Peak Points
Checkout Links
On-device conversion measurement
using event data for iOS
Target ROAS bidding for iOS
Measure app installs and conversions
from your web campaigns
Web + App Integrations
Web to App Connect
Additional Inventory

● Inspire potential customers
and enable discovery of
your brand through new,
visually appealing video ads on
Search, Image Search, Google
Shopping, and your Discover feed.
● Create inspiration and
demand earlier in potential
customers’ shopping journeys.
Video ads across Google surfaces
Reach new audiences with new, integrated discovery features across Google
(Search, Image Search, Shopping, and Discover).
Languages: EN
Cross-Marketing
Objective
Availability: US, CA, AU
Key benefits
Back to home
YouTube

Languages: EN | JP, KR, DE, ES, PT-BR later this year
Availability: 21+ markets
● Creator search
and information to
begin outreach
● Organic + paid reporting
for linked creator videos
● Sponsored video discovery
for short- and long-form videos
mentioning your brand
Key benefits
To make it easy to manage collaborations with YouTube creators directly inside
Google Ads, we’ve introduced a new central place to manage creator partnerships
With the new creator partnerships hub, you can deepen existing connections, find new ones and
integrate authentic creator content into your ad strategies via partnership ads.
Creator Partnerships Hub
Unlock the power of YouTube creators
Online Sales Generate Leads App installs
Offline Sales
Back to home
In Google Ads
According to a survey conducted by Ipsos, surveyed online users are 98% more
likely to trust the recommendations of creators on YouTube vs. those on other
social platforms (on average).
98%

● Creator Insights
Discover the top and trending
creators for your specific topic,
category or audience accompanied by
a full slate of engagement metrics and
content deep dives to help you
activate more effectively with
YouTube’s Creator community.
● Content Insights
Decode what's popular on YouTube
and what resonates most with your
specific target audiences. Gain critical
insights into viewing behavior by
device inclusive of CTV, unlocking the
full potential of the living room
audience.
● Video Sentiment
Understand how your brand is being
talked about on YouTube, identify key
themes driving the perception, and
inform your messaging strategy to
amplify positive sentiment and
mitigate negative.
Insights Finder
Discover trends, audiences, and ways to reach them using Google data.
Languages: 42 languages
Tap into YouTube’s unparalleled
community of creators, vast content
library, and highly engaged audiences.
Discover and leverage the insights
most relevant to your business to
deliver a more actionable media plan,
tailored to your specific brands,
products and categories.
Availability: 22+ markets
Key benefits
Online Sales Generate Leads App installs
Offline Sales
Back to home
YouTube

● Announce or promote
new products on the most
prominent placement on YouTube
● Highlight tentpole moments,
events, or promotions (e.g. Super
Bowl, Met Gala, Black Friday)
● Drive awareness & encourage
shopping behaviors with always-on
strategy
Shoppable Masthead
YouTube's Masthead, our most prominent placement, is now shoppable on Mobile
Languages: All
Included in GML Keynote
YouTube's Masthead, our most prominent placement, is now shoppable on
Mobile! Advertisers can announce new product launches and drive website
traffic during key events by showcasing products alongside Masthead's
immersive video ad format. This new feature provides a seamless path from
inspiration to product discovery and gives advertisers control to select and
match products with their business goals.
Awareness
& Consideration
Key benefits
Back to home
YouTube

Shoppable CTV
An Interactive shopping experience on CTV, powered by the Google Merchant Center
Languages: All
Shoppable CTV is an interactive
shopping experience, powered by the
Google Merchant Center, that lets
viewers discover and engage with
products directly from the big screen.
This Shoppable format will be available
across Demand Gen and Performance
Max campaigns on CTV later this year.
1 SOURCE: Google Data, Global, April 17, 2024 to April 15, 2025
Back to home
● Drive measurable results: Globally, in the past
12 months, YouTube ads viewed on CTV screens
drove over 1 billion conversions¹
● Reach shoppers on the big screen: Ensure
your message reaches your target audience on the
biggest screen in the house
● Deliver an interactive experience: Capture
viewers' attention and motivate them to take action
via QR codes, send to phone, and GMC feed
Key benefits
Brandcast announcement YouTube

Peak Points
Create more meaningful audience connections with this new ad format built with Gemini
Availability: US, Canada, UK, Australia Languages: en
A new ad format built with Gemini that seamlessly integrates your ad into the
viewer experience at contextually relevant peak points within top content across
YouTube’s vast library to create more meaningful audience connections.
● Built with Gemini
● Precisely timed ad placements,
identifying and matching unique moments
● Strengthens the impact
of your creative via deep contextual relevance
Key benefits
Brandcast announcement
● Driving brand association
and emotional alignment
● Improved contextual targeting
across YouTube’s unique breadth and
depth of content
Awareness
& Consideration
Back to home
YouTube
Export is also available in these markets

Optimizes the shopping journey
for a smoother consumer
checkout experience by allowing
users to seamlessly add products
to their cart and checkout
directly on your website.
Checkout Links
Add checkout links for your products
Merchants using Checkout
URLs in Demand Gen
campaigns achieving an
average 11% increase in
conversion value.
Source: Google internal data, US, February 2025,
Conversion value defined as a minimum of $250 or
advertiser chosen value.
11%
Cross-Marketing
Objective
Availability: US only, expanding over the next year Languages: EN
Announced at GML
Key benefits
Back to home
In Demand Gen

On-device conversion measurement
using event data
A privacy-preserving measurement solution which uses first-party data, and now also
app event data, to improve iOS App campaign performance and reporting
1. Google Internal Data, 2024; based on conversions measured by on-device conversion measurement.
2. Google Internal Data, Jul 2024 vs. Sep 2024; based on installs measured by on-device conversion measurement.
Availability: Coming soon Languages: All
How do you activate this solution?
Update to the latest 11.14.0 version of the Google Analytics for Firebase SDK
available in June 2025 and ensure your Google Ads account is linked to your
Google Analytics account.
App installs
Back to home
for iOS App campaigns
● Privacy-preserving
Works without any user-identifying information ever leaving a user’s device or being
disclosed to external parties, including Google
● Increased conversion observability
Uses your first-party and now app event data to boost observable conversions available
for better reporting & optimization
● Improved campaign reporting & optimization
Implementing this solution will enable advertisers to improve their iOS campaign
optimization and get more realtime, accurate and comprehensive reporting.
Key benefits

Target ROAS bidding
More profitably acquire users who are likely to complete an in-app action or achieve a
target return on ad spend
FPO
With quality enhancements to our AI-powered campaign models, advertisers using
tROAS bidding with their iOS App campaigns for install saw a median 22% increase
in ROAS.*
22%
Availability: Available now Languages: All
App installs
Back to home
for iOS App campaigns
*Advertisers who saw this lift had ATT prompt and/or On-Device Measurement implemented
● Fueled by the latest
improvements to our
AI-powered campaign models,
this value-based bidding solution
for your iOS App campaigns can
enable you to more profitably
acquire users who are likely to
complete a selected in-app
action and achieve a target
return on ad spend.
Key benefits

● Fair measurement
Get a clear view of how your web campaigns are
performing for app user acquisitions. We provide
accurate reporting, measurement, and attribution
across Google Ads and major mobile platforms, so
you can see your campaign results.
● More app conversions from your web ads
Easily track first in app conversions driven by your
web ads. See what valuable users do after installing
your app, like making a purchase, when they come
from your ads on Google Search and Shopping
inventories.
● Grow holistically
Alongside your existing App campaigns for installs,
you will be able to capture installs from users who
start on your website. This gives you a more
complete understanding of how web and app work
together, so you can build a more successful
customer acquisition strategy.
Measure app installs and conversions
from your web campaigns
Unlock a new way to report, measure, and attribute app installs and conversions from
your web campaigns
Measure how your Search, Standard Shopping, and Performance Max campaigns are driving
app installs that lead to valuable in-app conversions, like purchases, aligning with your core
marketing objectives.
Key benefits
App installs
Back to home
for Search, Shopping and Performance Max campaigns

● More integrated UI
Get suggestions within your
campaign workflow and
conversions set up to import your
own app conversions for bidding or
set-up app conversion goals.
● Quick-wins for
campaign optimization
Suggestions for quick campaign
optimization will be provided
without needing to visit other pages
within Google Ads.
Web + App Integrations
Making it even easier to create seamless web and app customer journeys
Leverage the power of apps to boost your Web campaigns (Search, Shopping,
PMax, DemandGen, etc.) performance by integrating Web to App Connect (app
conversion setup and bidding opportunities) across key Google Ads workflows.
● Adding app engagement overview cards to optimize your web campaigns
via bite-sized actionable recommendations
● Integrating app workflows throughout your Google Ads web campaign &
conversion journey
● Highlighting Web to App Connect set up errors within Primary Display Status
and Conversion Diagnostics in Google Ads
Availability: Coming soon Languages: Global
Key benefits
Online Sales App installs
Back to home
In Google Ads

● Set-up cross-channel measurement
Enable a holistic view of your customer’s
purchase journey from web to app.
● Drive profitability
Generate incremental conversions by adding
app deep links to drive traffic directly to your
app. Advertisers that implement Web to App
Connect increase their web conversions by 2.8
times1
. Extended inventories allow for
advertisers to bring the benefits of Web to
App Connect to additional channels and
optimize to the most valuable app users
● Seamless user experience across
Google for iOS and Android
Advertisers with an app can now offer a unified
seamless deep linking experience for all their
customers regardless of which Google
inventory their customers utilize, across iOS
and Android.
Web to App Connect
Additional Inventory
Making Web to App Connect available for iOS Hotel Ads, DemandGen and YouTube.
Web to App Connect (W2AC)
is now also available to new
inventories & formats including
iOS Hotel Ads, DemandGen,
and YouTube.
Search/Shopping
Performance
Max
YouTube
Hotel Ads
Demand Gen
Availability: Global Languages: All
Key benefits
1
Google Internal Data, Global, April 2025
Online Sales App installs
Back to home
In Google Ads

Future of
Creative
Effortlessly Reformat and
Extend your Videos
Asset Studio
Insights Finder
New Visual Shopping Experience
In AI Mode
Merchant Brand Profile
Video Manager
Visual Content generated
for you
Tailored growth opportunities
generated for you

● Drive performance by generatively extending videos into all aspect ratios. Video enhancements
is an automated creative solution in Google Ads that allows advertisers to serve surface-native
videos, respecting the way brand connections happen best on the surface and allowing all advertisers
to capture surface-native performance gains (e.g. vertical on Shorts vs landscape on Instream esp
TV).
Effortlessly Reformat and Extend
your Videos
Languages: All
Cross-Marketing
Objective
Before & after
Key benefits
Back to home
In Google Ads

● Centralized GenAI Tools
Access a single creative hub for
discovering and utilizing a range of
GenAI-powered creative tools to produce
high-quality assets.
● Enhanced Video & Image Creation
Ideate and generate compelling video
content with features like voice-overs,
captions, and advanced image
generation and editing.
● Product-Focused Asset Variation
Easily create shareable previews, generate
images showcasing your products in
real-world scenarios, and create diverse
asset variations in various sizes and
specifications.
We know how time consuming it is to generate new assets, optimize creative,
and add them into your campaigns. Now, your creative tools can be found in a
single workspace to make your campaign creative process a faster,
one-stop-shop. Whether you’re launching a new product, refreshing your brand,
or scaling your creatives, you’ll have the tools and guidance to create and
enhance high-quality assets, directly within Google Ads, streamlining your entire
creative journey.
Cross-Marketing
Objective
In Google Ads
Asset Studio
Access a single, discoverable creative destination in Google Ads – a free tool for all where
you can tap into the best of Google AI to extend, enhance, and create compelling ad
assets, all in one place.
Key benefits
Back to home

Key benefits
● Visual
A mosaic of images and
browsable products, curated
based on your needs.
● Guided
AI that asks the right
questions to guide you to
find the right product.
● Selection
Have access to any product
on the web thanks to the
Shopping Graph, the world’s
most comprehensive
dataset of products and
retailers.1
New Visual Shopping Experience
A new shopping experience that pairs multi-turn natural conversation with
dynamic, live image + product results to help guide you to the right products.
In AI Mode
Languages: EN-US
Announced in GML Keynote Back to home
1. Google Internal Data, 2025; with over 50 billion product listings that are constantly updated

Key benefits
● Connect with shoppers on
Google Search by showcasing
your brand's unique story with
features such as the ability to add
lifestyle image assets, show videos, and
edit business descriptions.and offerings
right on Search.
● Boost sales potential by
highlighting key purchase
drivers like promotions, shipping
details, and return policies directly on
Google Search.
● Manage your brand profile directly
on Search where you can see content
and performance insights, or in the
brand management tab in Merchant
Center.
Merchant Brand Profile
Showcase your brand's unique story directly on Google Search with a
visually compelling profile that drives shopper connections.
Languages: All
Availability: Global for eligible merchants Online Sales
Announced in GML Keynote Back to home
In Merchant Center

Maximize impact of shopping videos to
reach marketing goals across Google’s
organic and advertising surfaces.
● Automate video management:
See all your videos (website, YouTube, social)
in one place. Google AI conveniently maps
them to products/brands, allowing you to
easily search, filter, and organize for
campaigns.
● Create engaging shopping
experiences with product mapping:
Increase engagement and drive conversions
by linking dynamic video content to your
product listings or brand. Google AI analyzes
your videos and extracts key details and
detects product offers. Review, edit, and add
product tags within your videos.
● Distribute your video content
seamlessly across Google:
Sync videos to Ads Asset Library for easy
ad creation, and control video visibility on
organic surfaces like free listings and
brand profile.
Video Management Tools
Video intelligence, all in one place
Cross-Marketing
Objective
Availability: Pilot coming August 2025 to US, CA, AUS, UK Languages: English
In Merchant Center
Key benefits
Back to home

● Generated for you
automatically identifies the best content
opportunities across your shopping
catalog, pre-generates on-brand images
and videos, and enables you to save or
publish these assets across Google in a
single click.
● Content is available across Merchant
Center, Business Profile, brand profile,
Ads, and third parties like Shopify.
● Stretch your photo shoot content
further and take production time down
from months to seconds with just a few
clicks. The results speak for themselves:
80% of merchants using Product Studio
report increased efficiency or expect to
see significant gains.
Visual content generated for you
Available in Product Studio
Availability: Rolling out through ‘25 (US UK CA AU IN JP) Languages: EN, JP
80%
Key benefits
Online Sales
Back to home
In Google Ads & Merchant Center
of surveyed users already have seen or expect
to be more efficient by using Product Studio*
*Google Internal Data, Global, MSAT survey, Base: total sample (n=149) in US, Mar 2024.

Tailored growth opportunities
generated for you
Cross-Marketing
Objective
Availability: Coming soon for eligible merchants in US Languages: EN
Key benefits
Merchant Center leverages AI to show how
you can optimize your product feed. It
analyzes your specific products and
performance data to uncover hidden
opportunities, giving you simple
suggestions that you can act on easily.
● Personalized
performance insights
with recommendations tailored
to your goals.
● Build your marketing calendar
with help from Google AI
Get automated insights on key
marketing moments, discover which
products will likely trend, and receive
ready-to-launch discount
recommendations.
Back to home
In Merchant Center

Future of
Measurement
& Data
Commerce Media suite
Incrementality improvement
Attributed branded searches
Meridian
Cross-Channel Measurement
Boost your ROI with
Data Manager
Data Manager API
Google tag gateway
for advertisers
Confidential matching

● Broader access to
incrementality tests
with reduced spend thresholds and
self-service results with key metrics
available directly in the UI.
● Increase the rate of conclusive
results
By tapping into a new
methodology (Bayesian).
● Measure the total incremental
impact of Google media
By running experiments across all
campaign types (i.e. Demand Gen +
Search + PMax).
Incrementality improvements
Enable more marketers to understand the incremental impact of Google Ads
In Google Ads
of US senior marketing analytics professionals reported that implementing
insights from incremental experiments have a high impact on revenue growth.
80%
Languages: All
Key benefits
Online Sales
Back to home

Attributed branded searches
Understand the impact of YouTube ads on search volume
Attributed branded searches is a new, always-on metric that helps advertisers
understand the impact of their video ads on organic search behavior by
measuring the number of searches for a brand by users who saw an advertiser’s
video ad.
● A lead indicator for performance:
It connects brand media to user search
outcomes, serving as a rapid leading
indicator for campaigns aimed at driving
increased brand interest and market
share.
● Tied to an ad impression:
Attributed branded searches is a subset
of total branded searches, only counting
users who saw a YouTube ad
● Zero setup and always-on metric
for easy & fast results that provide quick
brand search tracking, complementing
incrementality experiments.
Languages: All
Key benefits
Online Sales Generate Leads Offline Sales
Back to home
In Google Ads & Display & Video 360

● To give marketers the granular
Google data they need,
like reach and frequency and Google
Query Volume, at the cadence and
speed they need it, we’re launching an
API for more frequent and simpler data
requests from Google’s MMM Data
Platform.
● To better optimize spend
across channels with Meridian,
we’re launching a dynamic and
interactive scenario planner, making
Meridian easier to implement and
more actionable.
Meridian
Empowering the industry to build best-in-class MMMs and drive better business outcomes
Meridian -- Google’s new open-source MMM -- was designed to empower the
industry to build best-in-class models that drive better business outcomes
through innovative methodology, transparency, and actionability. This year we’re
launching MMM enhancements to deliver scaled, more frequent, and
streamlined access to granular Google data via the new MMM Data Platform API,
while also making Meridian more actionable through a dynamic, interactive
scenario planner to better optimize spend across channels.
Languages: EN
Key benefits
Back to home
Measurement

Cross–Channel Multi-Touch Attribution
With enhanced multi-touch attribution, inclusive
of impressions, you'll be able to see the full
picture of your marketing impact across Google
and other platforms, enabling new metrics like
View-Through Conversions (VTCs).
Cross-Channel Budgeting
● Projections Report helps you monitor
campaign pacing and projected performance
across channels to evaluate and refine your
media strategy to meet your goals
● Scenario Planner helps you plan media
budgets against business goals through
best-in-class modelling of historical data to
determine future budgets
Availability: Coming soon
Cross-Channel Measurement
Power cross-channel measurement with Google Analytics
We are transforming Google Analytics to make it the best platform for
cross-channel measurement. Soon, with enhanced multi-touch attribution,
you’ll be able to effectively measure the entire customer journey across Google
and other platforms to gain deeper insights into your marketing ROI. And with
new cross channel budgeting tools you'll be able to answer questions like “am I
on track to drive my target revenue” directly in Google Analytics.
Languages: EN
Cross-Channel Budgeting Tool
Key benefits
Back to home
In Google Analytics
Cross-Marketing
Objective

Boost your ROI with Data Manager
Understand the strength of your data setup and boost your ROI
● Put all your first-party data to
work and achieve peak performance
across the customer journey - your website,
physical stores, CRM, messaging and apps.
● Connect your data
sources: ActiveCampaign, BigQuery,
HubSpot, Salesforce, Shopify, Google
Sheets, Zoho, and more.
● Additional data sources available via
Zapier.
NEW NEW
Key benefits
Back to home
Measurement
● Understand the
strength of your
first-party data strategy
at a glance
● Get personalized guidance
on how you
can boost your ROI
by connecting more data
sources and maximizing signals
● Collaborate more
efficiently across
your team
NEW Build data strength
Availability: Global Online Sales Generate Leads
Languages: All

Data Manager API
Tap into your data’s full potential with Data Manager API and boost your ROI
Available for data partners, agencies and advertisers, the Data Manager API is
now in beta and enables the use of first-party data across Google ads products.
Specific product integration will happen over time, starting in 2025
Key benefits
● Boost your ROI,
Data Manager API helps you connect
all your data regardless of the source,
and maximize signals in one
centralized schema.
● Improved developer productivity,
with features such as partner
authentication and simulation/
testing mode.
● Secure by default,
with confidential matching to transform
how businesses securely connect their
first-party data.
● Comprehensive use
to send audience and conversion
data to Google Ads, Google Analytics,
and Google Marketing Platform
Back to home
Languages: All
Announced in GML Keynote Measurement

Google tag gateway for advertisers
Upgrade your tags to serve from your site’s own server to improve performance and
resilience of your measurement signals
Languages: All
Key benefits
1. Google Data, Global, Performance, Apr 09, 2025 - Apr 16, 2025 7d trailing median [Uplift is based on Google tag script loads comparing tags not operating Google tag gateway for advertisers versus tags operating in Google tag gatewayfor
advertisers].
● Improved performance
Google tag gateway for advertisers
enhances conversion data accuracy by
routing it through your website’s own
server, improving bidding, campaign
optimization, and ROAS.
● Deeper Campaign Insights
With richer insights into campaign
performance and attribution, you get a
better understanding of your customer
journey, and can identify which strategies
drive the strongest ROI.
● Secure by default:
Tags set up with Google tag gateway for
advertisers will get confidential computing
by default, giving customers added
security and transparency on how data is
collected and processed.
● No retagging required:
Implementation is also simplified, as
upgrading your tag requires no changes to
the existing tag code on your pages.
Back to home
Advertisers who configured Google tag gateway
for advertisers saw an 11% uplift in signals.1
11%

● Data is only used for specific,
approved purposes
and customers can verify that data is
processed as intended
● Confidential matching
isolates processing in a
trusted execution environment
from everyone - even Google.
● What’s new?
Soon we will be launching
confidential matching for Google tag
gateway, enhanced conversions and
user-provided data in Google Analytics.
Previously it was only Customer Match.
Confidential matching
Transform how businesses securely manage their first-party data.
Confidential matching securely connects your first-party data for Google’s
measurement and audience solutions.
This marks only the first use of confidential computing in our Ads products, and
we plan to bring this privacy enhancing technology to more products over time.
Languages: All
Availability: Q2 2025
Key benefits
Generate Leads
Back to home

Commerce Media suite
Convert customer intent into action at every stage of the journey and track
your results down to the product level.
Availability: Limited beta Languages: All
Omnichannel
sales
Key benefits:
New features coming soon include:
● Closed-loop measurement
Retailers, marketplaces and brands can see
exactly how ads lead to actual sales—online and
soon offline—with SKU and product level insights
in a privacy-centric way.
● Targeted Audience Solutions
Brands can use retailer data across Google Ads,
DV360 and SA360 for smarter ad targeting to
gain new customers and drive sales and
self-serve campaign offerings give brands more
control; retailers and marketplaces drive
incremental traffic, monetize their data by
creating audiences for brands to leverage via a
self-serve offering; gaining efficiency at scale.
● New Inventory
Retailers, marketplaces and brands can reach
more customers and boost sales by showing ads
in more places like Google Search, Shopping,
YouTube, and apps and across third party
inventory via DV360 and SA360.
Back to home
in Google Ads & Google Marketing Platform
Announced in Road to GML
Our suite of Commerce
Media solutions are available
for retailers, brands and
marketplaces across Search
Ads 360, Google Ads and
Display & Video 360.

Agentic
Agentic capabilities: Your
Google Ads expert
Google Analytics expert
cross-website marketing advisor

● Optimize with Expert Guidance
Your Google Ads' expert suggests and
applies tailored optimizations
recommendation, informed by your
unique campaign data, and generates
comprehensive performance reports.
● Do more, faster
Accelerate onboarding and campaign
creation. Expedite performance
improvements, enabling
unprecedented scaling
● Stay Ahead of issues
Proactively identify and fix problems
before they impact your ads.
Agentic capabilities: Your Google
Ads expert
Optimize campaigns confidently with expert guidance.
An always-on expert for comprehensive help in Google Ads. It learns
about your business and Google Ads account to help you build new
campaigns, proposing effective keywords, audience strategies, and
crafting compelling ads. It analyzes data, streamlines reporting by
extracting actionable insights. It suggests and applies adjustments for
continuous performance optimization.
Availability: Beta Languages: EN
Agentic
Key benefits
Disclaimer: This product uses AI and may display inaccurate
info. Your chat activity may be used to improve the product
and your use is subject to Google’s Terms, AI Use Policy, and
Privacy Policy.
Back to home

Agentic capabilities: Your Google
Analytics expert
Get simple answers and make decisions with confidence
● Get deeper insights
Unlock expert analysis and strategic
recommendations for your most
complex questions, delivered with
precise data and clear visualizations
(e.g. trendlines, bar charts).
● Gain instant
answers & guidance
Get digestible answers from
comprehensive Help Center
resources, and direct access to
relevant reports or settings in your
account based on your query.
Availability: Beta Languages: EN
Key benefits
Back to home
Agentic
A data expert for superior website and app performance. It proactively
surfaces personalized insights and trends, enabling easy data
exploration for informed decisions. Learning your specific business, the
tool helps you quickly extract insights and navigate Google Analytics
more efficiently. Ultimately, it deepens your analytical understanding,
empowering more confident, data-driven decisions.

● Complete marketing advice
Get marketing recommendations
for your whole business, not just
your Google Ads.
● Universal tasking
The agent can handle tricky tasks
for you on any website you're on
(e.g. tagging)
● Interactive assistance
Speak to the agent and learn by
seeing exactly how it helps you
cross-website marketing advisor
Tailored marketing advice for all advertisers
Get instant business advice and task completion, wherever you are online. This
agent built in Chrome understands your browser context and guides you
step-by-step to solve problems across websites – all with seamless voice
interaction.
Availability: Coming soon Languages: EN
Announced in GML keynote
Key benefits
Back to home
Agentic

● Stay ahead with the latest from
Google Ads:
Get the latest product announcements
from Google Ads, all in one place.
● Access personalized learning:
Select your primary marketing objective
to get valuable resources tailored to
your needs, including upcoming events,
and best practices.
● Get expert support:
Get direct access to Google experts to
help you implement key products.
● Be recognized for your work:
Demonstrate your abilities with
industry-recognized certifications and
our new Google Ads Impact Awards.
Key benefits
Languages: English
Cross-Marketing
Objective
Availability: US, IN, AUNZ, CA
Sign up for Accelerate with Google
Unlock your tailored experience to achieve your goals and
build your expertise.
Announced in Digital GML
Accelerate with Google
Advance your skillset in the era of AI with a program designed to help you meet
your marketing objectives and your career goals
Back to home

Announcements from Google Marketing Live 2025

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