API Economy - Key Learnings

Application Programming Interface(API) Economy
– Key Learnings
Humayun Khan
CEO, AxEdge Consulting

•Fundamentals
•Lifecycle of the API Economy
•Business of APIs
•Getting Started
•Case Studies
•Live Examples
Agenda
2Copyright © 2019 AxEdge Consulting All rights reserved.

Fundamentals
What is an API?

Changing Landscape (1/4)

Our customers expect access to data anytime, anywhere, across a range of devices.

Fundamentals
What is the API Economy?
8
The API Economy is not just a catch phrase, it is key to accelerating
value, improving business performance, and extending your
business services and goods to the widest possible audience.
Making sure that your company is easy to do business with and
creating paths to new business opportunities is why the API
Economy signals a new business reality.
Companies that seize this opportunity will differentiate themselves
and grow.
Copyright © 2019 AxEdge Consulting All rights reserved.

APIs are a path to new business opportunities
API Growth

Profit out of the Assets

Getting started in the API Economy

A successful API initiative requires end-to-end capabilities

Plan outcome, development, and
revenue strategy for API creation
and consumption
Driving the complete API Business Model
13
Determine business goals
Inventory assets and services
Develop a business model
Establish success criteria
Partner for strategy and technical
support
Transform assets for revenue
generation through interface
development, metering, and analytics
Rapid and simple assembly
Hardened security and authentication
Metering
Analytics and monitoring
Lifecycle management
Internal evangelism
External evangelism
Developer Outreach
Marketplace
Evangelize APIs to internal and
external developers and leverage them
for app development

Fundamentals
Why does API Economy matters?
14
Companies embrace the API Economy to make adoption of their value propositions incredibly simple, using
APIs to ensure that they are easy to do business with and enabling open platforms allowing others to
innovate.
There are five main reasons why companies should embrace Web APIs and become an active participant in
the API Economy:
 Grow your customer base by attracting customers to your products and services through API ecosystems.
 Drive innovation by capitalizing on the composition of different APIs, yours and third parties.
 Improve the time-to-value and time-to-market for new products.
 Improve integration with web APIs.
 Open up more possibilities for a new era of computing and prepare for a flexible future.

Lifecycle of API Economy

Broad Classes of Business API (1/2)

Broad Classes of Business API (2/2)

Many APIs combine these models
Hybrid Model (1/5)

Content acquisition via the API
Hybrid Model (2/5)

Secondary function and indirect revenue impact
Hybrid Model (3/5)

Extends availability of functionality to new places
Hybrid Model (4/5)

Core value is tied up in the API
Hybrid Model (5/5)

Business of APIs (1/2)

Business of APIs (2/2)

Financial Services: Leading Payments Processor
Case Study (1/9)

Travel & Transport: Leading Airline Carrier
Case Study (2/9)

Banking: Leading Commercial Bank
Case Study (3/9)

Energy & Utilities: Leading Electric Utility
Case Study (4/9)

Media & Entertainment: Leading Movie Producer
Case Study (5/9)

Government: Business License Bureau
Case Study (6/9)

Aerospace & Defense: Supply Chain
Case Study (7/9)

Healthcare: Leading Healthcare Provider
Case Study (8/9)

Automotive: Leading Automobile Manufacturer
Case Study (9/9)

Real API Success
APIs are a cornerstone of the modern cloud
economy.
The question to ask to yourself….
But are you putting too much faith in the
people who make these platforms?

API Economy - Key Learnings

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