[API Word 2021] - Quantum Duality of “API as a Business and a Technology”

Hello!
Asanka Abeysinghe
Chief Technology Evangelist (former Deputy CTO)
asankaa AT wso2.com

Quantum Duality of “API as a business”
and “API as a Technology”
October 2021

Quantum Duality of “API as a business” and “API as a technology”
4
Overview
Federation and Business Models Move to the cloud
Polyglot and heterogeneous Modernizing development

6
Evolution of Products
Source: https://www.productevolution.org/2018/02/on-the-origin-of-the-word-processor/

7
Evolution of
Products
Source: https://www.productevolution.org/2017/05/tree-of-life/

8
Supply chain
A supply chain is a network between a
company and its suppliers to produce
and distribute a specific product or
service to the final buyer. This network
includes different activities, people,
entities, information, and resources.
The supply chain also represents the
steps it takes to get the product or
service from its original state to the
customer.
Source: https://www.investopedia.com/terms/s/supplychain.asp Image: https://www.flickr.com/photos/usdagov/

Consumption
Sales
Distribution
9
Evolution of Supply Chain
Source: https://thenewstack.io/a-successful-api-strategy-needs-a-digital-supply-chain-and-a-thriving-ecosystem/
Manufacturing
Sourcing
Experience
(by Customers)
Registration
(by Customers)
Deployment
(of Digital Solutions)
Development
(of Digital Solutions)
Discovery
(of Data & Services)
Industry Supply Chain
Digital Supply Chain

Software is eating the world.
- Marc Andreesen, Co Founder Netscape, a16z -

Every company is a software company.
- Satya Nadella, CEO Microsoft -

If your digital supply chain is better than
your competitors', you'll be in a much
stronger position to succeed.
- Jeff Lowson, CEO Twilio -

14
API-centric Architecture
https://github.com/wso2/reference-architecture
Centralized Decentralized

15
Evolution of APIs
Pure Technical Semi Technical Managed APIs API Products
Isolated
Early
Integration
Message
Oriented
SOA Pre MSA/IoT MSA
● EDI
● File sharing
● Sockets
● Message
queues
● Data to data
● Monolithic Apps ● OLE/OLE+
● COM/COM+
● CORBA
● RMI/EJB
● WebDev
● ESB
● SOAP
● BPEL
● BAM
● REST
● HTTP/s
● AMQP
● MQTT
● Servicemesh
● gRPC
● GraphQL
● Websockets/
hooks
● AsyncAPI

APIs
Products of the 21st
Century
16

Products of the 21st Century
Directly Monetized Indirectly Monetized Combined physical/digital
17
Backbone for digital transformation and API Products

18
Products exist in
and
rely on ecosystems
Image: https://www.pinterest.com/pin/541417186425569576/ (Pandora)

19
Marketplace
Photo by Gabriella Clare Marino on Unsplash

Federation enables multi-party business models
https://wso2.com/library/webinars/federated-apis-across-ecosystems/
20
#1
e.g. Scania
Internal federated marketplace #2
e.g. BNY Mellon
Partner marketplace #3
e.g. Smart Dubai
Closed group marketplace
#4
e.g. ideabiz
Shared revenue marketplace #5
e.g. Apigate
Aggregator marketplace

21
Emerging supply chains for APIs in ﬁnance
Banks
Banks
Banks Payment Gateways Mobile Wallets New Cards
Third Party Providers Fintechs

22
Emerging Supply Chains for APIs in Telco
Cell Provider
Cell Provider
Cell Provider

23
Cell Provider
Cell Provider
Cell Provider
Cell Provider
Cell Provider

What can we learn from the physical ISC?
Product Lifecycle Management API Product Management
ERP & Financials API Insights and Monetization
Supply Chain Management API Integration & Enablement
Logistics API DevOps and Management
24

25
The shift to Cloud Native
Traditional Cloud Native
Virtual Machines and vSphere Containers and Kubernetes
Centralised CoE based Integration API-led decentralised integration
APIs for Partners APIs everywhere
API Gateway Edge Gateway and Microgateway
Synchronous Request-Reply Event-Driven Async
Heavyweight all-in-one systems Lightweight, decoupled, deploy anywhere
Proprietary licenses Open source by default
Pay upfront Pay as you go

26
API Federation: Enabling multi-party business models
● Hosts a collection of APIs from different providers on a single
federated marketplace.
● Uniﬁed analytics, policy enforcement, subscriptions, billing, etc.
● Open source speciﬁcation for publication to a marketplace:
https://github.com/api-federation/
Publisher Developer Portal Analytics Identity
AWS Gateway
Azure Gateway
NGINX
WSO2 Gateway

Quantum Duality of “API as a business” and “API as a technology”
27
Summary
Federation and Business Models
● Heterogeneous API landscape -
- Federation & multi-party
● Governance of API products across
- multi-vendors
● New Monetization models
● API Product Management focus
Move to the cloud
● Multi-Cloud & Hybrid deployment
● Kubernetes runtimes
● Automation
● Massive scale of API infrastructures
● Cloud business models
Polyglot and heterogeneous
● Polyglot microservices and macro-services
● More than OAS:
- GraphQL, AsyncAPI, gRPC,
- Kafka, NATS, etc
● API aggregation and integration
Modernizing development
● Microgateways & Service Mesh
co-deployed with workloads
● CI/CD enablement
● Uniﬁed API development
● Serverless
● Kubernetes development
environments

28
Contribution
https://www.forbes.com/sites/forbestechcouncil/2020/12/23/the-importance-of-building-an-integrated-supply-chain-for-apis/
https://wso2.com/api-manager/
https://wso2.com/choreo/

Let’s connect
29
https://blog.architect2architect.com
https://wso2.com/strategic-consulting/
asankaa AT WSO2.com
https://www.linkedin.com/in/asankaabeysinghe/
@asankama
Image: https://www.crn.com/news/cloud/crn-exclusive-new-google-cloud-partner-advantage-program-launches-today

[API Word 2021] - Quantum Duality of “API as a Business and a Technology”

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