Uploaded byWelingkar Institute Of Management
Apparel industry sectoral analysis - ppt 1
The document provides an overview of the global textile and apparel industry, including its history and key statistics. It discusses the shift in growth towards developing countries due to the end of quotas in 2005. India's large and growing textile industry is highlighted, with major players like Raymond and Bombay Dyeing mentioned. Key factors influencing consumer purchasing decisions are identified. The various stakeholders in the industry are mapped out.
More Related Content
Similar to Apparel industry sectoral analysis - ppt 1
More from Welingkar Institute Of Management
Apparel industry sectoral analysis - ppt 1
- 1.
- 2. History 20,000 BC: In Europe people started making warm clothes such as trousers, coats and boots from animal skins using bone needles . 1200 BC: Men in Egypt wear loincloths and a kind of kilt. Women wear dresses with shoulder straps. Both sexes wear jewellery. 400 BC: Women in Greece wear long dresses that cover most of their bodies. Men wear tunics and cloaks. http://www.timetoast.com/timelines/history-of-clothing-final
- 3.
- 4. Where is theGlobal Textile & Apparel Industry Headed ?
- 5.
- 6. Why is thisHappening?
- 7. Why is thisHappening? January 1, 2005 the Agreement on Textiles and Clothing that regulated the global apparel and textile industry for 30 years ended This has lead to a Global Reconfiguration of the Apparel Industry. Massive Industry move to China owing to the “survival of the cheapest” approach
- 8. Rising Market Opportunityfor Developing Countries Most developed countries will see continued decline of their textile and apparel industry and create fresh opportunity of up to US$ 140 Billion for exports for developing countries by 2020 In addition, an opportunity of approx US $360‐370 Billion likely to be created due to rise in demand. Hence an additional market opportunity of ~US$500 Billion likely to be created by 2020
- 9. Indian Textile andApparel Industry
- 10. According to theAnnual Report 2010- 11 of the Ministry of Textiles. The industry currently contributes about 14 per cent to industrial production. 4 per cent to GDP. 17 per cent to the country’s export earnings. Direct employment to more than 35 million people. Source : Indian Brand Equity Foundation - http://www.ibef.org
- 11. BRAND TURNOVER BUSINESS (USD) Raymond 279 million textiles, retail, engineering goods, personal care and prophylactics Bombay Dyeing 231 million Suitings, shirtings, sarees, towels, bed linen and men’s apparel; significant exporter of polycotton blended fabrics and made ups Arvind 338 million denim fabric, cotton and blended fabric, knitted fabric, voiles, apparel Vardhaman group 400 million acrylic fibre, cotton, synthetic and blended spun yarns, grey and processed fabrics, cotton and synthetic sewing threads Gokaldas Exports 180 million Supplies to more than 100 retailers and ltd. fashion brands across 39 countries
- 12. BRAND TURNOVER BUSINESS (USD) Welspun 132 million Amongst the top 3 terry towel producers in the world. Also include cotton yarns, polyester filament yarn, bathrobes, buttons and saw pipes. Himatsingka 32 million Leading producer of silk yarns and fabric. Also retailing of home furnishings in India and manufacture of bed linen products for domestic and export market Aditya Birla Nuvo 577 million textiles include viscose filament yarn and branded apparel; other interests include insurance, telecom, IT, carbon black Alok Industries 303 million producer of polyester yarns, fabrics, ltd. garments and textiles Century 95 million The largest composite textile mill in India Industries ltd. for producing cotton fabric. its products include viscose filament yarn, viscose tyre/ industrial yarn, denim, cement and pulp and paper
- 13. Growing at a compound annual growth rate (CAGR) of about 20 per cent the kids apparel market in India is likely to reach Rs. 80,000 crore by 2015 from the current level of about Rs 38,000 crore, the apex industry body said. Rising media exposure, high disposable income of the parents, peer pressure, growing fashion and brand consciousness among children are together driving the growth of kids apparel market in India, according to the Associated Chambers of Commerce and Industry of India (ASSOCHAM). The market for kids' apparel in India exceeds Rs. 38,000 crore, of which around Rs. 5,000 crore is constituted by branded kids' wear. The kids' wear market is growing at the rate of 20% per annum, which makes it one of the fastest growing markets.
- 14. The brandedchildren's wear segment is presently worth Rs 4,000 to Rs 5,000 crore, it is growing at more than 25%,"added ASSOCHAM. The market for kids' apparel in India exceeds Rs. 38,000 crore, of which around Rs. 5,000 crore is constituted by branded kids' wear. The kids' wear market is growing at the rate of 20% per annum, which makes it one of the fastest growing markets.
- 15. Raw Textile Material machiner providers y Farmer Males manufact s urers Female Kids s Film industry Distri Fashion buter Online industry portail Chemi cal Dye s industr industr y y APPAREL Trader s Logistic Sports Mercha s ndise Retail outlets Custom Excise s dept. Detergent Occasion fabric s conditioning manufacture rs
- 16. OCCASSIONS: SPORTS: Marriages Swimming Naming ceremony Cricket Festivals: Tennis Diwali, Id, Sankrant, Rakshab Football andhan, Gudi Padva Hockey Summer Vacations Badminton Lost wt or gained wt. Swimming Sales and discounts
- 17. RETAIL STORES: MANUFACTURER: Malls Yarn manufacturer Company owned showrooms Garment manufacturer Retail outlets Clothes manufacturer
- 18. Stakeholder – Males/ Females Babies: 0 – 1 yrs Toddlers: 2 – 4 yrs Pre – school: 4 – 5 yrs Primary school: 6 – 10 yrs Secondary school: 11 – 16 yrs Junior College: 17 – 18 yrs (Arts, Science, Commerce) Graduation college: 19 – 21 yrs (B.A; B. Comm; B.E, B. Sc., LLB, M.B.B.S.) Professional college: 22 – 25 (MBA, Merchant Navy, M.Sc, Hotel Management) Professionals: 26 – 64 yrs Senior Citizens: 65+ yrs
- 19. Stakeholder – Males/ Females Professionals (25 – 64 yrs) Office Executives Security Guards Sweepers Police Traveller Waiter Teacher Factory Worker Sales Executive Army / Navy / Air force Nurse Air Hostess Tour Guides
- 20. Key Global Players ASOS Plc Bon-Ton Stores Inc Brown Shoe Company Gap Inc Buckle Inc Gucci Group C&A H&M Hennes & Mauritz AB Cato Corporation Inditex SA Children's Place Retail Stores JC Penney Company Inc Inc Liz Claiborne Inc Collective Brands Macy's Inc Performance + Lifestyle Group
- 21. Key Global Players Maidenform Brands Inc Wal-Mart Stores Inc Marks & Spencer Group Plc Warnaco Group Inc Nike Inc Wet Seal Inc Perry Ellis International Inc Zara Phillips-Van Heusen Corporation Puma AG Saks Incorporated Stage Stores Inc TJX Companies Inc Uniqlo VF Corporation
- 22. Value Parameters basedon Secondary Research Price Quality Fit Durability Style/Design Fabric Pattern Convenience /Ease of use Colours Easy to maintain Comfort
- 23. Value Parameters Basedon Primary Research Fashion Fads and Trends Uniqueness Variety Occasion based clothing
- 24. Strategy Canvas 10 9 8 7 Raymonds Ltd 6 5 Madura Fashion and 4 Lifestyle 3 Arvind Mills 2 1 0 Nalli Sarees Mango
- 25. Front End Channels Front End Distribution Channels Retail Outlets Franchisee Multi brand Outlets Mega discount Stores E – Retailing Eg.: Pantaloons, Globus, Shoppers Eg.: Local Apparel Stores Eg: Spykar, Levi’s, Provogue Stop, Lifestyle Eg.: Loot, Megamart
- 26. Retail Outlets DistributionChannel – Branded Clothing Branded Clothing Warehouse Distributer – Metro City or Distributer for Rest of the State Retail Outlets across the City
- 27. Retail Outlets DistributionChannel – Local Garment Manufacturer Local Garment Manufacturer Retail Outlets across the City
- 28. Share Given atEach Stage Branded Clothing: Distributors: 10 – 13 % : If the costs for distribution are borne by the distributor 2 – 3%: If the costs for distribution are borne by the Company Retailers: 20 – 40% (Depending on the Brand and its promotions and advertising) Locally Manufactured Clothing: Retailers Margin: 50 – 80%
- 29. Customer Acquisition Techniquesfor Retail Outlets Festive Discounts on Local Garments Discounts for regular customers End of Season stock clearance sale Promotions and Advertisements by Companies.
- 30. Multi brand RetailDistribution – Private Labels Pantaloons stores across the state Warehouse - Bhiwandi Private Label Manufacturing Location (Job work)
- 31. Multi brand RetailDistribution – Brands Pantaloons Pantaloons Outlet Warehouse Specific Brand Warehouse Pantaloons Outlet as required
- 32. Margins Private Label Margins:40 – 55% Brand Margins: 20 – 25% (Varies based on Logistics selected) Margins after considering Store Costs: 15 – 20%
- 33. Customer Relationship Management Discount / Point Cards (Eg. Green Card – Pantaloons, First Citizen Card – Shoppers Stop, Lifestyle Card) Advertisements (Newspapers, Hoardings, Pamphlets, FM, Magazine s) Promotional Offers Customer Relationship – handled store to store Sending out greetings and discount coupons based on the database.
- 34.