Appboy / Saucey Case Study

Appboy / Saucey Case Study

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  HOW SAUCEY SENDSMORE IMPACTFUL MESSAGES WITH CONVERSION TRACKING
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  ABOUT Saucey is aSouthern California-based on-demand alcohol delivery brand working to make it easier and more convenient for consumers to enjoy the beer, wine, and spirits they love— whenever and wherever the mood strikes. By leveraging today’s mobile-first marketing tools and tactics, Saucey provides its audience with a more valuable, more engaging shopping and delivery experience. CATEGORY: Food & Beverage PLATFORMS: iOS and Android BASED IN: West Hollywood, California CHANNEL: Email SEND MESSAGES THAT DRIVE HIGHER CONVERSIONS—AND QUANTIFY THAT EFFECTIVENESS WITH CONVERSION TRACKING OBJECTIVE Finding ways to encourage customers to carry out conversions more consistently can do a lot to support the long-term success of on-demand apps and other mobile-first brands—but that’s a lot easier said than done. SOLUTION Use the Appboy platform’s support for conversion tracking to get an accurate picture of which messages are successfully driving conversions and then use that knowledge to optimize campaigns to boost conversions going forward. CASE STUDY UNDERSTANDING & SPEEDING UP IN-APP PURCHASES ADDING VALUE FOR SAUCEY WHILE PROVIDING A BETTER USER EXPERIENCE
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  KEYS TO SUCCESS AUTOMATEDSEGMENTATION: Saucey used the Appboy platform’s support for advanced audience segmentation to carefully target its promotional email campaign exclusively to users who failed to make a second purchase, allowing the brand to ensure that its outreach was relevant and valuable to the people receiving it. CONVERSION TRACKING: Saucey took advantage of Appboy’s conversion tracking feature to assess the impact that its re-engagement campaign had on driving in-app purchases, supporting a more accurate understanding of the impact of each message and the future optimization of promotional campaigns. RESULTS BRAND BENEFITS: By taking advantage of Appboy’s support for segmentation and conversion tracking, Saucey was able to send more effective messages and quantify the effectiveness of those messages in order to inform future campaigns. Using conversion tracking, Saucey found that users who had received the targeted email made a second purchase 25% sooner than individuals who didn’t receive the campaign. USER BENEFITS: By using Appboy’s support for audience segmentation and conversion tracking, Saucey is able to increase the chances that the messages it sends to its customers are relevant, valuable, and welcomed by recipients, providing its audience with a better, more intuitive user experience. FIND OUT MORE APPBOY.COM/SOLUTIONS GET IN TOUCH [email protected] ABCDE CAMPAIGN RECIPIENTS MADE THEIR SECOND PURCHASE 25% SOONER THAN NON- RECIPIENTS