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Apple inc presentation 2018
This document provides an overview of Apple Inc., including its history, products, services, competitors, marketing strategies, and financial performance. It discusses Apple's introduction of the Apple II computer in the 1970s, its current product portfolio including the iPhone, iPad, Mac computers and wearables. It also outlines Apple's mission, industry positioning, marketing mix, revenue sources and opportunities for future growth or challenges it may face.
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Overview of Apple Inc., its mission, vision, founders, and major products focusing on innovation.
Highlights of major hardware (iPhone, iPad, Mac and more) and software products including services.
List of key competitors to Apple Inc. in various technology segments.
Discusses unique product features and premium pricing strategy that distinguishes Apple products.
Ways Apple distributes its products, including stores, online sales, and marketing promotions.
Focus on Apple's leadership, innovative design, market dependencies, and competition in tech.
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Apple inc presentation 2018
- 7. ž Introduction ž Vision žMission ž Company Profile ž Major Hardware Products ž Major Software Products ž Stores & Servicesž Stores & Services ž Evolution of APPLE inc. ž Various Product Cycle ž Apple Segmentation, Targeting and Positioning ž competitors ž Marketing mix of Apple as a company ž Sales Data and Operating Expenses ž SWOT analysis of Apple as a company
- 8. • Apple Inc.(previously Apple Computer, Inc.) is an American multinational corporation. • Apple Inc. ignited the personal computer revolution in the ١٩٧٠s with the Apple II. • The company's best-known products include the Macintosh line of computers, the iPod, the iPhone and the iPad.
- 9. “Man is thecreator of change in this world. As such he should be above systems andAs such he should be above systems and structures, and not subordinate to them.”
- 10. “the Company iscommitted to bringing the best personal computing, portable digital music andpersonal computing, portable digital music and mobile communication experience to students, educators, creative professionals, businesses, government agencies, and consumers through its innovative hardware, software, peripherals, services, and Internet offerings.”
- 11. • Established :on April ١,١٩٧٦. • Founders : Steve Jobs, Steve Wozniak, and Ronald Wayne. • Industry :• Industry : Computer Hardware Computer Software Consumer electronics Digital distributions
- 15. ž Apple TV žiPad ž iPhone ž iPod (Classic, Nano, Shuffle, Touch)ž iPod (Classic, Nano, Shuffle, Touch) ž Mac (iMac, MacBook, MacBook Air, MacBook Pro, Mini, Pro)
- 16. ž Mac OSX ž iOS ž iTunes ž iWorkž iWork ž QuickTime ž Safari ž iLife
- 17. ž App Store žGame Center ž iAd ž iBook storež iBook store ž iTunes Store ž iWork.com ž iCloud
- 23.
- 24. ž Microsoft ž Linux žDell ž HP ž Nokia ž HTC ž Samsung ž Google ž Lenovo ž RIM ž Google ž Sony
- 25. Apple Inc. |٢٠١٧ Form ١٠-K | ٢٣
- 26. Apple Inc. |٢٠١٧ Form ١٠-K | ٢٣
- 27.
- 28.
- 29. ž Macintos ž Ipod žIphone ž Ipad ž Iwatchž Iwatch ž Software and services ž Innovative, well designed and researched products ٢٠١٧,٢٣DecemberBhasinHiteshBy
- 30. ž Apple hasvery innovative products which delights their customers. Naturally, when they are superior to their competitors, most of their products have premium pricing. The Macbook, Ipad, Iphone, Iwatch are all premium products. One of the reasons for the premium pricing policy ofž One of the reasons for the premium pricing policy of Apple is the technology used in its products. People swear that once you get used to a MacBook, you won’t go for any other type of laptop. Same is said for Iphone and Ipad as well. Naturally, with such fan following, and with the brand value that it has, Apple demands premium pricing for all its products. ٢٠١٧,٢٣DecemberBhasinHiteshBy
- 31. Apple has variousways to distribute its products ž Apple stores ž Trade partners ž Retail ž Onlinež Online ž Store layouts ž Helpful staff ٢٠١٧,٢٣DecemberBhasinHiteshBy
- 32. Apple is knownfor its smart and elegant promotions. ž Elegant promotions ž Talking to the point ž Premium media ž Very few price based offers ٢٠١٧,٢٣DecemberBhasinHiteshBy
- 33.
- 34. ž Innovative products žLeadership position ž Brand equity ž Design & Technology ž Distributionž Distribution ž Steve jobs ž Margins ž Consumer focus ٢٠١٧,١٥DecemberBhasinHiteshBy
- 35. ž Matching Customerexpectations ž Incompatibility ž Dependency on few products ٢٠١٧,١٥DecemberBhasinHiteshBy
- 36. ž Apple cars žTechnological advancement ž The growing market ž Iwatch and Apple TVž Iwatch and Apple TV ٢٠١٧,١٥DecemberBhasinHiteshBy
- 37. ž Market penetrationin Smartphones ž Laptop competition ٢٠١٧,١٥DecemberBhasinHiteshBy