Apple Inc Presentation-raymz

Apple Inc Presentation-raymz

• 1.
  Presented by Bishweswar Nitin Pritam Ramesh Suman
• 2.
  Evolution 2011 2001 2001 1993 2010 1977 2003 1997 1985 1976
• 3.
  Vision “Man is thecreator of change in this world. As such he should be above systems and structures, and not subordinate to them.” “An Apple computer on every desk” Mission – Steve Jobs “Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offering”
• 4.
  Apple Products • iPhone • iPad • Mac • iPod • iTunes • Mac App Store • iCloud • Software Products • Displays & Peripheral Products
• 7.
  Net Sales($) byOperating Segment 70,000 60,000 2012 50,000 2011 40,000 30,000 2010 20,000 10,000 0 Americas net sales Europe net sales Japan net sales Asia-Pacific net sales Retail net sales
• 8.
  Net Sales($) byProduct 90,000 80,000 70,000 60,000 2012 50,000 40,000 2011 30,000 2010 20,000 10,000 0 Mac iPod iTunes iPhone iPad Peripherals Software,
• 9.
  Unit Sales byProduct 140,000 120,000 100,000 2012 80,000 60,000 2011 40,000 2010 20,000 0 Mac iPod iPhone iPad
• 10.
  Apple Marketing Product Price  Most admire brand in high technology  Premium price electronics with high-end pricing product, remarkable & simplicity strategy  Innovative marketing leading  Willing to pay higher price with new technology thing  Continue expanding into new market  Focus with high margin approach with ahead  State-of-the art products, which competitor technology among rival can’t match  Manage Apple online store as allow to do E-  Clever advertising ad which is one factor which transaction possibility build Apple brand image  Apple decorate with modern, chick, cool and  Communicate with target group in the different HIP image approach i.e. YouTube and Facebook community  Have own Apple retail store with selective  Software & accessories provided with special location focus in city & Urban area offer for members  Place Promotion
• 11.
  SWOT Negative W Positive S TRENGTHS    The management team Innovation& design, R&D Good business partners EAKNESSES  High price  Not so popular O (Motorola, IBM, and Microsoft)  Apple Certified Developer  Supported application/ Program software between Apples’ Internal Internal product factors  License agreement for factors  Many support products from company were too far others i.e. JBL speaker for restricted iPod  Distribution  Well kept secret O PPORTUNITIES   Increase in worms and viruses on PCs. Large population who are extremely individualistic and brand conscious. T HREATS    Not compatible with other software. Dell and HP are major competitors. Dell does not invent but  Weak ties with Microsoft provides computers at cost products. effective rate.  Downloadable music and  Recession—price of Apple MP3 players are highly External computers are higher. External marketable. factors  Counterfeit/Substantial factors  Increase sales of Products computers online by 25  Microsoft /Google introduced percent. more user-friendly OS  Increase sales of laptops  Falling demand for personal by 20 percent. media player market  Perceived Quality and  Strong competitors in mobile Image market (Nokia, Samsung)  Technology Positive Negative
• 12.
  PEST Political Influence Social Influences • Government intervenes, limitation import and export requirements, tax laws, foreign exchange • Fashion attributes controls, labour laws • Political uncertainties • Attracting Young generation • 43% of the net sales from outside America. • Cultural aspects • Manufacturing and logistic support across the globe Economic influence Technological influences • Uncertainty in the global economy • Technology changes • Impact of inflation, GDP, interest rates and levels of • Products lifecycle is very short disposable income • R&D Spending Climbs $1 Billion To $3.4 Billion • Crisis outside the US
• 13.
  Customer Analysis •Discovering Customer Needs • Targeting niche market • Connecting with Customers • Showing the Solution Strategic Choice • Product Strategy : Product Differentiation • Platform Strategy: Platform development
• 14.
  Low • Economies of scale • Product differences • Brand identity • Capital requirement • Access to distribution • Proprietary learning curve Moder Moder ate ate Low • Differentiation of Input • Presence of substitute • Impact on Quality • Switching Cost • Target Market • Product differences • LowBrand Identity • Brand Identity • Relative price performance • Number of players • Switching costs sensitivity • Price • Switching costs • Buyer propensity to substitute
• 15.
  Way aHead….. APPLE HAVE CREATED A UNMATCHED BRAND OF ITSELF • Innovation being its strength Apple needs to keep coming up with innovative products to sustain and lead the industry. For video go to http://www.youtube.com/watch?v=T5LJ65rAmHI • Few probable products planned for 2013 from Apple • A big screen Apple TV • iRadio • a new version of the iPad mini • iPhone 5S • iOS 7