This document discusses why restaurants need a mobile experience and strategy. It notes that over 90% of adults have smartphones and use them to look up local information and businesses. Having a mobile-optimized website, mobile app, and QR codes allows restaurants to reach more customers, drive more sales and revenue, and improve the customer experience. Specific features and benefits discussed for restaurant mobile apps and websites include online and mobile ordering, menus, reservations, loyalty programs, notifications, and social media integration. Costs for developing an app and ongoing hosting are provided.