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Case Study - (ARC) IMO Car Wash
(ARC) IMO car wash is the largest car wash company in Europe with over 34 million cars washed annually. They partnered with mycleveragency to build awareness and create an online community through Facebook. mycleveragency increased IMO's Facebook fans from 35 to over 7,000 through campaigns like a sweepstakes and QR codes promoting their Facebook page in car washes. Engagement also grew significantly, with people talking about IMO increasing by over 3,000% and weekly engaged users peaking at over 1,500.
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Case Study - (ARC) IMO Car Wash
- 1. Creating Awareness! (ARC) IMO car wash" mycleveragency" Case Study" " January 2012" 4 November 2011 | Facebook for Marketers
- 2. Full service socialmedia agency that teams up with companies to build their brand equity by leveraging all forms of the social web to create conversations, increase word of mouth and build lasting relationships.! ! !
- 3. Introduction 4 November 2011 | Facebook for Marketers
- 4. " (ARC)IMO car wash is the largest dedicated car wash company in Europe spanning 14 countries and washing over 34 million cars each year!
- 5. Objectives! " Buildawareness! " Create an online community! " Ensure brand consistency !
- 6. Approach 4 November 2011 | Facebook for Marketers
- 7. Facebook 4 November 2011 | Facebook for Marketers
- 8. Aesthetics 4 November 2011 | Facebook for Marketers
- 9.
- 10. Fan-gate! " Bespoketab that encouraged non Facebook fans to ‘Like’ the Page! " Mirrored the current campaigns in the design!
- 11. Profile Picture 4 November2011 | Facebook for Marketers
- 12.
- 13. Profile Picture! " Designed profile images to reflect the campaigns! " Created profile images that ensured a correct thumbnail was visible!
- 14. Community 4 November 2011 | Facebook for Marketers
- 15. Community Management -! " Created various types of posts to encourage engagement amongst Facebook fans!
- 16. Community Management Examples!
- 17. Awareness Campaign 4November 2011 | Facebook for Marketers
- 18. Process 4 November 2011 | Facebook for Marketers
- 19. Car Washes forLife Sweepstakes!
- 20. Car Washes forLife Sweepstakes! " Make the entry process easy by avoiding app authorisation! " Entrants needed to enter their name, age and email for a chance to win! " Created bespoke Facebook Sweepstakes tab! " Put fan-gate on top of the Sweepstakes to encourage ‘Likes’!
- 21. Offline Promotion 4 November2011 | Facebook for Marketers
- 22.
- 23. Offline Promotion! " Point of Sale posters at all IMO sites! " QR codes sent people to a ‘Like’ button for the IMO Facebook Page!
- 24. Twitter 4 November 2011 | Facebook for Marketers
- 25. Aesthetics 4 November 2011 | Facebook for Marketers
- 26.
- 27. Background Image! " Background image included a brand message and vertical name branding!
- 28. Blog 4 November 2011 | Facebook for Marketers
- 29.
- 30. Blog! " Createdbranded blog! " Used blog to spread content across social media platforms!
- 31. Results 4 November 2011 | Facebook for Marketers
- 32. Facebook - Total Likes 4 November 2011 | Facebook for Marketers
- 33.
- 34. Total Likes! " Increased Facebook fans from 35 to 7,187 ! " Increased fans during the awareness campaign by 11,344% (56 fans to 6,409 fans)! !
- 35. Facebook - People Talking About This 4 November 2011 | Facebook for Marketers
- 36.
- 37. Talking About This…! " Is the number of people sharing stories about the IMO Facebook Page! " Stories include liking the Page, posting on the wall and commenting! " Increased people ‘Talking About This’ by 3,495% (during the awareness campaign)! !
- 38. Facebook - Weekly Engaged Users 4 November 2011 | Facebook for Marketers
- 39.
- 40. Weekly Engaged Users…! " Is the number of people who engaged with the IMO Facebook Page! " Increased engaged users during the awareness campaign by 3,324%! " Engaged fans peaked at 1,580 people! !
- 41. Facebook – Weekly Reach 4 November 2011 | Facebook for Marketers
- 42.
- 43. Weekly Reach…! " Is the number of people who have seen any content from the Facebook Page! " Increased reach during the awareness campaign by 2,569%! " Reached peaked at 7,521 people!
- 44. Facebook – Weekly Impressions 4 November 2011 | Facebook for Marketers
- 45.
- 46. Weekly Impressions…! " Is the number of impressions that came from all of the IMO posts! " Increased impressions during the awareness campaign to 46,697 (at its peak)!
- 47. Contact us…! Web –www.mycleveragency.com ! Email – [email protected]! Tweet - @mycleveragency! Facebook - /mycleveragency! Phone – 0208 123 0025!