GROUP NAME : - ARCAYNEGROUP NAME : - ARCAYNE
BY
VIJAYAKUMAR.S 424
KUNAL MATHUR 430
AMIT KUMAR SINHA 434
GREEN BUSINESSGREEN BUSINESS
ContextContext
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Introduction
History
Sustainability
Green Business Representation
Future of Green Business Strategy
Challenges and Opportunity
Conclusion
IntroductionIntroduction
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Green business means, an enterprise that has
minimal negative impact on the global or local
environment, community, society, etc.
A sustainable business is any organization that
participates in environmentally friendly or green
activities to ensure that all processes, products,
and manufacturing activities adequately address
current environmental concerns while
maintaining a profit.
HistoryHistory
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 In 1960: Pollution Control was formed and it stops
all illegal activities
 In 1970: USEP agency followed by a series of laws
in the United States and other countries that for
the first time regulated pollution of air and water
 In 1980: Pollution prevention was formed and it
reduce wastages and improve energy efficiency
 In 1990: Management declared ISO 14001
SustainabilitySustainability
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‘meets the need of the present without
sacrificing the ability of future generation to
meet their own needs’
The 3p’s are
 People - Environment
 Profit - Economic
 Planet - Social
Green Business RepresentationGreen Business Representation
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 It began with a sort of eco-Hippocratic oath
 Three waves of change of representation
 Do no Harm
 Doing well by Doing good
 Green is Green
Do No HarmDo No Harm
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 In which companies aimed to get the worst
environmental abuses under control
 Giving an existing problem,
may be better not to do
something than to risk
caused more harm than good
Doing Well by Doing GoodDoing Well by Doing Good
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 In which companies found that they could
reduce costs -- and enhance their
reputations -- by taking a few proactive
steps
Green is GreenGreen is Green
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 The recognition that environmental
thinking can do more than improve the
bottom line
 It can help to grow the top line through
innovation, new markets, and new business
opportunities
Future of Green Business StrategyFuture of Green Business Strategy
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Green Business Strategy
Cont.…Cont.…
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1.Certifiably Green
Green standards and certifications will change the
competitive landscape of industries and the players
within them.
Cont.…Cont.…
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2.The Greenest Link
 It’s not just about what you make anymore—
but about how (and where) you make it.
 Being Green isn’t just about new labels and
materials. It’s about minimizing environmental
impact across an offering’s entire lifecycle—
from development to disposal and beyond.
Cont.…Cont.…
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3.The Green Seeds of Innovation
The desire to go Green forces companies to reinvent
products, services, and business models in ways
we’ve never seen before.
Cont.…Cont.…
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 We’re beginning to see a new sort of industrial
revolution today wherein many organizations are
spending tremendous resources on trying to reinvent
the processes, systems, products, and businesses
we’ve grown comfortable with over the past century
Cont.…Cont.…
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 Some companies start small—Whole Foods banning
plastic shopping bags, for example; while other
companies have their sights on much bigger things—
such as Honda’s development of hydrogen-powered-
zero-emissions vehicles
Cont.….Cont.….
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4.Green Goes Niche
 The story behind Green goes from mass to niche
with highly targeted messages
 Organizations that personalize Green by getting to
the heart of their customers’ motivations, fears, and
hopes will emerge as the Green market leaders in
the years ahead
Challenges and OpportunityChallenges and Opportunity
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 It effects the profit to the company
 System change
 Infrastructure, resource, skills are needed to make a
proper model
 Difference in old and new model
ConclusionConclusion
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 If we don’t take care of the world we live in now, we wont
have anything to leave behind us for the future generations.
 Sustainability tries to find a way in which human beings live
comfortably, but respecting mother nature.
 The world is not something you enjoy today, it was here
before you were born and it will be here after you leave.
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Arcayne group green business

  • 1.
    GROUP NAME :- ARCAYNEGROUP NAME : - ARCAYNE BY VIJAYAKUMAR.S 424 KUNAL MATHUR 430 AMIT KUMAR SINHA 434 GREEN BUSINESSGREEN BUSINESS
  • 2.
    ContextContext 12/13/15Grp Name -ARCAYNE 2 Introduction History Sustainability Green Business Representation Future of Green Business Strategy Challenges and Opportunity Conclusion
  • 3.
    IntroductionIntroduction 12/13/15Grp Name -ARCAYNE 3 Green business means, an enterprise that has minimal negative impact on the global or local environment, community, society, etc. A sustainable business is any organization that participates in environmentally friendly or green activities to ensure that all processes, products, and manufacturing activities adequately address current environmental concerns while maintaining a profit.
  • 4.
    HistoryHistory 12/13/15Grp Name -ARCAYNE 4  In 1960: Pollution Control was formed and it stops all illegal activities  In 1970: USEP agency followed by a series of laws in the United States and other countries that for the first time regulated pollution of air and water  In 1980: Pollution prevention was formed and it reduce wastages and improve energy efficiency  In 1990: Management declared ISO 14001
  • 5.
    SustainabilitySustainability 12/13/15Grp Name -ARCAYNE 5 ‘meets the need of the present without sacrificing the ability of future generation to meet their own needs’ The 3p’s are  People - Environment  Profit - Economic  Planet - Social
  • 6.
    Green Business RepresentationGreenBusiness Representation 12/13/15Grp Name - ARCAYNE 6  It began with a sort of eco-Hippocratic oath  Three waves of change of representation  Do no Harm  Doing well by Doing good  Green is Green
  • 7.
    Do No HarmDoNo Harm 12/13/15Grp Name - ARCAYNE 7  In which companies aimed to get the worst environmental abuses under control  Giving an existing problem, may be better not to do something than to risk caused more harm than good
  • 8.
    Doing Well byDoing GoodDoing Well by Doing Good 12/13/15Grp Name - ARCAYNE 8  In which companies found that they could reduce costs -- and enhance their reputations -- by taking a few proactive steps
  • 9.
    Green is GreenGreenis Green 12/13/15Grp Name - ARCAYNE 9  The recognition that environmental thinking can do more than improve the bottom line  It can help to grow the top line through innovation, new markets, and new business opportunities
  • 10.
    Future of GreenBusiness StrategyFuture of Green Business Strategy 12/13/15Grp Name - ARCAYNE 10 Green Business Strategy
  • 11.
    Cont.…Cont.… 12/13/15Grp Name -ARCAYNE 11 1.Certifiably Green Green standards and certifications will change the competitive landscape of industries and the players within them.
  • 12.
    Cont.…Cont.… 12/13/15Grp Name -ARCAYNE 12 2.The Greenest Link  It’s not just about what you make anymore— but about how (and where) you make it.  Being Green isn’t just about new labels and materials. It’s about minimizing environmental impact across an offering’s entire lifecycle— from development to disposal and beyond.
  • 13.
    Cont.…Cont.… 12/13/15Grp Name -ARCAYNE 13 3.The Green Seeds of Innovation The desire to go Green forces companies to reinvent products, services, and business models in ways we’ve never seen before.
  • 14.
    Cont.…Cont.… 12/13/15Grp Name -ARCAYNE 14  We’re beginning to see a new sort of industrial revolution today wherein many organizations are spending tremendous resources on trying to reinvent the processes, systems, products, and businesses we’ve grown comfortable with over the past century
  • 15.
    Cont.…Cont.… 12/13/15Grp Name -ARCAYNE 15  Some companies start small—Whole Foods banning plastic shopping bags, for example; while other companies have their sights on much bigger things— such as Honda’s development of hydrogen-powered- zero-emissions vehicles
  • 16.
    Cont.….Cont.…. 12/13/15Grp Name -ARCAYNE 16 4.Green Goes Niche  The story behind Green goes from mass to niche with highly targeted messages  Organizations that personalize Green by getting to the heart of their customers’ motivations, fears, and hopes will emerge as the Green market leaders in the years ahead
  • 17.
    Challenges and OpportunityChallengesand Opportunity 12/13/15Grp Name - ARCAYNE 17  It effects the profit to the company  System change  Infrastructure, resource, skills are needed to make a proper model  Difference in old and new model
  • 18.
    ConclusionConclusion 12/13/15Grp Name -ARCAYNE 18  If we don’t take care of the world we live in now, we wont have anything to leave behind us for the future generations.  Sustainability tries to find a way in which human beings live comfortably, but respecting mother nature.  The world is not something you enjoy today, it was here before you were born and it will be here after you leave.
  • 19.