The document discusses green business and sustainability. It defines green business as enterprises that minimize their environmental impact. The history of green business is explored, from pollution control laws in the 1960s-1980s to ISO 14001 standards in the 1990s. Green business representation progressed from "do no harm" to recognizing that environmental strategies can grow profits. The future of green business is outlined as focusing on certification, minimizing environmental impact across product lifecycles, and niche innovation. Challenges include changing systems and infrastructure to support new green models.