Are You Taking Risks with Social Media?
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This document discusses the risks and opportunities of using social media for government organizations and local libraries. It provides a brief history of social media, ideas for how social media can enhance constituent services and engagement for governments. The document also discusses how social media has changed industries and discusses both risks and appropriate uses of social media for organizations. It provides tips on having social media policies and guidelines for employees as well as resources for further information.
Are You Taking Risks with Social Media?
- 1. ARE YOU TAKING RISKS WITH SOCIAL Dr. Curtis R. Rogers MEDIA? Communications Director SC State Library 803-734-8928 [email protected] www.slideshare.net/crr29061
- 3. AGENDA • Open discussion about concerns and issues • Take a look at social media uses and statistics • Discuss how social media can be useful or problematic • Resources for further reference • What are your next steps?
- 4. A BRIEF • 1971 - The first email was delivered. HISTORY OF • 1985 - The America Online (AOL) service opened. SOCIAL MEDIA • 1995 -Newsweek headlines an article: The Internet? Bah! Hype alert: Why cyberspace isn't, and will never be, nirvana. • 1997 - The Web had one million sites. • 1998 - Google opens as a major Internet search engine and index. • 2002 - AOL had 34 million members. • 2003 – MySpace launched. LinkedIn was started as a business- oriented social networking site for professionals. There were more than 3 billion Web pages. Apple introduced the online music service iTunes. • 2004 - Facebook, another social networking website, was started for students at Harvard College. • 2007 - Apple released the iPhone multimedia and Internet smartphone. • 2008 - Facebook surpassed MySpace in the total number of monthly unique visitors. • 2009 - Facebook ranked as the most-used social network worldwide with more than 200 million. Google saw one trillion unique URLs – after eliminating duplicate entries. • 2010 - Facebook's rapid growth moved it above 400 million users. • 2011 - Social media were accessible from virtually anywhere and had become an integral part of our daily lives with more than 550 million people on Facebook, 65 million tweets sent through Twitter each day, and 2 billion video views every day on YouTube. LinkedIn has 90 million professional users. http://www.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html
- 5. USING SOCIAL MEDIA IN LOCAL GOVERNMENT • Enhancing constituent services • Social media is NOT about technology • How is social media changing your industry?
- 6. IS IT ALL RISKY? Yes & No
- 7. • What you put on your Facebook page or tweet will be there forever. • The Library of Congress archives every tweet that gets posted to Twitter. • Does your organization or office have a social media policy?
- 8. • 16% of companies still block access to social networks in the workplace. • 24% of companies have no policy or guidelines on using social media. • Only 7% provide employee training. http://www.nevillehobson.com/2012/10/19/social-media-in-the-workplace-still-a-long-haul/
- 10. Don’t Do Friend your boss Use for work or colleagues related research Share personal opinions about Understand your your workplace or social media policy coworkers Leak confidential Promote or share work related work related information resources Stay logged in all Learn how to use day (unless you’re social media in PR) effectively Communicate Waste time or get with distracted followers, *friends and *family
- 11. GOVERNMENT “While governments certainly 2.0: HOW SOCIAL face challenges in using social MEDIA COULD tools, the pros of using these TRANSFORM tools far outweigh the cons. GOVERNMENT Social technologies can make PR? networking and engagement with the public simple and powerful, make research faster, identify influencers in useful micro-niches, provide mechanisms for combating negative publicity, and measure public sentiment to help inform public policy.”
- 12. SOCIAL NETWORKING IS ABOUT COMMUNICATING WITH CUSTOMERS
- 13. QUESTION • What are some ways your organization or office could benefit from using social media to communicate with your customers?
- 14. SELECTED SC COUNTY GOVERNMENT WEB SITES WITH SOCIAL MEDIA LOGOS (OCTOBER 2012) County Twitter Facebook Youtube Other Anderson 338 420 Yes Aiken 4 accounts 4 accounts No Beaufort 375 179 Yes Charleston 1443 865 No .TV/USTREAM Kershaw No 638 No Richland 2182 939 Yes Podcasts
- 15. BRAINSTORMING SHARE IDEAS & 1. What are some SHARE SOLUTIONS innovative ways you COULD use social media (5 MINUTE GROUP for your organization? EXERCISE) 2. What are some ways you SHOULD NOT use social media for your organization? 3. What do you think is the best social networking tool and why?
- 16. USEFUL RESOURCES • Doing social media so it matters by Laura Solomon • Social media analytics : effective tools for building, interpreting, and using metrics by Marshall Sponder. • Mining the social web by Matthew A. Russell. • The social media survival guide : strategies, tactics, and tools for succeeding in the social web by by Deltina Hay. • Using Social Media In Government - http://www.howto.gov/social-media/using-social- media