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Armchair Capabilities
Armchair has over 15 years of experience creating successful brands and products in the interactive space. It has worked with major companies like CNN, Cingular, Intercontinental Hotels & Resorts, and Coca-Cola to develop strategic plans, design innovative digital experiences, and manage projects from concept to launch. Armchair offers a range of services including strategic consulting, brand development, design, content creation, and technology integration to help clients engage audiences and solve business problems.
Armchair Capabilities
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- 2. ARMCHAIR CREATES MEANINGFUL INTERACTIONBETWEEN BRANDS AND AUDIENCES
- 3. Founded as acompany in 2001, but with principals who have worked together as a team for nearly 15 years creating and influencing some of the most successful brands and products in the interactive space.
- 4. CNN ESTABLISHING THE STANDARDFOR NEWS ONLINE Working as employees, we: - Created a new division at CNN to handle online news - Established the standard for gathering, producing and delivering news to an online audience - Created brand extensions in ten languages, for multiple sub-topics, and across multiple platforms such as wireless, email and video on demand Results: - Reestablished the brand to appeal to younger, at-work, and more global users - One of the first major web sites to become profitable, in 1998 http://CNN.com
- 5. HEARST-ARGYLE TELEVISION LOCAL STATION WEATHER Redefininga category Armchair role: - Conceived and designed site to present weather data in an entirely new way - Developed new system to display information that is more accessible and customizable for users Results: - Increase in usage of more than 300% http://www.kmbc.com/weather/grid.html
- 6. CINGULAR “STRAIGHT TALK” Non-Traditional Employee Communication Armchairrole: - Conceive, design and produce microsite for Cingular human resources - Responsible for developing concepts as well as executing all production - Worked closely with client to ensure compliance with proper regulations Results: - Greatly increased employee consumption of valuable information http://cingular.area950.com
- 7. ING MONEY MENTOR Demystifying FinancialInformation Armchair role: - Worked with both ING and Time Warner to develop concept for modules and microsite - Created storyboards for modules, worked with financial experts to develop concepts - Designed each module, created Flash components - Created one of the first “branded entertainment” sites Results: - Higher than expected rate of completion of modules - Higher than expected number of modules viewed per visit - Strong referral rate http://www.area950.com/ING_MM_demo/ user: money password: mentor
- 8. INTERCONTINENTAL HOTELS & RESORTS BRANDDEVELOPMENT Differentiation in a world of quality Armchair role: - Redeveloped web presence to echo new corporate tag line: “Do You Live an Intercontinental Life?” - Created and executed on plan for the comprehensive use of video to play up expertise in local market - Created multiple entry points to reservation system Results: - Differentiated luxury hotel experience in a crowded marketplace http://intercontinental.com
- 9. GEORGIA-PACIFIC ENMOTION LANDING PAGE Business-to-businesscommunication Armchair role: - Conceived and designed site working with brand managers - Developed custom animations and other presentation graphics Results: - Put a polished interface on a “catalog” site - Designed to drive more frequent visits and higher sales http://gp.area950.com/
- 10. GEORGIA-PACIFIC GP PROFESSIONAL CORPORATE SITE Revampingcorporate image Armchair role: - Conceived and designed site working with internal GP marketing team - Sought to differentiate GP from competitors by giving it a distinct voice that was fun and friendly yet still business-like - Mix of corporate and product focus Results: - Newly launched site but it has been well received by stakeholders and target audience http://gppro.com/
- 11. PHILLIPS-VAN HEUSEN CORPORATE BRANDSITE Not your typical corporate site Armchair role: - Conceived, designed and built site - Sought to create a presence worthy of the apparel brand’s many stellar assets: Calvin Klein, IZOD, Bass and more - Showcased brands through the innovative use of video and prominent imagery Results: - Final product successfully communicates the power and stability of the brands http://pvh.com/
- 12. WESTON INTERNAL COMMUNICATION Employee communicationto encourage wellness Armchair role: - Devised the strategy for the communication — that a little change or effort every day adds up over time - Produced video testimonials with employees discussing how they had improved their lives through changes in diet and exercise - Conceived and built site including extensive interactive exercises Results: - Positive feedback from employees to client http://westonhealth.com/home.php
- 13. FUSION BRANDS COOKING ACCESSORIES Matchingthe online experience to the product innovation Armchair role: - Created brand identity - Conceived, produced, shot and edited video “how-to’s” for products - Conceived, designed and produced product packaging - Tied to ecommerce system Results: - Enabling company to relaunch itself to retailers at upcoming trade shows http://fusionbrands.com
- 14. TBS VERY FUNNY ADS OnlineHome for TV Sub-Brand Armchair role: - Conceived and designed site to capture ease of use of television but with broadband conventions such as tag-based navigation, ratings, search and browse - Developed video player and Flash interface that improved upon current online conventions in areas such as size and quality, continuous play, synchronized backgrounds and more Results: - Higher than expected usage patterns - High level of public attention including notice in the Wall Street Journal and a Webby Award nomination http://veryfunnyads.com
- 15. COCA-COLA M5 Innovative Brand Extension Armchairrole: - Conceive and design online home for creative assets created by design agencies from around the world - Responsible for developing approach to include Coke brand - Responsible for complete execution of project from concept to launch Results: - Presented company in a new light to targeted influencers - Continues to influence the brand’s marketing efforts in other media http://www.area950.com/M5/ user: M5 password: cocacola
- 17. Inventorship Partnership
- 19. EXPERIENCE IN ACTION Armchair aids its clients in three primary ways: 1) Analyzing problems with existing products and offering new solutions to meet changing business needs or industry trends 2) Helping to develop products that are innovative and forward-thinking while still grounded in the reality of today’s business 3) Dealing with the intricacies of getting from concept to reality
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- 21. • Strategic consulting with particular focus on customer engagement and the user experience • Design concepts and services geared to information-rich, engaging brands • Brand development through the Our Services creation and expansion of brand identity online • Development of prototypes and proofs-of-concept for recommended services • End-to-end management of projects across a spectrum of products and services
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- 23. Here are someof the many services we provide our clients: • Analysis of existing products/presence • Facilitation of internal brainstorming/ ideation • Audience and market research, both quantitative and qualitative, including consumer polling, focus groups and usability testing • Strategic analysis around interactive business points Our Services • • Development of strategic product plans Brand development, including logo design • Design services, both as concept and in a production environment • Content acquisition • Technology assessment and planning • Vendor management, working as a “general contractor” • Multi-platform production (Online, wireless, print, video, audio, etc.) • Reporting
- 24. CONTACT US • RHONDAVINCENT • DIRECTOR OF BUSINESS DEVELOPMENT • 404-567-8232