Art of the Possible with Splunk Analytics

This document discusses how Splunk can be used for business analytics. It provides examples of using Splunk for customer experience, business process analytics, product analytics, and digital marketing. Splunk allows organizations to gain insights from machine data from different parts of the business through various operational centers. While traditional BI focuses on structured data sources and data warehouses, Splunk can complement these investments by providing real-time access to a wider range of machine data sources. The document outlines skills needed for successful Splunk machine learning and identifies how to find business analytics use cases by following business processes and identifying inefficiencies.