As media - question 5

As media - question 5

• 1.
  Howdidyouattract/address yourtargetaudience? Keyshawna Bailey
• 2.
  TargetAudience Our film wascreated to be aimed at 15-18 year old's both male and female and we believe that our film created was correctly aimed at this target audience. We chose this target audience based on the films we researched, such as Silent Hill who all aimed their films at approximately the same target audience.
• 3.
  Introduction In my mediaproduction, the opening sequence for the horror film; Lurking in the Dark, I tried to appeal to a certain target audience, which is really important to do in the very opening of the film that we made as a group. To attract the audience, we had to make sure our key features were met. We aimed for a movie based on a target audience of teens, with a rating of 15 so the audience age is not too restricted and we wanted to keep the category of age as 16-25 year olds. Once we had figured out the targeted audience we had to think of the different aspects that would attract this audience and how these would help to maintain the interest of the viewers.
• 4.
  ThroughCameraWork We attracted ouraudience through many things including use of shots. This shot which would help to attract our audience who like the horror/thriller genre would be the over the shoulder shot, which puts the viewer directly into the movie and creates the feeling that they are standing there with the protagonist. However it also looked very haunted which fits with the horror/thriller genre of our film and therefore it creates suspense and tension.
• 5.
  ThroughCameraWork This wide shotshows shows the viewer that the main character Rosalie is just like them; a normal teenager who often enjoys exploring. The shot also highlights her vulnerability and how alone she is, this attracts viewers because it illustrates that Rosalie may not be alone, which entices the viewer and makes them want to see more, adding even more suspense.
• 6.
  ThroughSound The first pieceof sound we hear is non diegetic dialogue of a small girl. This on its own immediately attracts viewers, as it forces them to listen to what the child is saying, the fact that it is a child also suggest to the audience that something so innocent has been corrupted by something evil. We then hear the same child in the final part of the sequence calling out for the main character, this is used as a cliffhanger, leaving the viewers wanting to know what has happened to Rosalie.
• 7.
  ThroughMiseEnScene The costuming chosefor the doll-like character attracts the audience as the white portrays a sense of innocence, seeing as this is the first character we are introduced to after Rosalie, she is somewhat of significance. Her overall appearance slowly becomes more sinister, this is also done through camerawork. As we see in the top shot her full appearance in a white, delicate dress, where as the Point Of View shot below shows the audience what she looks like through the eyes of the main character, the fact that her hair covers her face in this shot, gives the production a sense of mystery, and because of this makes the viewer want to see more.
• 8.
  TalkingtomyAudiencethroughaquestionnaire The use ofthe techniques used overall helped attract my audience. This is evident as one viewer said “I was not expecting that child in the beginning, she creeped me out a little, when she yelled wait I was on my toes”