Assignment 2 Task 1 - How Consumers Use Technology and Its Impact on Their Lives
- 1. HOW CONSUMERS USE On their Lives Technology and Its Impact Fig. 1 Source - Canva
- 2. In this Presentation: Overview • Introduction • Access to the Internet • Digital devices used by audiences • How customers search for information • What customers buy online • Online video consuption • Consumer trends • Summery • Refetance list
- 3. How Consumers Use Technology and Its Impact On Their Lives in 2025 • Technology in 2025 plays a pivotal role in shaping consumer behavior. • From communication to shopping and entertainment, digital tools influence daily routines. • This presentation explores how consumers interact with technology and the resulting impact. Fig. 2 Source - GemPages
- 4. Access to the Internet in 2025 • Over 5.6 billion people globally use the internet in 2025. • Australia has 26.1 million internet users (97.1% penetration rate). • Increased internet speed and mobile broadband access in 2025. Fig. 3 Source: DataReportal.com
- 5. • The pie chart illustrate the distibution of devices used by consumers to access the internet. • Mobile phones are the most deminant, accounting for 70.4%, showing the clear perfomance for on-the-go browsing. • Desktops/Laptops follow with 18.3%, indicating their continued importance for more intensive online tasks. • Tablets make up 7.3%, representing a smaller yet notable portion. • TVs are hte least used for going online, with only 4%, likely due to limited interactivity. • overall, mobile devices make up over 77% of total online access Devices Consumers Use to go Online Source - DataReportal Global Report 2025
- 6. Searching for information in 2025 Fig. 4 Source - Analyzify
- 7. Online shopping in 2025 In 2025, online shoppers in Australia are primarily purchasing clothing and shoes. Globally, travel tickets and accomodation, entertainment tickets, households goods, consumer electronics, fashion and apparel, and food and beverages are the top categories by spend Fig. 5 Source - Inbeat Agency
- 8. Growth in Video Consuption The 2 charts below illustrate the most popular types of videos on the internet in 2024, along with the percentages of people using social media platforms to share videos Fig. 7 Source - Hubspot Fig. 6 Source - DataReport & Oberlo
- 9. Consumer Technology Trend in 2025 2025 is shaping up to be a breakthrough year for consumer tech, blending AI, sustainability, personalisation and immersive experiences into our everyday lives. from smarter devices to more conscious consuption, the future of tech is inteligent, intuitive and incresingly human-centered. AI is evolving to provide proactive, tailored solutions accross commerce, beauty, and healthcare. 2. Next Generation wearables Wearables are advancing beyond tracking to actively improve health and well- being in real time. 1.AI-Driven Personalization at Scale Source - Forbes
- 10. 3. Coversational AI and the Evolution of Search Voice and chat based AI tools are reshaping how people search, shop and interact with brands. 4. Health Tech and Customized Medical Devices Medical devices and making healthcare more accessible and personalized. 5. Immersive Tech: AR, VR, and XR Lighter, practical XR devices are turning immersive experiences into everyday tools. 6. The Localization of Tech Tech is becoming more community-focused, with local engagement and personalization taking priority. Source - Forbes
- 11. Fig. 8 Source - mobisoft Consumer Technology Trend in 2025 Fig. 9 Source - Dyson
- 12. Summery This presentation explores how technologyis shaping consumer behavior in 2025. It highlights the frowth of internet access, with over 5.6 billion global users and 97.1% penetration in Australia. Mobile phones dominate as the most used dvice for online access, followed by desktops and tablets. Consumers now use digital channels more actively to search for information, research products, read news, and plan travel. Online shopping trends show strong growth, with Australians mainly buying clothing, shoes, and global trends focusing on travel, electonics, and food. Online video consuption continues to rise, driven by short-form content and social media sharing. The presentation also outlines key consumer tech trends, including AI-driven personalization, wearable tech, conversational AI, Immersive AR/VR and localised, sustainable innovations. Overall, the presentation illustrates how technology in 2025 is becoming more inteligent, personalized and integrated into daily life.
- 13. Referance List Fig. 2 Source - GemPages Fig. 1 Source - Canva Fig. 3 Source: DataReportal.com Fig. 4 Source - Analyzify Fig. 6 Source - DataReport & Oberlo Fig. 7 Source - Hubspot Fig. 8 Source - mobisoft Fig. 9 Source - Dyson Fig. 5 Source - Inbeat Agency
- 14. Task 2 - The Script Hello everyone, my name is Khushbu Jogia, and today I’m excited to share with you some key insights from my presentation on how consumers use technology and the impact it has on their lives in 2025. Technology has rapidly evolved and become a central part of our daily routines — whether it’s for communication, shopping, entertainment, or accessing information. This presentation explores the changing digital behaviors of consumers and highlights the major trends shaping the future. Let’s start with internet access. In 2025, more than 5.6 billion people globally use the internet, with Australia alone having a 97.1% penetration rate. This growth is largely driven by faster internet speeds and mobile broadband, making the internet more accessible than ever before.
- 15. Task 2 - The Script When it comes to the devices consumers use to go online, mobile phones dominate the space, accounting for over 70%of internet usage. Desktops, laptops, and tablets follow, but the clear shift is toward mobile-first usage, which shows how much we rely on portable, on-the-go access. Now, let’s talk about how people search for information. In 2025, consumers are using digital channels not just to browse, but to research products, read news, plan travel, and find inspiration. Platforms that support quick and relevant search results, including voice assistants and conversational AI, are seeing a huge rise. Online shopping behavior has also changed significantly. Australians are mainly buying clothing and shoes, while globally, we see a surge in purchases of travel, entertainment, electronics, and food. E-commerce is now an essential part of the consumer journey.
- 16. Task 2 - The Script Another major trend is the growth in video consumption. Short-form videos and social media content are increasingly popular, especially on mobile devices. This shows how important it is for businesses to have engaging video content to connect with their audiences. In the second part of the presentation, I explored emerging consumer technology trends in 2025. Some highlights include: • AI-driven personalization, which tailors online experiences to each user. • Next-generation wearables, which do more than track health — they now help improve it in real time. • Conversational AI and smart search, which are making it easier to interact with brands and services. • Health tech and personalized medical devices, helping people take charge of their wellness at home. • Immersive technologies like AR and VR, which are creating new ways to experience products, education, and entertainment. • And finally, the localization of technology, where brands are using tech to build more meaningful, community-focused experiences.
- 17. Task 2 - The Script In summary, consumers in 2025 are more connected, more informed, and expect seamless, personalized digital experiences. For businesses, this means adapting to mobile-first behaviors, using AI, creating video content, and being part of the sustainable, tech-driven future. Thank you so much for watching!