Magazines were originally invented in the 18th century to spread information to specific target audiences on a weekly, daily, or monthly basis. Some of the earliest magazines included The Gentleman's Magazine published in 1731, considered the first general interest magazine, and The Lady's Magazine from 1770 targeting women readers. Magazines served to entertain and inform casual readers while discussing current topics and events. Advertising has always played an important role in magazines, aiming to brand and match products to readers' lifestyles.