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Assignment 4 Part A

    Delia Rahela Dan
    Ina Bayson
    Andreea Cristea
    Paula Duru
What were Magazines original
           purposes?

Before the real advert of the internet, magazines served much greater
purpose that they do now.
Magazines are collections of articles and images
To find information or options about popular cultures, current events.
Brief information about what is going on around the world.
Commentaries of popular interest, also advertising different products.




                                                                         Delia
What Technologies were used to make
               magazines?
Type used to have to be set up manually -
individual letter in racks - then eventually it
became cast - now it is done by computer and
everything including images

                           It used to be done by a
                           compositor, or page makeup
                           guy, the type face was laid out
                           and blocked together. It was like
                           a hot metal...
                           They called it print press:
                           They wrote letter on a paper
                           one by one and they pressed it
                           to an other paper it was
                           something like a stamp kind of a
                           technology.
What are some example of magazines?


       ‘Select’ is a 1990s        ‘Neon’ a film
       music magazine             magazine in
                                  1996




                 Some different
                 magazines from
                 1900s

                                                  Ina
What kind of content were put in
                      magazines?
• There are different kinds of content to put on magazines
  depending of what target audience/topic it is for.


                                                                    A general
                                                                    magazine with
                          Have a big picture
                                                                    everything
                          to show that the
                          magazine is about
                          food                                      Pictures to
                                                                    show that
                                                                    there are
                                                                    different topics
                                                                    inside
Food magazine content
                                               ‘Vantage’ magazine
Mostly different topics
about food
                                                                                Ina
What did some of the first
        magazines look like?
      • The Gentleman’s Magazine – first publishes in 1731
      •Considered being the first general –interest magazine.
•By Edward Cave – editor – first one who used the term MAGAZINE.
                       •Came out monthly
                                Layout - Cover similar to a newspaper
                                               TARGET: Men, because on
                                               old times men had more
                                               power than women.
                              Serif fonts




                                                       Men Fashion in
                            Issue Number               Gentleman’s Magazine.
                                                                         Andreea
Other old magazines...

                                      Serif Fonts




                               Issue Number




                            Black and white colours
Layout: Like a book cover                             Content page
Other old magazines...
             Targeted to women.


                   Serif Fonts



                           Masthead



                  Colour




                   Main Cover Line
                   &
                                        March 1913 –
                   Photograph feature
Issue                                   Issue Number
                   Article
Number
What materials (ink/paper/binding)
     were used to make magazines?
•   Ink - mostly black and white, as getting modern started adding more colour
      -make the letters look more classic (sans serif)



•   Paper – as a newspaper/ typical paper (not glossy)




                        Binding by using a hand tool.
Most magazines started being published in the 18 th Century.
Magazines were invented to spread and give information to
specific target audience weekly, daily or monthly.

  1732 – The                                                      1770 – The
  London’s                                                        Lady’s
  Magazine                                                        Magazine




                       When were magazines invented and why?




                                                                1739 – The
     Around the 18th
                                                                Scots
     Century
                                                                Magazine

                                  1731 – Gentlemen's Club
                                  1st MODERN MAG
                                                               Paula Duru 13 A
Why they were invented

•   They are entertaining and informative

•   Great for casual readers who are looking for a pleasant way to pass the
    time while being entertained and picking up a useful information.

•   Magazines are invented to interest every age group, special interest
    group, and even many clubs and organizations.




                                                                Paula Duru 13 A
History Of Magazines
The Gentlemen’s Magazine was the first to use the term
                   "magazine"


                                            by Edward Cave in January 1731
                                            Front PAGE

                                      - One of the first popular magazines
                                      that was the Gentlemen’s Magazine.
                                       - The Gentleman's Magazine, first
                                      published in 1731, in London, is
                                      considered to have been the first
                                      general-interest magazine.
Why they was invented at this time 1700-
                     1800
•   During the late 1800s improvements to magazines came about through
    the process of better printing techniques. In 1870, printers experimented
    with better uses of colour.


•
    The history of the magazine dates all the way back to the 1700s


•   Only the rich could afford to purchase magazines and only the few
    educated people of the time had the skills to read them.




                                                                   Paula Duru 13 A
History Of Magazines
                         It is the oldest
                         magazine in the world
                         still in publication.




                                   2010 issue



-   The oldest consumer magazine still in print is The Scots
    Magazine.

-   This magazine was first published in 1739

-   Although multiple changes in ownership and the gaps in
    publication totalling over 90 years weaken that claim.


                                                        Paula Duru 13 A
What role does Advertising
                              have?
•   Magazine ads have always been
    more about image than response.

•   The branding message ads of
    today follow a consistent theme in
    trying to match the qualities of a
    product into how this fits into the
    quality of our lives.

•   Advertisements product was
    created make notice or
    announcement in a public
    promoting a product service, or
    event.
•   It was always created to be eye
    catching and persuade the reader
    or audience

                                          Paula Duru 13 A

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Assignment 4 part a

  • 1. Assignment 4 Part A Delia Rahela Dan Ina Bayson Andreea Cristea Paula Duru
  • 2. What were Magazines original purposes? Before the real advert of the internet, magazines served much greater purpose that they do now. Magazines are collections of articles and images To find information or options about popular cultures, current events. Brief information about what is going on around the world. Commentaries of popular interest, also advertising different products. Delia
  • 3. What Technologies were used to make magazines? Type used to have to be set up manually - individual letter in racks - then eventually it became cast - now it is done by computer and everything including images It used to be done by a compositor, or page makeup guy, the type face was laid out and blocked together. It was like a hot metal... They called it print press: They wrote letter on a paper one by one and they pressed it to an other paper it was something like a stamp kind of a technology.
  • 4. What are some example of magazines? ‘Select’ is a 1990s ‘Neon’ a film music magazine magazine in 1996 Some different magazines from 1900s Ina
  • 5. What kind of content were put in magazines? • There are different kinds of content to put on magazines depending of what target audience/topic it is for. A general magazine with Have a big picture everything to show that the magazine is about food Pictures to show that there are different topics inside Food magazine content ‘Vantage’ magazine Mostly different topics about food Ina
  • 6. What did some of the first magazines look like? • The Gentleman’s Magazine – first publishes in 1731 •Considered being the first general –interest magazine. •By Edward Cave – editor – first one who used the term MAGAZINE. •Came out monthly Layout - Cover similar to a newspaper TARGET: Men, because on old times men had more power than women. Serif fonts Men Fashion in Issue Number Gentleman’s Magazine. Andreea
  • 7. Other old magazines... Serif Fonts Issue Number Black and white colours Layout: Like a book cover Content page
  • 8. Other old magazines... Targeted to women. Serif Fonts Masthead Colour Main Cover Line & March 1913 – Photograph feature Issue Issue Number Article Number
  • 9. What materials (ink/paper/binding) were used to make magazines? • Ink - mostly black and white, as getting modern started adding more colour -make the letters look more classic (sans serif) • Paper – as a newspaper/ typical paper (not glossy) Binding by using a hand tool.
  • 10. Most magazines started being published in the 18 th Century. Magazines were invented to spread and give information to specific target audience weekly, daily or monthly. 1732 – The 1770 – The London’s Lady’s Magazine Magazine When were magazines invented and why? 1739 – The Around the 18th Scots Century Magazine 1731 – Gentlemen's Club 1st MODERN MAG Paula Duru 13 A
  • 11. Why they were invented • They are entertaining and informative • Great for casual readers who are looking for a pleasant way to pass the time while being entertained and picking up a useful information. • Magazines are invented to interest every age group, special interest group, and even many clubs and organizations. Paula Duru 13 A
  • 12. History Of Magazines The Gentlemen’s Magazine was the first to use the term "magazine" by Edward Cave in January 1731 Front PAGE - One of the first popular magazines that was the Gentlemen’s Magazine. - The Gentleman's Magazine, first published in 1731, in London, is considered to have been the first general-interest magazine.
  • 13. Why they was invented at this time 1700- 1800 • During the late 1800s improvements to magazines came about through the process of better printing techniques. In 1870, printers experimented with better uses of colour. • The history of the magazine dates all the way back to the 1700s • Only the rich could afford to purchase magazines and only the few educated people of the time had the skills to read them. Paula Duru 13 A
  • 14. History Of Magazines It is the oldest magazine in the world still in publication. 2010 issue - The oldest consumer magazine still in print is The Scots Magazine. - This magazine was first published in 1739 - Although multiple changes in ownership and the gaps in publication totalling over 90 years weaken that claim. Paula Duru 13 A
  • 15. What role does Advertising have? • Magazine ads have always been more about image than response. • The branding message ads of today follow a consistent theme in trying to match the qualities of a product into how this fits into the quality of our lives. • Advertisements product was created make notice or announcement in a public promoting a product service, or event. • It was always created to be eye catching and persuade the reader or audience Paula Duru 13 A