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- 2. Parker Sandford Heritage 10 Years Creative Experience Team Strategic Online Strategic Approach Execution
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- 5. Strategic Online Approach Blogging/Tweeting Measure Deploy Content Sharing Design & Develop Social Networks Data Segmentation Events & Promotions Free Listings Portals Press Releases Lead Generation Paid Listings Articles Ratings & Reviews Ad Networks Paid Search Affiliates SEO Blogs Scalable Data Building Engaging Brand Messages Integrated Flexible Rich Media Validation Usability Web Standards
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- 8. Digital in Detail @ Internet E-mail Mobile Social
- 9. The Internet Internet Users World Wide 2,000,000,000 Internet 1,600,000,000 1,200,000,000 800,000,000 400,000,000 1995 2000 2005 0 2009 45 Million in 1995 to 1.7 Billion in 2009
- 10. The Internet Internet User by Continent Internet 252,908,000 179,031,479 738,257,230 Asia Europe 20,970,490 Africa 67,371,700 Oceania / Australia Latin America North America 418,029,796
- 11. The Internet • Measured website traffic • Who is looking at what and when Internet • How long they stay on your website • How they found your website • Highlight common routes to products and services
- 12. Digital in Detail @ Internet E-mail Mobile Social
- 13. E-mail Marketing @ 90 Trillion The number of emails SENT in 2009 E-mail 247 Billion Average number of email per day 200 Billion Average number of SPAM email per day
- 14. E-mail Marketing • Inbound and outbound communication @ • Measure campaign effectiveness E-mail • Easily highlight data anomalies • Easy to deploy manually or automatically • Dynamic trigger e-mails (Reactive and Proactive) • High-response rate when relevant to customers
- 15. Digital in Detail @ Internet E-mail Mobile Social
- 16. Mobile Marketing 150 Million Active users accessing Facebook through mobile Mobile 24 % Of mobile users have a smart phone 2 seconds Time ebay takes to sell 1 item via mobile
- 17. Mobile Marketing • Instant messaging • Order/Reservation confirmations Mobile • TXT 2 Buy • Location information • Growing smart phone market • Quick view/response
- 18. Digital in Detail @ Internet E-mail Mobile Social
- 19. Social Media 27.3 Million Number of tweets on Twitter per day Social 260 Billion Page views on Facebook per month 2.5 Billion Photos uploaded each month to Facebook
- 20. Social Media Page View per Month 300 Social 240 180 (Billions) 120 60 LinkedIn Twitter MySpace 0 Facebook
- 21. Social Media • Insight into word of mouth • Improve customer experience Social • Conversation tool • Communicate quickly to large audiences • Multi-media (Text, Video, Picture)
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- 23. Negatives of Data Lack of integration between Generally not understood departments and systems within companies Difficult to value as a Negatives business asset Out of date quickly Can reflect a poor image on the company
- 24. Positives of Data Good information will Timely triggered information + drive good campaigns Improve the Positives customer experience Can really help drive business objectives Understand your customer
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- 26. Fragmented data capture data Database store 1 data Database on line 2 tele marketing data Datab ase 3
- 27. Single customer view store d a single o nline t customer view a telemarketing
- 28. Relevant, targeted messages “buy one book s e get o ne free” e g “20% off m e final bill” data e n “free tennis t e lesson”
- 29. One-on-one conversation 1 on 1 Relevant I’ve Bought Simple I am Intereste d I Like
- 30. Improved customer experience THANKSFOR REGISTERING
- 31. Complete ‘data cycle’ sales s d call centre e e g l m i data online e v store n t e r @ learn