Audi Strategy Presentation

Audi Strategy Presentation

• 1.
  Online Strategy andProposal 2
• 2.
  Online Strategy andProposal 3 highest ranking leisure activities for luxury car owners travel dining out entertaining fashion music what is happening? the luxury car ownership demographic is experiencing rapid growth in the 20-39 age group (who are also the most frequent users of online media) social commerce trends private clubs members-only material exclusivity social network integration
• 3.
  Online Strategy andProposal 4 embrace social commerce trends exclusive benefits non-exclusive benefits what AKDN wants to do end goals… increase customer loyalty increase word of mouth referrals bring it to the next level innovative community outreach
• 4.
  Online Strategy andProposal 5 smartphone application vehicle synchronization via Bluetooth connected to Audi dealership network monitors vehicle service needs cross checks service with calendar availability automatic appointments subject to driver approval full phone application integration
• 5.
  Online Strategy andProposal 6 who do you know? sponsored blogger outreach exclusive sponsored content for Audi consumers on activities they enjoy travel tips from Conde Naste fashion food entertainment
• 6.
  Online Strategy andProposal 7 design promotion 4 winners (most social media support) design and build car alongside Audi engineers community designed Audi social media integration for design proposal promotion Facebook Twitter YouTube cars auctioned off proceeds to charity
• 7.
  Online Strategy andProposal 8 when is it enough? metrics and measurements of success what is the value of a lifetime Audi customer? increased brand loyalty increased referrals increase in lifetime purchases conversion of one time buyers to lifetime buyers
• 8.
  Online Strategy andProposal 9 how much is it? estimated allocation of funds sponsored blogging $20,000 annually smartphone application $10,000 Audi design promotion social media expenses - $2,000 -- further expense predictions subject to comparative report of vehicle customization costs and expected production overhead
• 9.
  Online Strategy andProposal 10 innovative community outreach bring it to the next level using… smartphone apps sponsored blogging social media integrated design promotion we want to answer the question… what is the lifetime value of an Audi customer? one more time increased brand loyalty increased referrals increased word of mouth promotion conversion of one time buyer to lifetime customer