Audience

Audience

• 1.
  Target audience
• 2.
  The psychographics ofthe audience will generally be Non-Conformists and Individualists. They are known to be independent in how they represent themselves and they are more likely to go against the norms of society in how they present themselves. By going against the ways in which mainstreamers choose to do this, it seems that they also have the attitude of a Radical; they are breaking the rules that society has sub-consciously set out on how to be as a person. Plus, they also gain pleasure from different aspects of their lives, including music and fashion, and so could also be considered a Hedonist. Psychographics
• 3.
  Demographics Age: Between 16to 19, as they old young enough to still have time to enjoy music but are old enough to have established what they enjoy; in terms of music taste. Gender: Mixed, it will be made suitable for both genders as it is something that can be made to attract both males and females. Jicnars Scale: Due to it being a magazine for teenagers/young adults, it is hard to determine a specific point on this scale for which they apply as the majority are not at a point to be earning; meaning that they are most likely to be at E. However, based on the kind of upbringing they have had, resulting in a huge generalisation, the audience is most likely to fit between B-C and maybe even D. Lifestyle category: Decision pending, they are now in the point of their lives where they are beginning to make choices but are not completely set on how their future will plan out.
• 4.
  Fashion They love tofind a bargain at the local vintage shop, finding second hand clothes. However, they are also partial to shopping at Topshop. Also, they are also inspired by the 60’s. Men: Women:
• 5.
  Media They have aweird obsession with vinyl and cassette tapes but would be lost without their iPods but also tune into the radio and read Magazines like NME. They like artists, that fit into the indie folk genre, including: Emmy the Great - http://www.youtube.com/watch?v=BirQTy_FM8Q Fleet Foxes - http://www.youtube.com/watch?v=DrQRS40OKNE Noah & the Whale - http://www.youtube.com/watch?v=T8YCSJpF4g4