Audience presentation

Audience presentation

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  AUDIENCE PRESENTATION By Ryan Talmage
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  Who is mytarget audience? • The target audience for the Post-Apocalyptic Horror genre is mostly between the ages of 17-25 with the gender appealing to males slightly more than females as this subgenre usually contains what this certain demographic enjoys such as violence and terror. This signifies that this genre would feature mature themes for a mature audience which is the tone that is needed in order to create a successful trailer. • The psychographics of my target audience are sociable, heavy internet users which is usually what represents this age demographic. They bare also sporty and doing activities with their friends such as go to the cinema. This psychographic also regularly visits the cinema so they are regularly watching films of the horror genre which is what I need to target in order to make my trailer appealing to a young group of people. • What my target audience finds most enjoyable about the Post-Apocalyptic horror genre are the scares for example jump scares. They also find the feeling of being scared appealing as they enjoy being in the edge of their seat which is crucial in order in order to appeal to the interests of my target audience.
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  What do mytarget audience find appealing? • Conventions are what my target audience find appealing at it represents familiarity of the genre thus becoming more appealing. Examples of what they want the most are scares, isolated environments and survivalist characters. Conventions are also the most effective way to appeal to my target audience so these should be included in my film trailer. • My target audience also find the outnumbered and against all odds scenario very appealing as it connotes fear and tension. The protagonists also become more sympathetic towards the target audience thus creating a bond and wanting them to survive rather than the usual cliché of the characters just being there to be killed off. • The types of films that my target audience finds most appealing are films like 28 Days Later and the ‘Dead’ film series as they all contain the formulaic structure of people trying to survive in a deadly and dangerous environment. The films also contain weaker protagonists against an even bigger and deadly threat which creates the sense of fear that is most appealing to the demographic.
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  What does myTarget Audience want in my film trailer? • Fast-paced editing to create fear, slow-paced editing to create tension • Effective scares • A deadly threat- Infected, Human Threats • Conventions • Avoid clichés • Isolated Environments • Violence- Weapons • Creepy and tense soundtrack • Clever and varied camerawork