Download to read offline
More Related Content
Similar to Audience profile
Audience profile
- 1.
- 2. Target Audience: My targetaudience is generally aimed at people who like R&B, it is not specifically aimed towards any gender/age, just the people that love listening to R&B music. I will make my magazine appealing to all the different types of R&B to increase satisfaction. The genre itself I is quite relaxed, which is what I want my magazine to replicate.
- 3. AGE For a specificage range, I would aim at 16-30 years old, this is the age range I feel listen to the most R&B music, I decided on this age range after conducting a focus group and looking at past surveys. This is the range I will be aiming my magazine at.
- 4. LIKES Any person wholikes R&B and genres associated to R&B (Hip-Hop). People who may not necessarily like the genre, but like the artists who perform the genre and want to get to know their past life & how they rose to fame.
- 5. DISLIKES Genres not associatedwith R&B, such as classical music and Rock, I will not be aiming my magazine at them.
- 6. EDUCATION AND EMPLOYMENT Education- As my magazine is mostly aimed at young adults who will be probably be in college/university. Employment – Possibly a weekend job seeming as most are students, maybe evening shifts. As my magazine is also aimed at late twenties, possibly full time jobs. However considering most would be students it would be appropriate to say many don’t have a full time job.
- 7. GENDER I’m not particularlyaiming my magazine towards any gender as I want it to be enjoyable for both genders. However whilst researching who buys R&B magazines more, I found that males dominate the sales figures, basing off this I want to push my magazine towards the male section, this could be by using a male artist on the front cover who males idolise, however to keep my magazine open to the female audience, I could offer a competition to see a female heroin live in concert.
- 8. CLASS Due to mymagazine being aimed at young adults, they wont be earning as much money which will put them at the lower end of the spectrum, however not many students will have to pay bills and therefore have more freedom with their money. As for the early twenties people with a full time job, they will have been in full time work for a few years and despite having responsibilities I believe they will still have enough for luxury items.
- 9. RELIGION My magazine isaimed towards any religion. I feel R&B is a very open genre of music aimed towards any religion.
- 10. MARITAL STATUS Seeming asmost of my audience will be young I would say not married as they are very young, however some of the older audience could be married, but as my magazine is mainly aimed towards young adults I would say not married.
- 11. LIFESTYLE Young adults haveless responsibilities and a lot more free time inbetween doing activities such as studying and watching/performing sports.
- 12. CURRENT SALES FIGURES Vibe– Total circulation of this magazine in 2011 was 301,408. Billboard – The weekly circulation of Billboard magazine is 17,000 issues. Q – The circulation of this magazine from the months July-December 2015 was 44,050.