Audience profile

Audience profile

• 1.
  Callum is 21and lives in Bristol. He is a passionate music fan and when he was a teenager he used to collect band posters and merchandise. Callum loves all genres of music but has a profound love for drum n bass as he spends a lot of time out with friends at different clubs and bars. Callum is currently in his last year of university but also has a part time high paid job; he is revelling in life with little dependence on his family. Callum has a just above average disposable income which he spends on an average of 2 albums a month and different tickets to all types of gigs. He loves reading the magazine to discover new music and artists; he also reads the magazine for personal reasons as he can then discuss the music/artists within his friendship circle. Callum is highly savvy to digital technology; his frequent use of social media every day helps his enhance her social life, especially the use of twitter which he uses an average of 25 times a day. He regularly listens to Spotify of an evening before a night out to get ready for the night ahead. An adventurous fun filled adrenaline seeker, Callum loves the live music experience; he has been to Reading festival four consecutive years and is planning to go to Boomtown, a dance festival in the upcoming year. He also loves huge arena shows such as Jay Z, 1975 and Kanye West. Though a compassionate music fan, this isn’t depreciation to his other interests – sport, TV, Acting, Rugby and cooking. Audience Profile