Audience Research: Feedback on My Song

Audience Research: Feedback on My Song

• 1.
  Audience Research: Feedbackon My Song I created a survey on Surveymonkey.com so that I could get feedback on the song I have chosen to do for my media product. I am going to talk about all the feedback that I got by summarising all my results.
• 2.
  What is yourage? Here are the results from question one. 82% of my audience are 17 and younger, with 13% being 18-20 and 5% being 60 or older. I knew the majority of the people answering my questionnaire would be 17 or younger as I got my survey sent out to my peers who are of the same age as me and also the majority of my friends on social networking sites that I shared this survey on are also a similar age.
• 3.
  What gender doyou identify as? Obviously, I wanted to know the gender of the people answering my question to see which gender took more interest. It shows clearly that female took more of an interest within the survey than males. 69% of the people were female, 22% were male, 7% said ‘other’ and 2% preferred not to say. As this question was default, other was automatically put in, so with the majority of my audience being of a young age, they have not taken the survey seriously.
• 4.
  The genre formy music video is indie-pop/electronic, have you heard of or listened to this genre of music before? I wanted to see how many people had actually listened to the genre of music I am doing before because I know it isn’t that popular among a wide range of people. Although I did think this, the majority of the audience have in fact listened to the genre before. 72% said yes, 12% said no and 16% said they didn’t know. This questioned proved more successful than I thought it would do.
• 5.
  The song Ihave chosen is called ‘Hold On’ by SBTRKT. Have you listened to their songs before? As I had chosen my song, I wanted to find out how many people had listened to SBTRKT before because I know that they do not have a mass audience because of the type of genre they are. As I predicted, the majority of the audience had not listened to their songs with 78% saying no. 12% said they had listened to them before and 10% said they had heard of them but not listened to their music.
• 6.
  What are yourinitial thoughts on the song? As this survey was predominantly focused on finding out what people thought of my song, I asked the audience to listen to the song I have chosen and give their initial thoughts. A few people said that they didn’t like the song as it was ‘not very good’ and it was ‘weird, weak, annoying and the person is a bad singer’. I expected to get some negative comments about the song as everyone has different tastes of music. Quite a lot of people had mixed views on the song like: ‘it’s good but I wouldn’t listen to it by choice’, ‘not my type of genre, but quite a good song’ and ‘weird, but I think I would get used to it and like it.’ There were also positive comments about the song as well like: ‘good beat, easy to listen to, lovely voices’, ‘very intriguing and different’, ‘it’s enjoyable and I would listen to further tracks’ and ‘the tune in the background was really catchy and he has a really nice and chilled out voice that you could listen to a lot.’ I am really happy with these results as I think it has given me more aware of what people like and how I can cater to peoples needs.
• 7.
  What emotions didyou feel when you listened to the song? I wanted to know what emotions people felt when listening to the song as this will help me with the editing of my video, the mise-en-scene and whether or not I should put it in black and white as black and white videos are usually quite sad and slow. Quite a lot of people said that they felt bored while listening to it but then other people found it relaxing and happy to listen to. Some people also stated that it was quite sad and confused so this was also quite interesting to hear in relation to how I will make my video will look.
• 8.
  What elements wouldyou like to see in a music video with this song? I wanted to see what elements people like to see in music videos because then I can see what people prefer the most and hopefully incorporate within my own video. Half of the audience said narrative which I knew would be a popular choice, 25% said performance, 36% said abstract, 50% said meaning, 28% said artist appearance and 10% said other with some people saying things like: ‘the song would suit landscape shots/abstract effects better than being heavily people focused’ and ‘some kind of visually attractive, abstract use of colours or such, either rendered or live action. Some kind of dialogue-less story NOT relating to the lyrics could work.’ I am really glad narrative got a high vote as this is one of my ideas to use in my music video.
• 9.
  Do you thinkit would look better in colour or black and white? I wanted to know whether or not people would prefer a video to this song in colour or black and white as I was planning on possibly doing both. 39% have said colour, 23% have said black and white, 31% have said a mixture of both and 7% have said they don’t know. I predicted that the majority would say colour as most videos are in colour, especially of this genre and also having colour makes the song a bit more lively and happy.
• 10.
  Based on thissong, would you listen to any other songs from SBTRKT? This was just a general question I wanted to find out to see if people would be interested in listening to more of SBTRKT after taking this survey. 28% said yes, 45% said no and 27% said maybe. I did expect more to say no because obviously it is not a popular genre and the artist isn’t that popular. I am quite impressed at a lot of people saying yes and maybe because I didn’t expect people to like it that much because of the type of music it was. People commented saying things like: ‘I wouldn’t listen to any others because I don’t really like this song so I’m guessing the others are similar’ and ‘the song is too cliché as it is about love/relationship troubles which I don’t like’. This is good feedback as it could be useful while making my product but also, people made positive comments about listening to them again like: ‘good sound and a nice feeling, it is similar to stuff I listen to already’, ‘I like it because it is different to chart music and has a good beat so I would listen to other songs like it’ and ‘it is good for when you want to relax or chilling out with friends’.
• 11.
  Do you thinkI could make a successful product with this song? I really wanted to know if people thought I could succeed with making a music video with this song. It is not something I will benefit that much from because my skills and how I put the video together wont change just from this question but it is nice to see what people think about me making it into an overall product. 60% said yes, 7% said no, 20% said maybe and 13% said they didn’t know.