Audience research

Audience research

• 1.
  AUDIENCE RESEARCH SURVEYRESULTS results from survey monkey: https://www.surveymonkey.co.uk/r/99N8PP9
• 2.
  QUESTION ONE The proportionof females in comparison top males that have filled out my survey is significantly lower. I could use these results to improve my ideas for the design and contents of my magazine so that the contents is more in the interest of females and include articles that would inspire the women reading. However there is still 36.67% of the readers that are male and therefore the contents of the magazine have to be still interesting to a male audience but lenient in the interests of women such as giving an idol in the music industry women would look up too but her career and life experiences would also inspire men.
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  QUESTION TWO The majorityof the people that filled in my survey are 16-19 year olds and most likely in either college, university or full time work at the beginning of their career. This age range is one that are beginning to find themselves and what inspires them to do in the future and therefore an important reading audience my magazine may influence. I will have to make my contents and article to the interest of this age range and include things that a large majority of young people enjoy.
• 4.
  QUESTION THREE 43.33% ofpeople that answered my survey said that they would buy acoustic genre magazine. I should therefore make the music genre of my magazine acoustic. Pop, rock and other genres of music were all around 20% therefore about 60% of people weren't as interested in acoustic music as a different genre. I will therefore possibly in the contents page of my magazine possible include some artists names that are acoustic artists but have made it in the charts and have a twang of other genres of music.
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  QUESTION FOUR There wasan equal divide between the amount of people that said they would be most likely to either see Green Day or Ben Howard live but not Justin Bieber. Therefore in my magazine I should concentrate on articles about artists and music that’s most popular from my survey or ones that are similar in the public eye and best suited to their likes. More unique artists like ben Howard are in the genre of acoustic, more so than green day, and therefore may feature an artist or band that have music similar to ben Howard rather than green day.
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  QUESTION FIVE The largestamount of people said that they would subscribe to a magazine monthly and the second most popular format was electronic download. Therefore my magazine would be best suited to the audience if it was a monthly subscription. As a second resort for more information r details my magazine could have a form of electronic download or social media sites for.
• 7.
  QUESTION SIX There wasan equal divide in the amount of people that would spend £3 and under and who would spend £3- £5. Therefore the price of my magazine will be £3 so that its not at the top of the readers ideal budget but is a profit for the style of magazine I want to make. I think that £3.00 is a good price for young people between the ages of 16-19 that typically don’t have as much disposable income as some other age groups of the public. .
• 8.
  QUESTION SEVEN 46.67% ofpeople said that new releases is what interests them most in a music magazines. I could use this in my magazine design and include contextual information on artist/bands new releases or upcoming artists that are in the acoustic style of music. From my other research these could be tour dates of artists like ben Howard or Lucy rose that readers can read about and see events they might have not known without the magazines information.
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  QUESTION EIGHT The majorityof the people that completed my survey said that they preferred a spacious layout, neutral colour scheme, large amounts of images and without a lot of text. I will use this and make my magazine layout and colour scheme fit with what was the most popular on this survey. As well as what style of magazine I want to create.
• 10.
  QUESTION NINE 45.16% ofpeople said that they preferred a photograph that wasn’t taken in a studio with no artificial lighting and minimal editing. However 32.26% said they preferred high quality shot photographs taken in a studio. This means that I can experiment with both types of photography and way of shooting and chose based on the other themes within my magazine design as well as what I think is best suited with the style of articles in the contents of the magazine.
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  QUESTION TEN There waslittle difference between the amount that said they preferred a bold font, colourful and large text and who said they preferred dainty, minimalistic, small text. I could therefore experiment with both and see which one would be more suited to the other design components within my magazine such as page colour, layout, photographs featured on the page.