Audience research conclusions

Audience research conclusions

• 1.
  Audience research conclusions
• 2.
  • From theresults I see that 53.12% of the results answered were by males and 46.88% were by females. This means I should target my magazine more towards males
• 3.
  From the results,I see that the overwhelming majority (87.10%) of the people who answered the survey were ages 16-21 While the other values are much lower. This means I should target my rock magazine towards them
• 4.
  Peoples favourite artistsall vary on this question, however a large percentage of these are rock bands which helps when deciding which bands to include. This means I should include mostly rock bands in my magazine
• 5.
  • When askingwhat bands people did not enjoy the music of I found that a large percentage of these answers were the names of Pop bands rather than Rock • This shows me that I shouldn’t include any pop bands in my magazine.
• 6.
  When asking whatwords people associated with rock music I found that the words Loud Drums Anger/Aggressive Heavy Were most commonly used. This shows that I should try and include these words in my magazine to make the genre of it clearer for the readers.
• 7.
  • When askingwhat colour people associate with Rock • Black was the most common with 68.75% of the votes but red was behind with 28.12% of the votes • This shows that Black should be a common colour in my magazine to get people to associate the genre with Rock
• 8.
  • When askinghow often people buy music magazines 74.19% said that they never have however people on other have answered saying that they but it randomly or once every three months or a year • This means that I should make my publication to Monthly if people only buy it at random times during the year to make it relevant to them.
• 9.
  Most people havestated that the band featured on the cover (Main image) is what draws them to purchase the magazine. From this I will make my main image stand out on the page
• 10.
  • The majorityof the people (38.71%) of people buy albums once a month. • Some of the answers from other suggest that it only occurs once or twice a year and for others its completely random. • This shows me that album reviews are not a priority however it should still be used as people still answered that they do.
• 11.
  46.43% of theaudience never go to gigs however the other 35% and 17.86% go either once a month or a couple of times a year. This shows me that gig reviews and news should be used in moderation as it is not something the majority of people do.
• 12.
  Most of thepeople said that they would want 50-60 pages in a rock magazine. (21.88%) This shows me that I should use this as a guideline when deciding how many pages I should use and that it should be somewhere from 50-60
• 13.
  • The majorityof the people (43.75%) would pay £2.51 to £3.50 for a rock magazine. • This shows me that I should use this price as a guideline when creating my own magazine and set it to something between these values.
• 14.
  • The majorityof the people on this question have answered that they like the Interviews with bands and exclusive articles with bands • From this I will ensure to use interviews with bands and make them exclusive to my magazine.
• 15.
  The majority ofpeople have said that they dislike rock magazines as them seem cluttered and that they do not have enough pages From this I will ensure that my magazine is clearly structured and use enough pages 50-60 for the price paid.
• 16.
  • From theresults, I can see that Radio and the internet were the most popular answers to the question of where they find about new artists from. • This shows that if I advertise, the internet and radio would be my best options for getting the most people to find out.
• 17.
  • 50% ofthe people who answered the survey would like to hear about new and upcoming bands and 46.88% would sometimes like to hear about new bands • This shows me that I should include information about new bands and artists in my magazine but limit it and don’t include it too often.
• 18.
  • 62% ofthe people stated that they would prefer an informal style of writing. From this I will ensure my writing is made to be informal for each article.
• 19.
  42.86% of peoplewould like to receive gig tickets in a magazine and 34.69% would like a CD and 22.45% would like posters. From this I have noted that including gig tickets in my magazine should be made a priority.