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Uploaded byEdwyn John
Audience research grid
This document summarizes audience research for an advertising campaign, including profiles for 5 participants with their initial responses to an ad. It describes their gender, age, lifestyle and interests. It then outlines each participant's understanding of the product, and how likely they would be to purchase the product based on the ad, ranging from not very likely to inspired to use their existing camera.
Audience research grid
- 1. Audience research:" Participant (Photo) Profile: gender,age, lifestyle, interests, spending power Participants’ initial response and reading of the advert. What is t he participants understanding and relationship with the product? How likely are they to buy the product on the strength of the advert? A B C D E Male, 18, Works at a pub, sings, pays rent, buys own food, limited spending power. Thought it was cool, mesmerizing and magical. Not much in common, doesn’t have interest in photography Not very likely, although may inspire to take photos on existing camera e.g iphone Male, 58, Psychotherapist/ music therapist, Piano and music. Sustained spending power. Thought it was a lovely image, very inspirational (the campaign) and a clever idea to put the products out there Doesn’t have a particular relationship although has an interest in photography Not very likely