Audience research results

Audience research results

• 1.
  Audience Research Results Total Respondents - 22 https://www.surveymonkey.com/analyze/Y7FUu1LgBkxVxNExq_2FTrDnD_2B1CSk9M2YK_2FmN9dFaLmU_3D
• 2.
  73.91% 4.35% 8.70% 0% 8.70% 0.00% 4.35% Age 10 to 21 22 to 30 31 to 40 41 to 50 51 to 60 61 to 70 70 or older Here we can see that the vast majority of the people that completed the survey were from the age of 10-21. Therefore, I have taken into account that there may be more responses to questions that appeal to the younger generation, for example, the types of genres that appeal to the younger generation are mainly that of rap and R&B, and also the amount of music videos watched may be higher. In addition to this, I have received results from a wide variety of ages, whom have also given mixed responses.
• 3.
  Age Amount ofpeople 17 0 1 2 2 0 0 10 to 21 22 to 30 31 to 40 41 to 50 51 to 60 61 to 70 70 or older As you can see here, there were a total of 23 responses, and the majority of them from a younger generation. As a result of this, I have also taken into account the amount of false responses, for example, I didn’t ask anyone beyond the age of 70 to fill out the survey, suggesting that this is not an accurate and genuine response, causing me to not take into account that particular response.
• 4.
  17.39% 17.39% 26.09% 17.39% 4.35% 4.35% 13.04% Genre R&B Rap Rock Indie Classical Pop Other Here we can see that there were very mixed responses to this question. The genre of rock however, has come out as the most popular, additionally, I have taken into account that the most popular genres for 10-21 year olds, which is that of R&B and rap, which may suggest why these genres were also high. Rock and pop were also the most popular across all of the age ranges.
• 5.
  4 4 6 1 1 4 3 Genre Amount of People R&B Rap Rock Indie Classical Pop Other
• 6.
  1. Soul andfolk - expect to see the musician, in a setting - city, country – OTHER – 51- 60 2. Question skipped - R & B – 10-21 3. Good choreography – POP - 10-21 4. I would expect to see the band/artist and if not that; a lot of imagery related to the band/artist – ROCK - 10-21 5. Question skipped – Other - 10-21 6. The general convections- such as cars, a lot of bragging about money, typical stereotypes of artists via mise en scene – RAP - 10-21 7. Images and performance – POP – 51-60 8. Lots of narrative and themes from the song expressed in the videos – ROCK - 10-21 9. Singing, dancing etc – POP – 41-50 10. As I prefer a more light hearted rock, I would prefer a performance based video, that is light hearted and almost comical – ROCK - 31-40 11. Something that explains the song or go with the song – INDIE - 10-21 12. The band/artist performing. A distinct look to the video (colour schemes etc) – ROCK – 31-40 13. Men with money guns cars girls drugs – RAP - 10-21 14. Large Italian men alongside large orchestras – CLASSICAL - 10-21 15. Question skipped – POP - 10-21 16. Fast Cars, bling, direct mode of address – RAP - 10-21 Here we can see the multiple results of what one may expect to see in a music video of there favourite genre. I have had to cut down the results from 22 respondents, as some people gave inappropriate and inaccurate responses, which were all based around the age range of 10-21, and mostly linked to the general conventions seen in a rap and R&B music video, this can be seen for example in question 6. furthermore, the respondents of the rock genre are the most helpful, due to the variety of preferences.
• 7.
  40.91% 18.18% 40.91% Performance or Narrative Perfomance Based Narrative Based Both The responses to this question are also relatively mixed, with most of the responses preferring performance based videos or both. However, it would seem that the majority of 10-21 year olds favoured a performance based video, due to the stereotypical conventions of rap and R&B videos. In addition to this, it is apparent that the majority of people do not prefer a purely narrative video. Answer Choices– Responses– –Performance based 40.91% 9 –Narrative based 18.18% 4 –Both 40.91% 9 Total 22
• 8.
  How Often DoYou Watch Music 4.55% 45.45% 36.36% 13.64% Videos Never 1 to 2 per week 3 to 4 per week 5 + per week Here we can see that the majority of people only watch 1-2 music videos a week, yet there are is still a lot of people who watch 5 or more music videos a week. However, the majority of people who watch music videos 5 or more times a week are that of a younger generation, with all but one of them being in the 10-21 age range. That taken into account, we can see that a music video would appeal far more to someone of a younger age. Answer Choices– Responses– –Never 4.55% 1 –1-2 per week 45.45% 10 –3-4 per week 13.64% 3 –5+ per week 36.36% 8 Total 22
• 9.
  How Videos AreWatched 4.55% 95.45% 9.09% 31.82% I don't Youtube TV Other Answer Choices– Responses– –I don't 4.55% 1 –Youtube 95.45% 21 –TV 31.82% 7 –Other 9.09% 2 Total Respondents: 22 The vast majority of the ways in which music videos are watched are clearly through YouTube. Although a number of people also put TV, the types of music played on TV are generally that of a dance, pop and R&B genre, which is why only people from the ages of 10-21 chose this option.