Audience research 
summary
Questionnaire
Question 1 
From question one I have 
released that horror movies 
are targeted to both 
genres, in my research I 
found that more females 
are interested in the horror 
genre however there is not 
a significant difference 
between females and 
males this is why I have 
come to the conclusion 
the horror genre is 
targeted at both males 
and females.
Question 2 
I can clearly see from my 
questionnaire that more 17 
year old watch horror 
movies but considering I 
only have 15 responses I 
can come to the 
conclusion that horror 
movies are targeted at all 
ages.
Question 3 
From my research I 
have found that 
there is a variety of 
people with 
different 
occupations who 
watch horror 
movies. However I 
can see that many 
students watch 
them the most.
Question 4 
From this question I 
have found that the 
people who watch 
horror movies have a 
variety of interest's and 
these are not similar. 
This would mean that I 
would target my trailer 
to a audience that has 
a variety of audiences 
so my characters could 
be broad
Question 5 
From my research I have found that the things people most like about horror movies, is 
the suspense and tension that if created within the film. It has been mentioned that 
people like the simple but effective storylines as these grab your attention and make 
you jump. I would take this considerations on board when making my trailer as I would 
look into ways you can create tension and suspense within horror movies.
Question 6 
I have found out from my 
research that there is a variety 
of horror movies that my 
audience enjoy. I can see 
from the results that the horror 
movies that are the most liked 
are paranormal, supernatural 
and psychological.
Question 7 
From this question I have found that there are a majority of aspects to 
horror movie trailers that appeal to the audience. One of the main 
aspects is the short clips/takes that they use in the trailers to slow the 
storyline and also people like to see the scary parts of the film however not 
give too much away. These are things that I would consider in my film 
trailer.
Question 8 
There are many different aspects that horror movie audiences have 
for a film trailer, they expect the trailer to show a basic storyline and 
also want to see the scary bits. This is very similar to what would 
appeal to them however I have received extra information about 
the types of clips to be included.
Question 9 
The setting for horror movies 
is very varied to the type of 
horror movie that you enjoy 
to watch however I have 
found that the least liked 
settings is dark streets and 
basements so I would not 
include these in my trailer. I 
would look to include a 
family home and forest as I 
feel these would best suit 
the horror trailer that I am 
thinking about producing
Question 10 
It is seen that there is a variety of 
characters that would be 
appealing in a horror movie 
however it is seen that younger 
females are the most appealing 
this may be down to there 
innocent stereotypes and this 
could be challenged in a horror 
movie.

Audience research summaryh

  • 1.
  • 2.
  • 3.
    Question 1 Fromquestion one I have released that horror movies are targeted to both genres, in my research I found that more females are interested in the horror genre however there is not a significant difference between females and males this is why I have come to the conclusion the horror genre is targeted at both males and females.
  • 4.
    Question 2 Ican clearly see from my questionnaire that more 17 year old watch horror movies but considering I only have 15 responses I can come to the conclusion that horror movies are targeted at all ages.
  • 5.
    Question 3 Frommy research I have found that there is a variety of people with different occupations who watch horror movies. However I can see that many students watch them the most.
  • 6.
    Question 4 Fromthis question I have found that the people who watch horror movies have a variety of interest's and these are not similar. This would mean that I would target my trailer to a audience that has a variety of audiences so my characters could be broad
  • 7.
    Question 5 Frommy research I have found that the things people most like about horror movies, is the suspense and tension that if created within the film. It has been mentioned that people like the simple but effective storylines as these grab your attention and make you jump. I would take this considerations on board when making my trailer as I would look into ways you can create tension and suspense within horror movies.
  • 8.
    Question 6 Ihave found out from my research that there is a variety of horror movies that my audience enjoy. I can see from the results that the horror movies that are the most liked are paranormal, supernatural and psychological.
  • 9.
    Question 7 Fromthis question I have found that there are a majority of aspects to horror movie trailers that appeal to the audience. One of the main aspects is the short clips/takes that they use in the trailers to slow the storyline and also people like to see the scary parts of the film however not give too much away. These are things that I would consider in my film trailer.
  • 10.
    Question 8 Thereare many different aspects that horror movie audiences have for a film trailer, they expect the trailer to show a basic storyline and also want to see the scary bits. This is very similar to what would appeal to them however I have received extra information about the types of clips to be included.
  • 11.
    Question 9 Thesetting for horror movies is very varied to the type of horror movie that you enjoy to watch however I have found that the least liked settings is dark streets and basements so I would not include these in my trailer. I would look to include a family home and forest as I feel these would best suit the horror trailer that I am thinking about producing
  • 12.
    Question 10 Itis seen that there is a variety of characters that would be appealing in a horror movie however it is seen that younger females are the most appealing this may be down to there innocent stereotypes and this could be challenged in a horror movie.