Audience response

Audience response

• 1.
  Critical approaches
• 2.
  Audience responses: participatory. •Audiences are often invited to engage with media on a more active level, often having their say on news stories, debates and TV programs. This is often done through social media and even Youtube. Participatory media includes blogs, wikis, tagging and social bookmarking. It is a direct creation or interaction of media by the audience. • An example of a participatory media audience is Star Wars, more specifically the Star Wars Youtube channels. These are good examples of participatory media audiences as they create content about the content they see in star wars. Not only are they part of the Star Wars audience, but they have a loyal audience of their own on their channel. You could say that these are the more hardcore star wars fans, as not only are they fans of the actually Star Wars content, but they are willing to watch extra content that is all about the world of Star Wars. • One of the biggest fan channels is Star Wars Theory, with over a million subscribers. The audience of this channel is participatory as they choose to watch the videos and they interact with the channel by liking and subscribing or even commenting on the videos.
• 3.
  Cultural competance. • Textsin the media require us to have some sort of cultural understanding in order to be able to get the message that they are putting out. This could be something as simple as reading the language the language that a magazine is written in, or being able to understand the language that a song is written in. on a more deep level, this could mean that we are able to interpret signs and symbols that we use as a shorthand to get across ideas. We recognise these signs as they are engrained within our culture. • Something that can be difficult or sometimes impossible to get is language, for example, I cannot speak or read Japanese, so if I went to Japan there would be loads of things that I would not be able to understand , for example simple things such as road signs or speech.
• 4.
  Fan Culture • Fanculture describes an audience that takes an active role in the production or creation of media, that is based on an already existing product. • Fan fiction is a great example of fan culture. Fan fiction is where the fans of an existing product, take Star Wars as an example, will write stories or create artwork based off the stories and characters already presented to them in the existing products, such as the films.