Audio today report julio 2018nielsen

Audio today report julio 2018nielsen

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  Copyright © 2018The Nielsen Company (US), LLC. All Rights Reserved. AUDIO TODAY 2018A FOCUS ON BLACK AND HISPANIC AUDIENCES JULY 2018
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  THE AUDIO LANDSCAPE REFLECTSTHE DIVERSE AMERICAN COMMUNITY BLACK AND HISPANIC CONSUMERS MAKE UP A THIRD OF AMERICAN RADIO LISTENERS Audio plays an important role in the daily lives of hundreds of millions of Americans, and that listening audience is as varied and diverse as our nation. Music and talk entertainment, news and information, podcasts, details of cultural and community importance; all of this audio-based content is available on multiple platforms and devices as the listening landscape continues to grow. Radio is America’s top weekly reach platform, both overall and with Black and Hispanic consumers — 75 million of whom tune in each week. This quarter’s Audio Today report profiles those audiences, their listening preferences, technology trends, and the unique value they offer to advertisers with a “sound strategy.” Copyright © 2018 The Nielsen Company (US), LLC. All Rights Reserved. 2
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  3 RADIO’S 5-YEAR AUDIENCETREND WEEKLY REACH OF RADIO BY ETHNICITY, 2014-2018 (IN MILLIONS) PERSONS 12+ ETHNIC COMPOSITION OF THE NATIONAL RADIO AUDIENCE PERSONS 12+ Source: RADAR 121 (June 2014), RADAR 125 (June 2015), RADAR 129 (June 2016), RADAR 133 (June 2017), RADAR 137 (June 2018) Weekly Radio Cume, M-SU MID-MID *Nielsen Audio defines ‘Other’ as all respondents who are not Black or Hispanic. Measurement includes Asian Americans, but cannot be separated from the total audience at this time. BLACK HISPANIC RACE BLACK OTHER* 2018 32.3 42.3 173.2 2017 32.3 42.4 174.8 2016 31.7 41.2 173.9 2015 31.2 40.2 173.1 2014 31.1 40.0 172.7 13.6% HISPANIC 16.8% OTHER* 69.6%
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  4 RADIO IS THELEADING REACH VEHICLE AMONG BLACK AND HISPANIC CONSUMERS WEEKLY U.S. REACH (PERCENT OF POPULATION) Source: Q1 2018 Comparable weekly reach metrics, based on Black and Hispanic 18+. Data from Nielsen’s National TV Panel, Total Media Fusion sourced from Nielsen Media Impact, and Nielsen RADAR and National Regional Database. Nielsen’s Total Media Fusion reporting on computer, smartphone and tablet marks an enhancement from past measurement solutions for these platforms, in order to best reflect digital activity as a whole. To this extent, there is a trend break and digital data should not be compared to prior published reports. Nielsen Audio’s measurement solutions include the following for Radio data: AM/FM radio listening, digital streams of AM/FM stations (where captured in diary markets or encoded in PPM markets), HD radio, and satellite radio as captured in diary markets only. No other forms of radio or audio are included at this time. TV = Live + DVR/Timeshifted TV TV Connected Devices = DVD, Game Console, Multimedia Device, VCR. Multimedia Devices used for viewing including Apple TV, Roku, Google Chromecast, Amazon Fire TV, Smartphones, Laptop etc. TV 92% 96% RADIO TV-CONNECTED DEVICES PC SMARTPHONE 90% 88% TABLET 81% 80% 54% 47% 47% 53% 43% 44% Black 18+ Hispanic 18+
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  5 EMERGING TECHNOLOGIES ARE EXPANDINGTHE AUDIO LANDSCAPE Source: Nielsen MediaTech Trender Report, Q1 2018. Smart speaker device: Wireless speaker and voice command device with an integrated virtual assistant that offers interative actions and hands-free activation (e.g. Amazon Echo Dot, Google Home) Audio streaming service for listening to music, radio or podcasts (e.g. Spotify, iHeartRadio, TuneIn, Pandora, Apple Music, Soundcloud, etc.) SMART SPEAKERS, AUDIO STREAMING SERVICES PROMOTE MORE WAYS TO LISTEN Black and Hispanic consumers are leading the way when it comes to interest in and adoption of both smart speakers and audio streaming services. Nielsen’s new MediaTech Trender report is a quarterly consumer study that focuses on the emerging technology devices and services that are shaping media use today. With audio becoming more accessible all the time, radio broadcasters, artists and content creators alike are focusing on cutting through in today’s broadening audio landscape, while also considering how the listening experience is evolving around us. SMART SPEAKER - USE What % have the device in the household? AUDIO STREAMING SERVICES - USE What % are currently using streaming services for music, radio, podcasts? SMART SPEAKER - INTEREST What % are very or somewhat interested in owning the device? AUDIO STREAMING SERVICES - INTEREST What % are very or somewhat interested in using or subscribing to a streaming service? 19% 18% 19% 21% TOTAL BLACK HISPANIC WHITE 42% 36% 61% 58% TOTAL BLACK HISPANIC WHITE 43% 40% 52% 45% TOTAL BLACK HISPANIC WHITE 27% 24% TOTAL BLACK HISPANIC WHITE 36% 35%
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  Copyright © 2018The Nielsen Company (US), LLC. All Rights Reserved. 6 BLACK RADIO AUDIENCES Copyright © 2018 The Nielsen Company (US), LLC. All Rights Reserved.
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  7 34% 66% INHOME OUTOFHOME 33% Full-Time Not Employed Full-or Part-Time (incl. retired, student, etc.) Part-Time 15% 52% MORE THAN 30 MILLION BLACK CONSUMERS TUNE TO RADIO WEEKLY BLACK (P12+) Source: RADAR 137, June 2018; M-SU MID-MID Nielsen Audio National Regional Database, Fall 2017; M-SU MID-MID; Black Differential Survey Treatment Markets (128) Working data based on Blacks 18+ Comparable weekly reach metrics, Q1 2018 *RADAR methodology captures Black demographic information in all Nielsen PPM and Diary markets, as well County Coverage survey areas. Copyright © 2018 The Nielsen Company (US), LLC. All Rights Reserved. 32 MILLION* BLACK CONSUMERS USE RADIO EACH WEEK COMPOSITION OF BLACK RADIO USERS 47% 53% 92% OF ALL BLACK CONSUMERS REACHED WEEKLY BY RADIO 13:32(HH:MM) SPENT WITH RADIO EACH WEEK, MOST OF ANY ETHNICITY 3PM-7PM THE TOP DAYPART IS PM DRIVE (M-F) URBAN ADULT CONTEMPORARY IS THE #1 FORMAT LISTENING LOCATION WORKING COMPOSITION
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  8 Source: Nielsen AudioNational Regional Database, Fall 2017, M-SU MID-MID; Black Differential Survey Treatment Markets (128) *Adult Contemporary = Adult Contemporary + Soft Adult Contemporary **News/Talk = News/Talk/Information + Talk/Personality BLACK 12+ Urban Adult Contemporary 29.6% Urban Contemporary 20.2% Rhythmic Contemporary Hit Radio 6.6% Pop Contemporary Hit Radio 5.2% Adult Contemporary* 4.9% BLACK 18-34 Urban Contemporary 32.8% Urban Adult Contemporary 18.9% Rhythmic Contemporary Hit Radio 10.7% Pop Contemporary Hit Radio 8.1% Adult Contemporary* 5.4% BLACK 25-54 Urban Adult Contemporary 27.1% Urban Contemporary 24.5% Rhythmic Contemporary Hit Radio 8.0% Pop Contemporary Hit Radio 6.0% Adult Contemporary* 5.1% BLACK TEENS 12-17 Urban Contemporary 32.7% Urban Adult Contemporary 18.8% Rhythmic Contemporary Hit Radio 9.6% Pop Contemporary Hit Radio 9.2% Adult Contemporary* 4.8% BLACK 18-49 Urban Contemporary 28.2% Urban Adult Contemporary 23.1% Rhythmic Contemporary Hit Radio 9.3% Pop Contemporary Hit Radio 6.8% Adult Contemporary* 5.2% BLACK 35-64 Urban Adult Contemporary 33.5% Urban Contemporary 17.3% Rhythmic Contemporary Hit Radio 5.6% News/Talk** 5.0% Adult Contemporary* 4.8% BLACK LISTENERS TOP FORMATS IN 2017 RANKED BY SHARE OF TOTAL LISTENING (%)
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  9 TOP 20 ADVERTISERSON URBAN AND RHYTHMIC RADIO 2017 AD SPEND IN PPM MARKETS (2016 AD SPEND) Source: Nielsen Ad Intel powered by Media Monitors. Jan 2017 - Dec 2017, total spend on 95 Urban AC, Urban Contemporary and Rhythmic CHR stations in PPM markets. Promotional spots (iHeartRadio) excluded. MCDONALD'S COMCASTXFINITY OPTIMATAXRELIEF T-MOBILE METROPCS MATTRESSFIRM AT&TWIRELESS GEICO SPRINT HOMEDEPOT MACY’S CREDITREPAIR.COM JCPENNEY BOOSTMOBILE SPECTRUMINTERNET KROGER ACCUFACTSRESEARCH FORTUNEBUILDERSWEBSITE COCA-COLA STAPLES $9,225,394 $8,531,933 $7,502,931 $7,156,197 $6,588,175 $5,965,396 $5,880,308 $5,714,047 $5,345,025 $4,556,713 $4,517,725 $4,346,001 $4,037,735 $3,708,706 $3,396,697 $3,282,187 $3,199,711 $3,016,668 $2,836,402 $10,815,697 ($8,080,813) ($8,790,127) ($8,615,415) ($6,219,209) ($4,352,296) ($6,179,644) ($7,676,571) ($4,930,726) ($4,824,300) ($4,755,399) ($5,907,642) ($4,019,476) ($4,793,674) ($104,170) ($3,953,711) ($53,951) ($3,497,062) ($4,653,706) ($2,123,100) ($12,324,761)1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
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  10 HISPANIC RADIO AUDIENCES Copyright ©2018 The Nielsen Company (US), LLC. All Rights Reserved.
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  11Copyright © 2018The Nielsen Company (US), LLC. All Rights Reserved. 28% 72% INHOME OUTOFHOME 27% Full-Time Not Employed Full- or Part-Time (incl. retired, student, etc.) Part-Time 15% 58% NINETY-SIX PERCENT OF HISPANIC CONSUMERS USE RADIO EACH WEEK HISPANIC (P12+) Source: RADAR 137, June 2018; M-SU MID-MID Nielsen Audio National Regional Database, Fall 2017; M-SU MID-MID; Hispanic Differential Survey Treatment Markets (107) Working data based on Hispanics 18+ Comparable weekly reach metrics, Q1 2018 *RADAR methodology captures Hispanic demographic information in all Nielsen PPM and Diary markets, as well County Coverage survey areas. 42 MILLION* HISPANIC CONSUMERS USE RADIO EACH WEEK COMPOSITION OF HISPANIC RADIO USERS 53% 47% 96% OF ALL HISPANIC CONSUMERS REACHED WEEKLY BY RADIO 12:45(HH:MM) SPENT WITH RADIO EACH WEEK 10AM-3PM THE TOP DAYPART IS MID DAY (M-F) MEXICAN REGIONAL IS THE #1 FORMAT LISTENING LOCATION WORKING COMPOSITION
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  12Copyright © 2018The Nielsen Company (US), LLC. All Rights Reserved. HISPANIC LISTENERS TOP FORMATS IN 2017 RANKED BY SHARE OF TOTAL LISTENING (%) Source: Nielsen Audio National Regional Database, Fall 2017, M-SU MID-MID; Hispanic Differential Survey Treatment Markets (107) *AC = Adult Contemporary **Adult Contemporary = Adult Contemporary + Soft Adult Contemporary ***Country = Country + New Country HISPANIC 12+ Mexican Regional 16.1% Spanish Contemporary + Spanish Hot AC* 9.8% Pop Contemporary Hit Radio 8.6% Adult Contemporary** 7.9% Rhythmic Contemporary Hit Radio 5.8% HISPANIC 18-34 Mexican Regional 15.0% Pop Contemporary Hit Radio 11.6% Rhythmic Contemporary Hit Radio 9.8% Spanish Contemporary + Spanish Hot AC* 9.0% Hot Adult Contemporary 7.0% HISPANIC 25-54 Mexican Regional 18.3% Spanish Contemporary + Spanish Hot AC* 10.1% Pop Contemporary Hit Radio 8.7% Adult Contemporary** 7.8% Hot Adult Contemporary 5.4% ENGLISH DOMINANT HISPANIC 12+ Pop Contemporary Hit Radio 11.2% Adult Contemporary** 9.1% Rhythmic Contemporary Hit Radio 8.2% Hot Adult Contemporary 6.8 Country*** 6.4 HISPANIC TEENS 12-17 Pop Contemporary Hit Radio 16.7% Rhythmic Contemporary Hit Radio 13.4% Mexican Regional 12.5% Hot Adult Contemporary 8.0% Spanish Contemporary + Spanish Hot AC* 7.8% HISPANIC 18-49 Mexican Regional 17.5% Pop Contemporary Hit Radio 9.9% Spanish Contemporary + Spanish Hot AC* 9.5% Adult Contemporary** 7.5% Adult Contemporary** 7.0% HISPANIC 35-64 Mexican Regional 18.0% Spanish Contemporary + Spanish Hot AC* 9.9% Adult Contemporary** 8.5% Pop Contemporary Hit Radio 6.8% Spanish Adult Hits 6.4% SPANISH DOMINANT HISPANIC 12+ Mexican Regional 26.2% Spanish Contemporary + Spanish Hot AC* 15.2% Spanish Adult Hits 8.8% Adult Contemporary** 6.8% Pop Contemporary Hit Radio 6.1%
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  13Copyright © 2018The Nielsen Company (US), LLC. All Rights Reserved. TOP 20 ADVERTISERS ON MEXICAN REGIONAL AND SPANISH RADIO 2017 AD SPEND IN PPM MARKETS (2016 AD SPEND) Source: Nielsen Ad Intel powered by Media Monitors. Jan 2017 - Dec 2017, total spend on 78 Mexican Regional, Spanish Contemporary, Spanish Hot AC and Spanish Adult Hits stations in PPM markets. Promotional spots (Univision and Estrella TV) excluded. METROPCS MCDONALD'S T-MOBILE COMMUNITYTAXRELIEF SPRINT JCPENNEY O’REILLYAUTOPARTS MACY’S HOMEDEPOT AUTOZONE BOOSTMOBILE TOYOTADLRASSN HONDADLRASSN OPORTUNCREDITSVCS SPECTRUMINTERNET COMCASTXFINITY ROSETTASTONE STATEFARM AT&TWIRELESS FORDDLRASSN 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 $7,301,810 $6,001,932 $5,817,598 $5,488,961 $5,315,182 $4,926,749 $4,318,979 $4,310,025 $4,002,873 $3,988,597 $3,926,500 $3,542,780 $3,165,948 $2,972,908 $2,911,839 $2,878,523 $2,762,609 $2,693,992 $2,569,334 $7,428,966 ($8,646,126) ($6,775,545) ($3,887,321) ($6,525,925) ($6,416,831) ($7,427,152) ($4,925,011) ($4,413,555) ($5,301,056) ($3,401,376) ($3,732,120) ($3,746,865) ($1,506,916) ($268,844) ($2,665,594) ($4,690,747) ($4,020,962) ($5,585,945) ($2,163,688) ($5,525,233)
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  14 SOURCING AND METHODOLOGIES SOURCING Nielsen RADAR121, June 2014 Nielsen RADAR 125, June 2015 Nielsen RADAR 129, June 2016 Nielsen RADAR 133, June 2017 Nielsen RADAR 137, June 2018 Nielsen National Regional Database, Fall 2017 Comparable weekly reach metrics, based on Black and Hispanic 18+. Data from Nielsen’s National TV Panel, Total Media Fusion sourced from Nielsen Media Impact, and Nielsen RADAR and National Regional Database, Q1 2018 Nielsen Mediatech Trender - Q1 2018 Nielsen Ad Intel powered by Media Monitors Jan 2017 - Dec 2017 in PPM markets. METHODOLOGIES Nielsen’s MediaTech Trender is a quarterly consumer tracking study launched in Q1 2018 by Nielsen Media Analytics. The online survey is offered in both English and Spanish to a U.S. general population sample 13 years or older. Format definitions are supplied to Nielsen by U.S. government-licensed radio stations, their internet streams and HD radio services, regardless of their status as Nielsen clients. Only stations licensed in the U.S. are included in Audio Today. Nielsen’s Portable People Meter (PPM) technology surveys respondents in the top 48 radio metros in the U.S. as of the Fall 2017 survey. Nielsen’s Diary service surveys respondents in the remaining 220 radio metros in the U.S. as of the Fall 2017 survey. Listening to AM/FM radio stations, digital streams of AM/FM stations (where captured in diary markets or encoded in PPM markets), HD radio stations, and satellite radio as captured in diary markets only are included in the Persons Using Radio estimates in this report, where the tuning meets our reporting and crediting requirements. No other forms of radio or audio are included at this time. Data used in this report is inclusive of multicultural audiences. Hispanic consumer audiences are comprised of both English and Spanish speaking representative populations.
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  15Copyright © 2018The Nielsen Company (US), LLC. All Rights Reserved. ABOUT NIELSEN Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com. THESCIENCEBEHINDWHAT’SNEXT™
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  Copyright © 2018The Nielsen Company (US), LLC. All Rights Reserved.Copyright © 2018 The Nielsen Company (US), LLC. All Rights Reserved. THESCIENCEBEHINDWHAT’SNEXT™