EC 491 - SEMINAR
AUGMENTED REALITY
Harshit Dutta
Ajay Kumar Gautam
What is Augmented Reality?
 Augmented reality(AR) is a live direct or indirect view of a
physical, real-world environment whose elements are
supplemented by computer-generated sensory input such
as sound, video, graphics or GPS data.
 AR have three characteristics :
• Its combines real and virtual objects in real
environment.
• It is interactive in real-time.
• It deals in 3D .
 The first functional AR systems were invented in the early
1990s, in U.S.
 With the help of advanced AR the information about the
surrounding real world of the user becomes interactive and
digitally manipulable.
AR(real) used in Map Routing
AR(real) example – Travel Guide
AR(virtual) example - Pokemon Go
Augmented vs. Virtual Reality
Augmented reality Virtual Reality
• In contrast, AR allows the
user to see the real world,
with virtual objects
superimposed upon or
composited with the real
world.
• System augments the real
world scene
• Needs a mechanism to
combine virtual and real
worlds
• VR technologies
completely immerse a user
inside a synthetic
environment. While
immersed, the user cannot
see the real world around
him.
• Hard to make VR world
interesting
• Need a mechanism to feed
virtual world to user
AR vs VR
How does AR Work?
 The basic idea of augmented reality is to superimpose
graphics, audio and other sense enhancements over a real-
world environment in real-time.
 The graphics will then change to accommodate the user’s
eye or head movements.
 There are three components needed in order to make an
augmented-reality system work:
• Head-mounted display
• Tracking system
• Mobile computing power
Handheld : Google Cardboard
Head Mounted Device(HMDs)
Current Uses of AR
 HUD (Head Up
Display):
• Used in commercial
aircraft, automobiles,
and other
applications
• Presents data without
requiring the user to
look away from his or
her usual viewpoint
LifeClipper
 LifeClipper is a
wearable AR system
being used in
Switzerland.
 When walking around
a chosen culturally
interesting area, the
user will feel as
though they are
watching a film.
Future of AR
 Military:
• AR system could provide troops with vital information about
their surroundings.
 Medical:
• Superimpose an image from an MRI onto a patient’s body.
• This might allow surgeons to pinpoint a tumor to remove.
 Education:
• Used in labs where students can learn more about the
experiments they are participating in.
 Entertainment and Multimedia:
• AR is used to integrate print and video marketing.
• Augment SDK offers brands and retailers the capability to
personalize their customers' shopping experience by
embedding AR product visualization into their eCommerce
platforms.
AR in Health care
 Orca health’s eyedecide:
 Using apps like EyeDecide, doctors can show a simulation of a patient’s
vision. For instance, the app can demonstrate the impact of Cataract or
AMD and thus help patients understand their actual medical state.
Brain Power
• The start-up builds brain science-driven software to transform wearables
into neuro-assistive devices for the educational challenges of autism. Their
aim is to teach life skills to children and adults on the autism spectrum.
They developed a unique software suite, the “Empowered Brain” aiming to
help children with their social skills, language, and positive behaviors. The
software contains powerful data collection and analytic tools allowing for
customized feedback for the child.
AccuVein
 AccuVein is using AR technology to make both nurses’ and patients’
lives easier.AccuVein uses AR by using a handheld scanner that projects
over skin and shows nurses and doctors where veins are in the patients’
bodies. Luciano estimates that it’s been used on more than 10 million
patients, making finding a vein on the first stick 3.5x more likely.
Augmedix
 Augmedix provides a technology-enabled documentation service for
doctors and health systems, so physicians do not have to check their
computers during patient visits, while medical notes are still generated
in real time.
Atheer
 AiR Glasses enable users to view critical work information right in their
field-of-view and interact with it using familiar gestures, voice
commands, and motion tracking. With the AiR Enterprise Suite, users can
collaborate with remote experts via video calls and receive guidance
through real-time image annotations to increase efficiency – all while
keeping the focus on the task at hand.
AR in Ecommerce
 Sephora
 Using Sephora you can try on different makeup looks, take a picture of an
outfit you’re planning to wear to match the shade, check out full face
looks, and learn how to do your makeup with virtual tutorials. Whether
you’re a makeup beginner or makeup artist looking to experiment, there
are augmented reality ecommerce features that allow you to try and then
buy the makeup that looks best on you.
Amikasa
 Amikasa app allows you to design your dream home using furniture from
real brands. It’s a great tool for new home buyers. App users will be able
to recreate their home, choose from real furniture, change product
colours, view furniture as if it’s actually in your home to see how it looks
and buy products through the app.
IKEA
 Ikea allowed customers to find recipes with the ingredients they have on
their Ikea kitchen table.
Tap Painter
 Tap Painter is an augmented reality app that allows you to determine
which color you should paint your walls. App users can choose paint from
a wide selection of brands such as Benjamin Moore, Behr, Sherwin
Williams, and more. You can even enter paint swatch color codes to see
the exact color you’d like. You can choose different colors for different
walls to see the finished look.
Why continue research in AR?
 AR systems will instantly recognize what
someone is looking at, and retrieve and display
the data related to that view.
 There are hundreds of potential applications for
such a technology, gaming and entertainment
being the most obvious ones.
 Any system that gives people instant information,
requiring no research on their part, is bound to
be a valuable to anyone in any field.
Growing Market
 Annual unite sale of virtual reality
devices
Growing Market
 AR based devices revenue
Growing Market
 Hardware and software revenue for
Virtual reality.
THANK YOU

Augmented reality

  • 1.
    EC 491 -SEMINAR AUGMENTED REALITY Harshit Dutta Ajay Kumar Gautam
  • 2.
    What is AugmentedReality?  Augmented reality(AR) is a live direct or indirect view of a physical, real-world environment whose elements are supplemented by computer-generated sensory input such as sound, video, graphics or GPS data.  AR have three characteristics : • Its combines real and virtual objects in real environment. • It is interactive in real-time. • It deals in 3D .  The first functional AR systems were invented in the early 1990s, in U.S.  With the help of advanced AR the information about the surrounding real world of the user becomes interactive and digitally manipulable.
  • 3.
    AR(real) used inMap Routing
  • 4.
  • 5.
  • 6.
    Augmented vs. VirtualReality Augmented reality Virtual Reality • In contrast, AR allows the user to see the real world, with virtual objects superimposed upon or composited with the real world. • System augments the real world scene • Needs a mechanism to combine virtual and real worlds • VR technologies completely immerse a user inside a synthetic environment. While immersed, the user cannot see the real world around him. • Hard to make VR world interesting • Need a mechanism to feed virtual world to user
  • 7.
  • 8.
    How does ARWork?  The basic idea of augmented reality is to superimpose graphics, audio and other sense enhancements over a real- world environment in real-time.  The graphics will then change to accommodate the user’s eye or head movements.  There are three components needed in order to make an augmented-reality system work: • Head-mounted display • Tracking system • Mobile computing power
  • 9.
  • 10.
  • 11.
    Current Uses ofAR  HUD (Head Up Display): • Used in commercial aircraft, automobiles, and other applications • Presents data without requiring the user to look away from his or her usual viewpoint
  • 12.
    LifeClipper  LifeClipper isa wearable AR system being used in Switzerland.  When walking around a chosen culturally interesting area, the user will feel as though they are watching a film.
  • 13.
    Future of AR Military: • AR system could provide troops with vital information about their surroundings.  Medical: • Superimpose an image from an MRI onto a patient’s body. • This might allow surgeons to pinpoint a tumor to remove.  Education: • Used in labs where students can learn more about the experiments they are participating in.  Entertainment and Multimedia: • AR is used to integrate print and video marketing. • Augment SDK offers brands and retailers the capability to personalize their customers' shopping experience by embedding AR product visualization into their eCommerce platforms.
  • 14.
    AR in Healthcare  Orca health’s eyedecide:  Using apps like EyeDecide, doctors can show a simulation of a patient’s vision. For instance, the app can demonstrate the impact of Cataract or AMD and thus help patients understand their actual medical state.
  • 15.
    Brain Power • Thestart-up builds brain science-driven software to transform wearables into neuro-assistive devices for the educational challenges of autism. Their aim is to teach life skills to children and adults on the autism spectrum. They developed a unique software suite, the “Empowered Brain” aiming to help children with their social skills, language, and positive behaviors. The software contains powerful data collection and analytic tools allowing for customized feedback for the child.
  • 16.
    AccuVein  AccuVein isusing AR technology to make both nurses’ and patients’ lives easier.AccuVein uses AR by using a handheld scanner that projects over skin and shows nurses and doctors where veins are in the patients’ bodies. Luciano estimates that it’s been used on more than 10 million patients, making finding a vein on the first stick 3.5x more likely.
  • 17.
    Augmedix  Augmedix providesa technology-enabled documentation service for doctors and health systems, so physicians do not have to check their computers during patient visits, while medical notes are still generated in real time.
  • 18.
    Atheer  AiR Glassesenable users to view critical work information right in their field-of-view and interact with it using familiar gestures, voice commands, and motion tracking. With the AiR Enterprise Suite, users can collaborate with remote experts via video calls and receive guidance through real-time image annotations to increase efficiency – all while keeping the focus on the task at hand.
  • 19.
    AR in Ecommerce Sephora  Using Sephora you can try on different makeup looks, take a picture of an outfit you’re planning to wear to match the shade, check out full face looks, and learn how to do your makeup with virtual tutorials. Whether you’re a makeup beginner or makeup artist looking to experiment, there are augmented reality ecommerce features that allow you to try and then buy the makeup that looks best on you.
  • 20.
    Amikasa  Amikasa appallows you to design your dream home using furniture from real brands. It’s a great tool for new home buyers. App users will be able to recreate their home, choose from real furniture, change product colours, view furniture as if it’s actually in your home to see how it looks and buy products through the app.
  • 21.
    IKEA  Ikea allowedcustomers to find recipes with the ingredients they have on their Ikea kitchen table.
  • 22.
    Tap Painter  TapPainter is an augmented reality app that allows you to determine which color you should paint your walls. App users can choose paint from a wide selection of brands such as Benjamin Moore, Behr, Sherwin Williams, and more. You can even enter paint swatch color codes to see the exact color you’d like. You can choose different colors for different walls to see the finished look.
  • 23.
    Why continue researchin AR?  AR systems will instantly recognize what someone is looking at, and retrieve and display the data related to that view.  There are hundreds of potential applications for such a technology, gaming and entertainment being the most obvious ones.  Any system that gives people instant information, requiring no research on their part, is bound to be a valuable to anyone in any field.
  • 24.
    Growing Market  Annualunite sale of virtual reality devices
  • 25.
    Growing Market  ARbased devices revenue
  • 26.
    Growing Market  Hardwareand software revenue for Virtual reality.
  • 27.