Automate your
e-commerce operations
How to 4x your revenue
#SellSmarter
Chad Rubin, CEO & Co-Founder
chad@skubana.com
Lyndsay McGregor
@ecommrenegade
lyndsay.mcgregor@xsellco.com
@Xsellco
@ecommercerenegade
You’re in the right place if...
● You want to replace yourself with automation and take
back your time.
● You’re ready to grow your business more sustainably.
● You want to learn exactly how top e-commerce sellers
automate everything down to their inboxes.
#SellSmarter
The beginning.
A jungle.
Disorganized.
#SellSmarter
$7 Million 2 Employees Top 500
Amazon seller
Coming up: Every tool and tactic I use to run my business.
#SellSmarter
SKU count growth
Each year
87%
#SellSmarter
New Products Added
750
500
250
0
2009 2010 2011 2012 2013 2014
#SellSmarter
New Listings Added
1800
2009 2010 2011 2012 2013 2014
3600
2700
900
0
#SellSmarter
How do you win in
e-commerce?
#SellSmarter
Biggest mistake is to just
work harder
#SellSmarter
How do you win in
e-commerce?
Work smarter than your competition
#SellSmarter
Think in systems
to build a high
performing business
#SellSmarter
Optimize Automate Outsource
In order to win you need to control 3 LEVERS
#SellSmarter
Automate OutsourceOptimize
#SellSmarter
HAVE ALL EMPLOYEES DO THIS EXERCISE: CREATE A CALENDAR FOR
TWO WEEKS DOCUMENTING WHERE THEY PUT THEIR TIME
Where do you spend the most time?
List the bottlenecks you can’t
get to. Time and capacity
limitations are NOT acceptable
and should NEVER be an
impediment.
#SellSmarter
What am I doing that I
shouldn’t be doing?
Simple question: is this helping me make more money?#SellSmarter
Not all work
is created “equal”
#SellSmarter
High impact for company
low
effort
high
effort
Low impact for company#SellSmarter
waste
time
High impact for company
low
effort
high
effort
Low impact for company#SellSmarter
housekeeping waste time
High impact for company
low
effort
high
effort
Low impact for company#SellSmarter
snacking
housekeeping waste time
High impact for company
low
effort
high
effort
low impact for company#SellSmarter
snacking
housekeeping waste time
High impact for company
low
effort
high
effort
low impact for company#SellSmarter
home run
Optimize OutsourceAutomate
#SellSmarter
Technology to automate the most
mundane, repetitive tasks in
e-commerce
#SellSmarter
E-commerce tools I use to level up
#SellSmarter
Optimize Automate Outsource
#SellSmarter
Don’t mistake getting more stuff
done with getting your stuff done
#SellSmarter
Where to find virtual assistants
Upwork
onlinejobs.ph
Easyoutsource.com
#SellSmarter
What I look for Philippines
● English-speaking
● Organized
● Communication
● Reviews
● Samples
#SellSmarter
Secret question to building a
strong foundation
Think you might be a great fit to grow with us? Then please
write to us and tell us why you're the best person for the job.
Be sure to include "Rockstar Assistant" on the first line of your
proposal just to make sure you are attentive to details. Thanks!
#SellSmarter
Tasks vs. Roles
A/B Test Landing
Page
Design New Website
Backlinks
Sponsored ads
Blog writing
Bookkeeping
Customer support
Update Social Media
Flag & Tag email
Perform Keyword
Research
Manage Daily
Schedule
Product research
Listing updates
This powerpoint#SellSmarter
Examples of job postings
#SellSmarter
Build an outsourced army
Competitive intelligence from job
postings
#SellSmarter
Outsource the inbox and
never check email again
Hacks to give you back your entire day
#SellSmarter
Gmail meter
The #1 way to understand the problem
is to analyze it
#SellSmarter
Gmail meter
Received messages
4,469
Received messages
878
From
senders
3,235
Addressed
directly to me
Received messages I reply to
4,000
3,000
2,000
1,000
0
replied
CC’s
No replied
Direct
message
#SellSmarter
Flag and
tag system
#SellSmarter
Flag and tag system
Flag and tag system
Filters:
they aren’t just
for vacuums
#SellSmarter
Boom!
Canned responses
#SellSmarter
Canned responses
#SellSmarter
BACKLOG TODO DOING DONE
We structure our teams by department
Build a system that allows big
things to happen on their own
without your managerial
oversight
& prioritize based on what’s going to produce the highest impact
#SellSmarter
Read these now
#SellSmarter
SKUBANA POWER OFFER
15-minute consultation
Skubana.com/gold
password: nuggets
Note: Slides and replay video will be sent out to all attendees ASAP
Promo
#SellSmarter
Try Xsellco free for 14 days!
20% off your first 3 months
Code: AUTOMATE20
Offer open to new customers on an annual payment until 31/8/17
Q&A

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