Jessica M. Struth, profile picture
Uploaded byJessica M. Struth
333 views

Axiom Proposal

The document is a public relations proposal prepared by Axiom Public Relations for the Bowling Green State University Community of Care Coalition. It includes an opportunity statement, situation analysis based on secondary and primary research, target audiences, goals and objectives, strategies and tactics, promotional materials and budget, and evaluation plan. The proposal aims to address issues of sexual assault on campus and establish communication where victims feel comfortable reporting, while promoting the Coalition and generating awareness of sexual assault as a community issue.

Download to read offline
PUBLIC RELATIONS PROPOSAL Prepared for: Dr. Faith Yingling and Dr. Garrett Gilmer, BGSU Community of Care Coalition Prepared by: Lucas Stall, Stevon Duey, Brittany Freeman, and Jessica Struth May 1, 2015 BOWLING GREEN STATE UNIVERSITY COMMUNITY OF CARE COALITION
TABLE OF CONTENTS Letter to The Community of Care Coalition p. 3 Opportunity Statement p. 4 Situation Analysis p. 5-20 Secondary Research Primary Research Survey Data Focus Groups Interviews Applied Theory Target Audiences p. 21-22 Goals and Objectives p. 23-25 Increasing Brand Message p. 25 Logo Design p. 25 Strategies and Tactics p. 26-30 Promotional Materials p. 31-44 Promotional Literature Gathering Community Partners PSA Video Community Event GSW Writing Assignment Press Budget p. 48-49 Evaluation p. 50 Appendix p. 51-55 Survey Data Secondary Research Sources Focus Group Survey Questions About Axiom Public Relations p. 56-57 Page !2 AXIOM PUBLIC RELATIONS
Garrett Gilmer, PhD, Community of Care Coalition Faith Yingling, PhD, Community of Care Coalition Terry Rentner, PhD, School of Media and Communication May 1, 2015 Dear Community of Care Leaders, Axiom Public Relations would like to extend a thanks for allowing our team to develop this campaign for your organization. We are humbled to have been given the opportunity to research and plan a campaign for an issue that feels so important to us. Formulating this campaign has been an exciting experience for Axiom because it supports a cause that we truly believe in. We are sure that this proposal will serve as an excellent resource for implementation this year. All of us at Axiom Public Relations know that the research done to support this campaign will be beneficial for your organization as it continues on. Our members will enthusiastically offer our insight as you implement this campaign as you need it. Please do not hesitate to contact us at any time. Wishing you the greatest success, Lucas Stall Stevon Duey Account Executive Asst. Account Executive Brittany Freeman Jessica Struth Director of Community Outreach Director of Creative Communication Page !3 AXIOM PUBLIC RELATIONS
OPPORTUNITY STATEMENT The Axiom Public Relations campaign will address the issues of sexual assault on BGSU’s campus and establish a line of communication where victims feel comfortable confiding in faculty and students alike. We will also analyze how sexual assault may relate to misunderstandings and miseducation amongst men. While promoting the Community of Care Coalition, we’ll assist in generating awareness, along with facilitating the learning process as we address sexual assault as a community issue. Page !4
SECONDARY RESEARCH Suicide and Sexual Assault Stepakoff, Susan. "Effects of Sexual Victimization on Suicidal Ideation and Behavior in U.S. College Women." Suicide and Life-Threatening Behavior 28.1 (2010): n. pag. Web. This article describes a direct correlation between sexual victimization and suicidal tendencies. The results of the study described in the article note that adult sexual assault victims are more apt to attempt to commit suicide more than once in contrast to non-sexually assaulted individuals. It also noted that sexually traumatized women exhibited much more violent suicidal ideations/attempts. The article suggests that the most occurrences of rape happen between the ages of 17 – 20 and are perpetrated by close friends or individuals in a romantic relationship. Whitlock, J., and K. L. Knox. "The Relationship Between Self-injurious Behavior and Suicide in a Young Adult Population." Archives of Pediatrics and Adolescent Medicine 161.7 (2007): 634-40. Web. This source used college students (both men and women) specifically for its research. The overall conclusion of the study states that self-injurious behavior (SIB) has a direct relationship with predicting suicide ideation. It also notes that those individuals who admit to both self-injurious behavior and suicidal ideation experience a higher degree of trauma. It is interesting to note that the article does not specify rape as a cause of trauma leading to SIB or suicidal ideation, but it is reasonable to assume that the ‘high degree of trauma’ mentioned in this article could very well come from a past incident of sexual assault. Whitlock, J.L., Eckenrode, J. E. & Silverman, D. (2006). “Self-injurious behavior in a college population.” Pediatrics, 117(6). Statistics on the prevalence and causal factors of SIB in this population were discussed in this study. Among other results, the study reported that the majority of students who reported SIB also reported that no one knew about their behavior and that they did not seek help. The results are critical to understanding that college programs need to develop more effective tools for identifying those students who partake in SIB and encouraging them to seek help. Page !5
Krebs, Christopher P., Ph. D., Christine H. Lindquist, Ph. D., Tara D. Warner, M.A., Bonnie S. Fisher, Ph. D., and Sandra L. Martin, Ph. D. The Campus Sexual Assault (CSA) Study Final Report. Rep. N.p.: n.p., n.d. Print. This article looked at the different types of sexual assault (physically forced sexual assault versus incapacitated sexual assault via alcohol/drugs) which yielded interesting results. The results found correlations between potentially risky behaviors, such as parties, drinking, and having more than one boyfriend between the subgroups of sexual assault victims. The results can be helpful in educating awareness and efforts to change the social culture surrounding sexual assault within these contexts; however, this study did very little in considering the resulting trauma of sexual assault victims. Tolin, David F., and Edna B. Foa. "Sex Differences in Trauma and Post-traumatic Stress Disorder: A Quantitative Review of 25 Years of Research." Psychological Trauma: Theory, Research, Practice, and Policy S.1 (2008): 37-85. Web. The primary purpose of this article was to compare the gender differences in relation to PTSD, so it is not directly related to sexual assault and suicide; however, the article does consider sexual assault in relation to PTSD and its effect on both men and women, making the information useful. The information regarding PTSD and sexual assault indicates that PTSD resulting from sexual trauma is very likely for both men and women. The article noted that previous studies report that young women are more likely to experience PTSD than young men. One of the explanations for those findings suggests that women are more likely to experience traumatic experiences (i.e. sexual assault), which can lead to a higher incidence of PTSD, though a study with conflicting findings on this matter was referenced. Another suggestion was that women experience different types of trauma in relation to men, hence the higher incidence of women being more prone to PTSD than men. Page !6
College Alcohol Abuse and Sexual Assault Larimer, Mary E., Lydum, Amy R., Anderson, Britt K., Turner, Aaron P. (1999) “Male and Female Recipients of Unwanted Sexual Contact in a College Student Sample: Prevalence Rates, Alcohol Use, and Depression Symptoms.” Sex Roles. Vol. 40, Nos. 314. p. 295-308 These University of Washington students researched unwanted verbal and physical sexual contact in a gender neutral way. By eliminating gender, their study found that more men surveyed reported having been a victim of unwanted sexual contact than women. This is an important statistic because many men are perceived to be the perpetrators in sexual assault cases and not often the victim. Sinozich, Sofi and Lynn Langton, Ph.D. (December 2014) “Rape and Sexual Assault Victimization Among College-Age Females, 1995-2013” U.S. Department of Justice, Office of Justice Programs, Bureau of Justice Statistics, Special Report Important statistics regarding the rates of which college-aged women report sexual assault and their perpetrators. Important statistics state women 18-24 are at the highest risk of assault, 51% of rape occurs while the victim is pursuing leisure activities and in this age group the offender was known to the victim in about 80% of victimizations. Tuliao, Antover P., MA and McChargue, Dennis Ph.D. (June 2014) “Problematic Alcohol Use and Sexual Assault Among Male College Students: The Moderating and Mediating Roles of Alcohol Outcome Expectancies.” The American Journal on Addictions. Volume 24, Issue 3, p. 321-328. Tuliao and McChargue explore sexual aggression in college-aged men under the influence of alcohol while also looking at behavioral expectations. Their research concludes that of the men surveyed, many believed that alcohol made them feel more attractive, be better sexual partners and enjoy sex more. They conclude that excessing alcohol abuse and sexual coercion can be related and “increases the likelihood of risky sexual behavior.” (p. 325). Turchik, Jessica A. (2012). “Sexual victimization among male college students: Assault severity, sexual functioning, and health risk behaviors.” Psychology of Men & Masculinity. Vol. 13, Issue 3, p. 243-255 Turchik does a great job addressing the common problems in male association with rape. In most rape cases men are observed to be the perpetrators due to a lack of male rape being reported. Turchik examines the at-risk behaviors like binge drinking and going home with women for sex as putting men at risk of being victimized as well as how men use partying and binge drinking as a coping mechanism after rape. “For instance, a man who is sexually victimized may subsequently experience depression or other psychological problems and begin binge drinking and partying to distract himself. Alternatively, a man who abuses substances and goes home with strangers for sex may be at increased risk to be exposed to potential assailants and be less likely to be able to successfully resist an attack.” (page 244) Page !7
Wilson, Robin (2014). “Why Colleges Don’t Talk About Alcohol’s Role in Sex Assaults.” Chronicle of Higher Education. Vol. 61, Issue 2, p. A4-A4. This article outlines how social behaviors may put college students, mainly females, at an increased risk of sexual assault. Wilson talks about how colleges seem to try to educate and offer resources on how to handle some aspects of sexual assault but many are afraid to make the connection between alcohol abuse and binge drinking behaviors with sexual assault. The fear in making such a connection stems from shifting the blame to the victims for consuming alcohol instead of the perpetrator for instigating the crime. The article also addresses how male students use alcohol to lower inhibitions to commit rape that may not be typical of a sober person’s characteristics. College Sexual Assault Orchowski, L. M., and C. A. Gidycz. "To Whom Do College Women Confide Following Sexual Assault? A Prospective Study of Predictors of Sexual Assault Disclosure and Social Reactions." Violence Against Women 18.3 (2012): 264-88. Web. A valuable piece of information when dealing with educating peers, teachers, etc. is also understanding who victims are talking to? Who should we give more attention to than anyone else on campus? “According to the National College Women Sexual Victimization Study, 88% of college women disclosed experiences of sexual victimization to peers, 10% disclosed to family members, 4% disclosed to a campus authority, and 1% disclosed to a counselor (Fisher et al., 2003).” Looking at this from a PR perspective, I now know that we as a team need to generate material centered around how you, as a friend, can possibly start a conversation or know how to respond when someone says that they’re been sexually assaulted. Also, there could be a different tactic approach to feeling more comfortable with disclosing this information with someone who is a counselor (more than just one percent.) Schroeder, Lauren P. "Cracks in the Ivory Tower: How the Campus Sexual Violence Elimination Act Can Protect Students from Sexual Assault." Loyola University Chicago Law Journal 45.1195 (2014): 53. This document really outlines the legalities of sexual assault and how universities are supposed to appropriately file and conduct their investigation. I think that this is an incredibly scary process for a victim, having to step forward and report their case. I believe information from this document could possibly serve as a better education piece for instructors or professors on campus. It’s very good to have an understanding of university policy and code in case a victim takes the time to confide in you what happened. Page !8
Monk-Turner, E., and D. Light. "Male Sexual Assault and Rape: Who Seeks Counseling?" Sexual Abuse: A Journal of Research and Treatment 22.3 (2010): 255-65. Male sexual assault/victimization is more common than we make think. One in every six boys will be sexually assaulted in their lived before the age of 18, as compared to one in four girls before the age of 18. Sexual assault against females is incredibly exponential, especially on college campuses. With more universities having their own on-site counseling center, I found it troubling that: “among treatment programs they surveyed, less than 5% provided services and treatment designed and implemented with male survivors in mind.” I really think there is some room for improvement in that statistic and some new campaign strategies that focus on the male community as well could and can be implemented. Wall, Barry W. "Commentary: Causes and Consequences of Male Adult Sexual Assault." The American Academy of Phyciatry and the Law. (2011): 3. This article helps shed some light onto the social stigmas behind male sexual assault, like: “Male victims may believe the myths that male rape is not as serious as female rape or that they cannot be raped, which can be an additional focus of treatment.” We don’t know if this is a huge problem on BGSU’s campus, but due to the lack of data in men coming forward, I think it’s good to not be inclusive. This article also incorporates a lot about the LGBTQ community and how they’re affected by such things as well. Krivoshey, Mira S., Rachel Adkins, Rebecca Hayes, Julianna M. Nemeth, and Elizabeth G. Klein. "Sexual Assault Reporting Procedures at Ohio Colleges." Journal of American College Health 61.3 (2013): 142-47. Web. This article is a little more “localizing” in how Ohio colleges are conducting themselves when dealing with and reporting sexual assault. I think this is key information in answering specifically Ohio statistics. It also outlines specific procedures according to Ohio law, and as I said earlier, if we want to educate staff here on BGSU’s campus, it’s key information to know how these things are reported/how the university can report them. Page !9
PRIMARY RESEARCH SURVEY DATA *See Appendix for data FOCUS GROUPS Male Focus Group Male college students, a key demographic in this campaign, were interviewed during a 45-minute focus group in which attendees were asked their input on several key topics related to sexual assault at BGSU. Before taking part in the discussion, attendees were asked to complete a six question survey, answering yes, no, or not applicable. The focus group was then conducted as an open forum in which four respondents had a conversation facilitated by one moderator. Important findings from the survey resulted in one person out of four noting that he had abused prescription drugs with alcohol. Another important finding was that all four respondents stated that they were unsure about the validity of statistics about men who are sexually assaulted despite information given to them in the question. After completing the survey the group began discussion. During this session, the respondents were asked why they would intervene if they observed sexually aggressive situations. The general consensus was that if the behavior was deemed unacceptable by the majority of persons, intervention would be necessary, however, these men did not feel safe antagonizing a verbal or physical abuser. One respondent was quoted as saying that he would intervene if absolutely necessary, “but I don’t want to.” This response led to to a follow up question for the group about whether or not they would address male friends who exhibit aggressive behaviors. One male respondent stated he would without a doubt intervene as soon as possible if a friend were being aggressive. Another stated he would not want to make his friend uncomfortable in a large social gathering and would instead later try a softer approach once they were alone. He said he would not be comfortable calling the friend out when the behavior occurred. A third respondent said he would offer alternatives to his friend to remove him from the situation such as leaving to get something to eat, etc. This showed that someone actually had some basic knowledge of bystander intervention, maybe without knowing it as such. Page !10
When asked why men don’t seek resources or training on sexual assault prevention or bystander intervention, respondents stated that most men don’t think it will happen to them or that it applies to them. “Men don’t go out thinking they will be this guy,” one person said. Another person said that the university should be teaching men to not put women in these situations and instead of teaching women how to not be victims. It was also stated that men probably report assault against themselves less because they brush it off, thinking it’s not important. They also don’t know how to identify sexual assault, and feel that the definition of consent seems arbitrary and “a piece of the larger problem.” To begin educating men about sexual assault and consent, these respondents offered their advice on how to approach men in an effective way. One respondent said that having a mandatory session that all students or certain groups of students attend may be “heavy-handed, but it works.” This person cited that he attended a Greek Life event for 200 chapter presidents in which he felt was very effective. Another person, however, said that there are deficits in a “one size fits all” program and that there should be alternative formats available. With these responses, we believe it is in the best interest of the Coalition to provide a male-education based campaign that aims to generate awareness about sexual assault, consent and bystander intervention targeted toward this key demographic. Female Focus Group Female college students, a key demographic in this campaign, were interviewed during a 45-minute focus group in which attendees were asked their input on several key topics related to sexual assault at BGSU. Before taking part in the discussion, attendees were asked to complete a six question survey, answering yes, no, or not applicable. This focus group was then conducted as an open forum in which six respondents had a conversation facilitated by one moderator. Important findings from the survey resulted in all six women stating that they did not believe that BGSU has the proper resources to handle a sexual assault complaint. Five out of six women stated that they would be willing to attend a bystander intervention training program on campus and all six women responded that they would be willing to make time to attend an event that raises awareness of sexual assault. After completing the survey the group began discussion. This group of women were asked to define sexual assault and were able to identify various forms of consent, revocation of consent, silence, and how alcohol may act as a catalyst for these situations. They did agree that consent can be a tough subject to define because many people have many different ideas of what consent is. This could come from entertainment media, relationship expectations, pornography and changing definitions based on Page !11
different scenarios. This was important information as even though these women were in agreement, they did express concern over how the larger population defined consent. These responses prompted a follow up question in which they were asked who they felt were well-educated about sexual assault and consent. Student leaders were mentioned as being well educated due to attending more programs than the average student, but they felt that there was a gap in education for those who are not active members or leaders of student organizations. Suggestions of a mandatory education program were made and that BGSU’s academic structure was not being utilized to tackle a subject that affects many of it’s students. One person stated that she did take online training but did not feel it was effective because it is possible to click through the questions without focusing on the content. When asked what forms of education they felt would be more effective, some respondents stated they would like to see lectures or sessions held in person but with subgroups or friends to increase comfortability. Other respondents expressed dissatisfaction with the idea of separated education programs stating that men should have to see the affects of their actions and that men may not take it seriously. It was also noted that attending sessions with friends or social groups could be ineffective due to similar values and ideologies on certain issues. Lastly, when asked about their opinions and knowledge of the resources available to sexual assault victims, respondents were dissatisfied with the current options provided by the university. All six women said they only knew of the Counseling Center as a resource on campus. One respondent was upset that BGSU doesn’t offer rape kits on campus. Another person said that she is hesitant to call police out of fear of getting in trouble for things like underage drinking as well as feelings of judgement based on race or gender. Final remarks about how to improve resources on campus led to a discussion of providing a physical office or place on campus for victims to go and availability to counselors 24 hours per day within residence halls. These women want more information about sexual assault on campus as well as more conversations geared toward all students as soon as possible. “The statistics aren’t rare so it should not be too much to ask,” one person said. With this information we believe that it is important to generate more awareness on campus about sexual assault and the definition of consent. By increasing programming endorsements by the Coalition to take a stance against sexual assault and distributing more information, we believe the Coalition can accomplish these goals. Page !12
Bystander Focus Group The bystander focus group consisted of nine individuals, all female, despite the discussion being open to anyone who wanted to participate. During a 45-minute focus group, attendees were asked their input on several key topics related to sexual assault and bystander intervention at BGSU. Before taking part in the discussion, attendees were asked to complete a six question survey, answering yes, no, or not applicable. This focus group was then conducted as an open forum in which the nine respondents had a conversation facilitated by one moderator. Important findings from the survey resulted in everyone stating they felt they were part of a community or family at BGSU, that BGSU has the proper resources to handle complaints, and that sexual assault is more than intercourse. Two out of nine individuals responded that they did not feel like they had a faculty or community member who they would feel comfortable confiding in regarding sexual assault. The majority of respondents said that they would be willing to go to bystander intervention training. Five out of nine said that they did not feel adequately educated on how to intervene in a sexual assault situation. Responding to the first question, a few of the individuals in the group said that they would be willing to help a girl who was intoxicated and alone, but that calling an ambulance for her would be a worst case scenario that might not happen due to the fear of getting people in trouble for underage drinking. In this scenario they also said that if a guy came up to her and acted like he knew her, most people would not question him. In responding to the second situation of what they would do if they saw a guy carrying away an obviously intoxicated woman, majority said that they would not intervene alone, but they would be more willing to step up and question him if they had friends to back them up. When asked about whether they think bystander intervention is effective and what makes people uncomfortable in stepping up, the major factors discussed were a lack of a personal relationship with the victim, second guessing whether it is their place to take action, and that some people think someone else will intervene first. The question was put forth, “where are her friends and why didn’t anyone stop it?” when a particular sexual assault incident at Panama Beach that was shared via Snapchat was brought up during discussion. The pervasive act of victim blaming, such as calling victims ‘sluts’, was also brought up during the discussion about the Panama Beach incident. There was consensus among the group that encountering forms of sexual assault (unwanted touching of body parts such as having their butt being grabbed) and guys who disregard women voicing their displeasure at such contact was commonplace if they wanted to go out to the bars. They also made a point that men have an Page !13
‘entitled’ view of how they treat women which leads to these actions and the belief that “pretty” girls or girls who dress a certain way are asking for their attention. The group agreed that men are not taught how to interact with the opposite sex the same way women are. They recounted how their parents taught them various ways to protect themselves from men who might take advantage of them, but that men are never taught what is proper and what is not so they just assume they can do what they want. The idea that bar staff and bouncers don’t take unwanted sexual contact seriously at their businesses was mentioned. Approaching the bars to get involved in taking a stand against unwanted sexual behavior was suggested as well. When responding to the question “What incentives would be required for you to undergo bystander intervention training”, popular answers were to find group leaders, make bystander training a part of freshman opening weekend, having resident assistants have hall meetings, make them a part of Greek life, and making sessions mandatory for athletes. It was also suggested to frame bystander intervention training as relatable and interesting and given by someone with personal experience with the issue, rather than being educated by administration or faculty who can be seen as disconnected or patronizing. *See Appendix for focus group questions Page !14
INTERVIEWS Mary Sue Dohoney, Probation Officer, Bowling Green Municipal Court Mary Sue Dohoney is a probation officer for the Bowling Green Municipal Court and has worked with Bowling Green State University for several years by providing community service labor at events and working in conjunction with the Wellness Center. Dohoney stressed that alcohol was the biggest factor in the cases that she sees. Individuals of both genders will get drunk and proceed to engage in risky behaviors (going home with someone they don’t know, unable to recall how they got somewhere or who they had sex with, unable to recall if they had sex, etc.) that can contribute to sexual assault. She wanted the misperceptions that men have regarding alcohol to be dispelled, namely their reasoning that alcohol makes them more attractive to women. Dohoney made it clear that more male education on how not to be rapists was needed, but also stressed that women need to be educated as well. She said that women need to look out for themselves because no one else will, which is a cultural concept that needs to change. Her suggestion was for women to have “a plan” before they go out to the bars, take their girlfriends, and to look after each other. Dohoney also emphasized that both genders need to have better awareness about personal alcohol limits, consequences of risky behaviors associated with alcohol, knowing when sex becomes sexual assault, and recognizing the signs that someone else might be in trouble. Dohoney’s impression of the sexual assault issue relating to college campuses starts with alcohol and a lack of understanding of consequences of their actions. Her logic is that if you target men and educate about alcohol awareness, the fight against sexual assault will be much more effective. Julie Broadwell, Program Manager, Wood County SAAFE Center Julie Broadwell has been working with victims of sexual assault for the past 21 years and expressed her sincere want for real cultural change here on BGSU’s campus, specifically concerning male education and sexual assault. Broadwell makes a clear point: that sexual assault is not just a women’s issue, but something that affects us all. Change here on campus begins at the cultural level, where we as a campus, begin to address the behaviors and actions of those around us. Broadwell says that change starts at changing our language as well. “Thoughts become words and words become action, change their thoughts and change their words,” said Broadwell. Page !15
Broadwell firmly believes that a reduction in sexual assault starts with the simplicity of addressing language that demean females, especially language conversed by men. She proposes that we create relationships and connections with male organizations on campus that further involve them in bystander intervention training seminars and personal discussion activities. It’s about “getting men involved in the movement; it will fail if you don’t get men involved.” Broadwell says that the majority of bystander intervention attendees are female, whereas that is not the real issue here. The issue is men taking advantage of women who are in compromising states, i.e. by themselves, intoxicated, etc. For this campaign to be tactful, she proposes that we look for the leaders on campus, who are men, who also head these all-male organizations. Having constant female attendance to these events are of course affective, but not instilling change where the campus needs it most. “Men think, ‘I would never rape a woman,’ [but] it’s a matter of finding the right people to lead and to step up. Find the men who are respectful and believe that. FIND THE LEADERS! Find someone who will do that work…” Broadwell said. Broadwell wants to men to engage in meaningful dialogue: “These conversations should be about what words, actions and behaviors women are exposed to on a daily basis. Honest conversation between men and what these things mean to women.” She believes that the Coalition can and should help foster these environments, because it’s these words and these cultural “norms” that trickle down into acts of sexual violence. “We’re not just talking about rape…it’s also the behavior leading up to that,” she said. As stated before, Julie Broadwell has been working with the SAAFE center for over 20 years now. Their entire organization is based on creating awareness, but it’s just not working the way they want it to—sexual assaults and rape are still a common occurrence in Bowling Green. Broadwell says that it’s all about the approach in how we interact with students concerning these issues. “If your campaign uses words like sexual assault ‘awareness,’ or ‘education,’ you’re doomed.” She stresses the idea that using words such as this are turn-offs to, not only students, but all people who she has worked with. Solving an issue starts with a candid conversation that people are interested in and want to be engaged in. In Julie Broadwell’s eyes, cultural change is possible, especially if we pinpoint it right here at BGSU. We can change the acceptance of language on our campus and in our community. But it all starts with men educating themselves and understanding their actions. Page !16
“If all the women who were violent, or who perpetrated violence, stopped, look what our world would look like--it would be little change. But if all the men stopped perpetrating violence, there would be the real difference,” Broadwell said. If this campaign were to design anything around male education, Broadwell expresses that these educational programs also need to be sustainable ones. She believes that if programs die or simply stop, then the conversation also dies, and anything that was worked towards to make a difference will be lost. But limiting sexual violence and sexual assault starts with the male community, and engaging in real dialogue with how they treat, view, and talk to women. Amanda Addy, Alcohol and Other Drug Prevention Specialist for BGSU Counseling Center Amanda Addy has been working with students at the BGSU Counseling Center for two years, and believes that a culture of care can be possible on BGSU’s campus if genuine communication is facilitated between faculty and students. However, Addy believes it can be difficult to make resources known to students who are struggling with issues related to sexual assault, drug and alcohol abuse because of the nature of the topics. “Sometimes it’s difficult because you want to empower students, but you don’t want to put students off, especially if they’re not ready to talk about their issues,” she said. “Students usually come to us.” Addy says that the best way to promote campus resources is by creating an environment in classrooms and on campus where space is made for students to have conversation that is genuine and open. “We need to be more vocal and visible,” she said. Addy feels that this generation of students is already educated about drugs and alcohol, and that the way to reach out to them is by being genuine, honest, and hearing what they have to say. “Talking at them isn’t going to help. We need to ask them why they are using instead of telling them not to. It doesn’t work that way.” Although she believes a community in which students feel cared for and not alone may reduce substance abuse, she feels there will always be students who will want to be experimental. Addy believes that a good tactic is to reach out to students before they get too far in to their BGSU experience. “Reaching out during orientation and first weekend programs would be most helpful,” she said. Page !17
Working at the counseling center has given Addy insight that is unsurprising- that alcohol is the biggest issue on BGSU’s campus, with marijuana coming in as a close second. Prescription drugs, according to Addy, don’t seem to be a large issue, as students very seldom report their use. “It’s hard to determine how widespread the use is because students aren’t cooking or snorting prescription drugs,” she said. “It’s not a big enough problem.” Addy’s experience has also taught her that alcohol and drug habits among students don’t seem to have any gender differences- as she said, substance abuse is “an equal opportunity.” Another unsurprising insight from Addy is that alcohol seems to be the most common substance linked to sexual assault; but, she believes that sexual assault could be prevented if students start to understand how alcohol affects their behaviors and actions. In order for sexual assault to prevented, it must be defined. Addy’s opinion is that although the majority of sexual assaults are male to female, it can happen to anyone. “Unfortunately, it’s harder for males to come forward, and it may happen more than we know.” Part of Addy’s job when working with students is helping them choose healthy lifestyle alternatives to substance abuse; Addy believes that these same alternatives can be helpful to victims of sexual assault. Options such as going to a support group and choosing to be around supportive friends and family can be a part of the recovery process. Holly Bird, GSW Instructor and Faculty Learning Community Member, BGSU Holly Bird is a GSW instructor at BGSU as well as a member of the faculty learning community. Holly believes in the Community of Care and thinks that implementing an institutional approach to education students about sexual assault and rape culture could be beneficial to the community at BGSU as well as a stimulating assignment for students. Holly suggested developing a research-based assignment for students in GSW courses that would probe them to consider how students and academic officials encounter the issue of sexual assault on campus. By engaging students through a formal writing assignment, students can learn first hand the factors that lead to sexual assault as well as the national or local trends seen in cases reported. Holly said that implementing this program would be beneficial and completely feasible. There is relatively no academic red tape involved in beginning this thematic writing program. The Coalition would merely need to contact GSW instructors and present them with the proposal. Because there are already GSW professors, such as Dr. Susan Carlton, who have conducted research on sexual assault and rape culture, it appears that there would already be interest in this assignment for students. Page !18
Recommended contacts within the GSW department include: Cheryl Hoy (GSW Department Chair): choy@bgsu.edu Dr. Cynthia Mahaffey (GSW Instructor): mahaffc@bgsu.edu Dr. Susan Carlton (GSW Instructor): susanrc@.bgsu.edu Katherine Jurak (GSW Instructor): mjurak@bgsu.edu Holly Bird (GSW Instructor): hbird@bgsu.edu *Please reference GSW Writing Assignment on page Page !19
APPLIED THEORY Social Cognitive Learning Theory This Axiom Public Relations campaign is based around the Social Cognitive Learning Theory, which states that behaviors are influenced by internal, as well as environmental factors. For instance, a certain behavior will be performed if the positive outcome(s) will outweigh the negative ones. If someone has not performed a particular behavior yet, then the perceived positive and negative outcomes are based upon the outcomes experienced by others who have performed such behavior(s). We can put this statement into an example that relates to sexual assault. Imagine a college town, in which a large group of students are having fun at a local bar. One girl appears to be alone and intoxicated. A young man thinks she is attractive, engages in conversation with her, and eventually becomes sexually and/or verbally aggressive towards her when she refuses his advances. According to Social Cognitive Learning Theory, a person or persons who witness this behavior may or may not act depending on internal and environmental factors. Also, a person or persons may not act unless someone else does, and/or experiences a positive outcome first. If one person steps up and is able to diffuse the situation, then others who have witnessed this behavior and the positive outcome are then more likely to perform the behavior themselves in the future. Thus, resulting in more individuals willing to perform bystander intervention behaviors. With this theory in mind, we have designed a campaign that targets likely individuals to act as leaders, who will serve as positive behavioral role models for others. Leaders who successfully complete bystander intervention training sessions and actively use those tools around their peers can influence others who look up to them to perform those same bystander intervention behaviors. This process will then lead to even more individuals seeing these behaviors implemented, and will eventually result in a culture shift from one unwilling to intervene, to one that is supportive and active in creating a community of care. Page !20
TARGET AUDIENCES The BGSU community consists of both on-campus and off-campus students. Off-campus students could have a higher susceptibility to go unmonitored for drug and alcohol use, due to currently living in their own private housing facility and not being monitored by resident life staff. Off-campus students also go unmonitored by friends (lack of roommate living in same quarters) when they begin to experience suicidal tendencies or symptoms of depression allowing them to become more socially recluse. Gender is the most prevalent demographic segmentation when addressing the issues of alcohol & prescription drug abuse, along with suicidal tendencies, and sexual assault. Age is also a contributing factor to what specific ages students are participating or affected by these issues. Sexual orientation and race play into how particular students, once again, participate in or are affected by these issues. There is also a need to develop segmentation amongst students, faculty, and community member business owners that could contribute to progressing our campaign. Social Norms • Alcohol abuse can be perceived as a “social norm” therefore more students will feel the need to participate. • Some students also feel as though prescriptions drugs, specifically stimulating prescription drugs are of “no danger,” this of course is not the case. • It is sometimes deemed inappropriate to discuss sexual assault or mental issues in society; this is a social norm of embarrassment or shame that needs to be reversed. • Being a bystander in fear of retaliation from aggressive parties or apathetic views about certain situations and how they are not directly affected by them At-Risk Behaviors Binge drinking and over consumption of alcoholic beverages are the leading cause to sexual assault occurrences (studies have proven men feel more attractive and able to sexually perform when intoxicated,) this could lead to the progression of sexual assaults or rape. Alcohol is a substance that leaves both men and women sexually vulnerable. Alcohol and binge drinking/getting black-out drunk, lead to being in places that could leave you personally vulnerable. This then allows for issues of depression and prescription drug abuse to take place in the victim's life. Reducing Risk Abstaining from alcohol abusive behaviors like binge drinking will reduce risk of sexual assault or other adverse health effects. Keeping attention on the behaviors of friends and those around them in social settings to divert risky situations from occurring. Page !21
Existing Attitudes and Beliefs • Some may believe that sexual assault only matters to the parties directly involved (the victim and perpetrator) • Students may not see binge drinking as an adverse health behavior that can also become a contributing factor leading to sexual assault or rape • Those who do not understand mental health disorders or take them seriously • Misunderstanding about the effects of prescription drug use to those who are not prescribed by their physician • Faculty who believe they cannot offer students adequate advice or guidance because of their professional standing, the amount of students they have or their inability to detect students’ risky behaviors Chosen Segments 1. Greater BGSU Community: expand awareness of the Community of Care Coalition and its goals 2. Students who binge drink: educate students about the affects of alcohol on behavior and what actions are considered sexual assault 3. Male BGSU students: correct misperceptions of sexual assault amongst men 4. Bystanders (this includes witnesses in these environments, along with faculty and staff in the classroom): provide bystanders with education and ability to intervene in sexual assault scenarios and increase their willingness to do so 5. All BGSU students: promote campus resources to those who engage in high-risk behaviors that may lead to sexual assault or as a means to cope with sexual assault We have developed a pledge and logo that will be applicable to all students, faculty members, community business owners, and all community members alike. It is our goal to implement this pledge to include as many segments as possible to create an all encompassing community of care that leaves out no one and can serve as the foundation for the coalition’s continued existence and success in preventing and offering resources to victims in the future. This developing message that could be incorporated into a logo or tagline is something that can be applicable to organizations all across BGSU’s campus. It will also be something applicable to the City of Bowling Green businesses and partners to truly FULLY extend the message of the community of care. Page !22
GOALS | OBJECTIVES All data points collected are in reference to the 2013-2014 ACHA-NCHA II report. All specified goals written below would then be measured by the upcoming 2015-2016 ACHA-NCHA II report. GOAL: TO EXPAND AWARENESS OF THE COMMUNITY OF CARE COALITION AND ITS GOALS FOR BOWLING GREEN STATE UNIVERSITY • Increase the percentage of students who recognize the Coalition of Care and its purpose by 20%. • Plan and execute 1 campus event sponsored by the Community of Care Coalition. • Sponsor 5 campus organization events. • Increase campus organization partnerships by compiling emails of student leaders on a ListServ that delivers information about upcoming bystander intervention workshops and other various programs. • Increase coalition logo placement in 4 circulating print materials students interact with. • Implement an interactive media and print media campaign. • Host one event that incorporates the BGSU community, to further expand on the Coalitions services and increase brand awareness amongst these community members. • Create/develop a contact list of 10 male centered organizations, to further expand educational efforts to male community members concerning the issues of sexual assault. GOAL: TO EDUCATE STUDENTS WHO BINGE DRINK (CONSUME 7+ DRINKS IN ONE SETTING) ABOUT THE EFFECTS OF ALCOHOL ON BEHAVIOR AND WHAT ACTIONS CAN BE CONSIDERED SEXUAL ASSAULT • Decrease the percentage of students who report having 7+ drinks from 43% to 39%. • Increase the percentage of students who are interested in receiving information on alcohol and other drug use from 25% in to 35%. • Increase the percentage of students who have had a friend tell them when they’ve had enough to drink from 35% to 40%. • Decrease the percentage of students who report doing something they later regretted from 42% to 38%. • Decrease the percentage of students who report having sex with someone without their consent from 1% to . 5%. • Decrease the percentage of students who report being sexually touched without their consent from 7% to 4%. • Decrease the percentage of students who report someone having sex with them without their consent from 2% to 1.5%. • Increase the percentage of students who keep track of how many drinks they consume from 53% to 60%. • Decrease the percentage of students who report being verbally threatened from 25% to 20%. Page !23
GOAL: TO CORRECT THE MISEDUCATION OF SEXUAL ASSAULT AMONGST MEN. • Develop one sexual assault education video, featuring men, to increase sexual assault education amongst the male demographic by obtaining 1,000 views before the 2016-2017 academic year. • Increase the number of literature pieces to educate men concerning sexual assault by introducing 3 new print campaign materials. • Increase the percentage of BGSU students who take the “It’s On Us” campaign pledge by 5%. • Register 50 males at bystander intervention training sessions during 2015-2016 academic year. GOAL: TO PROVIDE BYSTANDERS (STUDENTS, FACULTY, STAFF) THE EDUCATION AND ABILITY TO INTERVENE IN SEXUAL ASSAULT SCENARIOS AND INCREASE THEIR WILLINGNESS TO DO SO. • Increase the number of “Bystander Intervention Workshops,” hosted by the Wellness Connection to two sessions a semester. • Increase percentage of students who have received information on sexual assault/relationship violence prevention from 68.5% to 75%. • Increase the percentage of students who would like to receive more information on how to help others in distress from 38% to 46%. • Increase the percentage of students who have had a friend tell them when they’ve had enough to drink from 35% to 40%. • Obtain 500 signatures on the Wellness Connection’s Bystander Intervention Pledge. GOAL: TO PROMOTE CAMPUS RESOURCES TO THOSE WHO ENGAGE IN HIGH-RISK BEHAVIORS THAT MAY LEAD TO SEXUAL ASSAULT OR AS A MEANS TO COPE WITH SEXUAL ASSAULT. • Increase the percentage of students who seek help through the BGSU Counseling Center by 10%. • Increase the percentage of students who utilize resources from the Falcon Health Center by 10%. • Increase the percentage of students who report receiving information about sexual assault/relationship violence prevention from 69% to 75%. • Increase the percentage of students who are interested in receiving information about sexual assault/relationship violence from 34% to 40%. • Decrease the percentage of students who report considering suicide within the past 12 months from 7% to 4%. • Increase the percentage of students interested in receiving information about suicide prevention from 33% to 45%. • Increase the percentage of people who are interested in receiving more information on depression/anxiety from 38.5% to 50%. • Increase the number of students interested in receiving more information on stress reduction from 43% to 55%. Page !24
• Increase the percentage of students who utilize the LGBTQ+ Resource Center by 5%. • Decrease the percentage of students who report feeling that things are hopeless from 51% to 48%. INCREASING BRAND AWARENESS For the Community of Care Coalition to be a successful campaign, there must be a high emphasis on developing a brand for this organization. By further increasing your presence on campus, interacting with students, and implementing logo placement; the BGCCC will soon become an immediate top of mind solution for any issue arising on BGSU’s campus. Developing programs for the Coalition will not have to be an ongoing endeavor, but within the first few years of the BGCCC’s launch it will be essential that messages are developed around this new idea so that we can become a resource recommended by all faculty, staff, and students. By advertising the BGCCC, we will increase the amount of information students receive concerning sexual assault, and/or physical and mental health issues. LOGO DESIGN Axiom was presented with several logos and designs, given to us by Lona Leck, the Assistant Director of BGSU Recreation and Wellness. After analyzing the concepts, our group went with the Community of Care Coalition logo featuring the heart that is met by the two holding hands. This design resonated deeply with our group members. We believe this to be an aesthetically pleasing and topical logo that could be easily placed on any/all of the coalition’s materials. We believe that this logo really embodies the spirit of the Coalition. The heart naturally symbolizes love, while the joining hands bring an essence of togetherness and care. With the logo being so concise, it’s more of a “symbol” that could further embody a message and brand as the Coalition grows stronger and more recognizable. It is by our conclusion that this logo would be the most ideal for the Coalition to move forward with, which is why it has been chosen to be featured on all of our branding materials. Page !25
STRATEGIES | TACTICS Strategy Tactic Information and Contacts Expand recognition of the BGCCC’s logo/branding material to further advertise their resources Placing the logo on events sponsored by partners, such as the Wellness Connection and Counseling Center. Marketing material (brochures, posters, etc.) created by marketing students, advised by Lona Leck. Endorse Sexual Assault Awareness 5k in April, by placing logo on posters Have a booth or table staffed by a Coalition representative at Sexual Assault Awareness 5k to answer questions and distribute literature Brochures printed containing information on male education about Sexual Assault Chalking BGCCC logo/taglines around campus Place logo on Stall Talk posters Social media campaign: have campus organizations share logo or link in posts for partnered events, directing traffic to coalition’s pages Place logo as profile pictures on twitter/Facebook pages Place logo advertisements at university athletic events David Theby, Dir. of Marketing and Promotions (419) 372-7093 thebyd@bgsu.edu Page !26
Set up table at Recreation and Wellness “Late Night Events” to distribute materials with logo Set up table in BTSU during April for Sexual Assault Awareness month Printed banner with name and logo Estimated $150 Promote bystander intervention sessions at Suicide Prevention week events (2nd week of September) Resource Card distributed to faculty be hung in offices Set up table and BGCCC pledge banner with brochure material at 2015 Health Fair Distribute printed stickers at campus events and bystander training sponsored by the coalition Quote: $206.00, https:// www.stickermule.com/ products/rectangle-stickers Distribute buttons at campus events and bystander training sponsored by the coalition $198.00 http://www.purebuttons.com/ Promotional-Products/ Custom-Buttons Logo placement on 21st Birthday email blast Develop PSA video to educate men on sexual assault Recruit fraternities to play video at meetings Cost of video development: $150 Page !27
Recruit male campus organization leaders (greek, academic, professional, athletic, etc.) to be featured in video See contact sheet Video displayed on website Video shared on social media sites (Facebook, twitter) Short vignette features from video posted on Instagram Video editor will pull short : 10-:15 clips from PSA [included in video price] Show video at Vanguard January meeting. Dr. Michael Brown, bmike@bgsu.edu Promote video as a Valentine’s Day piece, “How you should treat your sig. other this valentines day…” Display video at “Late Night at the Rec” events Display video again at an athletic event(s). Partner with ROTC instructors/ classes to have the video played during the year academic. Have the video played at the bystander intervention workshops. (Applicable for every meeting.) Page !28
Gala event to promote coalition and engage community Host Gala in the Multipurpose room of the Student Union that incorporates art from students and poetry performances from “The Vagina Monologues” Student art contest with sexual assault/domestic abuse theme (prize $200 and a small trophy) Revenue: Solicit trophy sponsor Rent Multipurpose room: $60 Drinks, Snacks, Decorations: $689.06 Award BGSU Cares pin to student nominees Photo etched pins through crownawards.com with BGCCC logo Quote: 50 pins for $180 Sell tickets for Gala at BTSU and the 5k ticket revenue: $5.00 per ticket Promote event during bystander intervention sessions presented at organization meetings, i.e. personal invitations Promote via campus update, campus email, social media, window painting, chalking Distribute printed materials to increase recognition/ awareness Male targeted brochures and posters Male to male educational messages All audiences BGCCC brochure/ poster Page !29
Distribute materials at Campus Fest, Rec and Wellness booth Inserts in New Student Orientation packet Place brochures at event booths/ tables Place posters in campus buildings Place posters at community partner establishments Bars, Restaurants, etc. Distribute at 2015 Health Fair Distribute stickers for patrons of ride share cabs as part of “Swallow your pride, call for a ride” program Suggest logo placement at downtown bars on TVs during Sexual Assault Awareness Month Page !30
PROMOTIONAL MATERIALS PSA Poster Campaign - generate awareness and conversation amongst men about sexual assault Page !31 IF SHE CAN’T SAY YES, Any form of sex without verbal consent is rape. Support the BGSU Community of Care Coalition and attend a bystander training session. Learn how YOU can stop sexual assault before it happens. Visit us online at www.bgsu.edu/CommunityOfCare THERE IS NO GUESS. SHE’S NOT SENDING MIXED SIGNALS, Verbal harassment can be sexual assault. Respect her right to say you’re not her type. Support the BGSU Community of Care Coalition and attend a bystander training session. Learn how YOU can stop sexual assault before it happens. Visit us online at www.bgsu.edu/CommunityOfCare SHE’S SAYING NO.
Faculty Resource Card - a printed resource card to be displayed in offices on campus Front Back Page !32 Resources The Wellness Connection wellness@bgsu.edu 419-372-9355 Falcon Health Center 419-372-2271 Community of Care Dr. Faith Yingling 555-555-5555 Dr. Garrett Gilmer 555-555-5555 www.bgsu.edu/CommunityOfCare Please hang this card in your office as a resource for students and yourself.
Male Education Brochure Template - a male-centered educational brochure about sexual assault Page !33 Perosto Consed Harassment Perit iuscipi smodolo rercidui tisit accum deliqui eugait lum zzrit utpat lor- em vel utate dignim vel ex endit velit ea feui tat prat, sim acilis aut ea facipsum zzriureet nullandre dolore corem nonse tat atue et am dipissi. Dolore ex el ut vulluptate dio do dolestrud del utpat, corer si tionsecte tat at. Re del il ipit num aut vele- nibh eliquamet incilluptat. Ut prat. Ut adit aute con utpat, sequipit accumsa ndipis dit nostrud ming Si. It deleniam, sumsand- iatie do consed mincipit, volobor tionulputat. Init at. Ut wis ea commod dolorem zzrit nos el ut luptat. Duissis alisci blaor sum aci blamconse venim zzrilit veriure ratuerostrud. Clean the Air Bor acin ercincinibh ea feugiat, quiscil issequat. Ugiam zzrit nummod etum nim esse ea faccum doluptate con veliquam, commy non ullaore eu faccummy nulputpate mincin henim dolore vole- nit irilissim zzriurer sustrud magnim dolortis del deliquisim nim in henim vullute vulput et nostis alit, quisl ulla feuguer in henis digna aliquam vel irilit euis aut luptat. Put dit wis nul- putatum volore magna. Feuguer sequisi. Ectem essim ing exerilisi. Lore feugiat, consectem ver amconse exeriurem qui ea feugue faciliq uatumsan hent nummy. Touching Tie el dignit vel duipit lor sit inisit adionsequat ut ilit irilit, quat, quipit lor seniatie vel utpat, quiscin hendre minit, conulluptat, veniatinibh eui tet, si. Ut iriusto eu faci tem augait autem zzrilit, quatie magnit in vero odolore tisis doloborper sim inim il ulla conulput lor sis augiat vel eumsandre magnim doluptat augue magnisi. Duis el iusciduisit lan utet prat ut autpat vel in ullan volenisit volesto erostrud modoloborer augait num velit acip et, vulpute feu feummy nisit ad dignisisit utatis nosto etum acid- unt lore feui tie modit veliquam iustie veros exeraesto et venibh ero do conulpute min verilismolor sustrud doluptatie. Verbal Enis do do odolore tatinci liquip etum zzrit nonse- quamet lam, quis dignim quipsum init ut am, velit iriuscidui et lorperos digniam dolorerci eugait ex enit iriusci tatin elesequi tem quipit vulla coreet utem quam, volenibh ent luptat aliquat. Rud tat. Liquam, sustisci te feugiat, coreet in utpate veliqui blamcore velese tis- molu ptatin vercill andre- ros exeros nulla faccummy nit am num quamconulput wis dipsusc iduisit luptat. Dui bla commolut laorer se cor alis aliquam, si ex estrud digna adit ad min ercip ea facincidunt non- senibh et augait in euis ex euguer summy Elent duipis am iusci erit auguerostis accum ip elesse molor aut utet dolent nis dit ut autpat. incincipis nullaor sim. Susciblafaccumsandre Commolore Lorsum eugait lore ent illandi onumsan utatinit la faci eliquis delenisl eugue commolore eu feu faccum verat. Iquam dolobore dolor sim verosto dolobore vel utat dolore er summod magnis ea faccum nonulla facip elit. Verosto Tem irit am veliquat. Giamet, sectet, susto eum nulputat prat. It acing estrud magna feuis nim ipsum iliquipit vel ut at. Met dolobor inismod olortie faccummolore tin volore exer amet amet iurem nos digna adiat, si tet. Seeking Help Recognize your actions Ommy niatuer sequisis nonsecte dolobore. Ecte dolore vullamet velent lamet, conulput acilla consectet incipit ver adigna aci blaore modit ullut ullan essi. Raesecte tetummy nit irit ad delit ilis eu feu- gait ute dolenim nulluptatem qui. If you have experienced unwanted sexually agg or forced sexual situations, you may have been Consent: Making a difference by knowing the difference Alissequatumadionseddolorperaessimilismolortisi. Resources • Office 1 • Times available • who to see • Office 2 • Times Available • Who to see • Online Resource 1 • web address • Online Resource 2 • web address It’s our problem too. Ut inim in ut utpatuerci eugueros do odolor si. Facip etumsan eu feu facip ea accum quat nosto enit ad delent velent acipit ad modit ut ip esting ea faccum vero od eum diamcor perosto consed eugiam, vel ut incil ut num illa faciliq- uat ad magnim iurem ea feum qui bla adit lam accum nulla facinibh essi tat utatetum quipsum- mod dunt am non ex ese cortisl eugiam duissenis at aute dolobore tatum quat. Ut alisisi. • Ridebis, et licet rideas. adionse eu feum at. Ut utat alis ad enim velis nul- lam, corem nos ad. • Quatum dolorem iriliquat. Ut nit acipiss ismodit vel iuscillaore dip etummod ionsecte feumsandigna faccummod el ut la auguerit wisi er sisit alit nos nit ing etuerit adip estrud eum alit nullaor percillut vulpute modiat lum euip eummy num- my nonsequatie eugiam, sit acinci blaortie minim ver illam nonsectem zzriusto dolorpero odit, si. • Erit laorerostrud dit pratue tis del dui blam dolorem irilla commy nullam aliquatet ea feuisl irit utpate velisci duipit luptat. Lor accummy • Autpat alis num vel utem autatet essequam veliquip- it vulla faciduisi tat, conullandre ea faci ex ero dolutpat, quam, si exer si tis alis augait Alis nosto cor ing er autat lummy nisim zzriustrud magna com- my non vullaore dolore facidunt la augiam diamcommy. For More Information 555.555.5555 123 Everywhere Ave City ST 00000 555.555.5555 555.555.5555 fax www.adobe.com
Chalking Taglines - formulated taglines to accompany event or meeting information chalked on campus *All taglines are planned to have the BGSU Community of Care Coalition logo near them or used in them when indicated. • BGSU Cares • We’re a Community • Welcome from (BGSU Community of Care Coalition logo) • Freshman Fun @ BGSU (intended to be near table/booth during freshmen move-in) • Community means you • (BGSU Community of Care Coalition logo) wants you! • Know your resources • We care, you care. • We care that you care • We’re here for you • Come check us out • Take initiative • Be brave • Who ya gonna call? • Come care with us • Check out the commotion • Come care with us • Care along with (BGSU Community of Care Coalition logo) • Friends care! • Caring comes first • Count on (BGSU Community of Care Coalition logo) Page !34
Gathering Community Partners Organization Leaders Email Dear ______________________________ , The BGSU Community of Care Coalition is reaching out to your organization to request you to become a campus community partner. Becoming a partner to the Coalition will give your organization the tools to make a difference in the livelihoods of your fellow students and faculty. A community of care is one in which its members are noticeably connected by a sense of duty to each other’s well being and the creation of an inclusive culture. This duty is manifested by the members of the community having the knowledge and skills to respectfully intervene with each other in times of need as well as the awareness to recognize when another is in need. Members also promote a culture of respect and social justice exemplified by a willingness to stand up against injustice, discrimination, and violence. Becoming a partner requires only your response to this letter with the name of your organization leader and contact information. As a community partner, we will list you on our webpage as well as offer your organization the opportunity to have the Coalition co-sponsor your campus events. The Coalition will send relevant brochures and promotional materials that promote the BGSU Wellness Center and its resources that may be distributed at meetings and organizational events. By joining the Coalition, you can start making a difference in this community— our community. Thank you. <Signature> Dr. Faith Yingling Director, Wellness Connection ( or Coalition title) Page !35
Page !36 Organization Title Name Email Phi Kappa Psi President Greg Robison President Craig Rowley Delta Chi President Brad Kukula Delta Tau Delta President George Stubbs Pi Kappa Alpha President President Clay Malin President Trenton Grohe President Pi Kappa Phi President Phi Delta Theta President President David Reau President Alan Black President Sigma Nu President Zach Driver President Victor Senn Chris Bullins Michael Keane President Emily Soster President Phi Mu Alpha President Eric Juzkiw President President Alpha Eto Rho President Taylor Maibach President Julia Grummel President Adam Paynter Club Baseball President Aaron Christy Men's Chorus President Kyle Fox kfox@bgsu.edu Men's Rugby President Mitch Sora President Nicholas Detz President President President Josh Noblet Vanguard President Army ROTC Aviation Dept GSW Instructor Susan Carlton GSW Instructor Holly Bird Contact Sheet grobiso@bgsu.edu Alpha Sigma Phi crowley@bgsu.edu bkukula@bgsu.edu stubbsg@bgsu.edu Daniel Davidson djdavid@bgsu.edu Phi Gamma Delta cmalin@bgsu.edu Sigma Alpha Epsilon tgrohe@bgsu.edu Alpha Tau Omega Cameron Murray kamurra@bgsu.edu Cameron Walter camwalt@bgsu.edu Matthew Freshly mafresh@bgsu.edu Lambda Chi Alpha dreau@bgsu.edu Sigma Phi Epsilon ablack@bgsu.edu Tau Kappa Epsilon Nathaniel Martin natmart@bgsu.edu zdriver@bgsu.edu Intrafraternity Council vsenn@bgsu.edu Office of Campus Activities Associate Dean of Students chrishb@bgsu.edu Office of Campus Activities Coordinator, Frat. & Sorority Life keanem@bgsu.edu Multicultural Greek Council emilyps@bgsu.edu Delta Lambda Phi Tristan Saffron-Cottrell tristas@bgsu.edu ejuzkiw@bgsu.edu Sigma Lambda Beta Riley Adams-Walker rileya@bgsu.edu Army ROTC Ranger Club Thomas Savage tsavage@bgsu.edu tmaibac@bgsu.edu Assn. for Computing Machinery juliag@bgsu.edu Athletic Training Student Org. apaynte@bgsu.edu aaronmc@bgsu.edu Mrsora@bgsu.edu Sigma Mu Omicron ndetz@bgsu.edu Sports Management Alliance Brandon Matukas bmatukas@bgsu.edu Construction Management Assoc Jordan Kitzmiller jkitzmi@bgsu.edu Student Veterans of America nobletj@bgsu.edu Benjamin Zauski bzauski@bgsu.edu mdewalt@bgsu.edu cdoerin@bgsu.edu susanrc@bgsu.edu hbird@bgsu.edu
PSA Video - An engaging and educational video aimed at creating a conversation amongst men on campus and encouraging them to attend bystander intervention training workshops. Scene: Male narrator/host sitting on the steps of the education building Intro: Take a minute and think about five women in your life. Statistics say one of those women will be sexually assaulted while at college. It’s obvious that sexual assault is wrong, but for some guys it’s not easy to recognize. So what is sexual assault? --responses are scripted, but perceived to be unscripted/man-on-the-street style interviewing Guy 1: Sexual assault is rape Guy 2: It can be touching or grabbing someone when you’re out at the bar Guy 3: When someone says something that’s offensive towards women; I think that can lead to aggressive behavior Guy 4: Taking a girl home who’s had way too much to drink to try to “get” with her Guy 5: When someone’s partner forces them to have sex when they don’t consent to it Guy 6: Sometimes just being way too sexually aggressive Outro: Male narrator/host: We understand that sexual assault perpetrators are not just men and victims are not just women, but we need to address this issue affecting our campus now. Cut to black -- Text on screen: Attend bystander intervention training, web address Voiceover: For more information on sexual assault and bystander intervention, visit the Community of Care Coalition online at www.bgsu.edu/CommunityOfCare Closer -- Community of Care logo on screen Page !37
Setlist: 1. BTSU 2. Library 3. Rec Center 4. Downtown/Outside the bars 5. Dorm Lobby 6. Old Campus (walking to class) Page !38 Bowen-Thompson Student Union Marketing & Media Team Bowling Green State University BILL TO: Faith Yingling FOR: BGCCC PSA Video DESCRIPTION QUANTITY RATE AMOUNT BGCCC PSA Video -$ Hours to film 2.00 $20.00 40.00 Hours to Edit 4.00 $20.00 180.00 Divisional Discount 25% (82.50) SUBTOTAL 137.50$ Please include a copy of this invoice with your payment. TAX RATE SALES TAX - OTHER TOTAL 137.50$ THANK YOU FOR YOUR BUSINESS!!
BGSU Community of Care Coalition Annual Gala - an annual community-based event to raise brand awareness of the Community of Care and generate interest in the issues of sexual assault Place: Bowen-Thompson Student Union, Multipurpose Room (rm. 228) Banquet style capacity, 160 guests Guest expectancy: 50 to 80 students, BGSU employees, and community members Date: The evening of the Sexual Assault Awareness 5k and Dog Walk Time: 8:00-10:00 p.m. doors open at 7:30 Price: $5.00 per ticket (proceeds go to the BGCCC to help fund future community events) Budget: maximum spending cost of 700.00 see budget breakdown listed at the bottom of the document Atmosphere: Semi-formal; the event will be composed of a few tables, light drinks and snacks, encouraging people to walk around and socialize while also appreciating art and the community. Purpose: The objective of the BGCCC is to be more engaging within the community--spreading awareness of who they are and shedding light on the issues that concern them. The most effective way to engage people is to do so socially. Axiom PR believes that a gala event featuring art from students and a few spoken word performances on the issues/concerning the subject of sexual assault, is a great way to stimulate awareness amongst students while providing an engaging entertainment event. As students may not know the specificities of what the BGCCC has to offer victims of sexual assault, or understand the gravity of sexual assault; this event could be a gateway of learning for students who want to support these issues and also want to be more involved. With April being Sexual Assault Awareness Month, Axiom PR believes that the event should be hosted during this time. We also believe that hosting it on the evening of the SA 5k and Dog Walk would be a great opportunity to sell tickets at the event (before or during the race). We could also set aside time to sell these tickets before the event at the Union tables. “Come run the race this morning, and relax tonight---let’s keep giving back!” This would be a great time to personally invite student groups, organizations, and community groups to attend. It’s simply another way to further expand the Coalition’s brand and message. With tickets being only $5.00, it seems very feasible that the BGCCC could expect a substantial turnout. This event would also be a fantastic time to Page !39
honor students through the Coalition’s student nomination process, where faculty, staff, friends, etc. nominate a student who shows they care. An event like this truly allows the BGCCC to give a platform to those students who have gone above and beyond in this community; they deserve the time to be recognized in front of their peers. All in all, this would simply be a great space and time to host something nice for the BGSU community. It gives people time to interact with one another and reflect on the issues our campus faces. This is also a fantastic time for the Coalition to spread their name, brand, and the morals they uphold. There’s really no “lose” in supporting an event that will draw in community members and honor students. Event Pricing All prices on food and space rental have been quoted through the BGSU Office of Conference & Event Services. http://www.bgsu.edu/bowen-thompson-student-union/conference-and-event-services.html Office phone number: 419-372-9000 Event Planner: Karen Weber, kwebb@bgsu.edu Catering: http://bgsu.catertrax.com Room rental space fee: The room is free to use for university affiliated departments. Beverages: $89.05, two gallons of sweetened tea and three gallons of homemade lemonade, $175.00 in canned Coke products, includes 100 cans. Additional Ice water: free, five gallons Cookies: $118.71, nine dozen Pretzels and Chips: $48.00, two bulk bags of each Mini cheesecakes: $95.12, eight dozen Balloons: $14.95, thirty balloons, purple & white Table linens: $55.90, for 10 tables Total Cost: $689.06 *There will be a $200.00 buffer added in the budget in case prices change/vary at a later date. Student Involvement (as described above) Have art students submit pieces of their work to be enrolled in this event. They can center their inspiration on “struggles.” This will be a competition, with the winner receiving a $200 cash prize. Each piece will have a small box placed in front of it and each patron who enters will be given a slip of paper. The piece with the most slips wins. Inviting Vagina Monologues to give three spoken performances that will be given throughout the night. Contact: bgsutvm@bgsu.edu Page !40
Gala Timeline: 6:00 p.m. have students begin to set up their artwork (only 10 pieces will be admitted.) 7:00 p.m. have everything set up and ready to go for the event 7:30 p.m. begin to admit guests 8:00 p.m. have a representative welcome all those who come 8:15 p.m. the first spoken word performance from the Vagina Monologues 8:30 p.m. have the second spoken word performance from the Vagina Monologues 9:00 p.m. Have Julie Broadwell from the SAAFE Center give a brief overview of their services and how they help the community 9:15 p.m. give the third spoken word performance from the Vagina Monologues 9:30 p.m. Honor those students who care/who have been nominated 9:45 p.m. announce the winner of the art competition 10:00 p.m. thank everyone for coming and remind them of who you are Exit Survey An exit survey is a short questionnaire provided to attendees of an event that gauges whether it was beneficial, impactful, whether they want to attend another event like this, etc. Survey Statement: Please answer every question as Yes or No Question one: Did you enjoy this evening’s programming? Question two: Would you attend this event, or an event like this in the future? Question three: Do you feel as though you have a better understanding of who the Bowling Green Community of Care Coalition is? Question four: Did you enjoy the environment of this event? Question five: Did you meet someone new tonight? Page !41
Gala Invitation Email Hello, We would like to invite you and your students to the 2016 Sexual Assault Awareness Gala hosted by the Bowling Green State University Community of Care Coalition, taking place on April ___ from 8 p.m. to 10 p.m. in the Multipurpose Room (room 228) of the Bowen-Thompson Student Union. It is an opportunity for students, faculty and staff to dress up and enjoy a night while also recognizing BGSU’s dedication to sexual assault awareness and prevention. Light snacks and refreshments will be provided. We’re hoping that you’ll encourage your students to participate in a judged art show, featuring pieces created around the theme of “struggles.” This is open to interpretation and we encourage students to paint, draw, or even build something that represents “struggle.” Attendees will be able to vote for their favorite artwork, with the winner receiving a $100 cash prize. Those interested in competing can contact Faith Yingling at faithy@bgsu.edu or Garrett Gilmer at ggilmer@bgsu.edu. Tickets for the event are $5.00 and can be purchased at the BTSU front desk. Students, faculty, and staff are encouraged to invite their friends and family to the event. We look forward to seeing you there. Sincerely, BGSU Community of Care Coalition Page !42
GSW Writing Assignment GSW 1110 PROPOSING SOLUTIONS (Essay # 3) Task/Objective: The "Proposing Solutions" essay is a special kind of argumentative essay that involves identifying a problem, discussing several possible solutions to it, and arguing that one solution is better than the others. Because all the solutions you discuss will be plausible and feasible, it is unlikely that you will utterly refute and entirely disdain any one of them. But, your thesis must state that one solution is definitely better than the others. This "one solution" may be a unique combination of several solutions, but as such, it must be argued as the best possible solution for the problem. A variety of criteria constitute "better" or "best." Perhaps one solution would solve the problem more thoroughly, more quickly, less expensively, or with less risk. Topic: For this assignment I will ask that you consider researching sexual assault and rape culture in the college setting. Think about these questions; “What factors lead to sexual assault in college?” “What trends are being observed in reports of sexual assault and rape on college campuses in the United States?” and “What can be done to educate students about consent, sexual assault and rape culture?” Please feel free to expand on this topic in any way you deem fit that follows the theme of this paper, which is to propose a solution to an issue. Basic Elements: Identifying the problem. In the beginning of your essay, you will need to identify the problem under consideration. This will require describing, defining and/or limiting the problem. Focus on smaller rather than larger problems. For example, starvation is a large problem, so you may start to narrow the focus by thinking about famine in developing countries; then you may narrow it down to hunger in the U.S. But, that is still too large, so you may narrow it to malnourishment among U.S. school children. Even now, the issue is a bit too large, so you decide to narrow it further to the lack of nutritious choices in elementary school breakfast/lunch programs. Page !43
In this part of the essay, it may also be necessary to establish the problem, to argue that it really exists and that it is really a problem. So before discussing solutions, you have to argue that the problem is both real and worthy of our attention. Discussing possible solutions. Once the problem has been identified, you will turn to a discussion of possible solutions to the problem. You should discuss at least three alternative solutions, and each should be plausible (believable) and feasible (workable). Far-fetched or oversimplified solutions are of no use in this essay. For example, proposing that we solve the problem of prison overcrowding by building penal colonies on the moon is far-fetched (because not currently possible) and therefore not believable, and suggesting that execution be the penalty for all crimes is too simple (given our current value system) and not workable. On the other hand, building more prisons or investing in crime prevention programs are examples of solutions that are both plausible and feasible. Arguing that one solution is better than the others. Your discussion of possible solutions will consist of examining the pros and cons of each and, by the end of the essay, it should be clear that one solution is better than all the others. You must give supporting reasons for your solution, and as in the position paper, it is vital that you not only assert your own arguments, but also present and respond to counter-arguments. Basic Structure (adapted from SMG): • Presentation of the problem • Its existence, seriousness, causes • Consequences of failing to solve the problem • Consideration of alternative solutions with their advantages and disadvantages • Description of the proposed “best” solution • List of steps for implementing the solution • Discussion of reasons to support the solution • Acknowledgment of objections (counter-argument) • Accommodation or refutation of objections • Restatement of the proposed solution and its advantages Due Dates: Typed rough draft— Final typed draft— Page !44
Format / Length: The essay should be approximately 4-6 pages, word-processed or typed, double-spaced using MLA page format (see SSH for format model). Use one-inch margins on all sides of the pages, standard 12-pt. font. No handwritten, sloppy, or late work will be accepted. Required Source: You must use at least one documented (MLA style) source in this essay. You may use up to three sources (newspaper articles) in this essay. (The BG News article that you find your issue in may be used as one source). Follow the MLA style as shown in the SFH for documentation parenthetically and on a works cited page. Important: Save all your prewriting, pre-drafting worksheets, peer review forms, and rough drafts. You will submit these, along with your values exploration sheet, self-evaluation sheet, and final draft, during the portfolio submission. Conferences / Final Comments: One conference with me is required for this essay. Make an appointment today with the Writing Center if you want to have assistance while writing your rough draft or while revising your rough draft. Good Luck! Start early and revise often! Page !45
Media Pitch - a letter to be sent to local media organizations to generate publicity without paying for advertisements Dear Editor, Ideally, every student should feel safe, well-adjusted and cared for throughout their time as a BGSU student. However, this is not always the case, and the Bowling Green Community of Care Coalition would like to change that. The BGCCC is a campus organization whose main goal is to foster the well-being of BGSU students and facilitate a community of care. The coalition hopes to serve as a warehouse of information as well as a resource for students. The coalition is a comprehensive resource; however, one issue in particular they are addressing is sexual assault. Sexual assault is an issue on college campuses across the nation, BGSU included. On a national level, recent events related to sexual assault have garnered much media coverage. It is an issue that is currently on many people’s minds, so much so that the Obama administration recently launched the “It’s On Us Campaign.” The coalition will be taking steps to reduce this problem on BGSU’s campus as well as generate awareness for resources available to sexual assault victims. As the BG News serves as one of the premier sources for students to obtain information regarding all relevant issues on BGSU’s campus, a feature story on the coalition would be very beneficial for student readers, especially those who may be interested in campus resources but aren’t aware of them. Faith Yingling and Garrett Gilmer, directors of the coalition, could be interviewed and profiled as a way to provide valuable insight into the unique goals the coalition hopes to achieve and how they plan to tackle the very relevant issue of sexual assault. The coalition believes that connecting with student organizations is key to creating a community of care on BGSU’s campus, and BG News readers will benefit from the coalition most. Investing in the coalition is investing in a healthier future for BGSU students. The first step in creating a community of care is to get students thinking about their role in the BGSU community as well as generate awareness about how that can be achieved. We welcome the opportunity to answer any questions you may have, provide additional resources, and work with you on an article regarding the coalition for the BG News. Page !46
News Release FOR IMMEDIATE RELEASE Community of Care Coalition to Host Sexual Assault Awareness Gala Event The newly established Bowling Green Community of Care Coalition is set to host an open community gala event on [insert date and time], featuring art pieces from students and spoken word performances. The Coalition is seeking to become more engaged in the community and asks that students and faculty alike join them in the multipurpose room, the evening of the Sexual Assault Awareness 5k and Dog Walk, to become better acquainted. This way you can run the race in the morning and relax with us in the evening. The Bowling Green Community of Care Coalition is truly living up to its name---creating a community of care on BGSU’s campus. This organization seeks to instill the notion in all students that they are truly cared for, both in the classroom and outside of it. The Coalition offers an array of services for students to utilize; whether that is dealing with depression, alcoholism, prescription drug abuse, or seeking help in the event of a sexual assault. Whatever the student may need to preserve their personal well-being, the Coalition hopes to provide a resource for that need. If you appreciate art, spoken word poetry, and want to help further establish this community of care we encourage you to join us at our gala. Socialize over light drinks and snacks as you meet new friends. Don’t be a passive community member, be an active community member. For Further Information Contact: Dr. Faith Yingling Director, BGSU Wellness Connection E: faithy@bgsu.edu P: 419-372-9351 Dr. Garret Gilmer Director, BGSU Counseling Center E: ggilmer@bgsu.edu P: (419) 372-2081 Page !47
Item Description Cost PSA Video Male centered educational video that could be used to prompt dialogue amongst males concerning sexual assault. $137.50 Gala Event Community gala event during sexual assault awareness month. $689.06 Poster One 11''x17'', 150 posters $75.00 Poster Two 11''x17'', 150 posters $75.00 Brochure Male centered brochure material, 200 copies, 8.5''x11'' $48.00 Resource Postcard 150 sheets, at four cards per sheet (4''x6'')=600 cards in total $36.00 Banner Coalition advertising banner. $150.00 Award Pins 50 metal award pins to be given to students at gala event. $180.00 Chalk One box of sidewalk chalk for chalking campaign. $8.79 Art Competition Award The first place cash prize for the gala event art piece winner. $200.00 Facebook page boost An advertising increase for the Coalition Facebook page $50.00 Page !48 BUDGET
Stickers 2,000 stickers advertising the Coalition's logo for promotional reasons and to be passed out at events. $412.00 Buttons 1,000 buttons to be passed out at events and/ or for those who attend bystander intervention workshops. $198.00 Sponsorships Additional money that can be used to sponsor other campus events $700.00 Flyers Additional money that can be used for flyers advertising the Coalition’s bystander intervention workshops. $50.00 Buffer Additional $200.00 buffer for the gala event $200.00 Total: $3,209.35 Item Description Cost Page !49
EVALUATION Evaluation data should be collected before, during, and after the implementation of this campaign when deemed appropriate by the Community of Care Coalition. Obtaining Data • Reference behavioral or attitudinal changes in upcoming ACHA-NCHA II Data Report (2016) • Conduct focus groups to assess campaign respondence • Post-implementation surveys following events to gauge interest and effectiveness • Log or sign-in of partnered organizations and persons at bystander intervention meetings • Reference social media and digital promotional materials analytics (Facebook) • Number of literature pieces distributed (print and restock data) Event Exit Survey Please answer each question with “Yes” or “No” 1. Did you enjoy this evening’s programming? 2. Would you attend this event, or an event like this in the future? 3. Do you feel as though you have a better understanding of who the Bowling Green Community of Care Coalition is? 4. Did you enjoy the environment of this event? 5. Did you meet someone new tonight? Environmental Change Information accessibility: Recording the number of people who ask for more information or are accessing resources daily online through page hits and information inquiries Behavioral outcomes: Recognize and document number of sexual assault programs being conducted by other organizations on campus Using the Results of an Evaluation The coalition should use the results of an evaluation to determine the effectiveness of each aspect of the campaign. Ideas which have generated positive feedback and support should be re-implemented. Programs with unsatisfactory feedback or less than expected results should be re-evaluated for improvement or discontinued if they cannot be deemed effective. Page !50
APPENDIX Focus Group Questions Males 1. Have you ever abused alcohol in conjunction with prescription drugs? 2. Research shows thats 1 in every 16 men are sexually assaulted, do you find this to be accurate information? 3. Do you think BGSU is doing enough to educate males on sexual assault? 4. Do you believe sexual assault can be more than intercourse? (i.e. verbal, inappropriate touching, etc.) 5. Do you have at least one faculty or staff member you would feel comfortable confiding in at BGSU? 6. Would you make time to attend an event that raises awareness of sexual assault? Females 1. Do you feel as though BGSU has the proper resources to handle a complaint concerning sexual assault? 2. Have you ever abused alcohol in conjunction with prescription drugs? 3. Would you attend a training session to learn more about bystander intervention? 4. Would you make time to attend an event that raises awareness of sexual assault? 5. Do you believe sexual assault can be more than intercourse? (i.e. verbal, inappropriate touching, etc.) 6. Do you have at least one faculty or staff member you would feel comfortable confiding in at BGSU? Bystanders 1. Do you believe you are part of a community or family at BGSU? 2. Do you believe BGSU has the proper resources to handle a complaint? 3. Do you believe sexual assault can be more than intercourse? (i.e. verbal or inappropriate touching, etc.) 4. Do you have a faculty or community member you feel comfortable confiding in regarding sexual assault? 5. Would you be willing to spend your free time attending a training session on bystander intervention? 6. At this time do you feel you are adequately educated on how to intervene in a sexual assault situation? Page !51
Staff Survey Data BGSU Faculty and Staff Survey Survey Open: March 19-31, 2015 Total respondents: 25 The following graphs are results collected, via online survey, from 25 faculty and staff members at Bowling Green State University. Each individual answer was collected and analyzed based on a scale of strongly agree to strongly disagree. Below is the collected feedback. Page !52
" Based on the survey, we can come to the conclusion that there are staff on campus who do not feel as though it is their responsibility to emotionally care for students. It is also interesting to see that a large portion of staff do not know where to direct students to concerning issues of sexual assault. A large portion is not interested in attending a bystander intervention session, but 15 respondents either “strongly agree” or “agree” to attending a community event concerning sexual assault awareness. Our designed postcard to be hung in faculty & staff members offices, will get them thinking about becoming more emotionally involved/caring towards students, help facilitate possible conversation/provoke thoughts, and serve as a directory to find these resources. Also our community gala event will serve as a space for faculty members to learn more about sexual assault, since many of them are willing to attend such an event. This will be a less informal way to start a conversation amongst BGSU faculty members, since so many were not interested in bystander training or are unsure if the faculty should be required to undergo training. Page !53
Relative ACHA-NCHA II Data Alcohol • 2014 Perceived alcohol use for “each of the last 30 days” is 19%, actual use is 1.2% • 2012 Perceived alcohol use for “each of the last 30 days” is 21.2%, actual use is 2.4% • 42.9% of students reported having 7+ drinks the last time they drank, 35.2% reported having less than 4 drinks • About 80% engaged in safe drinking behaviors such as using a designated driver and staying with the same group of friends while drinking • 71% reported eating before or while drinking • 49% of respondents said they did not consume more than 5 drinks in one sitting within the past two weeks • 34.2% reported doing something they regretted or not remembering what they did while drinking has gone down from 36.6% in 2012 • 20% had unprotected sex after drinking alcohol within the last 12 months, consistent with 2012 findings Prescription Drugs • Proportion of college students who reported the following disabilities or medical conditions: Attention Deficit and Hyperactivity Disorder (ADHD) 6.5 % • Use of all other drugs ( Includes cigars, smokeless tobacco, cocaine, methamphetamine, other amphetamines, sedatives,hallucinogens, anabolic steroids, opiates, inhalants, MDMA, other club drugs, other illegal drugs. (Excludes alcohol, cigarettes, tobacco from a water pipe, and marijuana). • Total use within last 30 days: 20.6% • Total perceived use within last 30 days: 84.8% • Percent of college students who reported using prescription drugs that were not prescribed to them in last 12 months • Total Antidepressant use: 2.8% • Total Painkiller use: 10.5% • Total Sedative use: 4.1% Page !54
• Total Stimulant use: 11.2% • Within the last 12 months, diagnosed or treated by a professional for the following: • Attention Deficit and Hyperactivity Disorder total: 2.8% Sexual Assault • Sexually abusive intimate relationship, Males: 1.6% Females: 3.0% • A physically abusive abusive intimate relationship: 3.0% for BOTH Males and Females • While drinking alcohol, someone had sex with me without my consent: Males: 2.6%, Females: 1.9% • Didn’t use a method of contraception when having sex/don’t know/not applicable, Males: 50.8%, Females: 44.5% (just slightly lower than those using contraceptives, 52.6% of all students, this means when engaging in sexual activity without consent, the perpetrator is most likely not using a form of contraceptive.) • 958 respondents in total, 55.9% Female, 39.4% Male, 0.1% Transgender. 82.2% Caucasian, 9.0% Black/ African-American, 3.2% Hispanic, 2.1% Asian/Pacific Islander. These demographics can strengthen target audiences/who is most affected Suicide • Those who attempted suicide more than doubled between 2012-2014 • Those who seriously considered suicide has risen since 2010 and almost doubled between 2012-2014 • Hopelessness rose by 9% between 2012-2014 • Secondary research has shown that hopelessness is an indicator of suicidal ideation and possible attempted/ completed suicide • The amount of people who have said that they received info on suicide prevention and helping others in distress has increased from 2010-2014. The rate of those who are disinterested in learning about these topics has been consistently higher than those who are interested; however, the dis-interest rate in learning about suicide prevention dropped by 18% between 2012-2014. • Those who reported that they had seriously considered or attempted suicide were mostly males in years 2010-2014. Page !55
ABOUT AXIOM PUBLIC RELATIONS Account Executive Lucas Stall is a senior at Bowling Green State University, majoring in the public relations sequence, while minoring in political science. While pursuing his academic career, Lucas has drastically refined his skills in multimedia interaction, specifically in digital development and branding for our technologically driven society. After graduation, he hopes to eventually begin a career in a politically centered firm either as a consultant or lobbyist, which would truly combine both of his life passions: public relations and politics. Assistant Account Executive Stevon Duey is finishing his undergraduate degree studying public relations journalism with a marketing minor. Stevon has matured his skills in writing and creative problem solving during his studies at Bowling Green State University. With a wide array of passions that range from technology to fashion and entertainment, Stevon prides himself in his versatility to work in several industries. Upon graduation, he hopes to pursue a career in a digital marketing or public relations role in the Columbus, Ohio area. Brittany Freeman is a public relations major and international business minor at Bowling Green State University. Brittany has strengthened her writing and communication skills during her time at the university and has been involved in Kappa Kappa Gamma, PRSSA, the BGSU Sailing Team and WBGU-FM. Upon graduating, she hopes to obtain a career that will merge her passion for music with her public relations skills. Jessica Struth is a senior at Bowling Green State University, majoring in Public Relations and minoring in Marketing. Currently a member of the BGSU Public Relations Student Society of America, she is currently working on her induction into the National Society of Leadership and Success. Her long-term goals are to combine her passion for horses with her love of public relations and to make a difference in the sport of American Thoroughbred horse racing. Page !56
CONTACT
 Lucas Stall (765) 977-3712 stall.lucas@gmail.com Stevon Duey (614) 371-0498 stevon.duey@gmail.com Brittany Freeman (419) 889-3724 fbritta@bgsu.edu Jessica Struth (419) 315-5786 struthjm@gmail.com Page !57

More Related Content

PDF
Armstrong et al (2006) Sexual Assault on Campus: A Multilevel, Integrative Ap...
byOxy Sexual Assault Coalition - Occidental College
 
DOCX
Dissertation WRD Final
byJade Stevens
 
DOCX
PO 450 Final Research Project - Alejandro Luna
byAlejandro Luna
 
DOCX
Yellow Group Final Draft 2
byCourtney Michael
 
DOCX
Prevention of Sexual Violence on College Campus
byKerri-Michaela Berlin LVN BSPH
 
PDF
Off-Beat Final Proposal
byRebecca Barth
 
PDF
FINAL_PROPOSAL
byTyler Shoemaker
 
PDF
CAP220 Campaign Book2.1
byLori Conerly
 
Armstrong et al (2006) Sexual Assault on Campus: A Multilevel, Integrative Ap...
byOxy Sexual Assault Coalition - Occidental College
 
Dissertation WRD Final
byJade Stevens
 
PO 450 Final Research Project - Alejandro Luna
byAlejandro Luna
 
Yellow Group Final Draft 2
byCourtney Michael
 
Prevention of Sexual Violence on College Campus
byKerri-Michaela Berlin LVN BSPH
 
Off-Beat Final Proposal
byRebecca Barth
 
FINAL_PROPOSAL
byTyler Shoemaker
 
CAP220 Campaign Book2.1
byLori Conerly
 

What's hot

PDF
Social Support as a Protective Factor for Youth Suicide: An Intersectional an...
byCorbin J. Standley
 
PPTX
MPA Bystander Poster Final
byKasey Jerioski
 
DOCX
Violence prevention programs an exploratory study of the ch
byojas18
 
PPTX
APS poster
byStevensCJ
 
DOC
Bullying In Academic Environments And The After Effects
byBrad Weisberg, BA Sociology
 
PDF
Erin Faith Page Homophobia - Final
byErin Faith Page
 
DOCX
Exposing Gender Bias When Considering Male and Female Authors
byPatti Cottonaro
 
DOCX
JenniferCisco_Final
byJennifer Cisco
 
DOCX
final thesis revision
byKat Wortham
 
DOCX
Honors Symposium Paper
byIsaac Suh
 
PPT
Homophobic Bullying
bywindwalker64
 
PDF
Violence bymaleathletes
bylovneetbangar
 
DOCX
Paper 2
byKelly Burke
 
DOCX
Kuhtreiber Final Draft
byKara Kuhtreiber
 
PDF
The health risks of cyberbullying in college
byovalblackmail3572
 
DOCX
Literature Review
byMegan White
 
DOCX
The relationship between types ofchildhood victimisation and
byojas18
 
PPTX
LGBTQ: Stigma Bullying and Depression
byMelissa Encarnacion
 
PPTX
Information-seeking Behaviour of LGBTQ health professionals
byMartin Morris
 
PPTX
Family Violence: Research Methodology, Assessment, and Theories
byDr. Karen Whiteman
 
Social Support as a Protective Factor for Youth Suicide: An Intersectional an...
byCorbin J. Standley
 
MPA Bystander Poster Final
byKasey Jerioski
 
Violence prevention programs an exploratory study of the ch
byojas18
 
APS poster
byStevensCJ
 
Bullying In Academic Environments And The After Effects
byBrad Weisberg, BA Sociology
 
Erin Faith Page Homophobia - Final
byErin Faith Page
 
Exposing Gender Bias When Considering Male and Female Authors
byPatti Cottonaro
 
JenniferCisco_Final
byJennifer Cisco
 
final thesis revision
byKat Wortham
 
Honors Symposium Paper
byIsaac Suh
 
Homophobic Bullying
bywindwalker64
 
Violence bymaleathletes
bylovneetbangar
 
Paper 2
byKelly Burke
 
Kuhtreiber Final Draft
byKara Kuhtreiber
 
The health risks of cyberbullying in college
byovalblackmail3572
 
Literature Review
byMegan White
 
The relationship between types ofchildhood victimisation and
byojas18
 
LGBTQ: Stigma Bullying and Depression
byMelissa Encarnacion
 
Information-seeking Behaviour of LGBTQ health professionals
byMartin Morris
 
Family Violence: Research Methodology, Assessment, and Theories
byDr. Karen Whiteman
 

Viewers also liked

DOCX
CURRICULUM VITAE_november_2016
byželjana Rotim
 
PPTX
Diapositiva proyecto de aula
byValery Alexandra Cabeza Romero
 
PPTX
Madres
byjuan ortiz
 
PDF
portfolio presentatie Arnaud Scholten
byArnaud Scholten
 
PPTX
Mantenimiento preventivo
byveronica_vargas38
 
PDF
autumn inspired showhome interiors
byShowhome Magazine
 
PDF
HD2 Diploma
byEmilia Radova
 
PPT
Presentación1
byrata die antword
 
CURRICULUM VITAE_november_2016
byželjana Rotim
 
Diapositiva proyecto de aula
byValery Alexandra Cabeza Romero
 
Madres
byjuan ortiz
 
portfolio presentatie Arnaud Scholten
byArnaud Scholten
 
Mantenimiento preventivo
byveronica_vargas38
 
autumn inspired showhome interiors
byShowhome Magazine
 
HD2 Diploma
byEmilia Radova
 
Presentación1
byrata die antword
 

Similar to Axiom Proposal

PPTX
Epidemiology of sexual assault
byDr. FAIZ AHMAD
 
PPTX
Nathalie Noret & Gemma Linfoot-King at the 2019 re:shape #PreventSexualHarm c...
byre:shape
 
PDF
Sexual Assault Training (2017)
byArete-Zoe, LLC
 
PPTX
Ft huachuca presentation
byWilliam Harryman
 
PPT
Sexual Assault and PTSD by Laura OBrien
byLaura O'Brien
 
PPTX
Sexual Assault Manual
byHilary Conrad
 
PPTX
Sexual assault 2.22.10
byKaroline Khamis
 
DOCX
AGGRESSIVE BEHAVIORVolume 29, pages 366—380 (2003)Perpet.docx
bynettletondevon
 
PDF
usg-sexual-violence-task-force-report
byZawwar Khan
 
DOC
FinalLitReview
byFallon Comrack
 
PDF
Developing Holistic Approaches: Exploring Sexual Violence at the Intersection...
byhealthycampuses
 
PDF
The care of the sexual assault patient
byTÀI LIỆU NGÀNH MAY
 
PDF
ALC Working Paper No.2 Zoneziwoh Mbondgulo Wondieh
byZo Fem
 
PPTX
Psy492 Module 7 Assignment 2 Worthy D.
bypaxentheos
 
PDF
Sexual assault (2017)
byArete-Zoe, LLC
 
DOCX
Running head VICTIMS OF SEXUAL ABUSE AND SUBSTANCE ABUSE 1.docx
bytoltonkendal
 
PPTX
SV program design PP
byKerri-Michaela Berlin LVN BSPH
 
DOCX
Chapter 6Rape and Sexual AssaultAlvarezBachman, Viol.docx
byrobertad6
 
PPTX
Sexual Assault & Trauma Awareness
byNellie Dennis
 
PPTX
Red Bison Week Powerpoint
byEmily Miner
 
Epidemiology of sexual assault
byDr. FAIZ AHMAD
 
Nathalie Noret & Gemma Linfoot-King at the 2019 re:shape #PreventSexualHarm c...
byre:shape
 
Sexual Assault Training (2017)
byArete-Zoe, LLC
 
Ft huachuca presentation
byWilliam Harryman
 
Sexual Assault and PTSD by Laura OBrien
byLaura O'Brien
 
Sexual Assault Manual
byHilary Conrad
 
Sexual assault 2.22.10
byKaroline Khamis
 
AGGRESSIVE BEHAVIORVolume 29, pages 366—380 (2003)Perpet.docx
bynettletondevon
 
usg-sexual-violence-task-force-report
byZawwar Khan
 
FinalLitReview
byFallon Comrack
 
Developing Holistic Approaches: Exploring Sexual Violence at the Intersection...
byhealthycampuses
 
The care of the sexual assault patient
byTÀI LIỆU NGÀNH MAY
 
ALC Working Paper No.2 Zoneziwoh Mbondgulo Wondieh
byZo Fem
 
Psy492 Module 7 Assignment 2 Worthy D.
bypaxentheos
 
Sexual assault (2017)
byArete-Zoe, LLC
 
Running head VICTIMS OF SEXUAL ABUSE AND SUBSTANCE ABUSE 1.docx
bytoltonkendal
 
SV program design PP
byKerri-Michaela Berlin LVN BSPH
 
Chapter 6Rape and Sexual AssaultAlvarezBachman, Viol.docx
byrobertad6
 
Sexual Assault & Trauma Awareness
byNellie Dennis
 
Red Bison Week Powerpoint
byEmily Miner
 

Axiom Proposal

  • 1.
    PUBLIC RELATIONS PROPOSAL Preparedfor: Dr. Faith Yingling and Dr. Garrett Gilmer, BGSU Community of Care Coalition Prepared by: Lucas Stall, Stevon Duey, Brittany Freeman, and Jessica Struth May 1, 2015 BOWLING GREEN STATE UNIVERSITY COMMUNITY OF CARE COALITION
  • 2.
    TABLE OF CONTENTS Letterto The Community of Care Coalition p. 3 Opportunity Statement p. 4 Situation Analysis p. 5-20 Secondary Research Primary Research Survey Data Focus Groups Interviews Applied Theory Target Audiences p. 21-22 Goals and Objectives p. 23-25 Increasing Brand Message p. 25 Logo Design p. 25 Strategies and Tactics p. 26-30 Promotional Materials p. 31-44 Promotional Literature Gathering Community Partners PSA Video Community Event GSW Writing Assignment Press Budget p. 48-49 Evaluation p. 50 Appendix p. 51-55 Survey Data Secondary Research Sources Focus Group Survey Questions About Axiom Public Relations p. 56-57 Page !2 AXIOM PUBLIC RELATIONS
  • 3.
    Garrett Gilmer, PhD,Community of Care Coalition Faith Yingling, PhD, Community of Care Coalition Terry Rentner, PhD, School of Media and Communication May 1, 2015 Dear Community of Care Leaders, Axiom Public Relations would like to extend a thanks for allowing our team to develop this campaign for your organization. We are humbled to have been given the opportunity to research and plan a campaign for an issue that feels so important to us. Formulating this campaign has been an exciting experience for Axiom because it supports a cause that we truly believe in. We are sure that this proposal will serve as an excellent resource for implementation this year. All of us at Axiom Public Relations know that the research done to support this campaign will be beneficial for your organization as it continues on. Our members will enthusiastically offer our insight as you implement this campaign as you need it. Please do not hesitate to contact us at any time. Wishing you the greatest success, Lucas Stall Stevon Duey Account Executive Asst. Account Executive Brittany Freeman Jessica Struth Director of Community Outreach Director of Creative Communication Page !3 AXIOM PUBLIC RELATIONS
  • 4.
    OPPORTUNITY STATEMENT TheAxiom Public Relations campaign will address the issues of sexual assault on BGSU’s campus and establish a line of communication where victims feel comfortable confiding in faculty and students alike. We will also analyze how sexual assault may relate to misunderstandings and miseducation amongst men. While promoting the Community of Care Coalition, we’ll assist in generating awareness, along with facilitating the learning process as we address sexual assault as a community issue. Page !4
  • 5.
    SECONDARY RESEARCH Suicide andSexual Assault Stepakoff, Susan. "Effects of Sexual Victimization on Suicidal Ideation and Behavior in U.S. College Women." Suicide and Life-Threatening Behavior 28.1 (2010): n. pag. Web. This article describes a direct correlation between sexual victimization and suicidal tendencies. The results of the study described in the article note that adult sexual assault victims are more apt to attempt to commit suicide more than once in contrast to non-sexually assaulted individuals. It also noted that sexually traumatized women exhibited much more violent suicidal ideations/attempts. The article suggests that the most occurrences of rape happen between the ages of 17 – 20 and are perpetrated by close friends or individuals in a romantic relationship. Whitlock, J., and K. L. Knox. "The Relationship Between Self-injurious Behavior and Suicide in a Young Adult Population." Archives of Pediatrics and Adolescent Medicine 161.7 (2007): 634-40. Web. This source used college students (both men and women) specifically for its research. The overall conclusion of the study states that self-injurious behavior (SIB) has a direct relationship with predicting suicide ideation. It also notes that those individuals who admit to both self-injurious behavior and suicidal ideation experience a higher degree of trauma. It is interesting to note that the article does not specify rape as a cause of trauma leading to SIB or suicidal ideation, but it is reasonable to assume that the ‘high degree of trauma’ mentioned in this article could very well come from a past incident of sexual assault. Whitlock, J.L., Eckenrode, J. E. & Silverman, D. (2006). “Self-injurious behavior in a college population.” Pediatrics, 117(6). Statistics on the prevalence and causal factors of SIB in this population were discussed in this study. Among other results, the study reported that the majority of students who reported SIB also reported that no one knew about their behavior and that they did not seek help. The results are critical to understanding that college programs need to develop more effective tools for identifying those students who partake in SIB and encouraging them to seek help. Page !5
  • 6.
    Krebs, Christopher P.,Ph. D., Christine H. Lindquist, Ph. D., Tara D. Warner, M.A., Bonnie S. Fisher, Ph. D., and Sandra L. Martin, Ph. D. The Campus Sexual Assault (CSA) Study Final Report. Rep. N.p.: n.p., n.d. Print. This article looked at the different types of sexual assault (physically forced sexual assault versus incapacitated sexual assault via alcohol/drugs) which yielded interesting results. The results found correlations between potentially risky behaviors, such as parties, drinking, and having more than one boyfriend between the subgroups of sexual assault victims. The results can be helpful in educating awareness and efforts to change the social culture surrounding sexual assault within these contexts; however, this study did very little in considering the resulting trauma of sexual assault victims. Tolin, David F., and Edna B. Foa. "Sex Differences in Trauma and Post-traumatic Stress Disorder: A Quantitative Review of 25 Years of Research." Psychological Trauma: Theory, Research, Practice, and Policy S.1 (2008): 37-85. Web. The primary purpose of this article was to compare the gender differences in relation to PTSD, so it is not directly related to sexual assault and suicide; however, the article does consider sexual assault in relation to PTSD and its effect on both men and women, making the information useful. The information regarding PTSD and sexual assault indicates that PTSD resulting from sexual trauma is very likely for both men and women. The article noted that previous studies report that young women are more likely to experience PTSD than young men. One of the explanations for those findings suggests that women are more likely to experience traumatic experiences (i.e. sexual assault), which can lead to a higher incidence of PTSD, though a study with conflicting findings on this matter was referenced. Another suggestion was that women experience different types of trauma in relation to men, hence the higher incidence of women being more prone to PTSD than men. Page !6
  • 7.
    College Alcohol Abuseand Sexual Assault Larimer, Mary E., Lydum, Amy R., Anderson, Britt K., Turner, Aaron P. (1999) “Male and Female Recipients of Unwanted Sexual Contact in a College Student Sample: Prevalence Rates, Alcohol Use, and Depression Symptoms.” Sex Roles. Vol. 40, Nos. 314. p. 295-308 These University of Washington students researched unwanted verbal and physical sexual contact in a gender neutral way. By eliminating gender, their study found that more men surveyed reported having been a victim of unwanted sexual contact than women. This is an important statistic because many men are perceived to be the perpetrators in sexual assault cases and not often the victim. Sinozich, Sofi and Lynn Langton, Ph.D. (December 2014) “Rape and Sexual Assault Victimization Among College-Age Females, 1995-2013” U.S. Department of Justice, Office of Justice Programs, Bureau of Justice Statistics, Special Report Important statistics regarding the rates of which college-aged women report sexual assault and their perpetrators. Important statistics state women 18-24 are at the highest risk of assault, 51% of rape occurs while the victim is pursuing leisure activities and in this age group the offender was known to the victim in about 80% of victimizations. Tuliao, Antover P., MA and McChargue, Dennis Ph.D. (June 2014) “Problematic Alcohol Use and Sexual Assault Among Male College Students: The Moderating and Mediating Roles of Alcohol Outcome Expectancies.” The American Journal on Addictions. Volume 24, Issue 3, p. 321-328. Tuliao and McChargue explore sexual aggression in college-aged men under the influence of alcohol while also looking at behavioral expectations. Their research concludes that of the men surveyed, many believed that alcohol made them feel more attractive, be better sexual partners and enjoy sex more. They conclude that excessing alcohol abuse and sexual coercion can be related and “increases the likelihood of risky sexual behavior.” (p. 325). Turchik, Jessica A. (2012). “Sexual victimization among male college students: Assault severity, sexual functioning, and health risk behaviors.” Psychology of Men & Masculinity. Vol. 13, Issue 3, p. 243-255 Turchik does a great job addressing the common problems in male association with rape. In most rape cases men are observed to be the perpetrators due to a lack of male rape being reported. Turchik examines the at-risk behaviors like binge drinking and going home with women for sex as putting men at risk of being victimized as well as how men use partying and binge drinking as a coping mechanism after rape. “For instance, a man who is sexually victimized may subsequently experience depression or other psychological problems and begin binge drinking and partying to distract himself. Alternatively, a man who abuses substances and goes home with strangers for sex may be at increased risk to be exposed to potential assailants and be less likely to be able to successfully resist an attack.” (page 244) Page !7
  • 8.
    Wilson, Robin (2014).“Why Colleges Don’t Talk About Alcohol’s Role in Sex Assaults.” Chronicle of Higher Education. Vol. 61, Issue 2, p. A4-A4. This article outlines how social behaviors may put college students, mainly females, at an increased risk of sexual assault. Wilson talks about how colleges seem to try to educate and offer resources on how to handle some aspects of sexual assault but many are afraid to make the connection between alcohol abuse and binge drinking behaviors with sexual assault. The fear in making such a connection stems from shifting the blame to the victims for consuming alcohol instead of the perpetrator for instigating the crime. The article also addresses how male students use alcohol to lower inhibitions to commit rape that may not be typical of a sober person’s characteristics. College Sexual Assault Orchowski, L. M., and C. A. Gidycz. "To Whom Do College Women Confide Following Sexual Assault? A Prospective Study of Predictors of Sexual Assault Disclosure and Social Reactions." Violence Against Women 18.3 (2012): 264-88. Web. A valuable piece of information when dealing with educating peers, teachers, etc. is also understanding who victims are talking to? Who should we give more attention to than anyone else on campus? “According to the National College Women Sexual Victimization Study, 88% of college women disclosed experiences of sexual victimization to peers, 10% disclosed to family members, 4% disclosed to a campus authority, and 1% disclosed to a counselor (Fisher et al., 2003).” Looking at this from a PR perspective, I now know that we as a team need to generate material centered around how you, as a friend, can possibly start a conversation or know how to respond when someone says that they’re been sexually assaulted. Also, there could be a different tactic approach to feeling more comfortable with disclosing this information with someone who is a counselor (more than just one percent.) Schroeder, Lauren P. "Cracks in the Ivory Tower: How the Campus Sexual Violence Elimination Act Can Protect Students from Sexual Assault." Loyola University Chicago Law Journal 45.1195 (2014): 53. This document really outlines the legalities of sexual assault and how universities are supposed to appropriately file and conduct their investigation. I think that this is an incredibly scary process for a victim, having to step forward and report their case. I believe information from this document could possibly serve as a better education piece for instructors or professors on campus. It’s very good to have an understanding of university policy and code in case a victim takes the time to confide in you what happened. Page !8
  • 9.
    Monk-Turner, E., andD. Light. "Male Sexual Assault and Rape: Who Seeks Counseling?" Sexual Abuse: A Journal of Research and Treatment 22.3 (2010): 255-65. Male sexual assault/victimization is more common than we make think. One in every six boys will be sexually assaulted in their lived before the age of 18, as compared to one in four girls before the age of 18. Sexual assault against females is incredibly exponential, especially on college campuses. With more universities having their own on-site counseling center, I found it troubling that: “among treatment programs they surveyed, less than 5% provided services and treatment designed and implemented with male survivors in mind.” I really think there is some room for improvement in that statistic and some new campaign strategies that focus on the male community as well could and can be implemented. Wall, Barry W. "Commentary: Causes and Consequences of Male Adult Sexual Assault." The American Academy of Phyciatry and the Law. (2011): 3. This article helps shed some light onto the social stigmas behind male sexual assault, like: “Male victims may believe the myths that male rape is not as serious as female rape or that they cannot be raped, which can be an additional focus of treatment.” We don’t know if this is a huge problem on BGSU’s campus, but due to the lack of data in men coming forward, I think it’s good to not be inclusive. This article also incorporates a lot about the LGBTQ community and how they’re affected by such things as well. Krivoshey, Mira S., Rachel Adkins, Rebecca Hayes, Julianna M. Nemeth, and Elizabeth G. Klein. "Sexual Assault Reporting Procedures at Ohio Colleges." Journal of American College Health 61.3 (2013): 142-47. Web. This article is a little more “localizing” in how Ohio colleges are conducting themselves when dealing with and reporting sexual assault. I think this is key information in answering specifically Ohio statistics. It also outlines specific procedures according to Ohio law, and as I said earlier, if we want to educate staff here on BGSU’s campus, it’s key information to know how these things are reported/how the university can report them. Page !9
  • 10.
    PRIMARY RESEARCH SURVEY DATA *SeeAppendix for data FOCUS GROUPS Male Focus Group Male college students, a key demographic in this campaign, were interviewed during a 45-minute focus group in which attendees were asked their input on several key topics related to sexual assault at BGSU. Before taking part in the discussion, attendees were asked to complete a six question survey, answering yes, no, or not applicable. The focus group was then conducted as an open forum in which four respondents had a conversation facilitated by one moderator. Important findings from the survey resulted in one person out of four noting that he had abused prescription drugs with alcohol. Another important finding was that all four respondents stated that they were unsure about the validity of statistics about men who are sexually assaulted despite information given to them in the question. After completing the survey the group began discussion. During this session, the respondents were asked why they would intervene if they observed sexually aggressive situations. The general consensus was that if the behavior was deemed unacceptable by the majority of persons, intervention would be necessary, however, these men did not feel safe antagonizing a verbal or physical abuser. One respondent was quoted as saying that he would intervene if absolutely necessary, “but I don’t want to.” This response led to to a follow up question for the group about whether or not they would address male friends who exhibit aggressive behaviors. One male respondent stated he would without a doubt intervene as soon as possible if a friend were being aggressive. Another stated he would not want to make his friend uncomfortable in a large social gathering and would instead later try a softer approach once they were alone. He said he would not be comfortable calling the friend out when the behavior occurred. A third respondent said he would offer alternatives to his friend to remove him from the situation such as leaving to get something to eat, etc. This showed that someone actually had some basic knowledge of bystander intervention, maybe without knowing it as such. Page !10
  • 11.
    When asked whymen don’t seek resources or training on sexual assault prevention or bystander intervention, respondents stated that most men don’t think it will happen to them or that it applies to them. “Men don’t go out thinking they will be this guy,” one person said. Another person said that the university should be teaching men to not put women in these situations and instead of teaching women how to not be victims. It was also stated that men probably report assault against themselves less because they brush it off, thinking it’s not important. They also don’t know how to identify sexual assault, and feel that the definition of consent seems arbitrary and “a piece of the larger problem.” To begin educating men about sexual assault and consent, these respondents offered their advice on how to approach men in an effective way. One respondent said that having a mandatory session that all students or certain groups of students attend may be “heavy-handed, but it works.” This person cited that he attended a Greek Life event for 200 chapter presidents in which he felt was very effective. Another person, however, said that there are deficits in a “one size fits all” program and that there should be alternative formats available. With these responses, we believe it is in the best interest of the Coalition to provide a male-education based campaign that aims to generate awareness about sexual assault, consent and bystander intervention targeted toward this key demographic. Female Focus Group Female college students, a key demographic in this campaign, were interviewed during a 45-minute focus group in which attendees were asked their input on several key topics related to sexual assault at BGSU. Before taking part in the discussion, attendees were asked to complete a six question survey, answering yes, no, or not applicable. This focus group was then conducted as an open forum in which six respondents had a conversation facilitated by one moderator. Important findings from the survey resulted in all six women stating that they did not believe that BGSU has the proper resources to handle a sexual assault complaint. Five out of six women stated that they would be willing to attend a bystander intervention training program on campus and all six women responded that they would be willing to make time to attend an event that raises awareness of sexual assault. After completing the survey the group began discussion. This group of women were asked to define sexual assault and were able to identify various forms of consent, revocation of consent, silence, and how alcohol may act as a catalyst for these situations. They did agree that consent can be a tough subject to define because many people have many different ideas of what consent is. This could come from entertainment media, relationship expectations, pornography and changing definitions based on Page !11
  • 12.
    different scenarios. Thiswas important information as even though these women were in agreement, they did express concern over how the larger population defined consent. These responses prompted a follow up question in which they were asked who they felt were well-educated about sexual assault and consent. Student leaders were mentioned as being well educated due to attending more programs than the average student, but they felt that there was a gap in education for those who are not active members or leaders of student organizations. Suggestions of a mandatory education program were made and that BGSU’s academic structure was not being utilized to tackle a subject that affects many of it’s students. One person stated that she did take online training but did not feel it was effective because it is possible to click through the questions without focusing on the content. When asked what forms of education they felt would be more effective, some respondents stated they would like to see lectures or sessions held in person but with subgroups or friends to increase comfortability. Other respondents expressed dissatisfaction with the idea of separated education programs stating that men should have to see the affects of their actions and that men may not take it seriously. It was also noted that attending sessions with friends or social groups could be ineffective due to similar values and ideologies on certain issues. Lastly, when asked about their opinions and knowledge of the resources available to sexual assault victims, respondents were dissatisfied with the current options provided by the university. All six women said they only knew of the Counseling Center as a resource on campus. One respondent was upset that BGSU doesn’t offer rape kits on campus. Another person said that she is hesitant to call police out of fear of getting in trouble for things like underage drinking as well as feelings of judgement based on race or gender. Final remarks about how to improve resources on campus led to a discussion of providing a physical office or place on campus for victims to go and availability to counselors 24 hours per day within residence halls. These women want more information about sexual assault on campus as well as more conversations geared toward all students as soon as possible. “The statistics aren’t rare so it should not be too much to ask,” one person said. With this information we believe that it is important to generate more awareness on campus about sexual assault and the definition of consent. By increasing programming endorsements by the Coalition to take a stance against sexual assault and distributing more information, we believe the Coalition can accomplish these goals. Page !12
  • 13.
    Bystander Focus Group Thebystander focus group consisted of nine individuals, all female, despite the discussion being open to anyone who wanted to participate. During a 45-minute focus group, attendees were asked their input on several key topics related to sexual assault and bystander intervention at BGSU. Before taking part in the discussion, attendees were asked to complete a six question survey, answering yes, no, or not applicable. This focus group was then conducted as an open forum in which the nine respondents had a conversation facilitated by one moderator. Important findings from the survey resulted in everyone stating they felt they were part of a community or family at BGSU, that BGSU has the proper resources to handle complaints, and that sexual assault is more than intercourse. Two out of nine individuals responded that they did not feel like they had a faculty or community member who they would feel comfortable confiding in regarding sexual assault. The majority of respondents said that they would be willing to go to bystander intervention training. Five out of nine said that they did not feel adequately educated on how to intervene in a sexual assault situation. Responding to the first question, a few of the individuals in the group said that they would be willing to help a girl who was intoxicated and alone, but that calling an ambulance for her would be a worst case scenario that might not happen due to the fear of getting people in trouble for underage drinking. In this scenario they also said that if a guy came up to her and acted like he knew her, most people would not question him. In responding to the second situation of what they would do if they saw a guy carrying away an obviously intoxicated woman, majority said that they would not intervene alone, but they would be more willing to step up and question him if they had friends to back them up. When asked about whether they think bystander intervention is effective and what makes people uncomfortable in stepping up, the major factors discussed were a lack of a personal relationship with the victim, second guessing whether it is their place to take action, and that some people think someone else will intervene first. The question was put forth, “where are her friends and why didn’t anyone stop it?” when a particular sexual assault incident at Panama Beach that was shared via Snapchat was brought up during discussion. The pervasive act of victim blaming, such as calling victims ‘sluts’, was also brought up during the discussion about the Panama Beach incident. There was consensus among the group that encountering forms of sexual assault (unwanted touching of body parts such as having their butt being grabbed) and guys who disregard women voicing their displeasure at such contact was commonplace if they wanted to go out to the bars. They also made a point that men have an Page !13
  • 14.
    ‘entitled’ view ofhow they treat women which leads to these actions and the belief that “pretty” girls or girls who dress a certain way are asking for their attention. The group agreed that men are not taught how to interact with the opposite sex the same way women are. They recounted how their parents taught them various ways to protect themselves from men who might take advantage of them, but that men are never taught what is proper and what is not so they just assume they can do what they want. The idea that bar staff and bouncers don’t take unwanted sexual contact seriously at their businesses was mentioned. Approaching the bars to get involved in taking a stand against unwanted sexual behavior was suggested as well. When responding to the question “What incentives would be required for you to undergo bystander intervention training”, popular answers were to find group leaders, make bystander training a part of freshman opening weekend, having resident assistants have hall meetings, make them a part of Greek life, and making sessions mandatory for athletes. It was also suggested to frame bystander intervention training as relatable and interesting and given by someone with personal experience with the issue, rather than being educated by administration or faculty who can be seen as disconnected or patronizing. *See Appendix for focus group questions Page !14
  • 15.
    INTERVIEWS Mary Sue Dohoney,Probation Officer, Bowling Green Municipal Court Mary Sue Dohoney is a probation officer for the Bowling Green Municipal Court and has worked with Bowling Green State University for several years by providing community service labor at events and working in conjunction with the Wellness Center. Dohoney stressed that alcohol was the biggest factor in the cases that she sees. Individuals of both genders will get drunk and proceed to engage in risky behaviors (going home with someone they don’t know, unable to recall how they got somewhere or who they had sex with, unable to recall if they had sex, etc.) that can contribute to sexual assault. She wanted the misperceptions that men have regarding alcohol to be dispelled, namely their reasoning that alcohol makes them more attractive to women. Dohoney made it clear that more male education on how not to be rapists was needed, but also stressed that women need to be educated as well. She said that women need to look out for themselves because no one else will, which is a cultural concept that needs to change. Her suggestion was for women to have “a plan” before they go out to the bars, take their girlfriends, and to look after each other. Dohoney also emphasized that both genders need to have better awareness about personal alcohol limits, consequences of risky behaviors associated with alcohol, knowing when sex becomes sexual assault, and recognizing the signs that someone else might be in trouble. Dohoney’s impression of the sexual assault issue relating to college campuses starts with alcohol and a lack of understanding of consequences of their actions. Her logic is that if you target men and educate about alcohol awareness, the fight against sexual assault will be much more effective. Julie Broadwell, Program Manager, Wood County SAAFE Center Julie Broadwell has been working with victims of sexual assault for the past 21 years and expressed her sincere want for real cultural change here on BGSU’s campus, specifically concerning male education and sexual assault. Broadwell makes a clear point: that sexual assault is not just a women’s issue, but something that affects us all. Change here on campus begins at the cultural level, where we as a campus, begin to address the behaviors and actions of those around us. Broadwell says that change starts at changing our language as well. “Thoughts become words and words become action, change their thoughts and change their words,” said Broadwell. Page !15
  • 16.
    Broadwell firmly believesthat a reduction in sexual assault starts with the simplicity of addressing language that demean females, especially language conversed by men. She proposes that we create relationships and connections with male organizations on campus that further involve them in bystander intervention training seminars and personal discussion activities. It’s about “getting men involved in the movement; it will fail if you don’t get men involved.” Broadwell says that the majority of bystander intervention attendees are female, whereas that is not the real issue here. The issue is men taking advantage of women who are in compromising states, i.e. by themselves, intoxicated, etc. For this campaign to be tactful, she proposes that we look for the leaders on campus, who are men, who also head these all-male organizations. Having constant female attendance to these events are of course affective, but not instilling change where the campus needs it most. “Men think, ‘I would never rape a woman,’ [but] it’s a matter of finding the right people to lead and to step up. Find the men who are respectful and believe that. FIND THE LEADERS! Find someone who will do that work…” Broadwell said. Broadwell wants to men to engage in meaningful dialogue: “These conversations should be about what words, actions and behaviors women are exposed to on a daily basis. Honest conversation between men and what these things mean to women.” She believes that the Coalition can and should help foster these environments, because it’s these words and these cultural “norms” that trickle down into acts of sexual violence. “We’re not just talking about rape…it’s also the behavior leading up to that,” she said. As stated before, Julie Broadwell has been working with the SAAFE center for over 20 years now. Their entire organization is based on creating awareness, but it’s just not working the way they want it to—sexual assaults and rape are still a common occurrence in Bowling Green. Broadwell says that it’s all about the approach in how we interact with students concerning these issues. “If your campaign uses words like sexual assault ‘awareness,’ or ‘education,’ you’re doomed.” She stresses the idea that using words such as this are turn-offs to, not only students, but all people who she has worked with. Solving an issue starts with a candid conversation that people are interested in and want to be engaged in. In Julie Broadwell’s eyes, cultural change is possible, especially if we pinpoint it right here at BGSU. We can change the acceptance of language on our campus and in our community. But it all starts with men educating themselves and understanding their actions. Page !16
  • 17.
    “If all thewomen who were violent, or who perpetrated violence, stopped, look what our world would look like--it would be little change. But if all the men stopped perpetrating violence, there would be the real difference,” Broadwell said. If this campaign were to design anything around male education, Broadwell expresses that these educational programs also need to be sustainable ones. She believes that if programs die or simply stop, then the conversation also dies, and anything that was worked towards to make a difference will be lost. But limiting sexual violence and sexual assault starts with the male community, and engaging in real dialogue with how they treat, view, and talk to women. Amanda Addy, Alcohol and Other Drug Prevention Specialist for BGSU Counseling Center Amanda Addy has been working with students at the BGSU Counseling Center for two years, and believes that a culture of care can be possible on BGSU’s campus if genuine communication is facilitated between faculty and students. However, Addy believes it can be difficult to make resources known to students who are struggling with issues related to sexual assault, drug and alcohol abuse because of the nature of the topics. “Sometimes it’s difficult because you want to empower students, but you don’t want to put students off, especially if they’re not ready to talk about their issues,” she said. “Students usually come to us.” Addy says that the best way to promote campus resources is by creating an environment in classrooms and on campus where space is made for students to have conversation that is genuine and open. “We need to be more vocal and visible,” she said. Addy feels that this generation of students is already educated about drugs and alcohol, and that the way to reach out to them is by being genuine, honest, and hearing what they have to say. “Talking at them isn’t going to help. We need to ask them why they are using instead of telling them not to. It doesn’t work that way.” Although she believes a community in which students feel cared for and not alone may reduce substance abuse, she feels there will always be students who will want to be experimental. Addy believes that a good tactic is to reach out to students before they get too far in to their BGSU experience. “Reaching out during orientation and first weekend programs would be most helpful,” she said. Page !17
  • 18.
    Working at thecounseling center has given Addy insight that is unsurprising- that alcohol is the biggest issue on BGSU’s campus, with marijuana coming in as a close second. Prescription drugs, according to Addy, don’t seem to be a large issue, as students very seldom report their use. “It’s hard to determine how widespread the use is because students aren’t cooking or snorting prescription drugs,” she said. “It’s not a big enough problem.” Addy’s experience has also taught her that alcohol and drug habits among students don’t seem to have any gender differences- as she said, substance abuse is “an equal opportunity.” Another unsurprising insight from Addy is that alcohol seems to be the most common substance linked to sexual assault; but, she believes that sexual assault could be prevented if students start to understand how alcohol affects their behaviors and actions. In order for sexual assault to prevented, it must be defined. Addy’s opinion is that although the majority of sexual assaults are male to female, it can happen to anyone. “Unfortunately, it’s harder for males to come forward, and it may happen more than we know.” Part of Addy’s job when working with students is helping them choose healthy lifestyle alternatives to substance abuse; Addy believes that these same alternatives can be helpful to victims of sexual assault. Options such as going to a support group and choosing to be around supportive friends and family can be a part of the recovery process. Holly Bird, GSW Instructor and Faculty Learning Community Member, BGSU Holly Bird is a GSW instructor at BGSU as well as a member of the faculty learning community. Holly believes in the Community of Care and thinks that implementing an institutional approach to education students about sexual assault and rape culture could be beneficial to the community at BGSU as well as a stimulating assignment for students. Holly suggested developing a research-based assignment for students in GSW courses that would probe them to consider how students and academic officials encounter the issue of sexual assault on campus. By engaging students through a formal writing assignment, students can learn first hand the factors that lead to sexual assault as well as the national or local trends seen in cases reported. Holly said that implementing this program would be beneficial and completely feasible. There is relatively no academic red tape involved in beginning this thematic writing program. The Coalition would merely need to contact GSW instructors and present them with the proposal. Because there are already GSW professors, such as Dr. Susan Carlton, who have conducted research on sexual assault and rape culture, it appears that there would already be interest in this assignment for students. Page !18
  • 19.
    Recommended contacts withinthe GSW department include: Cheryl Hoy (GSW Department Chair): [email protected] Dr. Cynthia Mahaffey (GSW Instructor): [email protected] Dr. Susan Carlton (GSW Instructor): [email protected] Katherine Jurak (GSW Instructor): [email protected] Holly Bird (GSW Instructor): [email protected] *Please reference GSW Writing Assignment on page Page !19
  • 20.
    APPLIED THEORY Social CognitiveLearning Theory This Axiom Public Relations campaign is based around the Social Cognitive Learning Theory, which states that behaviors are influenced by internal, as well as environmental factors. For instance, a certain behavior will be performed if the positive outcome(s) will outweigh the negative ones. If someone has not performed a particular behavior yet, then the perceived positive and negative outcomes are based upon the outcomes experienced by others who have performed such behavior(s). We can put this statement into an example that relates to sexual assault. Imagine a college town, in which a large group of students are having fun at a local bar. One girl appears to be alone and intoxicated. A young man thinks she is attractive, engages in conversation with her, and eventually becomes sexually and/or verbally aggressive towards her when she refuses his advances. According to Social Cognitive Learning Theory, a person or persons who witness this behavior may or may not act depending on internal and environmental factors. Also, a person or persons may not act unless someone else does, and/or experiences a positive outcome first. If one person steps up and is able to diffuse the situation, then others who have witnessed this behavior and the positive outcome are then more likely to perform the behavior themselves in the future. Thus, resulting in more individuals willing to perform bystander intervention behaviors. With this theory in mind, we have designed a campaign that targets likely individuals to act as leaders, who will serve as positive behavioral role models for others. Leaders who successfully complete bystander intervention training sessions and actively use those tools around their peers can influence others who look up to them to perform those same bystander intervention behaviors. This process will then lead to even more individuals seeing these behaviors implemented, and will eventually result in a culture shift from one unwilling to intervene, to one that is supportive and active in creating a community of care. Page !20
  • 21.
    TARGET AUDIENCES The BGSUcommunity consists of both on-campus and off-campus students. Off-campus students could have a higher susceptibility to go unmonitored for drug and alcohol use, due to currently living in their own private housing facility and not being monitored by resident life staff. Off-campus students also go unmonitored by friends (lack of roommate living in same quarters) when they begin to experience suicidal tendencies or symptoms of depression allowing them to become more socially recluse. Gender is the most prevalent demographic segmentation when addressing the issues of alcohol & prescription drug abuse, along with suicidal tendencies, and sexual assault. Age is also a contributing factor to what specific ages students are participating or affected by these issues. Sexual orientation and race play into how particular students, once again, participate in or are affected by these issues. There is also a need to develop segmentation amongst students, faculty, and community member business owners that could contribute to progressing our campaign. Social Norms • Alcohol abuse can be perceived as a “social norm” therefore more students will feel the need to participate. • Some students also feel as though prescriptions drugs, specifically stimulating prescription drugs are of “no danger,” this of course is not the case. • It is sometimes deemed inappropriate to discuss sexual assault or mental issues in society; this is a social norm of embarrassment or shame that needs to be reversed. • Being a bystander in fear of retaliation from aggressive parties or apathetic views about certain situations and how they are not directly affected by them At-Risk Behaviors Binge drinking and over consumption of alcoholic beverages are the leading cause to sexual assault occurrences (studies have proven men feel more attractive and able to sexually perform when intoxicated,) this could lead to the progression of sexual assaults or rape. Alcohol is a substance that leaves both men and women sexually vulnerable. Alcohol and binge drinking/getting black-out drunk, lead to being in places that could leave you personally vulnerable. This then allows for issues of depression and prescription drug abuse to take place in the victim's life. Reducing Risk Abstaining from alcohol abusive behaviors like binge drinking will reduce risk of sexual assault or other adverse health effects. Keeping attention on the behaviors of friends and those around them in social settings to divert risky situations from occurring. Page !21
  • 22.
    Existing Attitudes andBeliefs • Some may believe that sexual assault only matters to the parties directly involved (the victim and perpetrator) • Students may not see binge drinking as an adverse health behavior that can also become a contributing factor leading to sexual assault or rape • Those who do not understand mental health disorders or take them seriously • Misunderstanding about the effects of prescription drug use to those who are not prescribed by their physician • Faculty who believe they cannot offer students adequate advice or guidance because of their professional standing, the amount of students they have or their inability to detect students’ risky behaviors Chosen Segments 1. Greater BGSU Community: expand awareness of the Community of Care Coalition and its goals 2. Students who binge drink: educate students about the affects of alcohol on behavior and what actions are considered sexual assault 3. Male BGSU students: correct misperceptions of sexual assault amongst men 4. Bystanders (this includes witnesses in these environments, along with faculty and staff in the classroom): provide bystanders with education and ability to intervene in sexual assault scenarios and increase their willingness to do so 5. All BGSU students: promote campus resources to those who engage in high-risk behaviors that may lead to sexual assault or as a means to cope with sexual assault We have developed a pledge and logo that will be applicable to all students, faculty members, community business owners, and all community members alike. It is our goal to implement this pledge to include as many segments as possible to create an all encompassing community of care that leaves out no one and can serve as the foundation for the coalition’s continued existence and success in preventing and offering resources to victims in the future. This developing message that could be incorporated into a logo or tagline is something that can be applicable to organizations all across BGSU’s campus. It will also be something applicable to the City of Bowling Green businesses and partners to truly FULLY extend the message of the community of care. Page !22
  • 23.
    GOALS | OBJECTIVES Alldata points collected are in reference to the 2013-2014 ACHA-NCHA II report. All specified goals written below would then be measured by the upcoming 2015-2016 ACHA-NCHA II report. GOAL: TO EXPAND AWARENESS OF THE COMMUNITY OF CARE COALITION AND ITS GOALS FOR BOWLING GREEN STATE UNIVERSITY • Increase the percentage of students who recognize the Coalition of Care and its purpose by 20%. • Plan and execute 1 campus event sponsored by the Community of Care Coalition. • Sponsor 5 campus organization events. • Increase campus organization partnerships by compiling emails of student leaders on a ListServ that delivers information about upcoming bystander intervention workshops and other various programs. • Increase coalition logo placement in 4 circulating print materials students interact with. • Implement an interactive media and print media campaign. • Host one event that incorporates the BGSU community, to further expand on the Coalitions services and increase brand awareness amongst these community members. • Create/develop a contact list of 10 male centered organizations, to further expand educational efforts to male community members concerning the issues of sexual assault. GOAL: TO EDUCATE STUDENTS WHO BINGE DRINK (CONSUME 7+ DRINKS IN ONE SETTING) ABOUT THE EFFECTS OF ALCOHOL ON BEHAVIOR AND WHAT ACTIONS CAN BE CONSIDERED SEXUAL ASSAULT • Decrease the percentage of students who report having 7+ drinks from 43% to 39%. • Increase the percentage of students who are interested in receiving information on alcohol and other drug use from 25% in to 35%. • Increase the percentage of students who have had a friend tell them when they’ve had enough to drink from 35% to 40%. • Decrease the percentage of students who report doing something they later regretted from 42% to 38%. • Decrease the percentage of students who report having sex with someone without their consent from 1% to . 5%. • Decrease the percentage of students who report being sexually touched without their consent from 7% to 4%. • Decrease the percentage of students who report someone having sex with them without their consent from 2% to 1.5%. • Increase the percentage of students who keep track of how many drinks they consume from 53% to 60%. • Decrease the percentage of students who report being verbally threatened from 25% to 20%. Page !23
  • 24.
    GOAL: TO CORRECTTHE MISEDUCATION OF SEXUAL ASSAULT AMONGST MEN. • Develop one sexual assault education video, featuring men, to increase sexual assault education amongst the male demographic by obtaining 1,000 views before the 2016-2017 academic year. • Increase the number of literature pieces to educate men concerning sexual assault by introducing 3 new print campaign materials. • Increase the percentage of BGSU students who take the “It’s On Us” campaign pledge by 5%. • Register 50 males at bystander intervention training sessions during 2015-2016 academic year. GOAL: TO PROVIDE BYSTANDERS (STUDENTS, FACULTY, STAFF) THE EDUCATION AND ABILITY TO INTERVENE IN SEXUAL ASSAULT SCENARIOS AND INCREASE THEIR WILLINGNESS TO DO SO. • Increase the number of “Bystander Intervention Workshops,” hosted by the Wellness Connection to two sessions a semester. • Increase percentage of students who have received information on sexual assault/relationship violence prevention from 68.5% to 75%. • Increase the percentage of students who would like to receive more information on how to help others in distress from 38% to 46%. • Increase the percentage of students who have had a friend tell them when they’ve had enough to drink from 35% to 40%. • Obtain 500 signatures on the Wellness Connection’s Bystander Intervention Pledge. GOAL: TO PROMOTE CAMPUS RESOURCES TO THOSE WHO ENGAGE IN HIGH-RISK BEHAVIORS THAT MAY LEAD TO SEXUAL ASSAULT OR AS A MEANS TO COPE WITH SEXUAL ASSAULT. • Increase the percentage of students who seek help through the BGSU Counseling Center by 10%. • Increase the percentage of students who utilize resources from the Falcon Health Center by 10%. • Increase the percentage of students who report receiving information about sexual assault/relationship violence prevention from 69% to 75%. • Increase the percentage of students who are interested in receiving information about sexual assault/relationship violence from 34% to 40%. • Decrease the percentage of students who report considering suicide within the past 12 months from 7% to 4%. • Increase the percentage of students interested in receiving information about suicide prevention from 33% to 45%. • Increase the percentage of people who are interested in receiving more information on depression/anxiety from 38.5% to 50%. • Increase the number of students interested in receiving more information on stress reduction from 43% to 55%. Page !24
  • 25.
    • Increase thepercentage of students who utilize the LGBTQ+ Resource Center by 5%. • Decrease the percentage of students who report feeling that things are hopeless from 51% to 48%. INCREASING BRAND AWARENESS For the Community of Care Coalition to be a successful campaign, there must be a high emphasis on developing a brand for this organization. By further increasing your presence on campus, interacting with students, and implementing logo placement; the BGCCC will soon become an immediate top of mind solution for any issue arising on BGSU’s campus. Developing programs for the Coalition will not have to be an ongoing endeavor, but within the first few years of the BGCCC’s launch it will be essential that messages are developed around this new idea so that we can become a resource recommended by all faculty, staff, and students. By advertising the BGCCC, we will increase the amount of information students receive concerning sexual assault, and/or physical and mental health issues. LOGO DESIGN Axiom was presented with several logos and designs, given to us by Lona Leck, the Assistant Director of BGSU Recreation and Wellness. After analyzing the concepts, our group went with the Community of Care Coalition logo featuring the heart that is met by the two holding hands. This design resonated deeply with our group members. We believe this to be an aesthetically pleasing and topical logo that could be easily placed on any/all of the coalition’s materials. We believe that this logo really embodies the spirit of the Coalition. The heart naturally symbolizes love, while the joining hands bring an essence of togetherness and care. With the logo being so concise, it’s more of a “symbol” that could further embody a message and brand as the Coalition grows stronger and more recognizable. It is by our conclusion that this logo would be the most ideal for the Coalition to move forward with, which is why it has been chosen to be featured on all of our branding materials. Page !25
  • 26.
    STRATEGIES | TACTICS StrategyTactic Information and Contacts Expand recognition of the BGCCC’s logo/branding material to further advertise their resources Placing the logo on events sponsored by partners, such as the Wellness Connection and Counseling Center. Marketing material (brochures, posters, etc.) created by marketing students, advised by Lona Leck. Endorse Sexual Assault Awareness 5k in April, by placing logo on posters Have a booth or table staffed by a Coalition representative at Sexual Assault Awareness 5k to answer questions and distribute literature Brochures printed containing information on male education about Sexual Assault Chalking BGCCC logo/taglines around campus Place logo on Stall Talk posters Social media campaign: have campus organizations share logo or link in posts for partnered events, directing traffic to coalition’s pages Place logo as profile pictures on twitter/Facebook pages Place logo advertisements at university athletic events David Theby, Dir. of Marketing and Promotions (419) 372-7093 [email protected] Page !26
  • 27.
    Set up tableat Recreation and Wellness “Late Night Events” to distribute materials with logo Set up table in BTSU during April for Sexual Assault Awareness month Printed banner with name and logo Estimated $150 Promote bystander intervention sessions at Suicide Prevention week events (2nd week of September) Resource Card distributed to faculty be hung in offices Set up table and BGCCC pledge banner with brochure material at 2015 Health Fair Distribute printed stickers at campus events and bystander training sponsored by the coalition Quote: $206.00, https:// www.stickermule.com/ products/rectangle-stickers Distribute buttons at campus events and bystander training sponsored by the coalition $198.00 http://www.purebuttons.com/ Promotional-Products/ Custom-Buttons Logo placement on 21st Birthday email blast Develop PSA video to educate men on sexual assault Recruit fraternities to play video at meetings Cost of video development: $150 Page !27
  • 28.
    Recruit male campusorganization leaders (greek, academic, professional, athletic, etc.) to be featured in video See contact sheet Video displayed on website Video shared on social media sites (Facebook, twitter) Short vignette features from video posted on Instagram Video editor will pull short : 10-:15 clips from PSA [included in video price] Show video at Vanguard January meeting. Dr. Michael Brown, [email protected] Promote video as a Valentine’s Day piece, “How you should treat your sig. other this valentines day…” Display video at “Late Night at the Rec” events Display video again at an athletic event(s). Partner with ROTC instructors/ classes to have the video played during the year academic. Have the video played at the bystander intervention workshops. (Applicable for every meeting.) Page !28
  • 29.
    Gala event topromote coalition and engage community Host Gala in the Multipurpose room of the Student Union that incorporates art from students and poetry performances from “The Vagina Monologues” Student art contest with sexual assault/domestic abuse theme (prize $200 and a small trophy) Revenue: Solicit trophy sponsor Rent Multipurpose room: $60 Drinks, Snacks, Decorations: $689.06 Award BGSU Cares pin to student nominees Photo etched pins through crownawards.com with BGCCC logo Quote: 50 pins for $180 Sell tickets for Gala at BTSU and the 5k ticket revenue: $5.00 per ticket Promote event during bystander intervention sessions presented at organization meetings, i.e. personal invitations Promote via campus update, campus email, social media, window painting, chalking Distribute printed materials to increase recognition/ awareness Male targeted brochures and posters Male to male educational messages All audiences BGCCC brochure/ poster Page !29
  • 30.
    Distribute materials atCampus Fest, Rec and Wellness booth Inserts in New Student Orientation packet Place brochures at event booths/ tables Place posters in campus buildings Place posters at community partner establishments Bars, Restaurants, etc. Distribute at 2015 Health Fair Distribute stickers for patrons of ride share cabs as part of “Swallow your pride, call for a ride” program Suggest logo placement at downtown bars on TVs during Sexual Assault Awareness Month Page !30
  • 31.
    PROMOTIONAL MATERIALS PSA PosterCampaign - generate awareness and conversation amongst men about sexual assault Page !31 IF SHE CAN’T SAY YES, Any form of sex without verbal consent is rape. Support the BGSU Community of Care Coalition and attend a bystander training session. Learn how YOU can stop sexual assault before it happens. Visit us online at www.bgsu.edu/CommunityOfCare THERE IS NO GUESS. SHE’S NOT SENDING MIXED SIGNALS, Verbal harassment can be sexual assault. Respect her right to say you’re not her type. Support the BGSU Community of Care Coalition and attend a bystander training session. Learn how YOU can stop sexual assault before it happens. Visit us online at www.bgsu.edu/CommunityOfCare SHE’S SAYING NO.
  • 32.
    Faculty Resource Card- a printed resource card to be displayed in offices on campus Front Back Page !32 Resources The Wellness Connection [email protected] 419-372-9355 Falcon Health Center 419-372-2271 Community of Care Dr. Faith Yingling 555-555-5555 Dr. Garrett Gilmer 555-555-5555 www.bgsu.edu/CommunityOfCare Please hang this card in your office as a resource for students and yourself.
  • 33.
    Male Education BrochureTemplate - a male-centered educational brochure about sexual assault Page !33 Perosto Consed Harassment Perit iuscipi smodolo rercidui tisit accum deliqui eugait lum zzrit utpat lor- em vel utate dignim vel ex endit velit ea feui tat prat, sim acilis aut ea facipsum zzriureet nullandre dolore corem nonse tat atue et am dipissi. Dolore ex el ut vulluptate dio do dolestrud del utpat, corer si tionsecte tat at. Re del il ipit num aut vele- nibh eliquamet incilluptat. Ut prat. Ut adit aute con utpat, sequipit accumsa ndipis dit nostrud ming Si. It deleniam, sumsand- iatie do consed mincipit, volobor tionulputat. Init at. Ut wis ea commod dolorem zzrit nos el ut luptat. Duissis alisci blaor sum aci blamconse venim zzrilit veriure ratuerostrud. Clean the Air Bor acin ercincinibh ea feugiat, quiscil issequat. Ugiam zzrit nummod etum nim esse ea faccum doluptate con veliquam, commy non ullaore eu faccummy nulputpate mincin henim dolore vole- nit irilissim zzriurer sustrud magnim dolortis del deliquisim nim in henim vullute vulput et nostis alit, quisl ulla feuguer in henis digna aliquam vel irilit euis aut luptat. Put dit wis nul- putatum volore magna. Feuguer sequisi. Ectem essim ing exerilisi. Lore feugiat, consectem ver amconse exeriurem qui ea feugue faciliq uatumsan hent nummy. Touching Tie el dignit vel duipit lor sit inisit adionsequat ut ilit irilit, quat, quipit lor seniatie vel utpat, quiscin hendre minit, conulluptat, veniatinibh eui tet, si. Ut iriusto eu faci tem augait autem zzrilit, quatie magnit in vero odolore tisis doloborper sim inim il ulla conulput lor sis augiat vel eumsandre magnim doluptat augue magnisi. Duis el iusciduisit lan utet prat ut autpat vel in ullan volenisit volesto erostrud modoloborer augait num velit acip et, vulpute feu feummy nisit ad dignisisit utatis nosto etum acid- unt lore feui tie modit veliquam iustie veros exeraesto et venibh ero do conulpute min verilismolor sustrud doluptatie. Verbal Enis do do odolore tatinci liquip etum zzrit nonse- quamet lam, quis dignim quipsum init ut am, velit iriuscidui et lorperos digniam dolorerci eugait ex enit iriusci tatin elesequi tem quipit vulla coreet utem quam, volenibh ent luptat aliquat. Rud tat. Liquam, sustisci te feugiat, coreet in utpate veliqui blamcore velese tis- molu ptatin vercill andre- ros exeros nulla faccummy nit am num quamconulput wis dipsusc iduisit luptat. Dui bla commolut laorer se cor alis aliquam, si ex estrud digna adit ad min ercip ea facincidunt non- senibh et augait in euis ex euguer summy Elent duipis am iusci erit auguerostis accum ip elesse molor aut utet dolent nis dit ut autpat. incincipis nullaor sim. Susciblafaccumsandre Commolore Lorsum eugait lore ent illandi onumsan utatinit la faci eliquis delenisl eugue commolore eu feu faccum verat. Iquam dolobore dolor sim verosto dolobore vel utat dolore er summod magnis ea faccum nonulla facip elit. Verosto Tem irit am veliquat. Giamet, sectet, susto eum nulputat prat. It acing estrud magna feuis nim ipsum iliquipit vel ut at. Met dolobor inismod olortie faccummolore tin volore exer amet amet iurem nos digna adiat, si tet. Seeking Help Recognize your actions Ommy niatuer sequisis nonsecte dolobore. Ecte dolore vullamet velent lamet, conulput acilla consectet incipit ver adigna aci blaore modit ullut ullan essi. Raesecte tetummy nit irit ad delit ilis eu feu- gait ute dolenim nulluptatem qui. If you have experienced unwanted sexually agg or forced sexual situations, you may have been Consent: Making a difference by knowing the difference Alissequatumadionseddolorperaessimilismolortisi. Resources • Office 1 • Times available • who to see • Office 2 • Times Available • Who to see • Online Resource 1 • web address • Online Resource 2 • web address It’s our problem too. Ut inim in ut utpatuerci eugueros do odolor si. Facip etumsan eu feu facip ea accum quat nosto enit ad delent velent acipit ad modit ut ip esting ea faccum vero od eum diamcor perosto consed eugiam, vel ut incil ut num illa faciliq- uat ad magnim iurem ea feum qui bla adit lam accum nulla facinibh essi tat utatetum quipsum- mod dunt am non ex ese cortisl eugiam duissenis at aute dolobore tatum quat. Ut alisisi. • Ridebis, et licet rideas. adionse eu feum at. Ut utat alis ad enim velis nul- lam, corem nos ad. • Quatum dolorem iriliquat. Ut nit acipiss ismodit vel iuscillaore dip etummod ionsecte feumsandigna faccummod el ut la auguerit wisi er sisit alit nos nit ing etuerit adip estrud eum alit nullaor percillut vulpute modiat lum euip eummy num- my nonsequatie eugiam, sit acinci blaortie minim ver illam nonsectem zzriusto dolorpero odit, si. • Erit laorerostrud dit pratue tis del dui blam dolorem irilla commy nullam aliquatet ea feuisl irit utpate velisci duipit luptat. Lor accummy • Autpat alis num vel utem autatet essequam veliquip- it vulla faciduisi tat, conullandre ea faci ex ero dolutpat, quam, si exer si tis alis augait Alis nosto cor ing er autat lummy nisim zzriustrud magna com- my non vullaore dolore facidunt la augiam diamcommy. For More Information 555.555.5555 123 Everywhere Ave City ST 00000 555.555.5555 555.555.5555 fax www.adobe.com
  • 34.
    Chalking Taglines -formulated taglines to accompany event or meeting information chalked on campus *All taglines are planned to have the BGSU Community of Care Coalition logo near them or used in them when indicated. • BGSU Cares • We’re a Community • Welcome from (BGSU Community of Care Coalition logo) • Freshman Fun @ BGSU (intended to be near table/booth during freshmen move-in) • Community means you • (BGSU Community of Care Coalition logo) wants you! • Know your resources • We care, you care. • We care that you care • We’re here for you • Come check us out • Take initiative • Be brave • Who ya gonna call? • Come care with us • Check out the commotion • Come care with us • Care along with (BGSU Community of Care Coalition logo) • Friends care! • Caring comes first • Count on (BGSU Community of Care Coalition logo) Page !34
  • 35.
    Gathering Community Partners OrganizationLeaders Email Dear ______________________________ , The BGSU Community of Care Coalition is reaching out to your organization to request you to become a campus community partner. Becoming a partner to the Coalition will give your organization the tools to make a difference in the livelihoods of your fellow students and faculty. A community of care is one in which its members are noticeably connected by a sense of duty to each other’s well being and the creation of an inclusive culture. This duty is manifested by the members of the community having the knowledge and skills to respectfully intervene with each other in times of need as well as the awareness to recognize when another is in need. Members also promote a culture of respect and social justice exemplified by a willingness to stand up against injustice, discrimination, and violence. Becoming a partner requires only your response to this letter with the name of your organization leader and contact information. As a community partner, we will list you on our webpage as well as offer your organization the opportunity to have the Coalition co-sponsor your campus events. The Coalition will send relevant brochures and promotional materials that promote the BGSU Wellness Center and its resources that may be distributed at meetings and organizational events. By joining the Coalition, you can start making a difference in this community— our community. Thank you. <Signature> Dr. Faith Yingling Director, Wellness Connection ( or Coalition title) Page !35
  • 36.
    Page !36 Organization TitleName Email Phi Kappa Psi President Greg Robison President Craig Rowley Delta Chi President Brad Kukula Delta Tau Delta President George Stubbs Pi Kappa Alpha President President Clay Malin President Trenton Grohe President Pi Kappa Phi President Phi Delta Theta President President David Reau President Alan Black President Sigma Nu President Zach Driver President Victor Senn Chris Bullins Michael Keane President Emily Soster President Phi Mu Alpha President Eric Juzkiw President President Alpha Eto Rho President Taylor Maibach President Julia Grummel President Adam Paynter Club Baseball President Aaron Christy Men's Chorus President Kyle Fox [email protected] Men's Rugby President Mitch Sora President Nicholas Detz President President President Josh Noblet Vanguard President Army ROTC Aviation Dept GSW Instructor Susan Carlton GSW Instructor Holly Bird Contact Sheet [email protected] Alpha Sigma Phi [email protected] [email protected] [email protected] Daniel Davidson [email protected] Phi Gamma Delta [email protected] Sigma Alpha Epsilon [email protected] Alpha Tau Omega Cameron Murray [email protected] Cameron Walter [email protected] Matthew Freshly [email protected] Lambda Chi Alpha [email protected] Sigma Phi Epsilon [email protected] Tau Kappa Epsilon Nathaniel Martin [email protected] [email protected] Intrafraternity Council [email protected] Office of Campus Activities Associate Dean of Students [email protected] Office of Campus Activities Coordinator, Frat. & Sorority Life [email protected] Multicultural Greek Council [email protected] Delta Lambda Phi Tristan Saffron-Cottrell [email protected] [email protected] Sigma Lambda Beta Riley Adams-Walker [email protected] Army ROTC Ranger Club Thomas Savage [email protected] [email protected] Assn. for Computing Machinery [email protected] Athletic Training Student Org. [email protected] [email protected] [email protected] Sigma Mu Omicron [email protected] Sports Management Alliance Brandon Matukas [email protected] Construction Management Assoc Jordan Kitzmiller [email protected] Student Veterans of America [email protected] Benjamin Zauski [email protected] [email protected] [email protected] [email protected] [email protected]
  • 37.
    PSA Video -An engaging and educational video aimed at creating a conversation amongst men on campus and encouraging them to attend bystander intervention training workshops. Scene: Male narrator/host sitting on the steps of the education building Intro: Take a minute and think about five women in your life. Statistics say one of those women will be sexually assaulted while at college. It’s obvious that sexual assault is wrong, but for some guys it’s not easy to recognize. So what is sexual assault? --responses are scripted, but perceived to be unscripted/man-on-the-street style interviewing Guy 1: Sexual assault is rape Guy 2: It can be touching or grabbing someone when you’re out at the bar Guy 3: When someone says something that’s offensive towards women; I think that can lead to aggressive behavior Guy 4: Taking a girl home who’s had way too much to drink to try to “get” with her Guy 5: When someone’s partner forces them to have sex when they don’t consent to it Guy 6: Sometimes just being way too sexually aggressive Outro: Male narrator/host: We understand that sexual assault perpetrators are not just men and victims are not just women, but we need to address this issue affecting our campus now. Cut to black -- Text on screen: Attend bystander intervention training, web address Voiceover: For more information on sexual assault and bystander intervention, visit the Community of Care Coalition online at www.bgsu.edu/CommunityOfCare Closer -- Community of Care logo on screen Page !37
  • 38.
    Setlist: 1. BTSU 2. Library 3.Rec Center 4. Downtown/Outside the bars 5. Dorm Lobby 6. Old Campus (walking to class) Page !38 Bowen-Thompson Student Union Marketing & Media Team Bowling Green State University BILL TO: Faith Yingling FOR: BGCCC PSA Video DESCRIPTION QUANTITY RATE AMOUNT BGCCC PSA Video -$ Hours to film 2.00 $20.00 40.00 Hours to Edit 4.00 $20.00 180.00 Divisional Discount 25% (82.50) SUBTOTAL 137.50$ Please include a copy of this invoice with your payment. TAX RATE SALES TAX - OTHER TOTAL 137.50$ THANK YOU FOR YOUR BUSINESS!!
  • 39.
    BGSU Community ofCare Coalition Annual Gala - an annual community-based event to raise brand awareness of the Community of Care and generate interest in the issues of sexual assault Place: Bowen-Thompson Student Union, Multipurpose Room (rm. 228) Banquet style capacity, 160 guests Guest expectancy: 50 to 80 students, BGSU employees, and community members Date: The evening of the Sexual Assault Awareness 5k and Dog Walk Time: 8:00-10:00 p.m. doors open at 7:30 Price: $5.00 per ticket (proceeds go to the BGCCC to help fund future community events) Budget: maximum spending cost of 700.00 see budget breakdown listed at the bottom of the document Atmosphere: Semi-formal; the event will be composed of a few tables, light drinks and snacks, encouraging people to walk around and socialize while also appreciating art and the community. Purpose: The objective of the BGCCC is to be more engaging within the community--spreading awareness of who they are and shedding light on the issues that concern them. The most effective way to engage people is to do so socially. Axiom PR believes that a gala event featuring art from students and a few spoken word performances on the issues/concerning the subject of sexual assault, is a great way to stimulate awareness amongst students while providing an engaging entertainment event. As students may not know the specificities of what the BGCCC has to offer victims of sexual assault, or understand the gravity of sexual assault; this event could be a gateway of learning for students who want to support these issues and also want to be more involved. With April being Sexual Assault Awareness Month, Axiom PR believes that the event should be hosted during this time. We also believe that hosting it on the evening of the SA 5k and Dog Walk would be a great opportunity to sell tickets at the event (before or during the race). We could also set aside time to sell these tickets before the event at the Union tables. “Come run the race this morning, and relax tonight---let’s keep giving back!” This would be a great time to personally invite student groups, organizations, and community groups to attend. It’s simply another way to further expand the Coalition’s brand and message. With tickets being only $5.00, it seems very feasible that the BGCCC could expect a substantial turnout. This event would also be a fantastic time to Page !39
  • 40.
    honor students throughthe Coalition’s student nomination process, where faculty, staff, friends, etc. nominate a student who shows they care. An event like this truly allows the BGCCC to give a platform to those students who have gone above and beyond in this community; they deserve the time to be recognized in front of their peers. All in all, this would simply be a great space and time to host something nice for the BGSU community. It gives people time to interact with one another and reflect on the issues our campus faces. This is also a fantastic time for the Coalition to spread their name, brand, and the morals they uphold. There’s really no “lose” in supporting an event that will draw in community members and honor students. Event Pricing All prices on food and space rental have been quoted through the BGSU Office of Conference & Event Services. http://www.bgsu.edu/bowen-thompson-student-union/conference-and-event-services.html Office phone number: 419-372-9000 Event Planner: Karen Weber, [email protected] Catering: http://bgsu.catertrax.com Room rental space fee: The room is free to use for university affiliated departments. Beverages: $89.05, two gallons of sweetened tea and three gallons of homemade lemonade, $175.00 in canned Coke products, includes 100 cans. Additional Ice water: free, five gallons Cookies: $118.71, nine dozen Pretzels and Chips: $48.00, two bulk bags of each Mini cheesecakes: $95.12, eight dozen Balloons: $14.95, thirty balloons, purple & white Table linens: $55.90, for 10 tables Total Cost: $689.06 *There will be a $200.00 buffer added in the budget in case prices change/vary at a later date. Student Involvement (as described above) Have art students submit pieces of their work to be enrolled in this event. They can center their inspiration on “struggles.” This will be a competition, with the winner receiving a $200 cash prize. Each piece will have a small box placed in front of it and each patron who enters will be given a slip of paper. The piece with the most slips wins. Inviting Vagina Monologues to give three spoken performances that will be given throughout the night. Contact: [email protected] Page !40
  • 41.
    Gala Timeline: 6:00 p.m.have students begin to set up their artwork (only 10 pieces will be admitted.) 7:00 p.m. have everything set up and ready to go for the event 7:30 p.m. begin to admit guests 8:00 p.m. have a representative welcome all those who come 8:15 p.m. the first spoken word performance from the Vagina Monologues 8:30 p.m. have the second spoken word performance from the Vagina Monologues 9:00 p.m. Have Julie Broadwell from the SAAFE Center give a brief overview of their services and how they help the community 9:15 p.m. give the third spoken word performance from the Vagina Monologues 9:30 p.m. Honor those students who care/who have been nominated 9:45 p.m. announce the winner of the art competition 10:00 p.m. thank everyone for coming and remind them of who you are Exit Survey An exit survey is a short questionnaire provided to attendees of an event that gauges whether it was beneficial, impactful, whether they want to attend another event like this, etc. Survey Statement: Please answer every question as Yes or No Question one: Did you enjoy this evening’s programming? Question two: Would you attend this event, or an event like this in the future? Question three: Do you feel as though you have a better understanding of who the Bowling Green Community of Care Coalition is? Question four: Did you enjoy the environment of this event? Question five: Did you meet someone new tonight? Page !41
  • 42.
    Gala Invitation Email Hello, Wewould like to invite you and your students to the 2016 Sexual Assault Awareness Gala hosted by the Bowling Green State University Community of Care Coalition, taking place on April ___ from 8 p.m. to 10 p.m. in the Multipurpose Room (room 228) of the Bowen-Thompson Student Union. It is an opportunity for students, faculty and staff to dress up and enjoy a night while also recognizing BGSU’s dedication to sexual assault awareness and prevention. Light snacks and refreshments will be provided. We’re hoping that you’ll encourage your students to participate in a judged art show, featuring pieces created around the theme of “struggles.” This is open to interpretation and we encourage students to paint, draw, or even build something that represents “struggle.” Attendees will be able to vote for their favorite artwork, with the winner receiving a $100 cash prize. Those interested in competing can contact Faith Yingling at [email protected] or Garrett Gilmer at [email protected]. Tickets for the event are $5.00 and can be purchased at the BTSU front desk. Students, faculty, and staff are encouraged to invite their friends and family to the event. We look forward to seeing you there. Sincerely, BGSU Community of Care Coalition Page !42
  • 43.
    GSW Writing Assignment GSW 1110 PROPOSING SOLUTIONS (Essay # 3) Task/Objective: The "Proposing Solutions" essay is a special kind of argumentative essay that involves identifying a problem, discussing several possible solutions to it, and arguing that one solution is better than the others. Because all the solutions you discuss will be plausible and feasible, it is unlikely that you will utterly refute and entirely disdain any one of them. But, your thesis must state that one solution is definitely better than the others. This "one solution" may be a unique combination of several solutions, but as such, it must be argued as the best possible solution for the problem. A variety of criteria constitute "better" or "best." Perhaps one solution would solve the problem more thoroughly, more quickly, less expensively, or with less risk. Topic: For this assignment I will ask that you consider researching sexual assault and rape culture in the college setting. Think about these questions; “What factors lead to sexual assault in college?” “What trends are being observed in reports of sexual assault and rape on college campuses in the United States?” and “What can be done to educate students about consent, sexual assault and rape culture?” Please feel free to expand on this topic in any way you deem fit that follows the theme of this paper, which is to propose a solution to an issue. Basic Elements: Identifying the problem. In the beginning of your essay, you will need to identify the problem under consideration. This will require describing, defining and/or limiting the problem. Focus on smaller rather than larger problems. For example, starvation is a large problem, so you may start to narrow the focus by thinking about famine in developing countries; then you may narrow it down to hunger in the U.S. But, that is still too large, so you may narrow it to malnourishment among U.S. school children. Even now, the issue is a bit too large, so you decide to narrow it further to the lack of nutritious choices in elementary school breakfast/lunch programs. Page !43
  • 44.
    In this partof the essay, it may also be necessary to establish the problem, to argue that it really exists and that it is really a problem. So before discussing solutions, you have to argue that the problem is both real and worthy of our attention. Discussing possible solutions. Once the problem has been identified, you will turn to a discussion of possible solutions to the problem. You should discuss at least three alternative solutions, and each should be plausible (believable) and feasible (workable). Far-fetched or oversimplified solutions are of no use in this essay. For example, proposing that we solve the problem of prison overcrowding by building penal colonies on the moon is far-fetched (because not currently possible) and therefore not believable, and suggesting that execution be the penalty for all crimes is too simple (given our current value system) and not workable. On the other hand, building more prisons or investing in crime prevention programs are examples of solutions that are both plausible and feasible. Arguing that one solution is better than the others. Your discussion of possible solutions will consist of examining the pros and cons of each and, by the end of the essay, it should be clear that one solution is better than all the others. You must give supporting reasons for your solution, and as in the position paper, it is vital that you not only assert your own arguments, but also present and respond to counter-arguments. Basic Structure (adapted from SMG): • Presentation of the problem • Its existence, seriousness, causes • Consequences of failing to solve the problem • Consideration of alternative solutions with their advantages and disadvantages • Description of the proposed “best” solution • List of steps for implementing the solution • Discussion of reasons to support the solution • Acknowledgment of objections (counter-argument) • Accommodation or refutation of objections • Restatement of the proposed solution and its advantages Due Dates: Typed rough draft— Final typed draft— Page !44
  • 45.
    Format / Length: Theessay should be approximately 4-6 pages, word-processed or typed, double-spaced using MLA page format (see SSH for format model). Use one-inch margins on all sides of the pages, standard 12-pt. font. No handwritten, sloppy, or late work will be accepted. Required Source: You must use at least one documented (MLA style) source in this essay. You may use up to three sources (newspaper articles) in this essay. (The BG News article that you find your issue in may be used as one source). Follow the MLA style as shown in the SFH for documentation parenthetically and on a works cited page. Important: Save all your prewriting, pre-drafting worksheets, peer review forms, and rough drafts. You will submit these, along with your values exploration sheet, self-evaluation sheet, and final draft, during the portfolio submission. Conferences / Final Comments: One conference with me is required for this essay. Make an appointment today with the Writing Center if you want to have assistance while writing your rough draft or while revising your rough draft. Good Luck! Start early and revise often! Page !45
  • 46.
    Media Pitch -a letter to be sent to local media organizations to generate publicity without paying for advertisements Dear Editor, Ideally, every student should feel safe, well-adjusted and cared for throughout their time as a BGSU student. However, this is not always the case, and the Bowling Green Community of Care Coalition would like to change that. The BGCCC is a campus organization whose main goal is to foster the well-being of BGSU students and facilitate a community of care. The coalition hopes to serve as a warehouse of information as well as a resource for students. The coalition is a comprehensive resource; however, one issue in particular they are addressing is sexual assault. Sexual assault is an issue on college campuses across the nation, BGSU included. On a national level, recent events related to sexual assault have garnered much media coverage. It is an issue that is currently on many people’s minds, so much so that the Obama administration recently launched the “It’s On Us Campaign.” The coalition will be taking steps to reduce this problem on BGSU’s campus as well as generate awareness for resources available to sexual assault victims. As the BG News serves as one of the premier sources for students to obtain information regarding all relevant issues on BGSU’s campus, a feature story on the coalition would be very beneficial for student readers, especially those who may be interested in campus resources but aren’t aware of them. Faith Yingling and Garrett Gilmer, directors of the coalition, could be interviewed and profiled as a way to provide valuable insight into the unique goals the coalition hopes to achieve and how they plan to tackle the very relevant issue of sexual assault. The coalition believes that connecting with student organizations is key to creating a community of care on BGSU’s campus, and BG News readers will benefit from the coalition most. Investing in the coalition is investing in a healthier future for BGSU students. The first step in creating a community of care is to get students thinking about their role in the BGSU community as well as generate awareness about how that can be achieved. We welcome the opportunity to answer any questions you may have, provide additional resources, and work with you on an article regarding the coalition for the BG News. Page !46
  • 47.
    News Release FOR IMMEDIATERELEASE Community of Care Coalition to Host Sexual Assault Awareness Gala Event The newly established Bowling Green Community of Care Coalition is set to host an open community gala event on [insert date and time], featuring art pieces from students and spoken word performances. The Coalition is seeking to become more engaged in the community and asks that students and faculty alike join them in the multipurpose room, the evening of the Sexual Assault Awareness 5k and Dog Walk, to become better acquainted. This way you can run the race in the morning and relax with us in the evening. The Bowling Green Community of Care Coalition is truly living up to its name---creating a community of care on BGSU’s campus. This organization seeks to instill the notion in all students that they are truly cared for, both in the classroom and outside of it. The Coalition offers an array of services for students to utilize; whether that is dealing with depression, alcoholism, prescription drug abuse, or seeking help in the event of a sexual assault. Whatever the student may need to preserve their personal well-being, the Coalition hopes to provide a resource for that need. If you appreciate art, spoken word poetry, and want to help further establish this community of care we encourage you to join us at our gala. Socialize over light drinks and snacks as you meet new friends. Don’t be a passive community member, be an active community member. For Further Information Contact: Dr. Faith Yingling Director, BGSU Wellness Connection E: [email protected] P: 419-372-9351 Dr. Garret Gilmer Director, BGSU Counseling Center E: [email protected] P: (419) 372-2081 Page !47
  • 48.
    Item Description Cost PSAVideo Male centered educational video that could be used to prompt dialogue amongst males concerning sexual assault. $137.50 Gala Event Community gala event during sexual assault awareness month. $689.06 Poster One 11''x17'', 150 posters $75.00 Poster Two 11''x17'', 150 posters $75.00 Brochure Male centered brochure material, 200 copies, 8.5''x11'' $48.00 Resource Postcard 150 sheets, at four cards per sheet (4''x6'')=600 cards in total $36.00 Banner Coalition advertising banner. $150.00 Award Pins 50 metal award pins to be given to students at gala event. $180.00 Chalk One box of sidewalk chalk for chalking campaign. $8.79 Art Competition Award The first place cash prize for the gala event art piece winner. $200.00 Facebook page boost An advertising increase for the Coalition Facebook page $50.00 Page !48 BUDGET
  • 49.
    Stickers 2,000 stickers advertising theCoalition's logo for promotional reasons and to be passed out at events. $412.00 Buttons 1,000 buttons to be passed out at events and/ or for those who attend bystander intervention workshops. $198.00 Sponsorships Additional money that can be used to sponsor other campus events $700.00 Flyers Additional money that can be used for flyers advertising the Coalition’s bystander intervention workshops. $50.00 Buffer Additional $200.00 buffer for the gala event $200.00 Total: $3,209.35 Item Description Cost Page !49
  • 50.
    EVALUATION Evaluation data shouldbe collected before, during, and after the implementation of this campaign when deemed appropriate by the Community of Care Coalition. Obtaining Data • Reference behavioral or attitudinal changes in upcoming ACHA-NCHA II Data Report (2016) • Conduct focus groups to assess campaign respondence • Post-implementation surveys following events to gauge interest and effectiveness • Log or sign-in of partnered organizations and persons at bystander intervention meetings • Reference social media and digital promotional materials analytics (Facebook) • Number of literature pieces distributed (print and restock data) Event Exit Survey Please answer each question with “Yes” or “No” 1. Did you enjoy this evening’s programming? 2. Would you attend this event, or an event like this in the future? 3. Do you feel as though you have a better understanding of who the Bowling Green Community of Care Coalition is? 4. Did you enjoy the environment of this event? 5. Did you meet someone new tonight? Environmental Change Information accessibility: Recording the number of people who ask for more information or are accessing resources daily online through page hits and information inquiries Behavioral outcomes: Recognize and document number of sexual assault programs being conducted by other organizations on campus Using the Results of an Evaluation The coalition should use the results of an evaluation to determine the effectiveness of each aspect of the campaign. Ideas which have generated positive feedback and support should be re-implemented. Programs with unsatisfactory feedback or less than expected results should be re-evaluated for improvement or discontinued if they cannot be deemed effective. Page !50
  • 51.
    APPENDIX Focus Group Questions Males 1.Have you ever abused alcohol in conjunction with prescription drugs? 2. Research shows thats 1 in every 16 men are sexually assaulted, do you find this to be accurate information? 3. Do you think BGSU is doing enough to educate males on sexual assault? 4. Do you believe sexual assault can be more than intercourse? (i.e. verbal, inappropriate touching, etc.) 5. Do you have at least one faculty or staff member you would feel comfortable confiding in at BGSU? 6. Would you make time to attend an event that raises awareness of sexual assault? Females 1. Do you feel as though BGSU has the proper resources to handle a complaint concerning sexual assault? 2. Have you ever abused alcohol in conjunction with prescription drugs? 3. Would you attend a training session to learn more about bystander intervention? 4. Would you make time to attend an event that raises awareness of sexual assault? 5. Do you believe sexual assault can be more than intercourse? (i.e. verbal, inappropriate touching, etc.) 6. Do you have at least one faculty or staff member you would feel comfortable confiding in at BGSU? Bystanders 1. Do you believe you are part of a community or family at BGSU? 2. Do you believe BGSU has the proper resources to handle a complaint? 3. Do you believe sexual assault can be more than intercourse? (i.e. verbal or inappropriate touching, etc.) 4. Do you have a faculty or community member you feel comfortable confiding in regarding sexual assault? 5. Would you be willing to spend your free time attending a training session on bystander intervention? 6. At this time do you feel you are adequately educated on how to intervene in a sexual assault situation? Page !51
  • 52.
    Staff Survey Data BGSUFaculty and Staff Survey Survey Open: March 19-31, 2015 Total respondents: 25 The following graphs are results collected, via online survey, from 25 faculty and staff members at Bowling Green State University. Each individual answer was collected and analyzed based on a scale of strongly agree to strongly disagree. Below is the collected feedback. Page !52
  • 53.
    " Based on thesurvey, we can come to the conclusion that there are staff on campus who do not feel as though it is their responsibility to emotionally care for students. It is also interesting to see that a large portion of staff do not know where to direct students to concerning issues of sexual assault. A large portion is not interested in attending a bystander intervention session, but 15 respondents either “strongly agree” or “agree” to attending a community event concerning sexual assault awareness. Our designed postcard to be hung in faculty & staff members offices, will get them thinking about becoming more emotionally involved/caring towards students, help facilitate possible conversation/provoke thoughts, and serve as a directory to find these resources. Also our community gala event will serve as a space for faculty members to learn more about sexual assault, since many of them are willing to attend such an event. This will be a less informal way to start a conversation amongst BGSU faculty members, since so many were not interested in bystander training or are unsure if the faculty should be required to undergo training. Page !53
  • 54.
    Relative ACHA-NCHA IIData Alcohol • 2014 Perceived alcohol use for “each of the last 30 days” is 19%, actual use is 1.2% • 2012 Perceived alcohol use for “each of the last 30 days” is 21.2%, actual use is 2.4% • 42.9% of students reported having 7+ drinks the last time they drank, 35.2% reported having less than 4 drinks • About 80% engaged in safe drinking behaviors such as using a designated driver and staying with the same group of friends while drinking • 71% reported eating before or while drinking • 49% of respondents said they did not consume more than 5 drinks in one sitting within the past two weeks • 34.2% reported doing something they regretted or not remembering what they did while drinking has gone down from 36.6% in 2012 • 20% had unprotected sex after drinking alcohol within the last 12 months, consistent with 2012 findings Prescription Drugs • Proportion of college students who reported the following disabilities or medical conditions: Attention Deficit and Hyperactivity Disorder (ADHD) 6.5 % • Use of all other drugs ( Includes cigars, smokeless tobacco, cocaine, methamphetamine, other amphetamines, sedatives,hallucinogens, anabolic steroids, opiates, inhalants, MDMA, other club drugs, other illegal drugs. (Excludes alcohol, cigarettes, tobacco from a water pipe, and marijuana). • Total use within last 30 days: 20.6% • Total perceived use within last 30 days: 84.8% • Percent of college students who reported using prescription drugs that were not prescribed to them in last 12 months • Total Antidepressant use: 2.8% • Total Painkiller use: 10.5% • Total Sedative use: 4.1% Page !54
  • 55.
    • Total Stimulantuse: 11.2% • Within the last 12 months, diagnosed or treated by a professional for the following: • Attention Deficit and Hyperactivity Disorder total: 2.8% Sexual Assault • Sexually abusive intimate relationship, Males: 1.6% Females: 3.0% • A physically abusive abusive intimate relationship: 3.0% for BOTH Males and Females • While drinking alcohol, someone had sex with me without my consent: Males: 2.6%, Females: 1.9% • Didn’t use a method of contraception when having sex/don’t know/not applicable, Males: 50.8%, Females: 44.5% (just slightly lower than those using contraceptives, 52.6% of all students, this means when engaging in sexual activity without consent, the perpetrator is most likely not using a form of contraceptive.) • 958 respondents in total, 55.9% Female, 39.4% Male, 0.1% Transgender. 82.2% Caucasian, 9.0% Black/ African-American, 3.2% Hispanic, 2.1% Asian/Pacific Islander. These demographics can strengthen target audiences/who is most affected Suicide • Those who attempted suicide more than doubled between 2012-2014 • Those who seriously considered suicide has risen since 2010 and almost doubled between 2012-2014 • Hopelessness rose by 9% between 2012-2014 • Secondary research has shown that hopelessness is an indicator of suicidal ideation and possible attempted/ completed suicide • The amount of people who have said that they received info on suicide prevention and helping others in distress has increased from 2010-2014. The rate of those who are disinterested in learning about these topics has been consistently higher than those who are interested; however, the dis-interest rate in learning about suicide prevention dropped by 18% between 2012-2014. • Those who reported that they had seriously considered or attempted suicide were mostly males in years 2010-2014. Page !55
  • 56.
    ABOUT AXIOM PUBLICRELATIONS Account Executive Lucas Stall is a senior at Bowling Green State University, majoring in the public relations sequence, while minoring in political science. While pursuing his academic career, Lucas has drastically refined his skills in multimedia interaction, specifically in digital development and branding for our technologically driven society. After graduation, he hopes to eventually begin a career in a politically centered firm either as a consultant or lobbyist, which would truly combine both of his life passions: public relations and politics. Assistant Account Executive Stevon Duey is finishing his undergraduate degree studying public relations journalism with a marketing minor. Stevon has matured his skills in writing and creative problem solving during his studies at Bowling Green State University. With a wide array of passions that range from technology to fashion and entertainment, Stevon prides himself in his versatility to work in several industries. Upon graduation, he hopes to pursue a career in a digital marketing or public relations role in the Columbus, Ohio area. Brittany Freeman is a public relations major and international business minor at Bowling Green State University. Brittany has strengthened her writing and communication skills during her time at the university and has been involved in Kappa Kappa Gamma, PRSSA, the BGSU Sailing Team and WBGU-FM. Upon graduating, she hopes to obtain a career that will merge her passion for music with her public relations skills. Jessica Struth is a senior at Bowling Green State University, majoring in Public Relations and minoring in Marketing. Currently a member of the BGSU Public Relations Student Society of America, she is currently working on her induction into the National Society of Leadership and Success. Her long-term goals are to combine her passion for horses with her love of public relations and to make a difference in the sport of American Thoroughbred horse racing. Page !56
  • 57.
    CONTACT
 Lucas Stall (765) 977-3712 [email protected] Stevon Duey (614) 371-0498 [email protected] Brittany Freeman (419) 889-3724 [email protected] Jessica Struth (419) 315-5786 [email protected] Page !57