Download to read offline
Uploaded byShiko Foo
BAHKUTTEH SLIDES
Bak kut teh is a Chinese pork rib soup that originated in Fujian province, China and was introduced to Malaysia and Singapore by Hokkien immigrants in the 19th century. The document discusses two bak kut teh restaurants - Ah Hock Seafood Bak Kut Teh restaurant, which combines bak kut teh with local seafood, and Ah Ping Bak Kut Teh restaurant. It also analyzes the competitors for each restaurant and provides recommendations to help the restaurants improve their operations and growth.
More Related Content
BAHKUTTEH SLIDES
- 2. /the history oftrade:
- 3. what is ‘Bakkut teh’? ‘bak kut teh’ literally translates AS “meat bone tea” a chinese soup popularly served in malaysia & Sg where there is a predominant Hokkien and teochew community meaty pork ribs simmered in complex broth of herbs and spices for hours (as shown in the image)
- 4. ORIGIN OF ‘BAKKUT TEH’ originated from fujian province,china Introduced to malaysia + SinGapore mainly in klang by hokkien immigrants in the 19th century A staple breakfast dish of the chinese coolies
- 5. VARIETY OF ‘BAKKUT TEH’ ‘hokkien bak kut teh’ ‘TEOchew bak kut teh’ :-dark in colour as hokkien uses more soy sauce due to their preference of salty food. :-Light in colour but uses more pepper and garlic in the soup. ‘dry bak kut teh’ :-the broth is reduced to a thicker gravy,has a tangier, sharper taste. *In Malaysia, there are also some restaurant which substitute pork with chicken to cater for the muslims customers.
- 6. //dDeEsScCrRipipttioionn o offb buussinineessss::
- 7. RESTAURANT 1: AHhock seafood BAK KUT TEH RESTAURANT /tanjung sepat,kuala langat
- 8. Founder: brief description CHeah song qing founded in 1999 1st seafood bit shop to open in tanjung sepat sells “seafood bak kut teh+FIsh dishes” known as the best seafood bak kut teh in tanjung sepat
- 9. history Rearing pigsas a living initially venture into bak kut teh business combining tanjung sepat specialty, seafood
- 10. RESTAURANT 2: AHPING BAK KUT TEH RESTAURANT /SS14,Subang jaya
- 11. Founder: brief description CHong ah ping founded in 1989 2nd shop to open in ss14 sells only “bak kut teh” known as the best bak kut teh in subang
- 12. history Renting astall in a local kopitiam selling soup bak kut teh move into own store in 2004 selling only soup + dry bak kut teh
- 13.
- 14. “ who arethe competitioRs? ”
- 15. COMPETITIONS OF AHPING BAK KUT TEH RESTAURANT ‘YU kee' bak kut teh restaurant market nature: perfectly competitive ‘MING XIANG’ bak kut teh restaurant ‘chuan chiew’ bak kut teh restaurant ‘chuan’ bak kut teh restaurant ‘da de’ bak kut teh restaurant
- 16. RESTAURant #1: YuKee bak kut teh restaurant ‘Pricing’ ‘food’ ‘customer satisfaction’ -attractive -decent -popular among locals
- 17. RESTAURant #2: mingxiang bak kut teh restaurant ‘Pricing’ ‘food’ ‘customer satisfaction’ -Cheaper than the rest -not popular among locals -poor
- 18. RESTAURant #3: chuanchiew bak kut teh restaurant ‘Pricing’ ‘food’ ‘customer satisfaction’ -reasonable price -decent food -relatively popular among locals
- 19. RESTAURant #4: chuanbak kut teh restaurant ‘Pricing’ ‘food’ ‘customer satisfaction’ -slightly expensive -average -average reception
- 20. RESTAURant #5: dade bak kut teh restaurant ‘Pricing’ ‘food’ ‘customer satisfaction’ -not popular among locals -expensive -poor
- 21. COMPETITIONS OF AHHoCK SeAFOOD BAK KUT TEH RESTAURANT ONLY one competitor: YI lee seafood bak kut teh market nature: oligopoly
- 22. RESTAURant #1: yilee bak kut teh restaurant ‘Pricing’ ‘food’ ‘customer satisfaction’ -affordable -average -average
- 23. “ what arethe competition strategy? ”
- 24.
- 25.
- 26.
- 27.
- 28. “WHAT ARE THESIMILARITIES AND DIFFERENCES?
- 29. similarities MAIN PRODUCTSWORKERS future plans bak kut teh local no intention to open up new branch
- 30.
- 31. DIFFERENCE #2 Typesof product
- 32. Difference #3 businessoperation
- 33.
- 34.
- 35.
- 36.
- 37. recommendation for ahhock seafood bak kut teh stagnant growth restricted choices dark and stuffy ‘expansion’ ‘new dishes’ ‘renovation’
- 38. recommendation for ahping bak kut teh ‘longer business hours’ ‘new dishes’ ‘better ventilation & bigger space’ limited hours restricted choices cramped and hot
- 39.