This documentary follows the fashion house Balmain in the lead up to one of their fashion shows in Paris. It shows the hustle and bustle backstage as the team works diligently to prepare the outfits and ensure everything is ready. It features interviews with Balmain's designer Olivier Rousteing who discusses his unconventional working methods. The documentary highlights some of Balmain's famous clients and attendees at their shows, such as Rihanna and Anna Wintour. Throughout it depicts the glamour and prestige of the Balmain brand through their fashion shows, storefronts, and paparazzi presence in Paris.