Basic next generation marketing selling with social media swc event

Next Generation MarketingMaking Money with Social MediaRory Vaden

Please turn your cell phones ON!!!!!!You might get overwhelmed…

Selling With Social MediaESCALATOR MENTALITY CYBER MYTHSI’ll be an overnight millionaire - not unless you’re selling SNUGGIES - but you can make money while you sleep and it’s a great additional source of income.It’s a kids toy . . . . 1. LinkedIn Average Age: 41 Household Income: $109,703 Household Income $100k+ 53.5% College Grad/Post Grad: 80.1% Business Decision Maker: 49% EVP/SVP/VP: 6.5% 24% Have a Portfolio Value of $250k+ (from Nathan Kievman-http://bit.ly/2HWhpb)

ESCALATOR MENTALITY CYBER MYTHS 2. FACEBOOK – Fastest growing demographic is age 35-55. Second fastest growing demographic is ages 70-90. 3. TWITTER – Low adoption rate by teens and pre- teens. It’s a FAD that will disappear. 1. 112 million blogs 2. 13 million videos/month on YouTube. Difficult to use – So easy a CAVEMAN can do it.E. Loss of privacy or not allowed to be on it

Selling With Social MediaSobering “TAKE THE STAIRS” MENTALITY TRUTHSSuccessful social media is a DISCIPLINEthing. If you SUCK in real life, you will SUCKonline.It can’t yet REPLACEyour IPAs. It’s better for RECRUITING than PROSPECTING.Quality is the great DIFFERENTIATOR.You can waste a ton of TIME if you don’t know what you’re doing.

WHY COMMUNICATE WITH SOCIAL MEDIA?FREE MARKETING – The best thing about social media is that it’s FREEadvertising and that it can be very TARGETED advertising. 500 million people on Facebook, 76 million on LinkedIn, and 8 million on Twitter.B. PUBLIC 3RD PARTY TESTIMONIALS – Social media facilitates PUBLIC champion letters. When you have a Facebook page, people can leave comments about enjoying your product, service or friendship. On LinkedIn, you can “Request RECOMMENDATIONS.”

WHY COMMUNICATE WITH SOCIAL MEDIA?C. LEAD GENERATION – Social media is an example of the same old PRINCIPLEapplied in a new way. Just like working your SPHEREof influence now, it’s about investing into relationships and then ASKINGfor the sale or for referrals.D. FOLLOW-UP - The more immediate value of web work is not as much in getting NEW customers as it is with getting REPEAT business. We all struggle to stay in touch with our past customers and Facebook, LinkedIn, and Twitter provide a CENTRALIZED,consistent and free way to do that. E. EXPERT POSITIONING – People always want to buy from the people they think are the best. Even if you’re the FIDUCIARY of good information – rather than the creator of it – your clients will grow to TRUST YOU!

WHY COMMUNICATE WITH SOCIAL MEDIA?F. SEARCH ENGINE OPTIMIZATION – Google and the other search engines score blogs and other internet sites very high because they are UPDATED frequently. LinkedIn profiles, in particular, come up very high when someone Googles your name, so make sure your profile is PROFESSIONALand up to date.

WHY START SELLING WITH SOCIAL MEDIA?G. SELLING TANGIBLE PRODUCTS – Develop products for sale that are “TANGIBLE.”Books, CDs, MP3 Downloads, Webinars, Tele-conferences, etc. Once people trust you, they come to want more information and may be willing to pay for it.

Rory’s Blog: www.takethestairstour.com

WHY COMMUNICATE WITH SOCIAL MEDIA?G. SELLING TANGIBLE PRODUCTS – Develop products for sale that are “TANGIBLE.”Books, CDs, MP3 Downloads, Webinars, Tele-conferences, etc. Once people trust you, they come to want more information and may be willing to pay for it.H. LISTENING – Another highly underestimated value of these platforms is that they provide an uninhibited platform for people to voice their honest opinions. One-way ADVERTISINGis out-dated; the next generation is about two-way COMMUNICATION.

LINKEDINA. What is LinkedIn? A professional social networking platform. Think of it as your COLLEAGUES at the office whom you do professional networking with. Much like a virtual ROLODEX.Key terms to know on LinkedIn 1. Recommendation – Where people can publicly endorse you. In 3 years, resumes will disappear and you’ll only have your LinkedIn profile, blog, and latest Tweet.

Profile – www.roryonlinkedin.com

Golden Nugget NotesTWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook.com

How to grow your LINKEDIN network #1 – Import your contactsTWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook.com

How to grow your LINKEDIN network #2 – Use suggestionsTWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook.com

TWITTERA. What is Twitter? Think of it as the chatter at a party Technically it’s a micro-blogging service that limits you to 140 character answers to the questions “what are you doing now?”Key Terms to know on Twitter 1. Hash tag – Designated by a #___ it’s a way for people to carry on a public conversation that can be monitored. It’s like speaking on the same channel with a walkie-talkie. (#stairviolator, #tts, #ssn09, #FF)

Rory’s Blog: www.takethestairstour.comFacebookLinked In TwitterPlaxoYou TubeFlicrStumble Upon DIGG

Tweet Types – www.roryontwitter.com

What is Facebook? Facebook is like your friends at A BARBEQUE. Originally by a college student from HARVARD.Key Terms 1. Status Updates – Exactly the same as Twitter 2. Feeds – Similar to Twitter Stream 3. Fan Pages – Communities formed around a cause. 4. Tagging – Bookmarking who is in your pictures and videos.How to grow your Facebook network (all the same as LinkedIn PLUS): Fan Pages, Playing Games, Surfing Friends of Friends, Friend Recommendations.What is Facebook good for? 1. Pre-Approach/GOLDEN Nuggets, Follow-up, Touches, Listening, Building Large Communities.

How to grow your FACEBOOK network #1 – Import your contactsTWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook.com

How to grow your FACEBOOK network #2 – Use suggestionsTWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook.com

2. The Simple SweepTWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook.com

TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook.com

4. The Name GameTWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook.com

4. The Name Game - ApproachTWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook.com Social Media Phone Approach:Hello, is Referral there? Great. Referral this is ___. You and I haven’t had a chance to meet yet but the reason I was giving you a call is because I was on Linked In (or Facebook) the other day and I noticed that you and I have some mutual friends. By chance do you know _____ and _____? Oh really, how did you meet Referree? How long have you known each other? [allow for casual conversation]. Nice. Well I met Referree from _________ . Anyways, I am a [insert elevator speech here]… And I really prefer to work with people who are friends or friends of friends so I just thought I’d reach out and touch base with you….[carry on into your standard approach]

FACEBOOK Hunt and PeckTWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook.com

6. The Hook and ReelTWITTER: @rory_vadenBLOG:www.takethestairstour.comFACEBOOK:www.roryonfacebook.com

Communicate -Tag Target TouchingTWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook.com

Communicate - Tag Target TouchingTWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook.com

How to Save TimePing (for Typing) –ping.fmTweetdeck (for Listening) – tweetdeck.comSocial Oomph (for Talking) – socialoomph.comVirtual Assistants – www.takethestairstour.com and search “assistants”

9. The Tie-TogetherHow to Save TimePing.fm (for Typing)

TWITTER: @rory_vadenBLOG:www.takethestairstour.comFACEBOOK:www.roryonfacebook.com

9. The Tie-TogetherHow to Save TimePing.fm (for Typing)Tweetdeck.com (for Listening)

9. The Tie-TogetherHow to Save TimePing.fm (for Typing) Tweetdeck.com (for Listening) SocialOomph.com (for Talking)

Google AlertsTWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook.com

Next Generation Leader To Do ListGet profiles on LinkedIn, Twitter, and FacebookConnect to Rory and AJ on all platforms and RSS to Rory’s blog and SWC blogDownload Tweetdeck and arrange your columnsDownload SocialOomph and schedule your tweetsDownload Ping and centralize all your profilesFocus on joining networks and groups (SSN, Take the Stairs, etc.)

$25+ Free Social Media Training!Take the Stairs BookThe Truth of Overnight SuccessIncrease your income by:Simplifying self-disciplineOvercoming procrastinationLearning how to do things when you don’t feel like doing them!

The Take the Stairs MentalitySuccess is never owned, it is only rented; and the rent is due every day.- Rory Vaden

Basic next generation marketing selling with social media swc event

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