Download to read offline
Uploaded byHelen Forsyth MInstSMM
Bath Spa Uni - Managing and Keeping Freelance Clients (Find a Creative ProLtd)
The document outlines best practices for managing freelance client relationships, covering topics such as creating effective briefs, professional communication, and handling issues. It emphasizes the importance of contracts, setting clear expectations, and maintaining ongoing communication throughout the project lifecycle. Additionally, it highlights building relationships and seeking referrals as part of securing future business.
More Related Content
Similar to Bath Spa Uni - Managing and Keeping Freelance Clients (Find a Creative ProLtd)
![Get a Pinterest account in[ pvatopservice ]sell regular every day.pdf](https://cdn.slidesharecdn.com/ss_thumbnails/getapinterestaccountinpvatopservicesellregulareveryday-251030182003-d27b98a4-thumbnail.jpg?width=640&height=640&fit=bounds)
![Get a Pinterest account in[ pvatopservice ]sell regular every day.docx](https://cdn.slidesharecdn.com/ss_thumbnails/getapinterestaccountinpvatopservicesellregulareveryday-251030182004-67b5ef9f-thumbnail.jpg?width=640&height=640&fit=bounds)
Bath Spa Uni - Managing and Keeping Freelance Clients (Find a Creative ProLtd)
- 1.
- 2. Who Am I? •Freelancer • Director of Find a Creative Pro Ltd • Creativity, not commodity • Publishing • Marketing • Journalist • Content Creation 40+ years
- 3. May I ask: whoare you?
- 4. Today We’re GoingTo Cover … Part One: Peer To Peer Part Two: Defined And Clear Part Three: Professional Communication Part Four: When Things Go Wrong Part Five: Project End
- 5. Part One: Peer toPeer Relationships
- 8. Part Two: Building A RelationshipPartTwo: Defined And Clear
- 9.
- 10. Activity One Split intosmall groups Take five minutes Answer this question: What info needs to go into a brief?
- 11. What Goes IntoA Good Brief? • Project scope • History • Current position • Desired position • Competitor review • Likes / dislikes • Objectives • Evidence or research • Timeline • Budget
- 12. Activity Two Split intosmall groups Take ten minutes Answer this question: Under what circumstances would you ask a client for a signed contract, and why?
- 13. Get A Contract- Every Time Terms and conditions, for example: Charge by time, or fixed fee per project? Service Level Agreements Termination Intellectual Property Rights Get Paid: Set your payment terms Ask for prepayment Penalties for non-payment
- 15. Part Two: Building A Relationship PartThree: Project Journey Part Three: Professional Communications
- 16. Activity Three Split intosmall groups Take five minutes Use form List and rank the ways you can contact people
- 17. Professional Communications • Planthe message, what do you need to convey? • Is it a formal or informal communication? • Does it need to be documented? • Think about time and place for your client • Set some respectful barriers
- 18. Part Four: When ItGoes Wron
- 19. When Things GoWrong Do … Take responsibility for mistakes Offer solutions ASAP Reassure your client Think before you react Only put in writing, what you are prepared to see in public Be clear if you can’t help Don’t … Prove a Point Panic Post on Social Act in the heat of the moment Write a scathing rant that will haunt you later! Quit
- 20. Communicating During Project •At the start of the project, agree formal check back points • During the project, check back with the client informally • During client contact: summarise the agreed actions verbally • After client contact: follow up in writing, request confirmation • Be clear (in your contract) how many amends you will make
- 21. Part Two: Building A Relationship PartThree: Project Journey Part Four: Project End Part Five: Project End
- 22. Ask For MoreBusiness • Keep in touch with your client (send Christmas Cards, links to relevant news stories etc.) • Write short, evidenced case studies, request a testimonial from client • Request endorsements i.e. LinkedIn • If a client was delighted, be brave and ask them to give you a referral to another business
- 23. In Summary Clarity Make sureeverything is clear, every step of the way Checkback Keep in touch with the client Calmness Always be professional and act as a peer Contact Before, during and after the project
- 24.