Bauer media history & structure

Bauer media history & structure

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  Bauer Media ByDylan Maccameron
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  The history • In1875, Ludolph Bauer has just turned 23 when he sets up a printing plant in Hamburg to produce business cards. As well as taking on various printing jobs, he launches the local advertising newspaper Rothenburgersorter Zeitung. This is later followed by Extrablatt am Montag and eventually in 1926 by Rundfunk-Kritik – a radio magazine which quickly reaches sales of over a half a million copies weekly • The publishing house works its way to the top after the Second World War with listing guides and youth magazines. Rasselbande sells 300,000 every fortnight, tv Hören und Sehen reaches one million readers. The magazines Quick, Revue and Bravo become firm fixtures in every German household. In the 1970s, the first weekly women’s magazines are created with tina and bella. A few years later, Bauer buys a stake in the TV broadcaster RTL II and the radio station Radio Hamburg. After German reunification, the Magdeburg daily Volksstimme is added to the portfolio • Bauer went global in the 1980s under control of great-grandson, Heinz Heinrich Bauer as the magazine publishes Woman’s world as the first weekly magazine in the USA – in 2000, the publication company released heat magazine which became a multi-million selling success.
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  The Structure • BauerMedia Group is Europe’s largest magazine publisher and one of the leading players in Australia, the UK, New Zealand, Poland and the USA. We publish more than 600 magazines in 20 countries with around 11,500 employees contributing to our success on a daily basis • Bauer has been passed on from generation to generation, it is now currently on its fifth generation and is owned by Yvonne Bauer and has been under her control and management since 2010 • In order to stay relevant, Bauer is always understanding trends and understanding what the reader wants. The group is constantly developing new people, fashion and food magazines always in line of the taste of their chosen target groups