BBVAFinance
BBVA Spain: Management Priorities
in the New Environment
SG Premium Review Conference
2
SG Premium Review Conference
Paris, December 3th, 2015
BBVA Spain: Management Priorities in the
New Environment
Ángel Reglero, BBVA Spain Chief Financial Officer
3
Disclaimer
This document is only provided for information purposes and does not constitute, nor must it be interpreted as, an offer to sell or exchange or acquire,
or an invitation for offers to buy securities issued by any of the aforementioned companies. Any decision to buy or invest in securities in relation to a
specific issue must be made solely and exclusively on the basis of the information set out in the pertinent prospectus filed by the company in relation to
such specific issue. Nobody who becomes aware of the information contained in this report must regard it as definitive, because it is subject to changes
and modifications.
This document contains or may contain forward looking statements (in the usual meaning and within the meaning of the US Private Securities Litigation
Act of 1995) regarding intentions, expectations or projections of BBVA or of its management on the date thereof, that refer to miscellaneous aspects,
including projections about the future earnings of the business. The statements contained herein are based on our current projections, although the said
earnings may be substantially modified in the future by certain risks, uncertainty and other factors relevant that may cause the results or final decisions
to differ from such intentions, projections or estimates. These factors include, without limitation, (1) the market situation, macroeconomic factors,
regulatory, political or government guidelines, (2) domestic and international stock market movements, exchange rates and interest rates, (3)
competitive pressures, (4) technological changes, (5) alterations in the financial situation, creditworthiness or solvency of our customers, debtors or
counterparts. These factors could condition and result in actual events differing from the information and intentions stated, projected or forecast in this
document and other past or future documents. BBVA does not undertake to publicly revise the contents of this or any other document, either if the
events are not exactly as described herein, or if such events lead to changes in the information contained in this document.
This document may contain summarised information or information that has not been audited, and its recipients are invited to consult the
documentation and public information filed by BBVA with stock market supervisory bodies, in particular, the prospectuses and periodical information
filed with the Spanish Securities Exchange Commission (CNMV) and the Annual Report on form 20-F and information on form 6-K that are disclosed to
the US Securities and Exchange Commission.
Distribution of this document in other jurisdictions may be prohibited, and recipients into whose possession this document comes shall be solely
responsible for informing themselves about, and observing any such restrictions. By accepting this document you agree to be bound by the foregoing
restrictions.
4
Index
2 BBVA Spain: Management priorities
1
BBVA Group: Strengths in the new
environment
3 Takeaways
5
BBVA, ready to take advantage of the new
industry environment
Industry themes BBVA’s strengths
A well-diversified
footprint with
leading franchises
Ability to generate
capital organically
Leading the change
Global growth
1
Regulation
2
Banking industry
transformation
3
66
Mexico
Spain
Rest of Eurasia
2%
USA
BBVA has a well-diversified footprint supported
by dominant and quality franchises …
Turkey
(1) Pro-forma calculation including a 39.9% stake in Garanti. Figures exclude Corporate Centre. (2) Spain: Other domestic sector + Public sector data as of June, 2015 (BBVA+
Catalunya Banc (CX)); Mexico: data as of July, 2015; South America: data as of June, 2015: ranking considering only our main peers in each country; USA: as of June, 2015
considering only Texas and Alabama; Turkey: BRSA data for commercial banks as of September 2015. (3) Investment grade countries: Spain, USA, Mexico, Chile, Colombia, Peru,
Uruguay, China, Turkey (except by S&P) and rest of Europe; Non-investment grade countries: Portugal, Argentina, Paraguay and Venezuela.
BBVA Group’s 9m15 Net attributable profit
Breakdown by country (1)
Colombia
Argentina
Peru
Chile
South America
19% Other
> 90% of net attributable profit coming from investment
grade countries (3), mainly from Mexico and Spain
Ranking
(#)
Mexico
Spain
Turkey
South America (ex Brazil)
24.1%
14.7%
11.9%
10.4%
Market
share (%)
USA (Sunbelt) 6.3%
Market share and ranking by loans
Detail by country (2)
1st
2nd
2nd
1st
4th
41%
19%
11%
9%
5%
5%
4%
3%
1%
Net Attrib. Profit 9m15
(excl. Corp. Operations)
€ 2,815 Mn
Risk ManagementGlobal Growth1
7
… allowing BBVA to maintain resilient profits …
BBVA’s operating income vs. provisions and impairment on non-financial assets
(€ Bn)
… even under stressed scenarios
9.6
10.5
12.3 11.9
10.6 11.1
10.2 10.4
8.5
-1.9 -3.0
-7.0
-5.2
-6.1
-9.1
-6.3
-4.8
-3.5
0
2007 2008 2009 2010 2011 2012 2013 2014 9m15
Operating Income
Provisions and impairments on non-financial assets
Risk ManagementGlobal Growth1
8
Regulatory environment: despite considerable
increase in capital levels in recent years …
Since 2007, banks have increased their capital ratios in a significant manner
From Basel II …
The focus is now on harmonization (CET1, RWAs), resolution and taxpayer protection
… to Basel III
~ 6%
%CET1 BIS II (2007)
≥ 10%
%CET1 BIS III FL (2014)


(1) %CET1 average, including BBVA and its European Peer Group (BARC, BNPP, CASA, CS, CMZ, DB, HSBC, ISP, LBG, RBS, SAN, SG, UBS and UCG).
(1) (1)
… still unclear impact of the implementation of new proposals
Pillar II
TLAC /
MREL
IFRS 9CET1
harmonization
Basel IV
(RWAs)
TLAC/
MREL
Regulation2 Risk ManagementRegulation2
9
CET1 capital ratios
2014
quarterly
average
1Q15 2Q15 3Q15
8 bps
11 bps
12 bps
11 bps
Organic capital generation
CET1 capital ratio fully-loaded
BBVA Group
>10 bps
per quarter
Solvency
BBVA Group (Sept.15)
Leverage Ratio
Fully-loaded
5.7%
Fully-loaded
9.8%
Phased-in
11.7%
Disciplined capital management as a key priority
BBVA has a proven ability to generate capital
organically
Regulation2 Risk ManagementRegulation2
10
RWAs / Total Assets (%) Leverage ratio(%) (1)
(1) CRDIV fully-loaded. Within the European Peers average for the leverage ratio, CASA e ISP do not publish their leverage ratio.
European peer group: BARC, BNPP, CASA, CS, CMZ, DB, HSBC, ISP, LBG, RBS, SAN, SG, UBS and UCG. European peer data as of Jun.15 vs. BBVA as of Sept.15
53%
33%
BBVA European Peers
average
5,7%
4,3%
BBVA European Peers
average
#1#1
BBVA stands out among its peers for the
quality of its capital
Well prepared for the harmonization process
Regulation2 Risk ManagementRegulation2
11
BBVA ahead of its peers in the industry
transformation process
A first class
workforce
Unrivaled
efficiency
Optimize
capital
allocation
New business
models
Drive digital
sales
New standard
in customer
experience
Strategic Priorities:
Customer at the center of all strategic decisions
Global approach
Ready to benefit from
the investment in
technology
1 2 3
4 5 6
Top Management
commitment
Industry transformation3
12
Index
2 BBVA Spain: Management priorities
1
BBVA Group: Strengths in the new
environment
3 Takeaways
13
Economic growth: Spain will continue growing
more than Eurozone
Source: BBVA Research
GDP Growth
(%)
-1,2%
1,4%
3,2%
2,7%
-0,4%
0,9%
1,5%
1,9%
2013 2014 2015e 2016e
Spain
Eurozone
The recovery of domestic demand key
for new loan production growth
Strong contribution of internal demand,
highlighting the recovery of investment in
machinery and equipment
Expansionary monetary and fiscal policies,
and low oil prices support Spanish recovery
EUR/USD depreciation benefits exports
14
Challenges and opportunities in the new banking
business environment
Early signs of
demand recovery
Regulation
Historically low
Interest rates
Competitive landscape
New customer expectations
and behaviours
New competitors with new
value propositions
Euribor 12 month rate
%
New loan production in Spain
9M15 vs 9M14
16,3% 14,6%
26,3%
Total loans Commercial
loans
Retail loans
 Banks’ focus on capturing
solvent demand impacting
customer spreads
 Impact on future
profitability still unclear
 Fintech start-ups
disaggregating the value
chain
 Digital players
 Mobile & internet
transforming society
Source: Bank of Spain
0,0
1,0
2,0
3,0
4,0
5,0
6,0
Source: Bloomberg
Oct ’15
0.142%
15
BBVA Spain well positioned to benefit from the
new environment
Transformation
Risk management
Profitable growth
3
9M14 9M15
16.3%
8.3%
(1) Market share considering the following peers: CABK, SAN (Spain + RE), SAB, POP, BKIA and BKT
Above BBVA’s business
volume market share
BBVA Spain management priorities Net attributable profit market share (1)
BBVA Spain Banking Activities + Real Estate
2
1
16
In the new environment, banks need higher
market share to be profitable
2011 2012 2013 2015
+40pbs
+40pbs
+30pbs
+70pbs
+180pbs
12.9% 12.1%
1.8%
1.8%
Gross loans Customer funds
13.9%
14.7%
Source: Gross Loans (Other domestic sector+Public Sector Loans) and customer
funds (deposits, mutual and pension funds) based on Bank of Spain data as of June
2015.
Source: FRS Inmark, first supplier share.
Unnim
acquisition
Catalunya Banc
acquisition
10.7%
11.1%
11.8%
12.2%
14.1%
BBVA has gained market share organically
and through acquisitions …
… being one of the leaders
in the Spanish banking industry
2014
12.3%
+10pbs
10.4%
Profitable growth1
Retail customer market share
Catalunya Banc (CX) BBVA
17
Deleveraging process coming to an end
Slight loan decrease
explained by public sector
and residential mortgages
Gross loans evolution (1)
BBVA Spain Banking Activity, ex-CX
New loan production by segment
Monthly average ex-CX (€ Bn)
Consumer loans
Residential mortgages
Small businesses
Retail banking: strong new
loan production growth
Commercial banking
already growing the stock
Gross loans evolution
YTD evolution Sept 15, ex-CX
0,3%
1,1%
SMEsLarge
companies
-1,5%
-8,8%
-3,7%
-2.3%
2012-
2013
2013-
2014
YTD
Sept 15
66
86
120
9M13 9M14 9M15
161 167
239
9M13 9M14 9M15
442 512
698
9M13 9M14 9M15
+83%
+49%
+58%
(1) Gross loans excluding Repos
Excl.
Public
Sector
Loans
Profitable growth1
18
A more profitable mix of customer funds
77,6
62,1
63,8
72,8
28,5 31,1
Sept 14 Sept 15
Mutual funds Demand deposits Time deposits
20%
9%
14%
169.8 166.1
Customer funds evolution, ex-CX
BBVA Spain Banking Activity (€ Bn)
-2%
Cost of time deposits, ex-CX
Average cost on the last month of the quarter (%)
1,61
1,41
1,27
1,12
0,93
0,74
Jun 14 Sept 14 Dec 14 Mar 15 Jun 15 Sept 15
New time deposits
26bps (Sept 15)
Average fee on mutual funds, ex-CX
Quarterly average (%)
1,03
1,06 1,07
1,12
1,16 1,15
2Q14 3Q14 4Q14 1Q15 2Q15 3Q15
Profitable growth1
19
Net interest income growth driven by
improvement in customer spread …
2,860
2.834
9M14 9M15
3,000
+0.9%
+5.8% incl. CX
CX Contribution
Net Interest Income evolution
BBVA Spain Banking Activity (€ Bn)
Customer spread evolution
BBVA Spain Banking Activity (in %)
1,77
1,83
1,92 1,94 1,93
1,96
1,98
1,88
1,83
1Q14 2Q14 3Q14 4Q14 1Q15 2Q15 3Q15
BBVA
incl. CX (1)
BBVA
standalone
(1) Customer spread including CX since integration in April 24th
... loan demand recovery as the next key variable
Profitable growth1
20
Revenue diversification in a low interest rate
environment
CX Contribution
1.150
1.086
9M14 9M15
1,219
+5.9%
+12.3% incl. CX
5.147
4.879
9M14 9M15
5,386
+5.5%
+10.4% incl. CX
Net Fees and Commissions
BBVA Spain Banking Activity (€ Bn)
Gross Income
BBVA Spain Banking Activity (€ Bn)
CX Contribution
Profitable growth1
21
Ongoing cost control improvement
52.3% 52.0%
9M14 9M15
Efficiency ratio excluding Net Trading Income
BBVA Spain Banking Activity (%)
Reallocation of expenses
from the Corporate Center
to Spain in 2015
Catalunya Banc
consolidation in 2015
Efficiency improvement despite:
CX integration allows for additional cost savings
- 37 bps
Profitable growth1
22
Loan Loss Provisions and Cost of Risk
Spain Banking Activity + RE (€ Bn, ex-CX)
Risk indicators continue to evolve favorably
NPLs
Spain Banking Activity + RE (€ Bn, ex-CX)
19,8
17,2
Sept 14 Sept 15
-13.1%
Cost of risk normalization as the key P&L driver
1.974
2014 2015e 2017e
103 bps
~ 50 bps
Cost of
risk
80-85 bps
Risk ManagementRisk Management2
23
10
15
20
25
30
Improving dynamics in the Spanish Real Estate
market
Housing prices have bottomed-out
Demand is growing from
very low levels
House price evolution
YoY (%)
Residential homes sales
Quarterly moving average (in thousands of units)
Source: BBVA estimates based on Ministry of Public Works and Transport data. Source: BBVA and INE.
Reduction of unsold stock continues thanks to
demand recovery in the absence of new home building
-15%
-10%
-5%
0%
5%
10%
15%
Mar 06 Jun 08 Sept 10 Dec 12 Mar 15 Jun 17
Risk ManagementRisk Management2
24
- 636
- 407
9M14 9M15
-36.0%
BBVA gradually decreasing its Real Estate
exposure …
BBVA’s Real Estate Net exposure (1)
(€ Bn)
BBVA’ Real Estate Net Attributable Profit
(€ Mn)
(1) Net of provisions exposure based on Bank of Spain transparency criteria (Circular 5-2011). Data include developer loans and foreclosed assets.
… while significantly improving the P&L contribution
11,8
13,3
12.8
Sept 14 Sept 15
-11.3%
-3.2 incl. CX
CX Contribution
Risk ManagementRisk Management2
25
BBVA Spain: improving P&L dynamics
BBVA Spain
Banking Activity
9M15
€ mn
Growth
9M15 vs 9M14
Abs. %
Net Interest Income 3,000 + 165 5.8%
Gross Income 5,386 + 507 10.4%
Costs -2,375 - 238 11.1%
Operating Income 3,010 + 269 9.8%
Income Before Tax 1,565 + 383 32.4%
Net Attributable Profit
Spain Banking Activity
1,101 + 267 32.0%
Net Attributable Profit
Spain Real Estate
-407 + 229 -36.0%
Net Attributable Profit SPAIN
Banking Activity + RE
694 + 496 250.5%
26
Ne
Banks must adapt to the new landscape
Fintech
startups
Digital
Players
New customer
expectations and behaviors
1
3
e
New industry players
Risk ManagementTransformation3
BBVA’s transformation plan
based on 4 pillars:
27
BBVA moving ahead in the transformation of its
distribution model
Dependent branch
Remote advisor
CBC
Retail Banking Center (RBC)
Digital
Sales
31%
79%
Dec 13 Sept 15
BBVA Spain: % of Retail Banking Centers with >5
branches under its influence
344
280
Dec 13 Sept 15
BBVA Spain: Number of Retail Banking Centers
-19%
 Ongoing transformation of branch
network: Hub & Spoke model
 RBCs managing the new relationship
model: integrating face-to-face,
remote advisors and digital sales
 RBCs manager responsible for the
customer flow management:
improving convenience and efficiency
…
RBCs: larger branches with higher critical
mass and more functionalities
New distribution model
Note: Retail Banking Centers in urban areas
Distribution Model Evolution
Risk ManagementTransformation3
28
New customer experience: mobile as the key
relationship device
BBVAWallet
Added Value offer
…
Digitalproducts
signing
Digitalservicing
Retail Banking Center (RBC)
From a face-to-face approach
to an Omnichannel vision
New customer experience
Mobile
commercial
campaigns
Risk ManagementTransformation3
Transformation of the
added value offer:
Increasing the catalogue of non face-to-
face products and solutions
29
1,8
2,2
2,6 2,8
2012 2013 2014 Sept 15
Digital Customers
BBVA Spain – in millions
Mobile Customers
BBVA Spain – in millions
x 1.6
0,6
1,1
1,5
1,7
2012 2013 2014 Sept 15
x 2.7
Client digitalization, driver of digital sales growth
Increase the number of digital clients
Digitize current
existing customers through
Retail Banking Centers
Boost client acquisition through
digital channels
Digital sales


Transformation3
30
Digital sales as an additional source of business
15,7 15,9 15,7
20,5
17,2
25,6 23,7 23,5
9,3
10,3
17,9
23,7
Jan.15 Mar.15 Jun.15
Consumer loans
% of new loans through digital channels
(in number of loans)
Sept.15 Jan.15 Mar.15 Jun.15 Sept.15
Jan.15 Mar.15 Jun.15 Sept.15
65,7
70,5 65,7 67,7
Jan.15 Mar.15 Jun.15 Sept.15
(1) Include equities, warrants, and ETFs
Digital sales
Transformation3
Contributions to pension funds
% contributions through digital channels
(in number of contributions)
Contributions to mutual funds
% of contributions through digital channels
(in number of contributions)
Purchase and sale of domestic
equities (1)
% of operations through digital channels
(in number of operations)
31
Outstanding customer satisfaction
(1) Source: FRS Inmark Report 2015. Reference group: BKIA, CABK, POP, SAB, SAN.
(2) General Satisfaction Index as the average of customer interviews ranking their satisfaction from 0 to 10.
(3) Source: Bank of Spain. 2014 report. Peers include: SAN, CABK, BKIA, POP, SAB, CX, Unicaja, Marenostrum and Caja España
Note: All data in this page refer to BBVA excluding Catalunya Banc.
Online banking customer satisfaction
BBVA Spain vs. peer group (1)
Mobile banking customer satisfaction
BBVA Spain vs. peer group (1)
81%
79%
76% 75%
70%
66%
Peer1 BBVA Peer 2 Peer 3 Peer 4 Peer 5
#2
78%
74% 73%
69%
63%
58%
BBVA Peer 1 Peer 2 Peer 3 Peer 4 Peer 5
#1
Customer satisfaction: General Satisfaction Index (2)
BBVA Retail Banking
Number of claims in Spain
Yearly claims (3)
8,07
8,32
8,50
8,58 8,61
2011 2012 2013 2014 9M15
3.666
2.081
1.801
1.3311.238 1.076 1.009 816 765 548
Peer 1 Peer 2 Peer 3 Peer 4 Peer 5 Peer 6 Peer 7 Peer 8 Peer 9 BBVA
Claims market share: 2.6%
Digital clients Total retail clients
Superior quality of service
Transformation3
32
Index
2 BBVA Spain: Management priorities
1
BBVA Group: Strengths in the new
environment
3 Takeaways
33
BBVA has built a sustainable competitive
advantage, not easily replicated
Resilient growth thanks to a well-diversified footprint with leading
franchises
High quality capital and sustainable organic generation
Leading the industry transformation, placing customers at the
center of our strategy
BBVA Spain, increasing contribution to the Group’s P&L
 Deleveraging process coming to an end
 Cost of Risk normalization as the main P&L driver
 Transformation of the distribution model to offer the best customer
experience
34
SG Premium Review Conference
Paris, December 3th, 2015
BBVA Spain: Management Priorities in the
New Environment
Ángel Reglero, BBVA Spain Chief Financial Officer

BBVA Spain: Management Priorities in the New Environment

  • 1.
    BBVAFinance BBVA Spain: ManagementPriorities in the New Environment SG Premium Review Conference
  • 2.
    2 SG Premium ReviewConference Paris, December 3th, 2015 BBVA Spain: Management Priorities in the New Environment Ángel Reglero, BBVA Spain Chief Financial Officer
  • 3.
    3 Disclaimer This document isonly provided for information purposes and does not constitute, nor must it be interpreted as, an offer to sell or exchange or acquire, or an invitation for offers to buy securities issued by any of the aforementioned companies. Any decision to buy or invest in securities in relation to a specific issue must be made solely and exclusively on the basis of the information set out in the pertinent prospectus filed by the company in relation to such specific issue. Nobody who becomes aware of the information contained in this report must regard it as definitive, because it is subject to changes and modifications. This document contains or may contain forward looking statements (in the usual meaning and within the meaning of the US Private Securities Litigation Act of 1995) regarding intentions, expectations or projections of BBVA or of its management on the date thereof, that refer to miscellaneous aspects, including projections about the future earnings of the business. The statements contained herein are based on our current projections, although the said earnings may be substantially modified in the future by certain risks, uncertainty and other factors relevant that may cause the results or final decisions to differ from such intentions, projections or estimates. These factors include, without limitation, (1) the market situation, macroeconomic factors, regulatory, political or government guidelines, (2) domestic and international stock market movements, exchange rates and interest rates, (3) competitive pressures, (4) technological changes, (5) alterations in the financial situation, creditworthiness or solvency of our customers, debtors or counterparts. These factors could condition and result in actual events differing from the information and intentions stated, projected or forecast in this document and other past or future documents. BBVA does not undertake to publicly revise the contents of this or any other document, either if the events are not exactly as described herein, or if such events lead to changes in the information contained in this document. This document may contain summarised information or information that has not been audited, and its recipients are invited to consult the documentation and public information filed by BBVA with stock market supervisory bodies, in particular, the prospectuses and periodical information filed with the Spanish Securities Exchange Commission (CNMV) and the Annual Report on form 20-F and information on form 6-K that are disclosed to the US Securities and Exchange Commission. Distribution of this document in other jurisdictions may be prohibited, and recipients into whose possession this document comes shall be solely responsible for informing themselves about, and observing any such restrictions. By accepting this document you agree to be bound by the foregoing restrictions.
  • 4.
    4 Index 2 BBVA Spain:Management priorities 1 BBVA Group: Strengths in the new environment 3 Takeaways
  • 5.
    5 BBVA, ready totake advantage of the new industry environment Industry themes BBVA’s strengths A well-diversified footprint with leading franchises Ability to generate capital organically Leading the change Global growth 1 Regulation 2 Banking industry transformation 3
  • 6.
    66 Mexico Spain Rest of Eurasia 2% USA BBVAhas a well-diversified footprint supported by dominant and quality franchises … Turkey (1) Pro-forma calculation including a 39.9% stake in Garanti. Figures exclude Corporate Centre. (2) Spain: Other domestic sector + Public sector data as of June, 2015 (BBVA+ Catalunya Banc (CX)); Mexico: data as of July, 2015; South America: data as of June, 2015: ranking considering only our main peers in each country; USA: as of June, 2015 considering only Texas and Alabama; Turkey: BRSA data for commercial banks as of September 2015. (3) Investment grade countries: Spain, USA, Mexico, Chile, Colombia, Peru, Uruguay, China, Turkey (except by S&P) and rest of Europe; Non-investment grade countries: Portugal, Argentina, Paraguay and Venezuela. BBVA Group’s 9m15 Net attributable profit Breakdown by country (1) Colombia Argentina Peru Chile South America 19% Other > 90% of net attributable profit coming from investment grade countries (3), mainly from Mexico and Spain Ranking (#) Mexico Spain Turkey South America (ex Brazil) 24.1% 14.7% 11.9% 10.4% Market share (%) USA (Sunbelt) 6.3% Market share and ranking by loans Detail by country (2) 1st 2nd 2nd 1st 4th 41% 19% 11% 9% 5% 5% 4% 3% 1% Net Attrib. Profit 9m15 (excl. Corp. Operations) € 2,815 Mn Risk ManagementGlobal Growth1
  • 7.
    7 … allowing BBVAto maintain resilient profits … BBVA’s operating income vs. provisions and impairment on non-financial assets (€ Bn) … even under stressed scenarios 9.6 10.5 12.3 11.9 10.6 11.1 10.2 10.4 8.5 -1.9 -3.0 -7.0 -5.2 -6.1 -9.1 -6.3 -4.8 -3.5 0 2007 2008 2009 2010 2011 2012 2013 2014 9m15 Operating Income Provisions and impairments on non-financial assets Risk ManagementGlobal Growth1
  • 8.
    8 Regulatory environment: despiteconsiderable increase in capital levels in recent years … Since 2007, banks have increased their capital ratios in a significant manner From Basel II … The focus is now on harmonization (CET1, RWAs), resolution and taxpayer protection … to Basel III ~ 6% %CET1 BIS II (2007) ≥ 10% %CET1 BIS III FL (2014)   (1) %CET1 average, including BBVA and its European Peer Group (BARC, BNPP, CASA, CS, CMZ, DB, HSBC, ISP, LBG, RBS, SAN, SG, UBS and UCG). (1) (1) … still unclear impact of the implementation of new proposals Pillar II TLAC / MREL IFRS 9CET1 harmonization Basel IV (RWAs) TLAC/ MREL Regulation2 Risk ManagementRegulation2
  • 9.
    9 CET1 capital ratios 2014 quarterly average 1Q152Q15 3Q15 8 bps 11 bps 12 bps 11 bps Organic capital generation CET1 capital ratio fully-loaded BBVA Group >10 bps per quarter Solvency BBVA Group (Sept.15) Leverage Ratio Fully-loaded 5.7% Fully-loaded 9.8% Phased-in 11.7% Disciplined capital management as a key priority BBVA has a proven ability to generate capital organically Regulation2 Risk ManagementRegulation2
  • 10.
    10 RWAs / TotalAssets (%) Leverage ratio(%) (1) (1) CRDIV fully-loaded. Within the European Peers average for the leverage ratio, CASA e ISP do not publish their leverage ratio. European peer group: BARC, BNPP, CASA, CS, CMZ, DB, HSBC, ISP, LBG, RBS, SAN, SG, UBS and UCG. European peer data as of Jun.15 vs. BBVA as of Sept.15 53% 33% BBVA European Peers average 5,7% 4,3% BBVA European Peers average #1#1 BBVA stands out among its peers for the quality of its capital Well prepared for the harmonization process Regulation2 Risk ManagementRegulation2
  • 11.
    11 BBVA ahead ofits peers in the industry transformation process A first class workforce Unrivaled efficiency Optimize capital allocation New business models Drive digital sales New standard in customer experience Strategic Priorities: Customer at the center of all strategic decisions Global approach Ready to benefit from the investment in technology 1 2 3 4 5 6 Top Management commitment Industry transformation3
  • 12.
    12 Index 2 BBVA Spain:Management priorities 1 BBVA Group: Strengths in the new environment 3 Takeaways
  • 13.
    13 Economic growth: Spainwill continue growing more than Eurozone Source: BBVA Research GDP Growth (%) -1,2% 1,4% 3,2% 2,7% -0,4% 0,9% 1,5% 1,9% 2013 2014 2015e 2016e Spain Eurozone The recovery of domestic demand key for new loan production growth Strong contribution of internal demand, highlighting the recovery of investment in machinery and equipment Expansionary monetary and fiscal policies, and low oil prices support Spanish recovery EUR/USD depreciation benefits exports
  • 14.
    14 Challenges and opportunitiesin the new banking business environment Early signs of demand recovery Regulation Historically low Interest rates Competitive landscape New customer expectations and behaviours New competitors with new value propositions Euribor 12 month rate % New loan production in Spain 9M15 vs 9M14 16,3% 14,6% 26,3% Total loans Commercial loans Retail loans  Banks’ focus on capturing solvent demand impacting customer spreads  Impact on future profitability still unclear  Fintech start-ups disaggregating the value chain  Digital players  Mobile & internet transforming society Source: Bank of Spain 0,0 1,0 2,0 3,0 4,0 5,0 6,0 Source: Bloomberg Oct ’15 0.142%
  • 15.
    15 BBVA Spain wellpositioned to benefit from the new environment Transformation Risk management Profitable growth 3 9M14 9M15 16.3% 8.3% (1) Market share considering the following peers: CABK, SAN (Spain + RE), SAB, POP, BKIA and BKT Above BBVA’s business volume market share BBVA Spain management priorities Net attributable profit market share (1) BBVA Spain Banking Activities + Real Estate 2 1
  • 16.
    16 In the newenvironment, banks need higher market share to be profitable 2011 2012 2013 2015 +40pbs +40pbs +30pbs +70pbs +180pbs 12.9% 12.1% 1.8% 1.8% Gross loans Customer funds 13.9% 14.7% Source: Gross Loans (Other domestic sector+Public Sector Loans) and customer funds (deposits, mutual and pension funds) based on Bank of Spain data as of June 2015. Source: FRS Inmark, first supplier share. Unnim acquisition Catalunya Banc acquisition 10.7% 11.1% 11.8% 12.2% 14.1% BBVA has gained market share organically and through acquisitions … … being one of the leaders in the Spanish banking industry 2014 12.3% +10pbs 10.4% Profitable growth1 Retail customer market share Catalunya Banc (CX) BBVA
  • 17.
    17 Deleveraging process comingto an end Slight loan decrease explained by public sector and residential mortgages Gross loans evolution (1) BBVA Spain Banking Activity, ex-CX New loan production by segment Monthly average ex-CX (€ Bn) Consumer loans Residential mortgages Small businesses Retail banking: strong new loan production growth Commercial banking already growing the stock Gross loans evolution YTD evolution Sept 15, ex-CX 0,3% 1,1% SMEsLarge companies -1,5% -8,8% -3,7% -2.3% 2012- 2013 2013- 2014 YTD Sept 15 66 86 120 9M13 9M14 9M15 161 167 239 9M13 9M14 9M15 442 512 698 9M13 9M14 9M15 +83% +49% +58% (1) Gross loans excluding Repos Excl. Public Sector Loans Profitable growth1
  • 18.
    18 A more profitablemix of customer funds 77,6 62,1 63,8 72,8 28,5 31,1 Sept 14 Sept 15 Mutual funds Demand deposits Time deposits 20% 9% 14% 169.8 166.1 Customer funds evolution, ex-CX BBVA Spain Banking Activity (€ Bn) -2% Cost of time deposits, ex-CX Average cost on the last month of the quarter (%) 1,61 1,41 1,27 1,12 0,93 0,74 Jun 14 Sept 14 Dec 14 Mar 15 Jun 15 Sept 15 New time deposits 26bps (Sept 15) Average fee on mutual funds, ex-CX Quarterly average (%) 1,03 1,06 1,07 1,12 1,16 1,15 2Q14 3Q14 4Q14 1Q15 2Q15 3Q15 Profitable growth1
  • 19.
    19 Net interest incomegrowth driven by improvement in customer spread … 2,860 2.834 9M14 9M15 3,000 +0.9% +5.8% incl. CX CX Contribution Net Interest Income evolution BBVA Spain Banking Activity (€ Bn) Customer spread evolution BBVA Spain Banking Activity (in %) 1,77 1,83 1,92 1,94 1,93 1,96 1,98 1,88 1,83 1Q14 2Q14 3Q14 4Q14 1Q15 2Q15 3Q15 BBVA incl. CX (1) BBVA standalone (1) Customer spread including CX since integration in April 24th ... loan demand recovery as the next key variable Profitable growth1
  • 20.
    20 Revenue diversification ina low interest rate environment CX Contribution 1.150 1.086 9M14 9M15 1,219 +5.9% +12.3% incl. CX 5.147 4.879 9M14 9M15 5,386 +5.5% +10.4% incl. CX Net Fees and Commissions BBVA Spain Banking Activity (€ Bn) Gross Income BBVA Spain Banking Activity (€ Bn) CX Contribution Profitable growth1
  • 21.
    21 Ongoing cost controlimprovement 52.3% 52.0% 9M14 9M15 Efficiency ratio excluding Net Trading Income BBVA Spain Banking Activity (%) Reallocation of expenses from the Corporate Center to Spain in 2015 Catalunya Banc consolidation in 2015 Efficiency improvement despite: CX integration allows for additional cost savings - 37 bps Profitable growth1
  • 22.
    22 Loan Loss Provisionsand Cost of Risk Spain Banking Activity + RE (€ Bn, ex-CX) Risk indicators continue to evolve favorably NPLs Spain Banking Activity + RE (€ Bn, ex-CX) 19,8 17,2 Sept 14 Sept 15 -13.1% Cost of risk normalization as the key P&L driver 1.974 2014 2015e 2017e 103 bps ~ 50 bps Cost of risk 80-85 bps Risk ManagementRisk Management2
  • 23.
    23 10 15 20 25 30 Improving dynamics inthe Spanish Real Estate market Housing prices have bottomed-out Demand is growing from very low levels House price evolution YoY (%) Residential homes sales Quarterly moving average (in thousands of units) Source: BBVA estimates based on Ministry of Public Works and Transport data. Source: BBVA and INE. Reduction of unsold stock continues thanks to demand recovery in the absence of new home building -15% -10% -5% 0% 5% 10% 15% Mar 06 Jun 08 Sept 10 Dec 12 Mar 15 Jun 17 Risk ManagementRisk Management2
  • 24.
    24 - 636 - 407 9M149M15 -36.0% BBVA gradually decreasing its Real Estate exposure … BBVA’s Real Estate Net exposure (1) (€ Bn) BBVA’ Real Estate Net Attributable Profit (€ Mn) (1) Net of provisions exposure based on Bank of Spain transparency criteria (Circular 5-2011). Data include developer loans and foreclosed assets. … while significantly improving the P&L contribution 11,8 13,3 12.8 Sept 14 Sept 15 -11.3% -3.2 incl. CX CX Contribution Risk ManagementRisk Management2
  • 25.
    25 BBVA Spain: improvingP&L dynamics BBVA Spain Banking Activity 9M15 € mn Growth 9M15 vs 9M14 Abs. % Net Interest Income 3,000 + 165 5.8% Gross Income 5,386 + 507 10.4% Costs -2,375 - 238 11.1% Operating Income 3,010 + 269 9.8% Income Before Tax 1,565 + 383 32.4% Net Attributable Profit Spain Banking Activity 1,101 + 267 32.0% Net Attributable Profit Spain Real Estate -407 + 229 -36.0% Net Attributable Profit SPAIN Banking Activity + RE 694 + 496 250.5%
  • 26.
    26 Ne Banks must adaptto the new landscape Fintech startups Digital Players New customer expectations and behaviors 1 3 e New industry players Risk ManagementTransformation3 BBVA’s transformation plan based on 4 pillars:
  • 27.
    27 BBVA moving aheadin the transformation of its distribution model Dependent branch Remote advisor CBC Retail Banking Center (RBC) Digital Sales 31% 79% Dec 13 Sept 15 BBVA Spain: % of Retail Banking Centers with >5 branches under its influence 344 280 Dec 13 Sept 15 BBVA Spain: Number of Retail Banking Centers -19%  Ongoing transformation of branch network: Hub & Spoke model  RBCs managing the new relationship model: integrating face-to-face, remote advisors and digital sales  RBCs manager responsible for the customer flow management: improving convenience and efficiency … RBCs: larger branches with higher critical mass and more functionalities New distribution model Note: Retail Banking Centers in urban areas Distribution Model Evolution Risk ManagementTransformation3
  • 28.
    28 New customer experience:mobile as the key relationship device BBVAWallet Added Value offer … Digitalproducts signing Digitalservicing Retail Banking Center (RBC) From a face-to-face approach to an Omnichannel vision New customer experience Mobile commercial campaigns Risk ManagementTransformation3 Transformation of the added value offer: Increasing the catalogue of non face-to- face products and solutions
  • 29.
    29 1,8 2,2 2,6 2,8 2012 20132014 Sept 15 Digital Customers BBVA Spain – in millions Mobile Customers BBVA Spain – in millions x 1.6 0,6 1,1 1,5 1,7 2012 2013 2014 Sept 15 x 2.7 Client digitalization, driver of digital sales growth Increase the number of digital clients Digitize current existing customers through Retail Banking Centers Boost client acquisition through digital channels Digital sales   Transformation3
  • 30.
    30 Digital sales asan additional source of business 15,7 15,9 15,7 20,5 17,2 25,6 23,7 23,5 9,3 10,3 17,9 23,7 Jan.15 Mar.15 Jun.15 Consumer loans % of new loans through digital channels (in number of loans) Sept.15 Jan.15 Mar.15 Jun.15 Sept.15 Jan.15 Mar.15 Jun.15 Sept.15 65,7 70,5 65,7 67,7 Jan.15 Mar.15 Jun.15 Sept.15 (1) Include equities, warrants, and ETFs Digital sales Transformation3 Contributions to pension funds % contributions through digital channels (in number of contributions) Contributions to mutual funds % of contributions through digital channels (in number of contributions) Purchase and sale of domestic equities (1) % of operations through digital channels (in number of operations)
  • 31.
    31 Outstanding customer satisfaction (1)Source: FRS Inmark Report 2015. Reference group: BKIA, CABK, POP, SAB, SAN. (2) General Satisfaction Index as the average of customer interviews ranking their satisfaction from 0 to 10. (3) Source: Bank of Spain. 2014 report. Peers include: SAN, CABK, BKIA, POP, SAB, CX, Unicaja, Marenostrum and Caja España Note: All data in this page refer to BBVA excluding Catalunya Banc. Online banking customer satisfaction BBVA Spain vs. peer group (1) Mobile banking customer satisfaction BBVA Spain vs. peer group (1) 81% 79% 76% 75% 70% 66% Peer1 BBVA Peer 2 Peer 3 Peer 4 Peer 5 #2 78% 74% 73% 69% 63% 58% BBVA Peer 1 Peer 2 Peer 3 Peer 4 Peer 5 #1 Customer satisfaction: General Satisfaction Index (2) BBVA Retail Banking Number of claims in Spain Yearly claims (3) 8,07 8,32 8,50 8,58 8,61 2011 2012 2013 2014 9M15 3.666 2.081 1.801 1.3311.238 1.076 1.009 816 765 548 Peer 1 Peer 2 Peer 3 Peer 4 Peer 5 Peer 6 Peer 7 Peer 8 Peer 9 BBVA Claims market share: 2.6% Digital clients Total retail clients Superior quality of service Transformation3
  • 32.
    32 Index 2 BBVA Spain:Management priorities 1 BBVA Group: Strengths in the new environment 3 Takeaways
  • 33.
    33 BBVA has builta sustainable competitive advantage, not easily replicated Resilient growth thanks to a well-diversified footprint with leading franchises High quality capital and sustainable organic generation Leading the industry transformation, placing customers at the center of our strategy BBVA Spain, increasing contribution to the Group’s P&L  Deleveraging process coming to an end  Cost of Risk normalization as the main P&L driver  Transformation of the distribution model to offer the best customer experience
  • 34.
    34 SG Premium ReviewConference Paris, December 3th, 2015 BBVA Spain: Management Priorities in the New Environment Ángel Reglero, BBVA Spain Chief Financial Officer