This document introduces the concept of projective analysis (PAN) and discusses its use in enterprise modeling. PAN elicits clients' models of their ecosystems and analyzes the sustainability of their strategies while illustrating risks. It is based on the idea that enterprises are sociotechnical systems composed of autonomous components that collaborate voluntarily. Modeling such systems requires accounting for their open nature and interactions with the environment. PAN models demand as arising from actors' self-models and anticipation of needs within their context of use. The technique aims to capture both predictable and emergent behaviors.