BD JD power_1
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J.D. Power and Associates hired Atlas Systems to build a global data warehouse to aggregate and analyze J.D. Power's large collection of customer survey and research data to provide insights to clients. Atlas evaluated J.D. Power's systems and data sources and built a configurable global data warehouse with data marts that allowed clients to access the data through reports, charts, and OLAP for benchmarking and actionable insights.
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BD JD power_1
- 1. DATA WAREHOUSING Case study of J.D Power and Associates project
- 2. OVERVIEW • J.D. Power and Associates(JDPA) is an American-based global marketing information services firm founded in 1968 • JDPA's marketing research consists primarily of consumer surveys. J.D. Power ratings are based on the survey responses of randomly selected and/or specifically targeted consumers • Atlas Systems was entrusted to build a global data warehouse for JDPA
- 3. CHALLENGES • JDPA had wealth of market research information captured Customer Surveys and Research. JDPA was looking for a platform for aggregating, analyzing and providing this information to their clients • Solution had to cater to wide range of client requirements and should be configurable
- 4. SOLUTION • Atlas Systems leveraged domain expertise to understand the underlying systems and data sources • Built global data warehouse, and data marts to serve clients through cross tab reports, charts, OLAP, and variety of reports
- 5. RESULTS • Atlas performed a technology evaluation & made recommendations to the client • The exercise allowed the client to mine nuggets of hidden information available in the wealth of data collected • Atlas was able to provide actionable insights and benchmarks to the clients