Be Google-tastic - WCR NJ Chapter Preso

Be -tastic!
Stefanie A. Hahn
www.stefaniehahn.net/google-tastic

Google has a TON to offer you. Even
better, Google has a ton to offer you ...

© Stefanie A. Hahn | www.StefanieHahn.net | February 2012

FOR FREE!

One little word >>> more!
Click the drop-down …


More > Even More

Then, click on even more >>>

© Stefanie A. Hahn |
www.StefanieHahn.net | February 2012

Google + Real Estate =
Why use Google tools in your real estate
business?

1. FREE
2. Ease of use
3. Compatibility across platforms
4. Streamline your work


Mobile Users

Sign in for
personal
results – get
your
history, applica
tions, voice
search and
Google
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012 Goggles!

May I recommend …
Google Alerts
Gmail
Picasa
Google Calendar
Google Reader
Google Voice
Google Docs
Google Mobilizer
Google +
Google +1’s
Google Goggles
Google Dashboard

Look for the Gear!

To access the settings now in almost any Google
service, locate and click on the GEAR – usually to
the top-right of your browser screen!


google.com/alerts

GOOGLE ALERTS


Google Alerts
When was the last time you googled yourself?
Googling yourself is an important step in
managing your online reputation these days.


Google Alerts
Find out whenever
your search term is
posted on the web
– an awesome way
to manage your
online presence.


Google Alerts
Get a preview of your results as you set the alert!


Google Alerts

This is an example of the email from Google
with your alert information. I can see where
my name came up and click the link to view
the post.

Google Alerts

Google Alerts for your name, your brand, your
listing address and anything else you want to
keep track of on the web.

mail.google.com

GMAIL


Gmail
Why I heart Gmail:

1. Labels – the new web’s version of a folder
2. Filters – make sorting your inbox easy
3. Conversation View – ahhh togetherness
4. Multiple Signatures – for multiple accts
5. Contacts – manage with ease
6. LABS – super cool and handy


Gmail - Labels

Labels are just the first step to creating Inbox
Zen with Gmail. Try filters, stars, priority
inbox, the bulk folder and archiving too!


Gmail - Labels

Create, nest and color your labels!


Gmail - Labels

Make Gmail your online Outlook! An email
might not fit perfectly into one folder. Label
it with as many Google labels as you need!
Emails can be filtered to have a label
automatically applied. Use the flags for
importance.

Gmail - Filters
Creating email filters is a
great way to manage your
inbox. Click on the gear >
Settings > Filters and
Create a new filter!

Notice the smart filters
that are automatically set
up with my SmartLabels.


Gmail - Filters

You can filter by:
o From (any emails from this person
or alias)
o To (great for people with multiple
accounts – s.hahn gets a CBH label,
yahoo another)
o Subject
o Has the words (YPN, addresses)
o Doesn’t have (yep)

Click Search (to see what you get)
Click Create filter with this search >>


Gmail - Filters
Once you decide WHAT to
filter, you have to tell Gmail what
to do with it – that happens here.

Select the options you want – I use
“Apply the label” often. You can
create the label on the fly too
(here) in case you didn’t think of
that in advance.

Click Create filter AND decide if
you want to apply the filter to any
other messages that fit the criteria
(old messages).


Gmail - Conversation View

Conversation View
keeps an email string
together – even when
others are added or
taken off of the string.

You can turn this on or
off under the GEAR >
Settings > General >
Conversation View

Gmail - Multiple Signatures
I have 5 different accounts that forward into my Gmail
inbox. I respond out as if I were answering from each
different account.

So if you sent me an email at
stefanie@stefaniehahn.com – my return email to you
would have that same address, even though I am
answering you from within my Gmail inbox.

Additionally, I can have signatures for ALL of my
different email addresses!


Gmail - Multiple Signatures


Gmail - Contacts

Gmail is NOT a contact
management system.
However, they have some great
tools for working with your
contacts!
Take the time to set up Groups –
they come in handy across other
Google tools that you use.

Gmail - Contacts

To create a group …
Click the little man with a +
Type in a group name
Click Add


Gmail - Contacts
When I pull up a contact
record, I can see the
groups that I have that
person in, some basic
info – including custom
fields if I want them and
recent conversations.
Photos will only come
up for contacts if you or
the contact adds the
pic.


Gmail - Labs

I heart GMail labs. Tons of fun and helpful tweaks
to help you achieve Inbox Zen. Go to the gear >
click Settings > Labs*


Gmail - Labs

Canned Responses Labels/Nested
Don't Forget Bob! Send and Archive
Got the Right Bob? Undo Send
Google Voice Player Mail Goggles

Fast & Free Photo Editing

PICASA


Picasa


Picasa
The Picasa software has
some decent photo editing
tools, tuning and effects.
Plus Geo-Tag, create
Collages, and upload to
web albums from here. Try
the I’m Feeling Lucky
button for fast editing.


Picasa
You can use a Picasa web album to create a
virtual tour complete with transitions,
captions and music with just a few clicks!

Welcome to
666 Mockingbird
Lane


calendar.google.com

GOOGLE CALENDAR


Google Calendar


Google Calendar

Click on a calendar name to make it display.

Google Calendar
Calendar Coolness …
- Layer multiple calendars (color-coded)
- Get your daily agenda via email every morning
- Get event reminders via text
- Easily invite/add people to events
- Allow others to schedule meetings with you


Google Calendar

The GENERAL tab has basic layout and feel settings.
The CALENDARS tab will allow you to add calendars (to your
account) and hook up with public and friend calendars.
Use the MOBILE tab to set-up text alert # and mobile settings.
Check out the LABS tab for fun and helpful calendar extras.
© Stefanie Hahn | www.StefanieHahn.net | February 2012

Google Calendar

Click on CALENDARS to manage your calendars, click Create New
Calendar to create another calendar on your account. Share your
calendars with others using the SHARING options on each of your
calendars.

Google Calendar
Sharing calendars is easy peasy! Click Sharing on a specific calendar (I
used CBH) and then add the person you want to share with by email
address. Decide on Permission Settings and click Add Person (you can
always remove someone). Click Save!


Read More

GOOGLE READER


Google Reader
Real estate changes daily – we need to stay on
top of our markets, the financials and
technology.

Google Reader can help aggregate all of your
favorite blogs into one “inbox” of sorts – with
all of the latest from your favs.


Google Reader
Look for the orange box
with the waves on your
favorite sites and click Posts!

Select +Google as
your reader (just
one click) and it’s
that simple to add
to your Reader
feed!

Google Reader

Once you have your feeds set up, try Google Reader on your phone
or iPad – it’s perfect catch-up reading when you have a few
unexpected minutes in your day.

Sites in my Google Reader
 My sites … my company and brand blogs
 Tech Savvy Agent
 Agent Genius
 Inman (News and Next)
 PAR Just Listed
 YPN Lounge
 REALTORS Property Resource


Your New Assistant

GOOGLE VOICE


Google Voice
Manage 1 Phone Line Manage Several
You’re a modern gal, you don’t You have been in the business
have a landline at home and for years, you have an office
you spend much of your day line, a home office line, your
on the road … giving out your home phone, cell phone and
cell phone to clients and other
agents feels invasive since it’s your car even has it’s own line.
the same number your friends Too many voicemails to
and family call you on too. manage and you want
- Use your GV# to receive simplicity!
calls and call out - Forward your lines to 1 GV #
- Use groups to manage - Create custom recordings
- Read your voicemail - Screen unwanted calls


Google Voice


Google Voice

Click on the GEAR to
access your Google Voice
settings – the 1st step is
picking a Google #.

Google Voice

Initial Google Voice set-up happens
here, but you can manage it mostly
from your phone app going forward.

Google Voice

Of course, you can still listen to a
message, but you can also read it
(via email or text). Call or Text back
and more > click the drop-down
arrow to see all of your options!


docs.google.com/demo

GOOGLE DOCS


Google Docs

Stop paying for Microsoft Office – you don’t need it!

Google Docs

Google Docs does more than you think – create
Word, Excel, PowerPoint, Drawings & Forms here!

Google Docs
Reasons to consider Google Docs:

- Share docs/folders in real-time
- Live collaboration within shared docs
- Edit between MS Office seamlessly
- Online back-up of your files
- Google templates/themes
- New offline component
- Save cash!!!

Google Docs

You will fall in love with Google Docs …
Create a new doc or upload existing
docs, keep collections (or folders of
like content), collaborate LIVE and
work in the cloud!


Google Docs

Create Word, Excel,
PowerPoint, Forms,
Drawings and more!

Upload existing MS
Office documents
too!

Google Docs

Create Menu
<<<<<<<<<<<

Upload Menu
>>>>>>>>>>>>

Let’s create a
new document


Google Docs
Click on Create, click on Document
Click on Share to collaborate LIVE! Just add the
person by email address and click Done.


Google Docs


Google Docs

Google Docs will tell you when the other
person is viewing the document. You can
collaborate LIVE within the document itself OR
you can chat off to the side.

google.com/YOU

GOOGLE+


Profiles & Google+
Your Google Profile is used to identify you across the web
on the various Google tools that you use everyday. With
the launch of Google+, your profile has become the first
step in getting started with this social networking tool.


https://profiles.google.com/stefanieaingehahn


Google+
Google+ is a new social networking site – officially
launching to the public in September 2011. Google+
has a fairly simple design and many similarities to
both Facebook and Twitter. Google+ launched a few
months ago in beta so don’t be surprised to see a
flourishing community there already.

Access Google+
(and your other
Google favs) right
from Gmail.


Google+

At first glance, the layout appears Facebook-
esque with a few terminology changes.

Google+

Google believes that “Circles” are the better way to
manage who you connect and share with online.

Google+
Sharing updates
on Google+ can
be targeted to
specific circles or
shared publicly.

Share
text, links, locati
on, photos and
video and then
select who
should see it.

Google+
One of the
coolest Google+
features are
Hangouts. You
can “hangout”
online and video
chat with your
friends.


Google+
Google+ Hangouts are easy to start

Check your mic (and
your hair) and then
decide who you
want to hangout
with … by
default, your circles
will appear here.
Click Hang out to
start!

Google+

Once you are hanging out – you can invite more, chat via
IM, watch a YouTube video, record a video, mute mics
and more … check the Settings button for more!

Google Search plus Your World


Ranking Content

GOOGLE +1’S


Google +1


Google +1’s


Google +1’s
You will find
the Google +1
button on
websites,
blogs, blog
posts, Google
search results
and more. If
you manage
your own site
or blog, you
can add it
easily.

Be Mobile-Friendly

GOOGLE MOBILIZER


Google Mobilizer

http://www.google.com/gwt/n


Google Mobilizer
Do you use the internet on
your phone? Your
consumers are too!

Using QR codes in your
marketing?

Send them to a MOBILE-
friendly site!


Google Mobilizer

Use the new
mobilized link in your
address bar for your
QR codes and other
mobile marketing.


More Fun Than You Can Stand

GOOGLE GOGGLES


Google Goggles


Control Your Data

GOOGLE DASHBOARD


Check Your Google Dashboard


A Closer Look

Let’s look at Gmail … focus on the contents in the blue
box. Manage your chat history, HTTPS (secure
browsing) or ALL Gmail settings. See the new privacy
policy or get help!


Get Control

When I click on Manage Chat Settings – I am taken there
with one click. Awesome. Make your changes. Save.

www.google.com/dashboard

I cannot stress enough that
YOU must know what you are
sharing online. You CAN
control your data – please
take the steps to do so …

Let’s See that List Again …
Google Alerts
Gmail
Picasa
Google Calendar
Google Reader
Google Voice
Google Docs
Google Mobilizer
Google +
Google +1’s
Google Goggles
Google Dashboard

For slides and video from today’s class, go to:

www.stefaniehahn.net/google-tastic

Thanks so much for listening!
Please reach out with questions.

Stefanie A. Hahn
stefanie@stefaniehahn.com


Be Google-tastic - WCR NJ Chapter Preso

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