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Beacon Marketing
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- 2. Location Based Services When aconsumer travels, If they turn on their location through Bluetooth or Wi-Fi, brands and companies can send them offers based on their searches.
- 3. Beacons and Traffic When consumersare near a store, hyper-targeted offers may appear on the phone via beacons Micro-geographic also allow companies to see where in store they have the most traffic.
- 4. THE VALUE OFIN-STORE RETAIL SALES INFLUENCED BY BEACON-TRIGGERED MESSAGES IN THE UNITED STATES IN 2015 AND 2016 WAS $4.1 BILLION. 71% RETAILERS ARE ABLE TO TRACK AND UNDERSTAND CUSTOMERS’ BUYING PATTERNS USING BEACONS. This Photo by Unknown Author is licensed under CC BY-SA-NC
- 5. Consumer Data • Brandscan provide with product recommendations using real data that they have gathered from previous purchases and behavioral patterns. • 57% of the consumers are willing to share information in return for coupons, exclusive discounts, and gifts.
- 6. P.O.V Using beacon marketingtakes micro- geographic marketing one step further as it allows retailors and brands to track and identify consumers who are nearby their store to send out offers to their smartphones. Moreover, this enables digital marketers to gather valuable data about past and future purchases. This Photo by Unknown Author is licensed under CC BY-SA
- 7. Reference Ratcliff, Christopher. “17Fascinating Stats about Beacons and Location Marketing.” Search Engine Watch, 18 July 2019, https://www.searchenginewatch.com/2016/04/27/17- fascinating-stats-about-beacons-and-location-marketing/.