Bees and Trees - a novel way for large companies and startups to co-create sustainable innovation

Bees and Trees - a novel way for large companies and startups to co-create sustainable innovation

• 1.
  Bees & Trees Anovel way for large companies and startups to co-create sustainable innovation Satu Lähteenoja, Demos Helsinki Tyyra Linko, University of Helsinki & Demos Helsinki Mika Kuisma and Armi Temmes, Aalto University NTNU Sustainability Science Conference Track D - Business models for sustainability Session ‘Organizational aspects and motivation’ October 18-20, 2017
• 2.
  Demos Helsinki &Peloton Club Peer-incubator for startups that create solutions to wicked problems and present the new wave of consumer cleantech. Independent think-tank and intermediate organisation for building the future societies.
• 3.
  Sharing economy Optimisation Circular economy Dematerialisation DIGITALISATIONUSER-FOCUS RESOURCE SCARCITY FOCUS ON CONSUMER CLEANTECH = FOOD, HOUSING, MOBILITY
• 4.
  RESEARCH QUESTION: How tochange traditional industries with startups?
• 5.
  Bees have solutions,Trees have resources Innovative Disruptive New business models Lack resources Lack customersLack know-how on how to scale Traditional Slow Incremental change on process level Able to scale Have customers Have resources Have the will to change BEES TREES Strong values Based on e.g. Hockerts & Wüstenhagen (2010)
• 6.
  Bees & Treesin multi-level perspective Adoption of consumer cleantech solutions to current regimes of food distribution and built environment through business experiments
• 7.
  Matchmaking & Open call for companies FACILITATEDBUSINESS EXPERIMENTS 2016 Q1/2017 Q2-Q3/2017 Q4/2017 Innovation Camp 1: Starting the partnerships 4 business experiments Meetings between Bees and Trees, Meetings facilitated by Demos, Interviews during summer Innovation Camp 2: Continue and scale up
• 8.
  Four types ofbusiness experiments Level of challenge Time needed
• 9.
  S Group fightingfood waste with ResQ Inexpensive meals from restaurants that would otherwise go to waste
• 10.
  Tree’s experience –S Group 1. First define your target, then search for a partner 2. Find the right people with open mind and mandate to make decisions 3. Think about the timing: how does the solution fit to your goals and timelines? 4. Create structures that enable lean startup collaboration
• 11.
  Bee’s experience –ResQ Club 1. Be patient – huge possibilities to scale, but slow process 2. Startup’s role is to manage project, because they probably have more to win 3. Important to learn how a massive organisation functions 4. Be creative and flexible with ways to enter the big company
• 12.
  What did welearn 1. There’s huge potential for impact and a lot of good will 2. The biggest challenges come from different priority setting and timing 3. Experimenting can be a quick route to action but you have to find the right people 4. The role of facilitator is crucial in target and timeline setting
• 13.
  Matchmaking & Open call for companies BEES& TREES MODEL Innovation Camp 1: Starting the partnerships 4 business experiments Meetings between Bee and Tree Meetings facilitated by Demos Interviews during summer Innovation Camp 2: Scale up Manual for Bees and Trees: How to start collaboration in the field of consumer cleantech?
• 14.
  Bees and Treespartnership is… 1. Balanced and equal with a partnership mindset 2. Based on trust and benefits both 3. Co-creation: something new is created together 4. Creating impact: new sustainable innovation 5. Strategic, aims to radical change and new business
• 16.
  Thank you! Satu Lähteenoja Headof Resource Smart Economy Demos Helsinki Twitter: @satulahteenoja [email protected] www.demoshelsinki.fi pelotonclub.me Tyyra Linko University of Helsinki / Demos Helsinki Twitter: @tyyralinko [email protected]